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Advertising For The Long Haul and Not the Short Term Gains
Why Most Advertisements Stink!
Where's My Pot of Gold and Lucky Charms?
Juice - Scam of the Decade or Opportunity of the Century
What's the Score?
How To Write More Powerful Brochures, Leaflets, And Catalogues
Localized Advertising - Door-to-Door Ad Distribution on the Fly!
Understanding Internet Banner Advertising
In Advertising Bigger isn't Always Better
Marketing Lessons I Learned in Chicago this Week...
How Well Do Postcards Work?
How To Tame The Buying Beast Inside Your Customer
Is there anything new under the sun? Here's how to find out if your bright idea is unique.
Three Keys to Crafting Successful Print Ads
What Colors Make Your Services Most Attractive?
Write Attention Getting Advertisements
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
How to Write Ads that Pull Orders
Why People Fail in Mail Order
Marketing Tips - Advertising
Power Headlines for Promotion Success
Pros and Cons of Establishing an In-House Ad Agency
What Makes Advertising Successful?
Secrets And Top-Tips Of Mail Order Advertising
How To Make Your Resource Box Sell
Secrets to Profitable Mail Order Products
16 Methods for Getting Free Advertising
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Promote yourself on radio for free
Super Secret Tip For Using PPC Search Engine Advertising Successfully
Joint Ventures Increase Profits Quickly
Hit Them With Benefits
Ads Don't Sell - People Do !
Testimonials Convert Prospects Into Buyers
How You Measure Yourself Is How You Motivate Yourself
Ten Secrets for Getting FREE Advertising
Choosing a Print Mail Dealer
Secrets to Get Free Advertising
The Inside Secrets Of Free Publicity For Your Business
The $500.00 A Month Plan
Where To Call For Free Advertising And Free Business Advice
The Motivational Triggers That Make People Buy
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
Unlock The Power Of Online Groups
Advertainment is Sneaking Into Music, Movies, TV and More
Increase Business By Being Nice
Driving Customers to You - Your Car as a Marketing Vehicle
Prove It! - Give Your Marketing and Advertising More Credibility
Not Another Calendar! - Choose Advertising Specialties That Sell
The ONLY Type Of Advertising People LOVE!!
Buying Radio? Read This and Don't Waste Your Money
Finding Your Target Market
Go Ahead I'm Listening
Advertising Primer for Fast Learners
The Key To Marketing New Ideas!
3 Simple But Powerful Off-Line Advertising Strategies
Don't Be a Secret Agent
Advertising on a Budget -- Part 2: Thinking Small
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Marketing Messages with Add Zest & Appeal
How to Write B2B Ads That Catch Customers
How Can All the Radio Stations Be #1?
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Placemat Ad Advertising
The Ultimate, "Must-Have" Home-Based Business for YOU
8 Low Cost Ways To Advertise, Promote and Market Your Business
Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy
What Does Your Business Card Say?
What Does the Back of Your Business Card Say?
Cross Cultural Advertising
Why I Like The Ads I Hate!
What To Do With Your Business Cards
What's On Your Business Card?
What the Newspaper Ad Person Won't Tell You
The Skinny on Billboards
9 Tips for Better Billboards
7 Tips for Better Ads
Books, Bibles and Fast-Talkers
What Do Your Ads Say?
The SKINNY on Radio Advertising
Should You Advertise on TV?
Send them to the White Pages
15 Tips for Better Yellow Page Ads
5 Tips for Hot Yellow Pages Ads
Radio Interview 101
Creditability In Advertising
7 Unique Ways To Get FREE Advertising
When Advertising Wears Out
What's The Frequency?
Just What Are Consumers Thinking?
When Times Get Tough... or When to Really Advertise
Marketing Advertising, While Advertising Your Market!
Advertising Basics for Beginners
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
Advertising - Should You Be Advertising Your Services?
B2B Marketing Health and Elder Care Services
6 Must-Have Elements of a Powerful Brochure
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
Which is Better Digital or Offset Printing?
Brochures - The Ultimate Sales Tool
4 Ways to Double the Power of Your Business Cards
Small Cards, Big Ideas: Alternative Uses for Business Cards
Why Would Anyone Want Your Business Card?
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
The Seven Second Race: How to Draw Attention Your Ad
Organizing Business Cards for Effective Contact Management
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Magnetic Business Cards: Make Your Marketing Message Stick
Double Your Sales Potential With Double-sided Business Cards
Avoid Being Vague
How To Create Instantly Compelling Ads Every Time
Secrets of Getting Free Advertising
Trade Writing - For Cash!
2005 Super Bowl Ads... Winners and Losers
3 Elements To A Deal-Sealing Classified Ad
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
7 Essential Elements for Profit-Pulling Ads
Sex in Advertising: Does it Sell?
The Shrinking Ad Dollar
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
Advertising Costs Getting Too High?
The SKINNY on Newspaper Advertising
50 Surefire Business Card Tips
10 Ways to Advertise Your Business For Free!
Adding Art to Business Spaces
How To Create A Better Brochure
Turn Your Ad Copy into a Goldmine!
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How to Write Great Headlines
How To Write Super-Effective Ads and Sales Letters!
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
Five Characteristics of Highly Successful Advertising
The Secrets of High Money Classified Ads
Online Classifieds
Grab Your Share of Untold Amounts of Advertising Dollars
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
3 Things Every Yellow Pages Advertiser Needs to Know
Create Your Own Business Cards, Part 2
Create Your Own Business Cards, Part 1
Create Your Dynamic Elevator Speech
Push vs. Pull Advertising
Persistent Advertising Will Do No Harm!
Nine Power Words To Punch Up Your Ads
More Cheap Tricks for Promoting Your Business
What Happened? Troubleshooting Poor Response from Ad Campaigns
Scrolling LED signs
Custom LED Display
Graphical LED Display
Indoor LED Displays
Electronic Display Boards
LED Moving Message Displays
Electronic Score Boards
Moving message Sign
Moving Message Board
Moving Message Display
Outdoor Sign
Electronic Display Signs
Electronic Reader Board
LED Score Boards
LED video Displays
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
80% of All Advertising Is Wasted Due To This Common Mistake
Ten Ways To Sell Advertising Space Fast
How to Breathe New Life into Your Advertising Campaign
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
Constructing Business Advertisements
Take Your Radio Ads to the Next Level
Design Your Own Newspaper Ads
What Is Most Important - Copy Or Picture?
If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This
The Man With The Grasshopper Mind
Testing Headlines
A Lesson In Advertising From The Eighteenth Century
Do I Need Raised Letter or Full Color Business Cards?
The Internet and Beyond - 12 Tips on Writing Better Brochures
Direct Mail = Your Money, From Printer to Mailbox to Trash!
Womentisements
Science of Advertising and How to Benefit From It
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
10 Ways To Improve Your Print Ads
Creating a Winning Logo
Promotional Vehicles
Avoid The Big Advertising Mistakes
Why Your Ad Failed
10 Tips to Use Giveaways Effectively
The Art Of Fear Free Advertising
Developing a Formal Brand Messaging Document
How to Get People to Read Your Ads Like CRAZY!
The Truth in Advertising
Online vs. Offline Advertising
Don't Put All Your Eggs in The Same Basket
Getting the Most Out of Your Networking Group
Improve Your Promotional Flyers And Improve Sales
13 Facts About Newspaper Advertising
Cable Ads 5 Bucks!
Do Your Radio Ads Work?
16 Ways to Make Your Business Cards Unforgettable
Offline Advertising Tips
Tips for Using Paid Advertising
Get Free Radio Advertisement
Free Publicity With Dogs, Cats, and Rats
Giorgio Armani: A Persuasive Campaign
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
How To Track Your Advertising Like A Hawk
Top Jingle Companies: What to Look For, What to Expect
What Makes A Winning Online Ad?
Advertising 101
Good Design Makes Good Sense
The Importance of Your Business Card
Advertising Your Holistic Business
Non-profit Coupon Books and Coupon Mailers for Small Businesses
The Forgotten Advertising Tip
Creativity and Getting Outside of the Box
Humor in Advertising
Successful Print Advertising Designs
7 Questions to Ask Before You Advertise
5 Reasons Why Headlines Are Crucial To Your Website's Success
Understanding The Basics Of Advertising
Can I Write and Print My Own Business Brochures and Business Cards?
Tips On Writing a Successful Ad
Print Advertising: Knowing What To Put In Your Ads
Using Ad Agencies and Designers
11 Ways To Make Your Business Cards Work For You
For All Those People Who Struggle With Benefits and Features
Double the Effectiveness of Your Company Brochure
Worn Out Brochure Design Is Keeping Small Business Owners Down
Is Advertising Art?
Advertising Agency In Boston: Tips and Tricks
Using Flyers to Advertise Your Online Business
A Lunchtime Lesson on Print Advertising
Media Planning: Smart Choices for Your Success
Small Business Image
Advertising Copy: What's Really Important?
How To Write Ads That Get Response
How to Create Ads that Sell with Little Effort
10 Simple Techniques To Make Your Ad Get Powerful Attention
Diamonds Are For Evil
Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines
Information Gathering & Delivery May Never Be The Same!
Crazy Ads? Maybe You're Just Out of The Demo!
Direct Mail Rules of Thumb
Business Cards: Why Waste Valuable Space?
See How to Advertise and Gain More Money to Blast Another Project
The Secrets To Successful Radio Advertising
Make Your Business Cards Work
Present Your Product On A TV Show for FREE
What are Text Adverts?
Mobile Detailers; Customer Window Displays
Heard A Good Radio Ad Lately? Neither Have We
Cable TV Advertising; Mobile Detailing Customers
Advertising Inserts
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
Information To Include On Your Business Card
Top Design and Marketing Tips from a Branding Expert
Advertising In The Local Press
How to Advertise with Flyers
10 Tips For Writing A Profit Producing Ad
Harness the Power of Direct Marketing - More Small Business Power Tools
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
Forgot The Ad Budget? Don't Panic!
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
How To Make Your Yellow Page Ads Work
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
How to SAVE Yourself from Spending too Much Money on Advertising!
Why Your Ads Aren't Working
The TV Shoot, The Spoiled Brat, And A Painful Lesson
A $40 Million Dollar Little Known Referral Strategy
Do You Really Need a Brochure?
How To Write Really Good Ads
Is Your Advertising... Sexy?
Change, or Reinforce?
The Only Bad Advertising Is No Advertising - Or Is It?
The Benefits of Specific Advertising
5 Newspaper Advertising Myths Revealed
Radio and Television Ads: Clever Vs. Annoying
Seven Ways to Waste Your Money on Yellow Pages Advertising
The Graphic Problem
How to Write Ads that Increase Your Business
Direct Response Advertising; Radio vs. TV
Add More Pizzazz To Your Ad For More Profits
Should Your Small Business Hire an Advertising Agency?
How Much Money Do I Need to Spend on Advertising?
Why Not Use the Humble Fax in Your Advertising Strategy?
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
Imprinted Promotional Items - Their Many Marketing Applications
How to Save Money by Making Your Own Sign
Marketing Tips For Small Business - Advertising That Works, Part I
Cinema Advertising is Big Business, So Mergers are a Natural
Top 9 Reasons To Advertise
How to Save Money by Making Your Own Sign
Magnetic Signs: Where Do They Work Best?
Lamination of Signs
Vinyl Banners for the Right Occasion
Advertising Headlines and How to Write Them
Your Eye Catching Publicity Flyer
How You Can Create Advertising That Sells
3 Inside Secrets To Making You Richer Using Direct Mail!
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
If You Lost 70% of Your New Customers, Would You Notice?
Measure the Response of Your Advertising Campaigns by Using Promotional Products
Predictions for 2010
Advertising Through Moms
How To Make Your Advertising Work!
The Principle Of Advertising Online
Custom T-shirts -- Put Your Company Logo on Cotton!
Advertising That Annoys: The Real Story
Do Your Adverts Get You More Sales?
Boost Headline Believability With Specifics
The Power of...
Effective Promotions Through Local Classified Sites
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
The First UK Man To Become a Human Billboard an Interview
How To Make A Fortune With FREE Advertising!
6 Ways To Get More Sales From Your Advertisement
CD Business Cards- Why Use Them?
How To Tell If An Advertisement Costs Too Much
Classified Ads That Get Results
Advertising - Does it Matter?
Using The Popularity of Celebrities and Current Events to Promote Your Business
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
Make the Right Advertising Decisions
Yellow Pages Ads - Buying Secrets
Bad Seduction - Advertising Techniques That Don't Work
Media, the Internet, Yellow Pages, and Your Business
Why Hire an Advertising/Marketing Consultant?
Advertise Where Its Forbidden To
Fax Advertising : Hitting Your Target Immediately
How Do People Know You're in Business?
Do Your Business Cards Say Who You REALLY Are?
How to Make a Fortune from Unique Resistance-free Advertising
How to Make Your Claims Believable
How to Know if Direct Mail Will Work for Your Business
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
Media Savvy - How To Lead, Persuade And Influence
Media Savvy - Media Skills For Rural Women
Media Savvy - Treat Them As You Would Your Best Customer
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Take Advantage of Your Foes
Create A Killer Brochure: 9 Steps to the Perfect Piece
Fax Broadcast Services Get Your Message to Millions
Imaging Isn't Everything
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Get Better Results from Your Advertising with a Disruptor
Customer-Involving Signage and Selling
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
Direct Mail Catalogs & Brochures: Write Captions That Sell
3 Simple Steps to Getting Thousands in Free Advertising
Commercial: Consumer - Discounts - Misleading Advertising
I Don't Want to be Different
Printing - How Do I Buy It?
10 Reasons Why Your Company Needs Custom Invitations
God Bless The Refrigerator Magnet!
Does Post Card Advertising Really Work?

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated  Mon. January / 21 / 2019

The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.


What that Gillette ad says about the trend in woke advertising  CNN

New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  Forbes

The National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...


Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPost

Quip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse."


Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly  Forbes

Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.


A Russian Start-Up Wants to Launch Giant Billboards in Space by 2021  Popular Mechanics

One Russian company has announced a plan to build gigantic billboards in space, lighting up the night sky with advertisements for companies like Coke, ...


Happy Tax sues H&R Block, alleging false advertising  Accounting Today

Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.


Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.com

As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...


Cigarette advertising before smoking was officially bad for your health  NEWS.com.au

It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.


Advertising network compromised to deliver credit card stealing code  ZDNet

A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...


First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR)  Fairfield Current

First Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ...



Five Ways To Improve Your Social Video Advertising  Forbes

According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...


College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox News

The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...


AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout  The New York Times

AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...


Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years  Cancer Therapy Advisor

The spend on medical marketing in the United States has dramatically grown over a 20-year span, but drug marketing as a proportion of total US drug spending ...


7 tips to make your small business an Instagram star  USA TODAY

Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...


Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchanger

As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...


What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox Business

The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...


AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Microsoft news recap: Bing Ads exclusive platform for Yahoo and Verizon search advertising, $500 million pledge for affordable housing, and more OnMSFT.com OnMSFT.com  OnMSFT

Microsoft news recap is a weekly feature highlighting the top Microsoft news stories of the past week. Sit back, grab some coffee, and enjoy the read! SwiftKey on ...


How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...


PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily Star

SONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.


Advertising Archetypes For Non-Archetypal Holidays  Forbes

Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


How is Roku Making Money Through Advertising?  eMarketer

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...


Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block  Business Wire

Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.


Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Associated Press

NEW YORK--(BUSINESS WIRE)--Jan 17, 2019--Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, ...


Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth Today

A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.


Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy  Rolling Stone

Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...


Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work?  RIABiz

The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.


Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley Fool

Don't overlook these two fast-growing and lucrative revenue streams.


Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Sorrell's S4 Capital seeks more deals in digital-only drive  Reuters

Martin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to capitalize on the disruption sweeping the industry by ...



Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions  We are Social Media

Facebook has announced that new restrictions on political advertising will now be extending to more regions globally.


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost Communications

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard  Business Insider South Africa

South Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...


Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody  ScienceAlert

Will there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


AT&T resumes advertising on YouTube after brand safety crisis  The Drum

AT&T is advertising on YouTube again, almost two years after it pulled spend following an exposé of how many of the word's biggest brands were appearing ...


It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  PRNewswire

BATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


Opportunity of Multiscreen Advertising Market 2018-2118  RISReport

Multiscreen Advertising market segmented on the basis of suppliers, consumers, drivers, opportunities market challenges, indicators, market risks/restraints, ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


Here are our 10 most popular media and advertising stories of 2018  INSIDER

2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


Sharing Data for Deals? More Like Watching It Go With a Sigh  The New York Times

Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...


Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...


5 things we learned about AT&T’s media and advertising business in 2018  Digiday

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...


Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


9 in 10 people can't tell sponsored stuff from real news online  Futurity: Research News

Most people can't tell the difference between sponsored *content* and a news article while reading online.


5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  Digiday

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...


Advertising spend growth likely to slow  Shine News

Global advertising growth is estimated at 3.8 percent in 2019, with a total value of US$625 billion,


What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


How Female Founders Are Fighting The Gender Bias In Advertising And The Media  Forbes

The MTA has rejected Dame Products' ad campaign on the basis of sexual *content*, even after accusation of gender bias when evaluation advertisers. CES also ...


Belle Taylor: How millennials are being groomed by advertising  PerthNow

You might think a cosmetics company lecturing men on how to be better people wouldn't be too shocking (after all, they've been doing it to women for years).


‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  Digiday

Facebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.


Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...


Carnival Cruise Line takes advertising campaign to the Southern California skies  Long Beach Press Telegram

Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...


Advertising and academia are controlling our thoughts. Didn’t you know?  The Guardian

By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.


Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising  Oracle Times

The Tron foundation seems to be gathering more and more essential partnerships. Tron says that Brian Wong, Kiip CEO is planning a collaboration with them.


A Transparency "Reckoning" Awaits the Digital Advertising Industry  MarTech Series

How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost ...


Fox31 cancels “Everyday,” Chris Parente replaces Ernie Bjorkman on “Daybreak” and more Denver TV changes  The Denver Post

Co-anchors Chris Parente and Natalie Tysdal will lead KWGN-Channel 2's new “Daybreak” program, which replaces the long-running “Everyday” morning show ...


Here's Amazon's Latest Foray into Advertising  Market Realist

Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.


How socially-charged adverts could become the norm  BBC News

Gillette's socially conscious advert 'We Believe' has riled consumers with its take on #MeToo. And we are likely to see many more of these controversial ads on ...


Sam’s Club advertising locally for help  The Robesonian

People line up in January 2018 to find deals at Sam's Club after the decision was made to close it. The company is looking for employees to work there, leading ...


From WhatsApp to Alexa : why the ad-free era is over  The Guardian

As we grow wiser to marketing, advertisers are finding new ways and places to plug products.


Smith Advertising founder sentenced to maximum 5 years  The Fayetteville Observer

TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...


Don't like that Gillette ad? Here are the most controversial Super Bowl ads of all time  USA TODAY

On the heels of Gillette's sort of Super Bowl ad on men, a look at spots from Tim Tebow, Snickers, Cheerios, GM, Dodge and more that caused a stir.


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How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.


2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pulling-for-the-underdog type.


Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.


Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message .Imagine one of your customers calling six different people in your company.


What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.


In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.


7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising.


B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.


The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online. There's a lot of good copywriting around.


Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.


Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.


Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.


Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.


Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide.


Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?" Before we begin, it might help us to agree on what advertising is, so here's one definition: Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.


Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.


Ads Don't Sell - People Do!
More about advertising by BIG Mike McDaniel Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store.


Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.

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