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Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas.
Have you ever seen a sign in the window of a business that says UPS YES/NO. Well, how about "Reflections Auto Detailing" (A Logo) with a slider for YES or NO. And on the other side a matchbox car glued to the slider handle. How about a sign that says; "No Soliciting Except For Reflections Auto Detailing" or a half sheet of paper that says; "Reflections Auto Detail Country". Your very best customers will let you put them up and it's great advertising.
Little brochure packs on counters work great especially in:
Equestrian Accessory Stores
Golf Course Prop Shops
If the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to this idea. If they are a young hussler, they'll probably want you to pay to put a brochure pack on their counter top. If that is the case, then you should joke about doubling the price of their car wash or detail job, they'll then laugh and let you put one up. Fair is fair. If they help you, you help them. Think about some other grass roots marketing techniques for you auto detailing business.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
New York Times
Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?
New York Times
It's no secret that companies, especially those born in the digital age, are amassing deep and detailed troves of information on the habits and preferences of their consumers. For streaming services, that data fuels the recommendations. But companies ...
Nieman Journalism Lab at Harvard
Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...
Advertising Solutions Aren't Always Black And White
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Clint Ethington. Clint Ethington is the CEO & co-founder of programmatic based digital ...
Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...
Facebook will no longer always divert international advertising revenue to Ireland
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressure
Moving to a Local Selling Model | Facebook Newsroom
Facebook | The Irish Times
Advertising authority considers complaints over Amazon Prime delivery times
Complaints about packages not being delivered on time by Amazon in the lead-up to Christmas are being considered by the advertising watchdog. Customers signed up to the online goods giant's premium service Prime have raised concerns their expected ...
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...
Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed
Amazon Prime could face investigation over delivery complaints
Balancing Omnichannel Advertising with Individual Channel Considerations
Good digital advertisers are open to exploring the benefits of every channel available to them, but it can be difficult to balance omnichannel practices with individual channel optimization and measurement. Ivo Totev, CMO of SAP's ERP solution, S/4HANA ...
What you need to know in advertising today - Business Insider
Rupert Murdoch doesn't see much of a future for anything on linear TV that's not news or sports — and even for sports he sees an impending challenge from Facebook. On Thursday, the media mogul went into detail about the thinking behind his blockbuster ...
Off-premise advertising on Irvine Auto Center freeway sign expected ...
Irvine Auto Center President Brad Mugg shows a clip of a commercial promoting the auto center during an Irvine Planning Commission meeting Feb. 2, 2017. (Photo by Tomoya Shimura, Orange County Register/SCNG). By Tomoya Shimura | email@example.com ...
Addressable Advertising: An Upgrade for Travel Brands
Football and turkey. Ugly sweaters and gingerbread lattes. No matter what your association is, the holiday season is already in full swing. It's a time of celebration and merriment but above all else, the holidays are about family. And whether that ...
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