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Predictions for 2010


2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.

Search marketing, Behavioral Targeting and Yield Management's alchemizing effect on TV advertising

The accountability and efficiency of search marketing, behavioral targeting and publisher inventory yield management can look pretty compelling to a media planner compared to the relative lack of trackability of a TV spot today. What happens when you combine the best of these worlds? Let's look at a scenario that might take place when these worlds are combined.

It may easy to write this off as the ramblings of a guy who has spent too much time in the technology industry but before you do that, consider the following:
? All major search engines keep a search history indicating your interests, needs, likes, etc.
? Forrester projects that over half of TV households with have a DVR device by 2009.
? Today, most DVRs keep track of what we could be considered a "search history" of everything that your household has watched and what you plan to record in the future.
? With your implicit approval, that "search history" of your TV behavior could be combined with your online search and surfing behavior which would create a profile that would be quite precise regarding your preferences and interests. Whether one company delivers all of this technology (e.g., Microsoft or AOL) or a deal is done between DVR suppliers and search engines, this can easily be accomplished.
? Most people's broadband Internet access is provided by cable companies today. Setting a cookie applicable to both the TV and internet access is relatively trivial.
? Tacoda, a leading behavioral targeting company, has over 80% of the North American Internet audience in their network. They have a wide variety of non-personal demographic information about their users.

So let's fast forward five years and look at a scenario with a couple in their late 30's we'll call Mike and Jill. Periodically, they talk about the need for a vacation but have had a hard time agreeing on a location. Jill's idea of a great getaway is a "spa weekend" with mud baths, cucumber bodywraps, aroma therapy and countless other "treatments" that sound like some form of torture to Mike. Meanwhile, what Mike would really like to do is make a trip to a Final Four as his alma mater is in the Top 10 and he's sure they are going to make it a long ways in the "Big Dance". Whenever he talks with his buddies about the "Big Dance", Jill is confused Mike has never liked to dance.

One thing they can agree on is their enjoyment of watching Alias together although they are watching Jennifer Garner for different reasons. The rest of Mike's TV viewing largely consists of watching ESPN, Fox Sports and ESPN2 so he can be smarter than his buddies when it comes to filling out his bracket. Meanwhile, Jill loves watching the Travel Channel and shows on other networks about "getaways" whether they are about "romantic getaways" or "girls' weekends".

During the week, Mike often eats his lunch at his desk while reading some of his favorite websites (www.foxsports.com, www.ESPN.com, etc.). He's checking out the latest rankings to see where his alma mater is ranked and analysis from experts on the "Road to San Diego" (the site of the 2010 Final Four). He notices one of the ads on the webpage he's reading is about a San Diego vacation. Though he's never been to San Diego, he knows it has a nice climate and gets the bright idea that he could kill two birds with one stone if he suggests that a trip to San Diego would be a nice place for a trip with Jill and another couple friend (the husband of that couple also happens to be a college buddy who enjoys hoops as much as he does). Suddenly, the $500 daily spa fee doesn't sound too bad for Mike if it means he can attend the Final Four.

Since Jill had Arizona in mind for a "spa weekend", he figures he needs to sell Jill on San Diego. He surfs over to his DVR home page to see if he can find some shows that highlight San Diego that he can highlight and record for Jill. It turns out one of the shows is in 30 minutes on the Travel Channel so he's able to record it for later viewing even though he and Jill aren't home at that moment. It also turns out that one of the past episodes of Alias had Jennifer Garner's character incognito at a beach party at the Hotel del Coronado in San Diego (she snuck into the private party by swimming in from the ocean in scuba gear with a party dress in stow).

Over dinner that evening, Mike brings up the idea of San Diego as a great location for a vacation and that late March is a particularly nice time to visit (failing to mention that the timing happens to coincide with the Final Four). He lets her know that he's marked some San Diego shows for her to watch including the Alias episode since they have a "Season Pass" for Alias (i.e., it records/stores all Alias episodes). Jill is surprised and impressed that Mike has gone to this trouble.

Meanwhile, let's take a look at what's going on behind the scenes. The cookie that the cable company has stored is keeping track of various actions that Mike and Jill are taking (sites they visited, shows they watched, searches they performed). This behavior is combined with the ad marketplace system running at Google or the particular search provider of choice. This system is similar to Google's Adwords system or Overture's Precision Match. In the future, it's likely to include "behavioral targeting" attributes as well.

In this ad marketplace, millions of similar actions are aggregated and offered up to what by 2010 will be millions of advertisers for sale in a real time automated auction. These marketers will have established their spending levels, behavioral and demographic profiles. In the time it takes for an average search to complete, several advertisements have already been sold against each of the programs recorded for Jill. On the media outlets' sites, they are doing additional optimization (aka "inventory yield management"). This optimization determines what the optimal type of ad to serve is. In one situation it might be a textual advertisement while in other cases, it might be a more traditional form of TV ad.

As Jill goes to watch the shows Mike has teed up, the ad delivery system is poised to take action. The way in which the ads are viewed will be dependent on the couple's billing preference with the cable provider (yet another yield management variable). They may have chosen the free cable option that requires them to watch ads at set periods. As the show starts, a number of advertisements appear at the bottom of the screen. A couple of these have a dollar sign next to them indicating that they can reduce their cable bill if they watch them. This is attractive particularly since Jill wants to watch them anyway since they are infomercials for a San Diego area spa. She can choose to watch them now or later.

Later on in the evening she checks her email before going to bed. The ad delivery system knows this is the same person who has been watching ads about San Diego area attractions so it serves up some discount offers for packages to San Diego which she emails to Mike with a message about how excited she is about going to San Diego. Who knew that an ad delivery system could enhance marital harmony?!

Will these sort of events transpire five years from now? My belief is that they are largely foreseeable. Undoubtedly, the specifics won't take place exactly like this, but it's not a huge leap to get to this place with consumers and businesses that are more than willing to benefit from the experience.

If you buy all or part of this scenario, what does it mean for the parties most financially vested in the ad marketplace - media outlets, ad agencies and marketers? It means further evolution in their business models. Perhaps the most radical impact will be on ad agencies that have already seen their business evolve. In part two, I'll make the provocative statement that Google will be the largest ad agency in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound insights.

If you want to have more fun with the previous scenario, you can weave in various other variables that include, but aren't limited to, the following factors:
? Product placement evolution. At one time there was a website that allowed you to buy products that were shown in TV programs. Think about that woven into the aforementioned ad marketplace. This is an evolution of what AdvertisingAge's Madison+Vine regularly reports on.
? User reviews. User ratings of various advertiser products could become another variable determining which ads get served. Amazon-like collaborative filtering can be facilitated thus increasing content consumption.

Will Google be the biggest ad agency in the world by 2010?
In part one, I laid out a future of how Internet-based advertising models will pervade the TV world. If you buy some of these factors, there are inevitable industry changes that will happen to the ad industry. I will make the provocative statement that Google will be the largest "ad agency" in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound strategic insights.

Dramatic industry shifts usually don't happen from obvious places. Ample evidence of that exists if you look at various businesses whether you look at the music business, the encyclopedia business, the newspaper classified business, the retailing business or many others. Companies that too narrowly define their competition inevitably have their business cratered from unexpected places. Aggressive, growth-oriented companies whether they are Google or Wal-Mart don't care about pre-existing industry dividing lines. If it wasn't them, some other organization would gladly eat away at incumbents' businesses even though the leaders of the change are attractive "bogeymen" for those under attack.

If you take a step back, the purpose of ads and search are to connect buyers with someone selling what buyers want (even if they don't know they want it yet). In both cases, fees are collected from the people who have something to sell for connecting them with buyers of those items. No one is rushing to categorize Google as an ad agency -- "they're in the Search business". You don't have to study Google very hard to realize they aren't limiting themselves to the "search business" which is increasingly hard to define in any case. It's important to recognize that Google isn't charging for search; their income is from advertising. As the old saying goes, if it looks and quacks like a duck, it is a duck. If they were considered an ad agency, they'd already be in the top 5 with a much stronger trajectory than any of the top 5 agencies.

You may be saying, "wait a minute, they are more like a media outlet than an ad agency" (which is largely true today) but withhold judgment for a moment and some interesting insights can be drawn. To begin with, they are already doing media planning if the business has a high volume of clicks and it's highly likely they are working on ways to make that easier (and thus scale to smaller advertisers).

If I walked into most offices of the leaders of the largest ad agencies in the world today and stated that Google/Yahoo/MSN are their competitors, at best I'd get a polite laugh. They may say that I don't "get" the ad agency business. Having been on both sides of the challenger/incumbent equation, I can say unequivocally that not "getting it" is usually an advantage for the challenger. The challenger isn't shackled by the current way of thinking and perhaps more importantly, the current business model. Like virtually every other company (especially a public company), Google and "their competitors" are inspired by what will make them the largest sum of money. Today, Google's revenues are advertising-based, but tomorrow they may have increasingly more characteristics associated with the agency business. Comparing some of the assets that agencies have versus Google is instructive. I'll put these in context of some of the criteria I used to evaluate the ad agencies that I worked with when I held large ad budgets.

1. Efficiency with my budget: When my team owned the relationship/budget with an agency, I counseled them to look for padding and inefficiencies as the model shifted from a commission-based model (which had its own issues) to a salary multiplier that seemed like a fair approach based upon the number of people on the account. Furthermore, it was hard to know how well the agency negotiated with media outlets to get the best CPMs. With Google's Adwords, you bid on how much you are willing to pay for a click which can range from pennies to dollars depending on the term. Google has a great feature where if you bid $1.50 for a click and the next highest bidder is $0.75, they'll adjust what they charge you to $0.76. This looks like a more efficient way of spending my ad dollars and infinitely more trackable.

2. Consumer insight/research: I've worked with some fabulous media buyers and account planners. Their ability to dive into various syndicated research to identify the media properties with the optimal demo/psycho-graphics often impressed me. However when you combine the almost unbelievable volumes of click behavior across many thousand websites that provides a very robust picture of brand motivation and preferences. It's an approach virtually any cold-blooded capitalist selling stuff would appreciate and is unrivaled by other means of capturing actual buyer behavior.

3. Ability to reach my target buyers where they "live": Google's Adsense offering (i.e., syndication of their contextual search ads) has major implications and makes them look an awful lot like a media agency. Not only does Google serve up ads on their own high-traffic site, they are syndicating their ads to virtually every nook and cranny of the web. As an advertiser, it gives them an efficient way to reach into highly targeted sites that would be impossible to buy in a manual manner. Anecdotally, I'm seeing Google ads on all kinds of obscure and relatively low traffic sites that happen to be highly relevant to me professionally or personally.

4. Ability to service local, regional and international markets: This has at least two dimensions: First, can you run particular ads for people who live in particular geographies whether that is England, New England or Boston? Second, is it easy to localize the advertisements themselves? Particularly on the first point, it's much easier to do this with Google than the machinations an agency has to go through to make it happen (e.g., working with dozens of different media outlets around the country/world). On the second point, it's comparing apples and oranges since localization of text ads is easy compared to localization of ads that involve more than simple text. That said, they cover many languages and countries today so it's a straightforward process.

5. Focus on driving results vs. their ego: Since much of the execution of a campaign on Google is strictly driven by machines, there is no ego involved. From time to time, one runs up against this dynamic with agency creatives where they are more focused on winning awards than selling your product.

6. Creative work: This is an area where it would appear that agencies have a clear advantage if for no other reason that the creative palette is very limited with Google today. If you look at some of the trends outlined in part one combined with increased bandwidth and broadband penetration in the next five years it seems inevitable that the Google creative palette provides won't be so limited. The advantage Google has in this scenario is that the cost to launch and test a new campaign is low so creatives can refine their creative and copy while avoiding the high stakes and slow turnaround of typical campaigns of today that are bogged down by approvals at the client level. This quick turnaround should shift creatives perspective from thinking of how limited their palette is to relishing the opportunity to get immediate feedback on campaign ideas that may be conceived of, executed and killed/expanded in less than a day.

7. Account service: This is an area where agencies should maintain a clear advantage for the foreseeable future as people-oriented service is a core part of their value proposition. As Google and others gain an increasing share of their customers' wallets, there will be an expectation of increased account service for large accounts. In a competitive market, Google will respond if Yahoo or MSN try to offer better service. This factor can diminish the inherent advantage agencies have.

8. Media neutrality: Most agencies like to claim media-neutrality but it's virtually impossible to find in practice. The core obstacle is that the client's budgets aren't media neutral. There are often different teams, let alone different budgets for different media - print, online, broadcast, etc. This makes it virtually impossible for agencies to be media neutral. The philosophy behind Google's technology is media neutral. It just so happens that it's all executed on HTML webpages right now. Take the notion of delivering ads in the content you prefer to consume, on the device (PC, mobile device, etc.) you happen to be using at the moment and delivering the most relevant ad at the moment you consume it and extend it beyond online. It's not hard to imagine this happening when your TV and radio have their own IP addresses along with your more traditional computing devices (this is already in process).

9. CRM: Marketers and agencies working on their behalf spend large sums of money to create and maintain an accurate customer database that helps paint a picture of their customers' behaviors, likes & dislikes, demographics etc. It's not unusual for a marketer to spend millions each year just keeping their database up to date with basic information such as addresses. Meanwhile, Google's customers do much of the maintenance work themselves as their cookies capture every web search, links you clicked on and when you did it. One area that Yahoo & MSN have a clear advantage over Google is a much larger database of demographic information via their email/IM users (certainly one of the drivers for Google launching Gmail to much fanfare). Combine the demographic information with the surfing and searching behavior, and there isn't an agency in the world who wouldn't die to get their hands on that rich picture of their clients' customers.

Conclusion
Is Google explicitly out to get the agencies' business? Unlikely. It just so happens that when you look at the natural progression of their activities, it ends up dramatically impacting the agency business. The ironic thing is that they are probably spending significant sales & marketing resources cultivating agency relationships with complete sincerity. Like many other successful businesses, over time they will have more and more channel conflict where parties who were previously 100% complementary start to step on each others' toes. In the end, Google won't look like an ad agency anymore than eBay or Craigslist look like a newspaper classifieds business, but they will capture money from the same customers as the business that they are pilfering. It's the agency leaders that should ask themselves what facets of Google's business do they need to develop or co-opt. Agency leaders would be wise to ensure they don't have blinders on regarding their current business and their partners, or they are liable to be victims of an inevitable force.

Dave Chase is a partner with Altus Alliance, which specializes in driving revenue traction for emerging businesses. Before joining Altus Alliance, Chase spent nearly 20 years in the industry with over a dozen years at Microsoft in various senior marketing and general management roles, including his role as MSN's managing director for industry marketing and relations. In that capacity, he was responsible for MSN taking a leadership role within the Interactive Marketing industry to grow Online's share of the overall ad market in concert with AOL, CNET, Yahoo!, Google and other market leaders.

Chase played leadership roles in launching several new businesses within Microsoft including Microsoft's entry into the enterprise software and server business which is now an $8B business. Starting at the dawn of the commercial Internet, he was integral in Microsoft's entry into consumer internet businesses that achieved both critical and financial success.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 17 / 2019

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Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Digital advertising is in 'creative destruction' mode - AdNews
Digital advertising is in 'creative destruction' mode  AdNews

Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Early SMI: Total advertising market down 10.1% in August ex-digital - AdNews
Early SMI: Total advertising market down 10.1% in August ex-digital  AdNews

The numbers will improve with the arrival of digital bookings later in the month.


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows - Yahoo Finance
Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco - GamblingCompliance
Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco  GamblingCompliance

Spain's most popular political party has pledged to heavily regulate gambling advertising, treating it similarly to tobacco products that are all but banned from any ...


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


What a Clean Room Means for Amazon Advertising - Adweek
What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising? - The Boston Globe
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Major grocery retailers to pilot digital in-store advertising - Chain Store Age
Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


Fake advertising: time for the platforms to act - Mediatel News
Fake advertising: time for the platforms to act  Mediatel News

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising - AdExchanger
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


An hour of advertising with... industry headhunter Helen Kimber - The Drum
An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


Treasury ad raises concerns over political advertising - The Mandarin
Treasury ad raises concerns over political advertising  The Mandarin

An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...


With “Retargeted” Advertising, Sooner Is Better Than Later - Stanford Report
With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer - Forbes
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


Portugal publishes profile of foods affected by ban on advertising to children - IEG Policy
Portugal publishes profile of foods affected by ban on advertising to children  IEG Policy

Nutritional profiles of foods affected by the Portuguese restrictions on advertising products high in salt, fat and sugar to children, have been published and will ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


FameBit Founders Try To Fix A Messy New Sector: Podcast Native Advertising - Forbes
FameBit Founders Try To Fix A Messy New Sector: Podcast Native Advertising  Forbes

FameBit's founders have raised $2.2 million for Podcorn, a native-advertising marketplace to help fix the podcasting industry. It's a long-overdue solution for a ...


Your Brand is More Than Advertising - Convenience Store Decisions
Your Brand is More Than Advertising  Convenience Store Decisions

Day three of the National Advisory Group conference in Minneapolis kicked off with the first of a pair of general sessions, “Burning Issue #3 – Merchandising and ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Nailing The Competition? Trademark Infringement, Keyword Advertising, And A New Take On An Old Problem - Above the Law
Nailing The Competition? Trademark Infringement, Keyword Advertising, And A New Take On An Old Problem  Above the Law

When it comes to evolving the law regarding trademark infringement in keyword advertising on mobile devices, these cases may just hit the nail on the head.


Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy - AdAge.com
Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy  AdAge.com

Capping off its success on both the business front and in ad industry circles, Nike's “Dream Crazy” earned the Outstanding Commercial Award during the 71st ...


NFL Signs Content and Advertising Deal With Reddit - The Wall Street Journal
NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Snap roles out advertisement library ahead of 2020 elections - Yahoo Finance
Snap roles out advertisement library ahead of 2020 elections  Yahoo Finance

Ahead of the 2020 elections, Snapchat has launched a political ads library that is publicly available. Snap's ad archive includes the name and address of the ...


TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019 - MediaPost Communications
TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost Communications

On Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Are 'Tesla-Killers' Free Advertising for Tesla? - Market Realist
Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Programmatic Advertising Spending Market: An Insight on the Important Factors and Trends Influencing the Market - Rapid News Network
Programmatic Advertising Spending Market: An Insight on the Important Factors and Trends Influencing the Market  Rapid News Network

Programmatic Advertising Spending Market is a professional and in-depth study on the current state of the Programmatic Advertising Spending industry.


Native Advertising Market Will Make a Huge Impact in Near Future - NewsVarsity
Native Advertising Market Will Make a Huge Impact in Near Future  NewsVarsity

In recent years, growth has been observed in the native advertising market which is emerging quickly and still a new concept. Native advertising is different from ...


5 tips to get started in podcast advertising - AdAge.com
5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


Can Ads Help Make the World a Better Place? New Purpose-driven Advertising Platform, Jukko, Says 'Yes' - Business Wire
Can Ads Help Make the World a Better Place? New Purpose-driven Advertising Platform, Jukko, Says 'Yes'  Business Wire

Jukko's purpose-driven advertising technology honored at B-Corp Champions Retreat as Best in the World, Communities and Changemaking, for 2019.


Market Research On Outdoor Advertising Machines Market 2019 And Analysis To 2025 - Rapid News Network
Market Research On Outdoor Advertising Machines Market 2019 And Analysis To 2025  Rapid News Network

Recent research and the current scenario as well as future market potential of “Global (United States, European Union and China) Outdoor Advertising ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media - Adweek
Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019 - News 5 Cleveland
Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019  News 5 Cleveland

A new Odell Beckham Jr. advertisement in Times Square is straight up savage.


Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you - Vox.com
Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you  Vox.com

Under mounting pressure from the public, Google, like Facebook, says it now wants to give users more control over their data that it shares with advertisers.


Why in the world do we have direct-to-consumer drug advertising? - STAT
Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


BritBox president: “We didn't consider advertising” - TBI Vision
BritBox president: “We didn't consider advertising”  TBI Vision

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


Sper claims marketing code has improved operator advertising - iGaming Business
Sper claims marketing code has improved operator advertising  iGaming Business

The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


In-app Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026 - NewsStoner
In-app Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  NewsStoner

The research report, titled [Global In-app Advertising Market Market Size, Share, Growth, Trends, Opportunities And Forecast 2019-2025], presents a detailed ...


Facebook removes altered Conservative advertisement - BBC News
Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


These companies thank farmers in their advertising. Here’s what happens on social - AGDAILY
These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


Microsoft opens responsive search ads beta to all advertisers - Search Engine Land
Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Here's what you need to know in advertising and media this week - INSIDER
Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Insurance Advertising Market to Witness Astonishing Growth by 2025 | UnitedHealth Group, Liberty Mutual, GEICO, Allstate Corporation - OnYourDesks
Insurance Advertising Market to Witness Astonishing Growth by 2025 | UnitedHealth Group, Liberty Mutual, GEICO, Allstate Corporation  OnYourDesks

A new Profession Intelligence Report released by Stats and Reports with the title Global Insurance Advertising Market “can grow into the most important market ...


Advertising Week preview: GM's CMO on connected TV, personalization, customer experience - SmartBrief
Advertising Week preview: GM's CMO on connected TV, personalization, customer experience  SmartBrief

This post is sponsored by Innovid. Connected TV's effects on the customer ad experience, personalization, tech innovation and the balance between data and ...


2019: Which advertising channels are the UK's best for candidate attraction? - Onrec
2019: Which advertising channels are the UK's best for candidate attraction?  Onrec

For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...


Travel Wisconsin looks to expand advertising into new markets - Madison.com
Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


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