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Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?
Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.
Get customer testimonials. Let them see that others have had great results. Testimonials should be specific and include the customer's real name for the most credibility.
Get endorsements from experts. Respected authorities who say that your product or service is good make you look good.
Positive media coverage will make you a star. Media coverage provides an implied endorsement from a respected source.
Show a track record. Have you been in business for 20 years? Customers are more comfortable doing business with someone they believe will be around if there is a problem after the sale.
Make yourself accessible. Give a phone number or e-mail address where customers can contact you (or support staff) directly with questions. Phone numbers are especially valuable in creating the awareness that you are approachable by clients. Add live chat at your web site to resolve support issues.
Cite statistics from a reputable source to back up your claims. There is a joke that 67.8% of all statistics are made up on the spot. When you use statistics, tell where they came from.
And, never make claims that aren't true. If you are caught in a lie, it can be difficult or impossible to reclaim the trust of your customers.
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free marketing tips and discover what she can do for you at http://www.IdeaLady.com/.
Complex Networks, Fuse Media to Offer Joint Advertising Packages
“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of ...
Complex Networks and Fuse Media Join Forces on a Content and Advertising Partnership
Immersv raises $10.5M to shake up mobile advertising with some VR flair
Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to bring improve mobile advertising, not only on headset but smartphones as well. For now, the startup is focusing on pre-roll and interstitial video ads but is looking at ways to ...
VR advertising platform Immersv raises $10.5M
Interactive advertising platform Immersv scores $10.5 million funding round
HTC Vive Invests In Immersv's VR Advertising Platform
Borough advertising for new manager
STROUDSBURG — The borough is advertising for a replacement for Brian Bond, who's leaving Sept. 18 to become East Stroudsburg's borough manager. Appointed by the Borough Council, the borough manager serves as the borough's chief executive ...
Fire department says company misusing its name to get advertising business
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CNN And Volvo Hope Their Upcoming VR Ad Campaign Eclipses Conventional Advertising
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With Amazon looming, Walmart quietly grows as an advertising force
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Minneapolis / St. Paul Business Journal
BrandLab study reveals lack of diversity in marketing and advertising; how is your company doing?
Minneapolis / St. Paul Business Journal
The BrandLab, a nonprofit organization that's focused on improving diversity in the Twin Cities marketing and advertising industry, recently released a study that analyzed demographic data from 40 organizations to determine how diverse the Twin Cities ...
How Corporate Distrust Is Reshaping Advertising
The overabundance of advertising: Although it's tough to accurately estimate, Americans are exposed to something like 5,000 ads every day. They're packed everywhere, from billboards and radio spots to tiny banner ads in your favorite application.
Why Data Driven Advertising Will Be The Next Frontier
I recently had the chance to interview Pelle Sjoenell, Worldwide Chief Creative Officer at BBH Group, and his poignant insights and unorthodox way of understanding brands didn't disappoint. At Snaps, I spend most of my time building chatbots for brands ...
10 Years On: The iPhone's Impact On Advertising
One industry that the iPhone has had an unquestioningly huge impact on is digital advertising. In 2007, worldwide mobile advertising spend amounted to a paltry $1.7 billion, whereas this year it will amount to $143 billion. Within just 10 years, this ...
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