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7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.

Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.

1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.

2 Be Consistent Pick a theme and stick with it, in all your print, radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.

4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package, most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.

5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")

6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much, but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"

7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.

To have the best advertising, YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.

For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:15TipsYP@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 17 / 2019

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Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started  Forbes

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An hour of advertising with... industry headhunter Helen Kimber  The Drum

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Treasury ad raises concerns over political advertising  The Mandarin

An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...


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With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

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5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

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Native Advertising Market Will Make a Huge Impact in Near Future  NewsVarsity

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Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

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Snap roles out advertisement library ahead of 2020 elections  Yahoo Finance

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5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


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Market Research On Outdoor Advertising Machines Market 2019 And Analysis To 2025  Rapid News Network

Recent research and the current scenario as well as future market potential of “Global (United States, European Union and China) Outdoor Advertising ...


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The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


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Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


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BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


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The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted ...


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


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In-app Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  NewsStoner

The research report, titled [Global In-app Advertising Market Market Size, Share, Growth, Trends, Opportunities And Forecast 2019-2025], presents a detailed ...


Facebook removes altered Conservative advertisement - BBC News
Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


These companies thank farmers in their advertising. Here’s what happens on social - AGDAILY
These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


Microsoft opens responsive search ads beta to all advertisers - Search Engine Land
Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Here's what you need to know in advertising and media this week - INSIDER
Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Insurance Advertising Market to Witness Astonishing Growth by 2025 | UnitedHealth Group, Liberty Mutual, GEICO, Allstate Corporation - OnYourDesks
Insurance Advertising Market to Witness Astonishing Growth by 2025 | UnitedHealth Group, Liberty Mutual, GEICO, Allstate Corporation  OnYourDesks

A new Profession Intelligence Report released by Stats and Reports with the title Global Insurance Advertising Market “can grow into the most important market ...


2019: Which advertising channels are the UK's best for candidate attraction? - Onrec
2019: Which advertising channels are the UK's best for candidate attraction?  Onrec

For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...


Feature: Senet Group chief executive talks regulation, advertising and social responsibility - Gaming Intelligence
Feature: Senet Group chief executive talks regulation, advertising and social responsibility  Gaming Intelligence

Senet Group chief executive Sarah Hanratty is optimistic about the gaming industry's move towards responsibility but knows there is a lot of work to be done.


Travel Wisconsin looks to expand advertising into new markets - Madison.com
Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate - Fox News
Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


Facebook denies it is to blame after Russian political advertising accusation - Reuters
Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


Contribute +40% Growth in Digital Advertising Market by World in Coming Years| Amazon.Com, Dentsu Aegis Network, Eniro AB, Conversant, Microsoft Corporation, Alibaba, Baidu, InfoSpace, Twitter - Market Report Gazette
Contribute +40% Growth in Digital Advertising Market by World in Coming Years| Amazon.Com, Dentsu Aegis Network, Eniro AB, Conversant, Microsoft Corporation, Alibaba, Baidu, InfoSpace, Twitter  Market Report Gazette

Market Report Gazette provides latest industry trending news, news *service*, IT & Technology news helps businesses connect with their target audiences in ...


AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips - Circuit Breaker
AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips  Circuit Breaker

AMD has agreed to a $12.1 million settlement in a class action lawsuit for some customers who bought its FX-8000 / 9000 CPUs built on its 2011 Bulldozer ...


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


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