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7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.

Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.

1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.

2 Be Consistent Pick a theme and stick with it, in all your print, radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.

4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package, most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.

5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")

6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much, but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"

7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.

To have the best advertising, YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.

For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:15TipsYP@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 17 / 2019

Amazon knows what you like and when you buy it. Here’s how it sells ads - USA TODAY
Amazon knows what you like and when you buy it. Here’s how it sells ads  USA TODAY

Amazon has a trove of information about buying habits that makes it a valuable place for advertisers.


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design - TechCrunch
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Multiscreen Advertising Market Outlook to 2024: Mobile Internet Consumption Will Account for 26% of Global Media Consumption in 2019, Up from 19% in 2016 - Yahoo Finance
Multiscreen Advertising Market Outlook to 2024: Mobile Internet Consumption Will Account for 26% of Global Media Consumption in 2019, Up from 19% in 2016  Yahoo Finance

DUBLIN, July 17, 2019 /PRNewswire/ -- The "Multiscreen Advertising Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...


Advertising patches on uniforms are “inevitable,” MLB executive says - The Denver Post
Advertising patches on uniforms are “inevitable,” MLB executive says  The Denver Post

For something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...


Global Multiscreen Advertising Market to Witness a 35.2% CAGR Over 2019-2024 - Rising Adoption of Ad-blockers on Devices is Challenging Growth - ResearchAndMarkets.com - Yahoo Finance
Global Multiscreen Advertising Market to Witness a 35.2% CAGR Over 2019-2024 - Rising Adoption of Ad-blockers on Devices is Challenging Growth - ResearchAndMarkets.com  Yahoo Finance

The "Multiscreen Advertising Market - Growth, Trends, and Forecast " report has been added to ResearchAndMarkets.com's offering.


North America Mobile Advertising Market is Estimated to Reach $103.02 Billion in 2025, Representing a 2019-2025 CAGR of 17.22% - ResearchAndMarkets.com - Yahoo Finance
North America Mobile Advertising Market is Estimated to Reach $103.02 Billion in 2025, Representing a 2019-2025 CAGR of 17.22% - ResearchAndMarkets.com  Yahoo Finance

The "North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth ...


Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising - Food and Water Watch
Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising  Food and Water Watch

Food & Water Watch and Organic Consumers Association (OCA) sued Tyson Foods, Inc. in D.C. Superior Court under the D.C. Consumer Protection Procedures ...


Advertising Services - SalonToday
Advertising Services  SalonToday

Thank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, ...


Can Facebook advertising work for luxury brand startups? - AdAge.com
Can Facebook advertising work for luxury brand startups?  AdAge.com

Luxury brands are caught in a Facebook advertising vice. Many of the same strategies that work for non-luxury e-commerce startups don't work for luxury ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say. - Bradenton Herald
Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Google suspends ticket site Viagogo from advertising - BBC News
Google suspends ticket site Viagogo from advertising  BBC News

Google has suspended Viagogo as an advertiser, after claims touts resell tickets at inflated prices on the site. The Competition and Market Authority is taking the ...


Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer - Yahoo Finance
Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer  Yahoo Finance

SCHAUMBURG, Ill., June 17, 2019 /PRNewswire/ -- Pinnacle Advertising announced today that Tracy Richards is joining the agency as their inaugural Chief ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Google Advertising Database Faces Criticism Over Missing Political Ads, Errors - Cheddar
Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  Cheddar

Following questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...


NYC Ban on In-Uber Advertising Survives Challenge - Courthouse News Service
NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News Service

MANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


For advertisers, the Emmy halo effect is a thing of the past - AdAge.com
For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


Dyson Fan Advertisement Banned for Misleading Viewers Over Cord - Bloomberg
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  Bloomberg

A television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.


North America $103 Billion Mobile Advertising Market to 2025 by Solution Format, Advertising Type, Industry Vertical, Mobile Device - PRNewswire
North America $103 Billion Mobile Advertising Market to 2025 by Solution Format, Advertising Type, Industry Vertical, Mobile Device  PRNewswire

DUBLIN, July 17, 2019 /PRNewswire/ -- The "North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Everyone at this new advertising agency has served time in prison - Fast Company
Everyone at this new advertising agency has served time in prison  Fast Company

Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


The Name's Advertising, Free Advertising - Freedom Philosophy - Being Libertarian
The Name's Advertising, Free Advertising - Freedom Philosophy  Being Libertarian

I typically write about genocide around the world, debt that could bankrupt the West, or the level of control Google and Facebook have over our lives. Last week I ...


Out-Of-Home Advertising Solution Provider Quorum Leverages Quadrant's Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability - MarTech Series
Out-Of-Home Advertising Solution Provider Quorum Leverages Quadrant's Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability  MarTech Series

Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


How an Advertisement's Environment Affects Its Success - Business News Daily
How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


Advertising and Promotion finance panel to meet - News - Pine Bluff Commercial
Advertising and Promotion finance panel to meet - News  Pine Bluff Commercial

The Pine Bluff Advertising and Promotion Commission Finance Committee will meet at noon Monday, July 22.The meeting will be held at the second floor ...


The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move - Business Insider
The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


This Is How Much Disney Is Spending On ‘Lion King’ Advertising - International Business Times
This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business Times

Disney is topping all other studios in commercial spending to maximize exposure of "The Lion King" over its debut weekend.


Gauging The Impact Of Advertising On Amazon - Forbes
Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


Lamar Advertising acquires small billboard operator in Arkansas - The Advocate
Lamar Advertising acquires small billboard operator in Arkansas  The Advocate

Baton Rouge-based Lamar Advertising Co. acquired a billboard operator based in Arkansas in a deal that closed recently.


One of the largest billboard companies nationally now has a Wichita office - Wichita Eagle
One of the largest billboard companies nationally now has a Wichita office  Wichita Eagle

Ashby, we hardly knew ya. Ashby St. Outdoor, an Arkansas-based billboard company that entered the Wichita market in 2016, has sold to Baton Rouge-based ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Conceptual Advertising Image Photoshop Walkthrough - Fstoppers
Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Google accused of 'brazen' patent infringement in online advertising - Silicon Valley Business Journal
Google accused of 'brazen' patent infringement in online advertising  Silicon Valley Business Journal

A tiny software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code ...


Google 'brazenly' infringed advertising patents, claims lawsuit | ippromagazine.com - IPPro Magazine
Google 'brazenly' infringed advertising patents, claims lawsuit | ippromagazine.com  IPPro Magazine

Impact Engine, a technology company responsible for innovations in the online display advertising industry, has filed a complaint against Google alleging patent ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform - PRNewswire
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


The Green Party backs The Coalition for Reform in Political Advertising - The Drum
The Green Party backs The Coalition for Reform in Political Advertising  The Drum

The Green Party has voiced its support for The Coalition for Reform in Political Advertising's campaign to implement a four-point plan that would improve the ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


P&G steps up advertising game on equal pay for women - Cincinnati Business Courier
P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


ADVERTISING: Advertorial — JONATHAN M. SASSER: Why I chose to practice natural medicine - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHAN M. SASSER: Why I chose to practice natural medicine  Coeur d'Alene Press

My goal as a health care practitioner is simply to help more people to have more fun by helping them feel well enough to have fun. I put a diverse background to ...


LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

NOTICE OF DEFAULT AND FORECLOSURE SALE. 297 Old Bath Road, Wiscasset, Maine 04578. To: Maxine D. Croxford. 297 Old Bath Road. Wiscasset ...


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


5 Hot Online Advertising Trends in Europe - Entrepreneur
5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


County Supervisors seeking advertising dollars for GET system - Independent-Messenger
County Supervisors seeking advertising dollars for GET system  Independent-Messenger

The Greensville County Board of Supervisors approved advertisement being displayed on its transit vehicles.


Victoria Advocate names 40-year newspaper veteran to lead advertising team - Victoria Advocate
Victoria Advocate names 40-year newspaper veteran to lead advertising team  Victoria Advocate

A newspaper veteran with 40 years of advertising and management experience is the Victoria Advocate's new director of sales, company officials announced ...


Take This Job: Food staging for advertising - KVUE.com
Take This Job: Food staging for advertising  KVUE.com

Have you ever wondered why the burger you order never looks as appetizing as the one pictured in the menu? It's all in the advertising. Making food look *fresh* ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Advertising Techniques to Attract Your Audience's Attention - G2
Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


Continental challenge – advanced TV advertising across Europe and the US - Videonet
Continental challenge – advanced TV advertising across Europe and the US  Videonet

The way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...


Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career 07/17/2019 - MediaPost Communications
Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career 07/17/2019  MediaPost Communications

Campaign has an exclusive interview with Nigel Farage this morning in which the Brexit Party leader claims his view on advertising is "I may fancy it myself one ...


Bowflex Secures New Advertising Agency - SGB Media
Bowflex Secures New Advertising Agency  SGB Media

Nautilus, Inc. has named FIG as its creative agency for the company's Bowflex brand. FIG will handle advertising and creative campaign executions, including TV ...


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising - CBS San Francisco
San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Advertisers Broke Local News, Can They Fix It? United For News' Jenen - BeetTV
Advertisers Broke Local News, Can They Fix It? United For News' Jenen  BeetTV

CANNES — Many observers saw the future destruction coming. Craigslist's local ads posed a clear threat to classifieds, social networks presented rival ...


YouTube Tries to Get Video Stars Off Their Advertising Addiction - Bloomberg
YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The bath water - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The bath water  Coeur d'Alene Press

As the saying goes, “don't throw out the baby with the bathwater.” Right now, you're probably wondering what t.


A look back at the legacy of Oklahoma ad exec Angus McQueen - AdAge.com
A look back at the legacy of Oklahoma ad exec Angus McQueen  AdAge.com

Angus McQueen, the longtime CEO of Oklahoma City ad agency Ackerman McQueen, died yesterday at the age of 74 after battling cancer. In his more than four ...


Who's taking the stage at Advertising Week 2019 - Axios
Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Ashby Street Outdoor Acquired by Lamar Advertising - Business Wire
Ashby Street Outdoor Acquired by Lamar Advertising  Business Wire

Ashby Street Outdoor Holdings, LLC (“Ashby Street”)—a leading operator of 1908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missou.


Court Overturns Requirement that Prescription Drug Advertisers Include Price Information in TV Ads - Lexology
Court Overturns Requirement that Prescription Drug Advertisers Include Price Information in TV Ads  Lexology

Last week, a federal District Court ruled that the US Department of Health and Human Services did not have the authority to require that drug…


Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign - Business Wire
Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign  Business Wire

This season, GUESS introduces a *fresh* accessories campaign shot in Los Angeles, CA by photographers Claudia and Ralf Pulmanns and art directed by Paul.


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Inflight Advertising Market New Technology, Segments and Key Companies Analysis- Global Eagle, IMM International, Blue Mushroom, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd - News Exterior
Inflight Advertising Market New Technology, Segments and Key Companies Analysis- Global Eagle, IMM International, Blue Mushroom, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd  News Exterior

Latest Study on Industrial Growth of Inflight Advertising Market 2018-2025. A detailed study accumulated to offer Latest insights about acute features of the ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


Two Months of Advertising for the Price of One July 17, 2019 - theportlandbeacon.com
Two Months of Advertising for the Price of One July 17, 2019  theportlandbeacon.com

For a limited time, The Portland Beacon is offering our side panel advertising to new customers at a special rate of two months for the price of one. That is t...


10 ways to kill an intern - AdAge.com
10 ways to kill an intern  AdAge.com

OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Global Online Advertising Management Software Market 2019 – Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix – Rise Media - Rise Media
Global Online Advertising Management Software Market 2019 – Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix – Rise Media  Rise Media

The Global Online Advertising Management Software Market report provides an extensive research and detailed analysis of the present market along with future ...


Global Advertising Agency Billing Software Market 2019 By Segment Forecasts 2025 | Asana, Monday, FreshBooks, AdPlugg, Shortlist etc. - Rise Media
Global Advertising Agency Billing Software Market 2019 By Segment Forecasts 2025 | Asana, Monday, FreshBooks, AdPlugg, Shortlist etc.  Rise Media

New Research Study on Advertising Agency Billing Software Market Growth of 2019-2025: Advertising Agency Billing Software Market sheds light on critical ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks' - WUWM
Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.


Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry - Business Wire
Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry  Business Wire

Mi9 Retail, the leading provider of end-to-end software solutions for retailers, wholesalers and brands, announces a strategic partnership with Citrus.


Google suspends advertising from ticket site Viagogo - The Irish Times
Google suspends advertising from ticket site Viagogo  The Irish Times

Search giant takes action against ticket reseller with headquarters in Limerick.


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill - The Hill
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


New Nielsen service offers podcast audience insights for advertising - Marketing Land
New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


Drug Price in Advertising Rule Stopped - Managed Healthcare Executive
Drug Price in Advertising Rule Stopped  Managed Healthcare Executive

A federal judge stopped President Trump's drug price television ad requirement. U.S. District Judge Amit Mehta said that drug makers will not have to reveal their ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon - Forbes
The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


Consumer Advocacy Group, Responsible Telemedicine, Sues WebMD for False Advertising, Withholding of Material Information and Violation of Patient Trust - BioSpace
Consumer Advocacy Group, Responsible Telemedicine, Sues WebMD for False Advertising, Withholding of Material Information and Violation of Patient Trust  BioSpace

WASHINGTON, July 16, 2019 /PRNewswire/ -- Responsible Telemedicine is a 501(c)(4) registered non-profit that works to safeguard the health and well-being ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Context Advertising Market Analytical Overview, Growth Factors, Demand and Trend - News By ReportsGO
Context Advertising Market Analytical Overview, Growth Factors, Demand and Trend  News By ReportsGO

The Context Advertising market study now available with Market Study Report, LLC, is a collation of valuable insights related to market size, market share, ...


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


‘Nascent and nebulous’: The state of CBD advertising - Digiday
‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


Fast-growing Cincinnati firm hires advertising executive as chief marketing officer - Cincinnati Business Courier
Fast-growing Cincinnati firm hires advertising executive as chief marketing officer  Cincinnati Business Courier

He previously was based in the Cincinnati office of global advertising agency Grey Group as executive vice president of strategy and insights.


Google and Facebook under investigation again for advertising market power - CNET
Google and Facebook under investigation again for advertising market power  CNET

Under probe again for market power. Olly Curtis/Future Publishing via Getty Images. The UK's Competition and Markets Authority has kicked off a probe into ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


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