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Good Design Makes Good Sense


Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.

In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone.

Well-designed materials become even more important as their complexity grows. For instance, an ad typically gets someone's attention for five seconds. In contrast, a brochure has the potential to claim much more of your prospect's time and commitment. Hand a customer a poorly-formatted, hard-to-read piece and you may lose them forever.

So is good design really as simple as organizing your tie collection? Well, not quite. But there are some hard and fast rules you can follow. Use this checklist for your next project. Structure and time your piece correctly, and then brace yourself for every businessperson's dream: informed customers who are ready to do business with your company.

Five Basics of Good Design

1. Never obscure your message. The KISS (Keep It Simple, Smarty) rule applies equally well to writing copy, creating graphics, and choosing a format.

2. Work backwards from your goal to your marketing piece. Listen to your customers' needs before you make a decision about how to fill them. A website may not initially appeal to you as a tool, but if your customer base is using the Internet, it may be a great way to deliver your message.

3. Present similar kinds of information in similar ways. People love to look for patterns. And we feel good when we find them, so let your customers in on that happy feeling. Chances are it will help them retain your information better and use it more effectively.

4. Save special effects for the 4th of July. Just because you can print in all caps in that cool new font, it doesn't mean you should. Readability wins out over gimmicks every time.

5. Be practical and be dedicated. Consider all the steps involved in a project, from the time you spend creating it all the way through to postage or follow-up calls. Commit to following through on every item or your project may not succeed.

Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 20 / 2019

Facebook agrees to advertising overhaul to settle U.S. discrimination suits - KFGO News
  1. Facebook agrees to advertising overhaul to settle U.S. discrimination suits  KFGO News
  2. Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post
  3. Facebook Pledges to Block Discriminatory Advertising  Bloomberg
  4. Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options  Business Insider
  5. Facebook Halts Ad Targeting Cited in Bias Complaints  The New York Times
  6. View full coverage on Google News

New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


7 Powerful Benefits of Using PPC Advertising - Search Engine Journal
7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats - Arkansas Times
Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats  Arkansas Times

Uber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...


UK advertising powers ahead as exports hit £6.9bn - The Drum
UK advertising powers ahead as exports hit £6.9bn  The Drum

Britain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019 - MediaPost Communications
Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019  MediaPost Communications

Discovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...


NBCUniversal, Sky team up to expand global advertising product - Reuters
NBCUniversal, Sky team up to expand global advertising product  Reuters

(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities - MarTech Series
NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities  MarTech Series

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Marketing Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

In a speech at the Investment Adviser Association Conference, the Director of the Securities & Exchange Commission's Division of Investment Management, ...


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


New Cañon City business contest offers free advertising campaigns, website and more - Canon City Daily Record
New Cañon City business contest offers free advertising campaigns, website and more  Canon City Daily Record

A new business contest that aims to help owners thrive with their marketing is underway. The Cañon City Daily Record and Shopper and the City of Cañon City ...


Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons It's Still Ok to Call Your F&I Staff 'Managers' - http://cbtnews.com/
Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons It's Still Ok to Call Your F&I Staff 'Managers'  http://cbtnews.com/

Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons ...


NCC Media Expands into Online Digital Ad Sales - Multichannel News
NCC Media Expands into Online Digital Ad Sales  Multichannel News

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

Investment Management director Dalia Blass says current rule disconnected from way world works.


Why Advertisers Share Responsibility For The New Zealand Killings - Forbes
Why Advertisers Share Responsibility For The New Zealand Killings  Forbes

The 28-year-old Australian man paused before exiting his car in Christchurch, New Zealand on March 15. He looked directly into a camera live streaming his ...


Using Advertising Dollars To GIve Back. | Newsradio 1020 KDKA - NewsRadio 1020 KDKA
Using Advertising Dollars To GIve Back. | Newsradio 1020 KDKA  NewsRadio 1020 KDKA

Mike Geiger, Owner of Moe's found a better way to spend his advertising dollars. Instead of taking the ad money and buying all commercials they are spending ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


TV networks partner to standardize addressable advertising | Media - AdAge.com
TV networks partner to standardize addressable advertising | Media  AdAge.com

The goal of "Project OAR," which stands for Open Addressable Ready, is to create a standard for delivering ads to individual households on smart TVs.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


I Gave Up and Let Instagram Shop for Me - The Atlantic
I Gave Up and Let Instagram Shop for Me  The Atlantic

The first product I ever bought directly from an internet ad was a pair of Nike VaporMax sneakers, which cost $200 and were a rosy shade often referred to as ...


Is this computer advertisement following me? | News, Sports, Jobs - The Daily Times
Is this computer advertisement following me? | News, Sports, Jobs  The Daily Times

Dear Heloise: After I searched for a particular handbag online, I then started noticing advertisements for that handbag on my social media pages and my email ...


West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety - Beckley Register-Herald
West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety  Beckley Register-Herald

West Virginia's attorney general filed a consumer protection lawsuit Tuesday morning against the state's Catholic diocese – the Diocese of Wheeling-Charleston ...


NBCUniversal, Sky unveil joint advertising solutions - L.A. Biz
NBCUniversal, Sky unveil joint advertising solutions  L.A. Biz

The move marks the first joint advertising initiative since NBCUniversal's parent company Comcast Corp. acquired Sky six months ago for $39 billion.


Stop Requested: CHT may be putting an end to controversial bus advertisements - The Daily Tar Heel
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport - World Health Organization
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


‘With evolving consumer demand, role of advertising has altered dynamically’ - BusinessLine
‘With evolving consumer demand, role of advertising has altered dynamically’  BusinessLine

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...


DAZN Offers Advertising As It Expands Commercial Capabilities - Forbes
DAZN Offers Advertising As It Expands Commercial Capabilities  Forbes

DAZN is ramping up its commercial capabilities with the introduction of advertising and the creation of a platform that combines the reach of its various *content* ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


Minister promises inquiry into targeted web advertising | News - The Times
Minister promises inquiry into targeted web advertising | News  The Times

Microtargeting” by online advertising may face curbs, The Times has learnt.Businesses and brokers gather “data points” on individuals and track their browsing ...


Sweden set for advertising clampdown - CasinoBeats
Sweden set for advertising clampdown  CasinoBeats

The Spelinspektionen could introduce measures that place a restriction on gambling advertising, as it also unveils a new link-up with the Konsumentverket.


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Latest Pure Michigan advertising charge puts UP on display - Crain's Detroit Business
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024 - Global Industry Journal
Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024  Global Industry Journal

Global Digital Billboard Advertising Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic ...


Advertising and Media Insider newsletter March 20 - Business Insider
Advertising and Media Insider newsletter March 20  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


Digital advertising fraud ecosystem stirs up a $1.63-billion scam - Business Standard
Digital advertising fraud ecosystem stirs up a $1.63-billion scam  Business Standard

Read more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


The show goes on for in-cinema advertising: Brands use power of big screen - Business Standard
The show goes on for in-cinema advertising: Brands use power of big screen  Business Standard

The siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...


Agari Wins American Advertising Award for Best Brand Design - Business Wire
Agari Wins American Advertising Award for Best Brand Design  Business Wire

Agari, the next-generation Secure Email Cloud that restores trust to the inbox, today announced it has earned a 2018 American Advertising Award, also.


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More - Adweek
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


Ahead of GDC 2019, Google drops new app advertising solutions - App Developer Magazine
Ahead of GDC 2019, Google drops new app advertising solutions  App Developer Magazine

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue.


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Modi government advertising blitz dries up as Indian poll rules kick in - Reuters
Modi government advertising blitz dries up as Indian poll rules kick in  Reuters

NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships - PR Web
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  PR Web

The company has added EMX, PubMatic, and Telaria, building on its existing SpotX partnership, to bring even more advertising demand to its clients.


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Can the 'New' Facebook Hold On to Advertising Dominance? - Bloomberg
Can the 'New' Facebook Hold On to Advertising Dominance?  Bloomberg

Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not - HuffPost
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


HISD seeks outside help, increased advertising to stop enrollment losses - Houston Chronicle
HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


Godiva Chocolatiers sued for alleged false advertising - WPVI-TV
Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


American Muslim Group Calls for Advertisers to Drop Fox News Unless Jeanine Pirro, Tucker Carlson Are Fired - TheWrap
American Muslim Group Calls for Advertisers to Drop Fox News Unless Jeanine Pirro, Tucker Carlson Are Fired  TheWrap

"All existing advertisers should drop their ads on Fox News to ensure that they are not associated with the promotion of hate,” CAIR says in a statement.


My Method... Booking.com's marketing director on its new brand advertising strategy - PhocusWire
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWire

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


The Pitch: Advertising and marketing news for 3.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 3.12.19  RichmondBizSense

Elevation launched a campaign for Virginia Green Lawn Care. Featuring slogans such as “Get into a lawn-term relationship,” the campaign represents the ...


‘Political advertising is toxic category that we avoid’ - BusinessLine
‘Political advertising is toxic category that we avoid’  BusinessLine

Looking along the lines of freemium model for revenue generation: BBC Global News CEO.


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


Former West Covina Man Admits Advertising Child Pornography Online - KTLA Los Angeles
Former West Covina Man Admits Advertising Child Pornography Online  KTLA Los Angeles

A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...


Pfizer settles Oregon probe over false advertising - KTVZ
Pfizer settles Oregon probe over false advertising  KTVZ

SALEM, Ore. (AP) - Pfizer has agreed to a $975000 settlement with Oregon's attorney general after an investigation found the pharmaceutical giant misled ...


19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry - BuzzFeed News
19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry  BuzzFeed News

As American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...


There's no such thing as 'junk food' – so how will an advertising ban work? - Spectator.co.uk
There's no such thing as 'junk food' – so how will an advertising ban work?  Spectator.co.uk

When the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…


Snap surges on BTIG upgrade, advertising outlook - Yahoo Finance
Snap surges on BTIG upgrade, advertising outlook  Yahoo Finance

Snapchat surging over 10% after longtime skeptic BTIG upgraded the stock, saying it will outperform due to advertising sales. Yahoo Finance's Jackie DeAngelis ...


Man accused of posing as LSU athletics employee, advertising bogus job - WAFB
Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. - In These Times
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


Deutsch’s Head of Music Straddles the Record and Advertising Industries - Adweek
Deutsch’s Head of Music Straddles the Record and Advertising Industries  Adweek

Growing up in Utah, Eryk Rich's interest in rappers like Eminem and Dr. Dre fueled his determination to study audio engineering and seek a career in the record ...


Amanda Holden shows off her sartorial prowess while at Advertising Week Europe - Daily Mail
Amanda Holden shows off her sartorial prowess while at Advertising Week Europe  Daily Mail

Amanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry - Forbes
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


Why You Should Pair Programmatic Advertising with Paid Search - Search Engine Journal
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


3 ways to lower your Amazon advertising ACoS - Search Engine Land
3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section - NPR
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option - Social Media Today
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today - Adweek
A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today  Adweek

Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...


'Aladdin' Advertisement Sparks Controversy - Forbes
'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


DAZN Adds Advertisements in Company and Platform Restructuring - SportTechie
DAZN Adds Advertisements in Company and Platform Restructuring  SportTechie

To assist DAZN's new advertising division, the company also announced the launch of an off-platform data-driven network called DAZN+.


5 Reasons You MUST Spend Money Outside of PPC - Search Engine Journal
5 Reasons You MUST Spend Money Outside of PPC  Search Engine Journal

Does your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.


Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good. - Slate
Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good.  Slate

If the company expects to lose money, that means the privacy feature might actually be meaningful.


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


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