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The Key To Marketing New Ideas!


Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.

So it is with marketing new ideas.

Your prospects are in a trance that is like a still pool of awareness. They are in an "I'm worried about money" trance. They are in an "I wish I could finally find that somebody special" trance. They are in an "I'm sick of my dead end job" trance, & so on.

If you enter that trance with your words, your prospects will follow you. They will accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore, because receiving your message is effortless.

On the other hand, any striving on the part of your prospect to maintain their attention on your message, because it fails to harmonize with their trance, & no power will be granted.

"Belief Is All-Powerful!"

To enter the buyer's trance, begin your sales message by showing where your position agrees with their accepted beliefs.

As you move forward, make a logical connection between that which is accepted, & another conclusion that is a step closer to the new conclusion you wish to promote.

This act of mental agreement creates momentum.

For example, let's say your target market believes that Guaranteed Investment Certificates are the best way to invest for their retirement. Are they likely to listen to you if you boldly proclaim the superiority of Mutual Funds?

But would they give you some attention if you began with, "Would you be interested in more of the kind of money growth you've enjoyed through Guaranteed Investment Certificates?"

And then, "If there were a low risk strategy for using GICs, together with Mutual Funds to increase your returns by 53% or more, would you want to find out about it?"

And then, "Give me just 15 minutes, & I'll show you the failsafe secret to an earlier retirement!"

By establishing empathy in your sales message, you enter the trance. And you can begin marketing new ideas.

Each successive point or question should do three things.

1) Echo accepted belief.

2) Introduce a new element that when logically combined with the previous conclusion, creates a new hypothesis.

3) Raise the level of commitment to the new idea.

You begin pursuing small yes responses, & gradually grow those agreements into bigger YES responses, until your final call to action.

Do you see how this works?

Use questions, statements, & logic that get your prospect thinking YES & OK!

Why Does It Work?

To be human, is to have unlimited freedom of choice. We are able to consciously decide our response to every stimulus. This is our god given gift.

However, we forget this. Instead, we are a bundle of conditioned responses. We hypnotize ourselves into believing that external circumstances give rise to our thoughts.

For instance, if I were to say to you that you are stupid, you would probably become angry. You would think I was a jerk for saying so. That is a choice you make.

You could just as easily make a choice to ignore my remark. You could make any choice you wish. You could even decide to think that I am a jealous fool, & feel sorry for me. The choice is all yours.

On the other hand, if I were to say to you that you are brilliant, you would no doubt feel pleased with yourself. Again, this is a choice. You could just as easily decide to pay no attention to my opinion.

But you forget you are making a choice. You automatically become angry or flattered, depending on the stimulus. You are in a trance of your own making.

To be human, is to be filled with such conditioning.

When we accept a logical conclusion that contains our own beliefs, we are conditioned to accept another one, & then another. Until without even realizing it, we have before long accepted a new belief that we would not have accepted, had it been forced on us in the first place.

Such is the judo of persuasion, & marketing new ideas.

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 20 / 2019

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How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

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Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


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Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today - Adweek
A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today  Adweek

Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...


'Aladdin' Advertisement Sparks Controversy - Forbes
'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Bill would prohibit medical marijuana advertising in Arkansas - KATV
Bill would prohibit medical marijuana advertising in Arkansas  KATV

Ten Republican lawmakers are sponsoring a bill that would prohibit medical marijuana advertising in Arkansas. Senate Bill 441, which was filed Tuesday, aims ...


Facebook makes changes to advertising, reach measures - Seeking Alpha
Facebook makes changes to advertising, reach measures  Seeking Alpha

Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports.


Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good. - Slate
Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good.  Slate

If the company expects to lose money, that means the privacy feature might actually be meaningful.


What will the food advertising restrictions mean for pubs? - MorningAdvertiser.co.uk
What will the food advertising restrictions mean for pubs?  MorningAdvertiser.co.uk

Restrictions on food adverts would create further issues to hospitality businesses already battling bureaucratic legislation and ever-increasing costs, according ...


Is television advertising entering full recession? - Telegraph.co.uk
Is television advertising entering full recession?  Telegraph.co.uk

It's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...


DAZN Adds Advertisements in Company and Platform Restructuring - SportTechie
DAZN Adds Advertisements in Company and Platform Restructuring  SportTechie

To assist DAZN's new advertising division, the company also announced the launch of an off-platform data-driven network called DAZN+.


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


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