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Become a Storyteller Not an Advertiser and Watch Your Traffic Increase


When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.

Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic advertisements. When your news is published either online, on the radio, TV or in newspapers people automatically feel that since it's being published it must be worthy information.

I read somewhere that "Advertising is what you pay for. Publicity is what you pray for". This is so true. You can spend a fortune on advertising and yes, it will bring you some traffic but traffic is only part of what you need and it stops when the advertising stops.

What you really need is PUBLICITY - free publicity so that your information reaches your potential customers and people will begin to get to "know" you. When people see and hear your name over and over they will begin to think of you as an expert in your field. They will trust your judgment and buy your products or the products you endorse. They will also recommend you to others which in turn cause a chain reaction and the process starts all over again. One of the best ways to get free publicity is by writing articles and press releases then submitting them to the third party sites and newspapers for publishing. Plus with a price like FREE, why not take full advantage of it?

The most important thing to remember when writing news is to write a STORY not a sales pitch. Don't you hate it when you ask someone about a product and instead of them telling you what it is and how you could benefit from it they go into this "elevator speech" about its features and why it's a good product ("it comes with this and that, plus as an added bonus you get?.") Please! If I wanted to hear a sales pitch I'd turn on the TV.

Sales people call it "selling features instead of benefits" but among news editors this is called, "selling the store, not the story" and it's the WRONG way to get your news published.

You should be trying to sell a STORY connected to the product instead of trying to sell the product itself. Why you ask? Because people love stories! We've been listening to and telling stories for centuries and we will continue to for a long time to come. People will pay attention if they think they're going to hear a good story but will turn away if you give them a sales pitch.

By writing like a storyteller, you will get free publicity which will increase your traffic and your sales.

** Melody Spier is a work at home mom of two teens. She is the owner of Ballyhoo Virtual Services a Virtual Assistant business catering to women in business. She specializes in business marketing and promotion with article and press release submissions, blog maintenance as well as many other services. You can contact Melody by visiting http://www.BallyhooVA.com or by email [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. August / 22 / 2017

Advertising's Enfant Terrible - AdAge.com

AdAge.com

Advertising's Enfant Terrible
AdAge.com
Advertising right now is in this creative fucking nowhere's land. I want to be a chief creative officer that's tapping into what's going on in culture, art, music, fashion, design in a real way, versus being an advertising creative director. I'm much ...


Celebrities join the call for Amazon to stop advertising on Breitbart - Washington Examiner

Washington Examiner

Celebrities join the call for Amazon to stop advertising on Breitbart
Washington Examiner
Celebrities and Twitter users have taken to the social network to call on online retail giant Amazon to pull its advertisements from right-wing Breitbart News. On Monday, an activist group campaigning against Breitbart said it has pressured nearly 2 ...

and more »

Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media - Above the Law

Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media
Above the Law
Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how companies and their counsel best utilize those capabilities and avoid potential risks? Join Practical Law for a free 75 ...


RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More - Fast Company

Fast Company

RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More
Fast Company
Hollywood and comedy legend Jerry Lewis died on Sunday at the age of 91. Over such a long, epic career, Lewis covered stand-up, song-and-dance, film, television, and perhaps best-known for his celebrity telethons supporting the Muscular Dystrophy ...

and more »

Delmarva Media Group hires new advertising director - Delmarva Daily Times

Delmarva Daily Times

Delmarva Media Group hires new advertising director
Delmarva Daily Times
The Delmarva Media Group named a new advertising director Monday. Ron Pousson, 45, will oversee sales representatives, managers and related support staff responsible for advertising in The Daily Times, Delmarvanow.com and 10 weekly newspapers in ...


Rosetta A. Johnson, 90, former Polk Advertising worker - The Philadelphia Tribune

The Philadelphia Tribune

Rosetta A. Johnson, 90, former Polk Advertising worker
The Philadelphia Tribune
Johnson was a stay-at-home mom when her children were young, but later worked for many years at R.L. Polk Advertising Co., where she served as the union shop steward. After the Polk closed its location at 23rd and Walnut streets, Johnson became active ...


Advertising Is Commoditized -- But You Don't Have To Be - Forbes

Forbes

Advertising Is Commoditized -- But You Don't Have To Be
Forbes
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.


Activists claim more than 2500 companies have stopped advertising on Breitbart - Washington Examiner

Washington Examiner

Activists claim more than 2500 companies have stopped advertising on Breitbart
Washington Examiner
An activist group campaigning against the pro-Trump Breitbart News said it has pressured nearly 2,600 companies into withdrawing their advertisements from the website. "Climbing towards 2,600 advertisers down now," the group Sleeping Giants said ...
Breitbart News: Nearly 2600 advertisers have pulled advertising from the far-right websiteThe Independent

all 4 news articles »

TV Advertising Is Challenging, But Measurement Offers A Lifeline - AdExchanger

TV Advertising Is Challenging, But Measurement Offers A Lifeline
AdExchanger
Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from TV toward digital and on-demand services, advertisers may be reluctant to enter TV advertising or question ...


Digital ad spend expected to grow at 33% by December 2017 - Economic Times

Economic Times

Digital ad spend expected to grow at 33% by December 2017
Economic Times
Spend on mobile advertising (SMS/in-app ads) also recorded high year-on-year growth of 58% from Rs. 832 crore in 2015 to around Rs. 1,313 crore in 2016. Spending on email ads has reduced substantially (-53% YoY) and is now estimated at only Rs. 73 ...

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