Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

Why is that?

Because they know that these individual statistics all add up to the bottom line. 

The final score. 

If they can achieve even a small incremental improvement in these individual statistics for each player this will have a compound affect on the final score. 

And of course, it helps them know which players to give the most playing time too. 

In marketing your business you should be just as disciplined. Which products and which ads and which media should you give the most playing time?  Do you know?

What's the point of designing and implementing an advertising campaign if you don't know if it worked or if it was better than the last one? 

What a waste.

How do you know where the best place is to spend your advertising dollars? 

By tracking everything. 

Incoming calls, emails, walk-ins, website visitors, etc. 

Train yourself and your staff to always ask these questions.  Where did they come from?  How did they hear about you?  Which ad did they call on? 

Here is an example:  Let's say you place a classified ad in the newspaper at a cost of $135.00 offering a free report on your product.  You could track the incoming calls in many ways (for instance by directing them to a free recorded message with a unique extension number or simply by asking them where they heard about the offer when they call). 

Let's say you receive 12 calls on this ad and 2 of them end up as completed  sales.

What is your cost per prospect?

(Cost of Ad) / (Number of Calls) = Cost Per Prospect

$135.00 / 12 = $11.25

Your cost per prospect is $11.25


What is your conversion rate of prospects to sold clients?

(Number of Sold Clients) / (Number of Prospects)  = Conversion Rate

2 / 12 = .17 (or 17%)

Your conversion rate of prospects to sold clients is 17%


What is your cost per sold client?

(Cost of Ad) / (Number of Sold Clients) = Cost Per Sale

$135.00 / 2 = $67.50

Your marketing cost per sale is $67.50.


Now let's say you place a display ad in a large local corporate newsletter and it costs you $450.  You get 27 calls which turn into 4 sales. 

Which ad is performing better?

What is your cost per prospect for this ad?

(Cost of Ad) / (Number of Calls) = Cost Per Prospect

$450.00 / 27 = $16.67

Your cost per prospect is $16.67


What is your conversion rate of prospects to sold clients?

(Number of Sold Clients) / (Number of Prospects)  = Conversion Rate

4 / 27 = .15 (or 15%)

Your conversion rate of prospects to sold clients is 15%


What is your cost per sold client?

(Cost of Ad ) / (Number of Sold Clients) = Cost Per Sale

$450.00 / 4 = $112.50

Your marketing cost per sale is $112.50.

Depending on your products and profit margin both of these ads may be performing well enough to merit continuation.  However, based on this information we would want to look for other opportunities to expand our use of the classified ad first.

This may seem a little basic but this information is extremely valuable and often overlooked. 

The outcome of most athletic contests is normally decided by a very small margin,  sometimes by as little as tenths of an inch or hundredths of a second, missing that pass completion by half a step or missing one basket. 

One would suspect that most winners and losers in business are also determined by very small margins. 

Not giving that extra little bit of caring and customer service.  Not having your presentation skills honed, not including testimonials with your sales information.  Not having the most effective headline in your ad or not having a headline at all.

And worst of all, not knowing which ads are working and which should be put on the bench.

"If at first you don't succeed, try, try again.  Then quit.  There's no use being a damn fool about it."  - W.C. Fields

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting.  He currently specializes in marketing for mortgage brokers, loan officers and real estate agents.  For free mortgage marketing articles and much more visit: http://www.MortgageMarketingTips.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 23 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Alibaba Looking at Expansion in Advertising, Media Market – Variety - Variety

Variety


Abc27 continues to lose advertising following harassment complaints - York Daily Record/Sunday News

York Daily Record/Sunday News

Abc27 continues to lose advertising following harassment complaints
York Daily Record/Sunday News
Platinum Preowned LLC in Carlisle has suspended advertising with abc27 following complaints of workplace harassment at the station, according to PennLive, and Faulkner Automotive Group has done the same. Mike Dorazio, owner of Platinum Preowned in ...


Love Island advertising is 'fuelling body insecurities among teenagers' - Telegraph.co.uk

Telegraph.co.uk

Love Island advertising is 'fuelling body insecurities among teenagers'
Telegraph.co.uk
Broadcast advertisers should be subject to a new duty of care to protect young people's mental health, NHS leaders have said. The Advertising Standards Authority (ASA) is being urged to clamp down on advertisements which fuel body insecurity among ...

and more »

PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at Advertising Week APAC - Odessa American

PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at Advertising Week APAC
Odessa American
LOS ANGELES--(BUSINESS WIRE)--Jul 22, 2018--In a continuation of its exclusive strategic partnership with Advertising Week, PRØHBTD, the leading cannabis lifestyle media and brand platform, will host the “Future of Cannabis” program at Advertising ...


Amazon to test new ground for its Sponsored Products ads: the rest of the internet - AdAge.com

AdAge.com

Amazon to test new ground for its Sponsored Products ads: the rest of the internet
AdAge.com
Sponsored Products accounts for the majority of ad revenue, 88 percent, that Amazon makes from search-based advertising, according to a report last week from marketing technology and data firm Merkle. Another format, units called Headline Search that ...


Addiction Advertising Appointed by Energy Market Authority of Singapore - PR Newswire (press release)

Addiction Advertising Appointed by Energy Market Authority of Singapore
PR Newswire (press release)
STOCKHOLM, July 23, 2018 /PRNewswire/ --. RYVL's Singaporean agency, Addiction Advertising, today announces it has been appointed by the Energy Market Authority of Singapore (EMA) to overhaul its employer branding, following a competitive pitch ...

and more »

Senior Analyst Advertising Effectiveness and Modeling - mediabistro.com

Senior Analyst Advertising Effectiveness and Modeling
mediabistro.com
The Senior Analyst of Advertising Effectiveness and Modeling at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Senior Director of Advertising Effectiveness and Optimization who drives the ...


Why Blockchain Could Be The Downfall Of YouTube Advertising - Forbes

Forbes

Why Blockchain Could Be The Downfall Of YouTube Advertising
Forbes
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...


PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at ... - Business Wire (press release)

Business Wire (press release)

PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at ...
Business Wire (press release)
PRØHBTD, the leading cannabis lifestyle media and brand platform, will host the “Future of Cannabis” program at Advertising Week APAC.


Developers advertising space for Kmart building subdivision, new buildings in parking lot - Ames Tribune

Ames Tribune

Developers advertising space for Kmart building subdivision, new buildings in parking lot
Ames Tribune
A development company is advertising subdividing the old Kmart building in Ames and building seven new structures on the lot, which would radically alter the area if built. According to an advertisement on real estate site LoopNet, diagrams show ...


Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2018 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market