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Pros and Cons of Establishing an In-House Ad Agency


There have been several ads promoting books and reports on this
subject, or included as part of the contents in several mail
order books stating:

           "SAVE UP TO 17% ON ALL YOUR ADVERTISING"

It's legitimate, practical and effective, but like so many other
promises, there are pros and cons involved. The pros are fairly
obvious. By setting up your own advertising agency and placing
your advertising under your agency name, most magazines will
allow you the standard 15% agency commission plus and extra 2%
cash discount. If your annual ad budget is $5,000 this amounts to
a saving of $850 a year, which is a considerable piece of change.

The negative side to this operation involves the initial cost of
establishing your new agency, which isn't very difficult, but it
might be considered time-consuming. To initiate an agency you
will have to have a name for it other than your regular business
name. Example: If your company name is Nationwide Electronics and
your name is John Smith, you could call your agency John Smith
Advertising or The J.S. Advertising Agency, The agency address
will have to be different than your company's, but this can be
resolved by renting a post office box the ad agency and using your
home or office address for the other. Next you will have to open
a separate checking account under the agency name because all
advertising payments will be issued thru your agency, and you
will probably be required to register your agency with your
County Clerk as a new business.

Once these details have been taken care of, you're ready to begin
placing ads. You'll have to have insertion order forms printed
with your agency name and address, and a separate form must be
prepared for each ad in each publication. When your advertising
schedule involves only a few publications, this will not be a
problem, but if you expand into 50 to 100 different magazines, it
can really cut into your time. Of course, if business gets large
enough, you can always hire a secretary to take care of that
chore.

Copyright 2004 by DeAnna Spencer

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 23 / 2017

How Startups Can Start Advertising - Forbes

Forbes

How Startups Can Start Advertising
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How should my start-up approach advertising? It's a difficult and important question for start-ups. It's difficult because, relative to established brands, start-ups do not have the luxuries of a dedicated strategist to plan the advertising or an ...
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AdAge.com (blog)

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Advertising's Enfant Terrible - AdAge.com

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Advertising's Enfant Terrible
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Advertising right now is in this creative fucking nowhere's land. I want to be a chief creative officer that's tapping into what's going on in culture, art, music, fashion, design in a real way, versus being an advertising creative director. I'm much ...


Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising - AdAge.com

AdAge.com

Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising
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When Brian Wieser strolls the Palais during the Cannes Lions International Festival of Creativity, he flies under the radar. "I'm not a celebrity in the industry. I'm definitely B-list," he says. While he may go unnoticed at industry events, his ...


London Calling For Brexit Fix: Ad Trade Fights Back - AdAge.com

AdAge.com

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There is a huge client in dire need of marketing in the U.K., and the stakes couldn't be higher for advertisers. That's because the brand most in need of a good solid pitch is U.K. advertising itself. Britain officially voted to leave the European ...

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Advertising Is Commoditized -- But You Don't Have To Be - Forbes

Forbes

Advertising Is Commoditized -- But You Don't Have To Be
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Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.


Chinese Advertising SDK Caught Stealing Data From Android Devices - BleepingComputer

Chinese Advertising SDK Caught Stealing Data From Android Devices
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An advertising software development kit (SDK) embedded in many legitimate apps has been secretly siphoning user data and sending it to the servers of a Chinese company. Developed by Chinese firm Igexin, the advertising SDK was found in over 500 apps ...

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Celebrities join the call for Amazon to stop advertising on Breitbart - Washington Examiner

Washington Examiner

Celebrities join the call for Amazon to stop advertising on Breitbart
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Celebrities and Twitter users have taken to the social network to call on online retail giant Amazon to pull its advertisements from right-wing Breitbart News.

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Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media - Above the Law

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Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how companies and their counsel best utilize those capabilities and avoid potential risks? Join Practical Law for a free 75 ...


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