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Ten Secrets for Getting FREE Advertising


The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it's truly mind-boggling!  Here are ten proven methods.

1.  Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and "tag-along" everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.

2.  Write shorter articles for the Internet and send them to
broadcast houses free articles.  (These are known as "media-
matching medias.")  Here are a few sites to get you
started:

http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.

3.  Become a guest on as many radio, television talk shows, or interview-type programs as possible. (Actually, this is easier to accomplish than most people realize!) Write a letter to the producer of the talk show, and then follow up with an in-person visit or telephone call. Your initial contact needs to emphasize how your product or service would be of interest to the listeners or viewers of their program - perhaps even saving them time or money.

4.  Post your advertising circulars on all the free bulletin boards in your area, especially the libraries, grocery stores, and beauty and barbershops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers, at bus or metro stops, and malls, especially on weekends. You can also enlist the help of students to hand out circulars.

5.  Print your product or service's promotional ad on the front or back of your envelopes or other people's envelopes.**

6.  Send programs announcements on post cards.  Shop for maximum size at minimal price.  Use both sides for information leaving half of one side for the addressee's information.

7.  Check the publications that carry the kind of advertising you need and is compatible with your product/service. Many new mail order publications offer low rates to first-time advertisers; a free-of-charge insertion for prepaid issues; or special seasonal ad space at reduced rates. In addition, there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication -- they take a commission from each order, forward to you for fulfillment, and send you a check for the balance.

8.  Ask about "stand-by" space. This means, you submit your ad and the publication holds it until they have unsold space, and then at a savings of 33% or more, you can insert your ad.  Check all local suburban and neighborhood newspapers for these opportunities.

9.  Do you publish any kind of catalog or ad sheet?  Get in touch with other publishers and inquire about bartering an advertising exchange. They run your ad in their publication in exchange for you running a comparable size ad for them in yours.

10.  Advertise a free offer. Simply run a print or electronic ad offering a free report of interest to most people or to a particular target market .  Announce it in the "tag-line." Alternatively, include the report as a bonus for their purchase.  The objective is to convert the largest percentage of responses into sales, which is usually done with a "tag-line" inviting the reader to ask for more information or a free report.

Unleashing your imagination and have a powerful force working for you to help increase your sales.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development,  Internet writing and marketing, nonfiction, training.  Newsletters and articles available at:  http://www.abundancecenter.com blog: http://abundance.blogs.com

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Thu. May / 24 / 2018  

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Business Insider

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Business Insider
That's because advertisers are likely to be more selective in where they run digital ads, and will favor companies that have clear and direct data relationships with consumers. Target and Walmart fit the bill. Indeed, retailers that have long wanted a ...
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all 658 news articles »


Cointelegraph

Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns
Cointelegraph
A company is creating a smart contract for advertising which it says could potentially ease two major issues that are plaguing the flourishing industry: fraud and a lack of transparency. SaTT stands for Smart Advertisement Transaction Token, and it has ...



DIVAS women's group learns about successful advertising
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Guest speaker Tim Smith, Phillips Media Group, presented a lesson on advertising do's, don't's and lessons others have learned. Smith let the DIVAS know advertising is not marketing, sales, public relations, design, promotions, events or branding. It ...



Campaign Asia-Pacific

And here's....Marcel: Publicis unveils its AI system
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In June last year, Publicis shocked the industry with a declaration that it would be pulling its marketing and awards budget for a year to invest in Marcel. Despite some internal outcry, Carla Serrano, chief strategy officer at Publicis Groupe told ...

and more »


Gridsum Recognized with Three IAI International Advertising Awards
PR Newswire (press release)
The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV ...



Adweek

How Data Will Come Into Play in OTT Advertising
Adweek
Clearly, there's strong appetite for OTT advertising as advertisers know that they must follow their audiences. According to TDG Research, ad spend in OTT is projected to hit $40 billion by 2020, which is nearly half of the $85 billion in forecasted ...



CBS News

Global Goalcast: How the advertising oscars could change the world ...
CBS News
How better to bend the advertising world to your will than offer them a trophy for doing the right thing?

and more »


Wall Street Journal

Ad Group Announces Rules for Transparency in Political Advertising ...
Wall Street Journal
As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry ...
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all 11 news articles »


Bloomberg

Victoria's Secret Is Still Advertising to Women Like It's 1999
Bloomberg
Victoria's Secret was founded during one sexual revolution. It's not clear it'll make it through the next one. While still the dominant lingerie retailer in the U.S., Victoria's Secret sales have dropped in each of the past six quarters and show few ...



Adweek

3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
Adweek
This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of human advertising. But its role has dramatically changed thanks to social media and its culture of artfully curated vanity and ...


Google News

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free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel: 

Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.


Forgot The Ad Budget? Don't Panic!
Bob is excited about his new business. He secured funding.


CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.


The SKINNY on Newspaper Advertising
The SKINNY on Newspapers: Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.


Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.


What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need to print them in the first place. Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.


What's the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.


The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.


Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea..


Push vs. Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service. You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.


50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Your business card must communicate more than just your contact information.


How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.


How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.


Radio and Television Ads: Clever vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.


Moving Message Boards
LED Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.


Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year. Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.


Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.

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