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Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink started from the premise that I don't just sell printed products but rather I help businesses grow and prosper. Being in the business for over 20 years I've seen how the industry and the market have changed. Gone are the days you could charge what you want and deliver any quality good's. With global competition so great, the product must be perfect and your price must be competitive just for you to survive. That being said what should I look for in a printing company. First you should explain what you do and how you do it,to your printer. It is his job with his expertise to decide what product he should offer you. Today there are offset presses, digital presses, web presses and each one is appropriate for a different type of job.

Digital presses today have greatly improved their quality and are great for short runs (under 1000 quantity), variable data (inserting names into each letter), large format small quantity jobs (point of purchases, banners, posters, small direct mail jobs). Turnaround is key and digital jobs usually can be done in days if not hours.

Offset presses are good for jobs of greater than 1000 t'ill about 100,000 or if the absolute quality is essential for the job (brochures, fashion catalogues, price lists, letterheads, business cards, envelopes). These type of jobs usually takes days or a week or two, depending on the complexity of the job.

Web presses are great for large runs of magazines, newspaper flyers or large run business forms.

Suggestions by your printer should help your business grow. He should help in deciding paper stocks, colors, finishings and offer you different price options. New technology can save company's great amounts of time by offering e-commerce ordering and proofing systems. New technology allows form/card combinations, form/label combinations and form/magnet combinations. These reduce the need to print 2 pieces. This can also cut your mailing costs. The idea is for your printer to help you market your business so that you can become more successful. Penny pinching on costs can be short sighted. For true long term growth you have to work in partnership with your printer so that both of you benefit. If you have only one winner, chances are you'll be searching out a new partner pretty soon.

Steven Schneidman has an M.B.A., worked for a large bank, was a Finance Professor at University and has owned 2 Printing and Promotional Product companies.

If you need any help deciding what you should do for your next printing job drop me an email at [email protected] or visit my website at www.solutionink4u.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 23 / 2017

How Startups Can Start Advertising - Forbes

Forbes

How Startups Can Start Advertising
Forbes
How should my start-up approach advertising? It's a difficult and important question for start-ups. It's difficult because, relative to established brands, start-ups do not have the luxuries of a dedicated strategist to plan the advertising or an ...
Technology Has Changed Advertising ForeverHuffPost

all 2 news articles »

Why AT&T Could Put the TV Advertising Revolution on Hold - AdAge.com (blog)

AdAge.com (blog)

Why AT&T Could Put the TV Advertising Revolution on Hold
AdAge.com (blog)
Take the content from Time Warner and DirectTV, combine it with AT&T's ever-expanding trove of subscription data, then add Brian Lesser -- the former GroupM CEO who joined AT&T this month to lead a mysterious new advertising division -- and you've got ...

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Advertising's Enfant Terrible - AdAge.com

AdAge.com

Advertising's Enfant Terrible
AdAge.com
Advertising right now is in this creative fucking nowhere's land. I want to be a chief creative officer that's tapping into what's going on in culture, art, music, fashion, design in a real way, versus being an advertising creative director. I'm much ...


Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising - AdAge.com

AdAge.com

Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising
AdAge.com
When Brian Wieser strolls the Palais during the Cannes Lions International Festival of Creativity, he flies under the radar. "I'm not a celebrity in the industry. I'm definitely B-list," he says. While he may go unnoticed at industry events, his ...


London Calling For Brexit Fix: Ad Trade Fights Back - AdAge.com

AdAge.com

London Calling For Brexit Fix: Ad Trade Fights Back
AdAge.com
There is a huge client in dire need of marketing in the U.K., and the stakes couldn't be higher for advertisers. That's because the brand most in need of a good solid pitch is U.K. advertising itself. Britain officially voted to leave the European ...

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Advertising Is Commoditized -- But You Don't Have To Be - Forbes

Forbes

Advertising Is Commoditized -- But You Don't Have To Be
Forbes
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.


Chinese Advertising SDK Caught Stealing Data From Android Devices - BleepingComputer

Chinese Advertising SDK Caught Stealing Data From Android Devices
BleepingComputer
An advertising software development kit (SDK) embedded in many legitimate apps has been secretly siphoning user data and sending it to the servers of a Chinese company. Developed by Chinese firm Igexin, the advertising SDK was found in over 500 apps ...

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Celebrities join the call for Amazon to stop advertising on Breitbart - Washington Examiner

Washington Examiner

Celebrities join the call for Amazon to stop advertising on Breitbart
Washington Examiner
Celebrities and Twitter users have taken to the social network to call on online retail giant Amazon to pull its advertisements from right-wing Breitbart News.

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AccuWeather iOS App Sends Location Data to Advertising Partner - BleepingComputer

AccuWeather iOS App Sends Location Data to Advertising Partner
BleepingComputer
Will Strafach, an independent security researcher, has stated over the weekend that the AccuWeather iOS app sends location information to a data monetization firm named Reveal Mobile. On its website, the company touts the ability to "convert mobile ...

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Patagonia: Investing in Customers Can Be the Best Advertising - HuffPost

HuffPost

Patagonia: Investing in Customers Can Be the Best Advertising
HuffPost
In a recent media buy in Montana local television & radio, something Patagonia never does for advertising, they've invested in saving Bears Ears and Grand Staircase Escalante National Monuments in Utah, and Gold Butte and Basin and Range National ...

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