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Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.
One Solution
Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can't afford the expense of these types of advertising or have products that target a specific niche that just doesn't fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is the national cable television show "The Screen Savers," (replaced by "Attack of The Show"). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like the "Little Professor" series), you could get tremendous exposure by presenting your product on their show. Again, the cost is often an obstacle, though some . There are ways around this problem.
Find a media that will work with you for a percentage of the profit and provide ALL the production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT the Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
Often, there are local business, music, talk, and variety shows that could feature your products. The producer would make the interview or TV commercial and insert it into his TV show, for a percentage of any sales, at no upfront cost to you. You receive double benefit from this approach. The first is possible sales. The second is instant credibility, providing you material to use for future promotion as a video presentation on your website and on CDs and DVDs for direct mail. You can even beef up your personal online BIO (Biography) adding to your credibility as an authority in your chosen niche. Once you accomplish this successfully, you may locate other Indie producers nationwide, producing similar TV shows and offering them the same concept. Possibly, you can use the original interview or commercial from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer is, it's being done everyday, across the nation. What is a great way to locate Indie producers across the nation? Visit http://www.indieclub.com and http://www.mindy.com becoming a member for free. This will give you access to considerable free related information and thousands of Indie producers. Contact them with your offer. Also, new online television stations and networks are springing up with instant video presentation capabilities that may represent your product as an affiliate or feature your product. You can locate these through major search engines. A little creative thinking on your part can give you a competitive edge in the Internet marketplace.
Bob Dean Stanford - EzineArticles.com Expert Author
Bob Dean Stanford, an international marketing consultant,
specializes in new product development and affiliate marketing,
through presentations on his website, his newsletter, and
upcoming business TV show. He specializes in assisting
web-marketers automate their sales presentations through instant
video, audio presentations and newsletter publishing. Subscribe
to his FREE marketing newsletter, "The Maverick Entrepreneur," at
http://maverickentrepreneur.com
or email maverick@stanfordtc.com
Bob Dean Stanford, aka Maverick - will host "The Maverick Entrepreneur" TV show scheduled to air in September 2005, targeting aspiring and established entrepreneurs. He specializes in Internet affiliate marketing and newsletter publishing through cable TV, online video and radio presentations.
MORE RESOURCES updated Thu. May / 17 / 2012 TIME | Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk' Huffington Post By Nicola Leske and Kate Holton NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will ... Facebook's biggest problem is that it's a media company Is Advertising on Facebook Worth the Expense? Why I Lost My Faith In Facebook Advertising |
NPR sees sharp downturn in advertising revenue, leading to talk of cuts Washington Post Halfway through its fiscal year — and six months into Gary Knell's tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual ... |
 Globe and Mail | Does advertising on Facebook pay? San Mateo Daily Journal But ahead of the IPO, a debate emerged between two of the nation's largest automakers: Does it pay to advertise on the social network? General Motors, the nation's largest automaker, said it would abandon Facebook ads after concluding they were ... Companies ask: Does advertising on Facebook pay? |
 Seattle Post Intelligencer (blog) | Skechers agrees to pay $45 million to settle charges of sketchy advertising of ... Seattle Post Intelligencer (blog) By Rita R. Robison Kim Kardashian, fresh from a sweaty workout and pictured in a variety of steamy, suggestive poses, decides in a TV advertisement to dump her personal trainer. “It's not someone else, it's something else” Kardashian, a reality TV-show ... Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegations Skechers settles with WA over false advertising Shoe-maker accused of sketchy advertising settles lawsuit |
Sweeney: Facebook Advertising Money Is In the Movies CNBC.com Traditional advertising in that context can be both annoying and ineffective. Imagine someone interrupting your conversation by waving a big billboard between you and your friend. Yuk! Social media advertisers are just realizing how influential the ... |
Viewers Want Choice, Control and Relevance from Online Video Advertising ... San Francisco Chronicle (press release) New York, New York (PRWEB) May 17, 2012 Vibrant Media, the global leader in premium contextual advertising, has released key research findings that determine what viewers want in their video advertising: choice, control and relevance. |
New Mobile iPhone Application for Location-Based Virtual Advertising Sacramento Bee By They Creative Advertising HOUSTON, May 17, 2012 -- /PRNewswire-iReach/ -- They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic Knibbler™ ... |
 Sydney Morning Herald | Apple Moves to Dismiss Siri False Advertising Suit PC Magazine But Apple's main counter-argument appears to be its contention that the plaintiffs' complaints lack the specificity that would be required to back up their claims of false advertising—failing to provide "a single actionable misstatement" on the part ... Apple Responds to Siri Class Action Lawsuits |
Coca-Cola Dodges Federal False Advertising Claim Courthouse News Service By TIM HULL (CN) -- Pomegranate juice purveyor Pom Wonderful cannot pursue federal false-advertising claims that Coca-Cola's pomegranate blueberry drink contains mostly apple and grape juices, but it may be able to revive its state law challenges, ... |
 Street Fight | Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey's Media Ad View ... MarketWatch (press release) CHANTILLY, Va., May 17, 2012 /PRNewswire via COMTEX/ -- According to BIA/Kelsey's Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around ... BIA/Kelsey: Local Ad Spending Moving More To Mobile And Online, Radio 'Holds ... Forecast: Locals Ads Hit $150 Mil By 2016, Trad Media Holds Social-Media Ad Spending to Jump to $9.8 Billion in 2016 |
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