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Media Planning: Smart Choices for Your Success


Media Planning for Smarties

You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Do you believe that simply placing an ad in the newspaper or a commercial on the radio will drive customers to purchase your product or service? Or does your business have a well-developed marketing strategy with an advertising plan for the year? An effective advertising plan will clearly identify and select the media that will provide the greatest amount of targeted exposure for your business.

Your advertising plan should answer the following questions: What are your specific marketing objectives? Who are your target markets? What media types will you use? How many placements will you buy? What is your advertising budget? How will you track the effectiveness of your advertising efforts?

The marketing strategies you implement with your advertising plan will depend on the length of time your products/services have been on the market, how you've chosen to position your business, the message you wish to send, and the media you'll use to send it. Advertising will keep your product or service in the public's eye by creating greater awareness over time. Defining your target market in terms of demographic, geographic, psychosocial characteristics will be the single most important factor in selecting which media to use. Choosing between radio stations, newspapers, magazines, and television stations, will be evident if you have defined your market well.

Savvy planners set advertising goals in terms of reach, frequency, gross rating points (GRP), and continuity. A basic knowledge of these terms will help you talk to advertising representatives and understand their media planning kits:

Reach is the number of different people or households that are exposed to your message during a specified time period.

Frequency is the number of times that your target prospects are exposed to your message.

Gross Rating Points (GRP) are a measurement that equals the reach multiplied by the average frequency. The GRP is intended to give the total impact of the media effort. Continuity relates to the scheduling or timing of the media placements.

Your overall marketing budget will determine how much you will spend on your advertising. Getting preliminary placement costs will help you estimate how much will be required to have an impact on the consumer. Like many aspects of marketing, it is not an exact science and you will have to use your judgment when it comes to developing a budget. It's always a good idea to reserve a small portion of your budget for unexpected opportunities, like a "special issue" just before an important event that you had not planned for. Scheduling the actual media placement will depend on the seasonal sales patterns of your product. Typically, advertising will run in a continuous, pulsed, or flighted schedule.

To build sales, your business has to market itself. And, since advertising is expensive, it's important to make your efforts effective. However, advertising planning can be a bigger job than most people anticipate. A marketing professional can help you to define your goals, develop your advertising plan, and place your advertising to maximize the impact and effectiveness of your message.

Here is an overview of the pros and cons of different types of media:

Newspapers

Advertising in a daily newspaper can be very effective if your product or service is relevant to most people. On the other hand, it can be a waste of advertising dollars if you are trying to reach a very specific interest group. Newspapers allow you to take advantage of current events. This is a great advantage if you're selling roses and Valentines Day is a week away, but isn't likely to be helpful if you're trying to reach a narrow niche (ex: marketing a new technology to IT managers at community hospitals). Advertisers will find an unlimited amount of print space available, but the cost is incrementally high. It doesn't pay to incorporate detailed photographs or quality color images when the newspaper printing is generally poor to medium quality.

Magazines

Magazines allow for good quality image reproduction and layout flexibility. Advertising space is usually expensive. Magazines cover hundreds of niche interest areas, so finding the right publication to reach a specific audience is easy. Magazines tend to be around for a longer time, so ads have the potential for being seen multiple times. However it is difficult to predict when the reader will actually see an ad. Deadlines for advertisements are generally a month in advance of publication, so there isn't much room for last minute changes.

Internet

Web advertising can take the form of a Web site or an ad banner on another's website. With an ad banner targeting a specific audience is a matter of finding other relevant but non-competing websites that reach the same target audience. Websites that are set up intelligently count hits and can even identify repeat traffic. It pays to study the traffic and number of hits at the different sites and make your own comparison. Ads can be interactive and quickly edited. When properly indexed and registered on search engines, advertisers can maximize the number of potential hits. The negatives are that it is difficult to gauge the impact and costs effectiveness of Internet advertising.

Radio

Radio is a great medium for targeting a concentrated geographic area and is considered to be relatively cost-effective. The various formats such as talk radio, classical, and easy listening help zero in on the demographics that match those of the targeted consumer. Advertisers can select the frequency and time of day that most closely matches the target audience's listening habits. With radio there is room for quick reaction to sudden developments like a snowstorm or a stock market crash. Since radio uses voice, the advertiser can reinforce his or her message with a voice that suits the message.

Other

Other forms of media that one might consider include direct mail, broadcast TV, cable TV, transit, and outdoor billboard advertising. If your decision seems more complex than you anticipated, consider soliciting the help of an advertising agency. An ad agency can not only help you select the most appropriate forms of media, but can develop and design ads maximize the impact of your message on your potential consumers.

Define your target audience, map out your advertising, and determine your marketing goals. Make sure you have a tracking system in place. With a carefully developed advertising plan, your business should realize a much better rate of return from all of your advertising efforts!

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom.

You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 27 / 2020

Social media deal earns advertisers’ ‘likes’, but not yet all their dollars - amNY
Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  amNY

A beginner's guide to diversity, inclusion and representation in advertising - The Drum
A beginner's guide to diversity, inclusion and representation in advertising  The Drum

AdvaMed launches campaign against 'misleading' legal advertising - Mass Device
AdvaMed launches campaign against 'misleading' legal advertising  Mass Device

Reddit Announces Inventory Type Options for Advertising - Search Engine Journal
Reddit Announces Inventory Type Options for Advertising  Search Engine Journal

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News
Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising - The Wall Street Journal
Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

Brands Will Dedicate $58.6B To eCommerce Advertising - pymnts.com
Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth - Crypto Daily
Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth  Crypto Daily

Local ad and PR pros share how the Covid-19 pandemic is changing their strategies - Nashville Business Journal
Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms - POLITICO
‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms  POLITICO

Global Online Display Advertising Platforms Market – Global Industry Analysis, Size, Growth,Share, Trends, and Forecast 2020 – 2026 - Crypto Daily
Global Online Display Advertising Platforms Market – Global Industry Analysis, Size, Growth,Share, Trends, and Forecast 2020 – 2026  Crypto Daily

Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG - Crypto Daily
Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG  Crypto Daily

Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025 - The Daily Chronicle
Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025  The Daily Chronicle

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc. - The Daily Chronicle
Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc.  The Daily Chronicle

Trump Retreats From Advertising in Key Battleground States - Bloomberg
Trump Retreats From Advertising in Key Battleground States  Bloomberg

Google to prevent post-election political advertising - Euro Weekly News
Google to prevent post-election political advertising  Euro Weekly News

Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc - The Daily Chronicle
Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc  The Daily Chronicle

Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV - Heel By Nature
Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV  Heel By Nature

Facebook Ads Limit – How Does It Affect Your Advertising Strategy? - Business 2 Community
Facebook Ads Limit – How Does It Affect Your Advertising Strategy?  Business 2 Community

Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann - The Daily Chronicle
Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann  The Daily Chronicle

SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape - GlobeNewswire
SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc - The Daily Chronicle
Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc  The Daily Chronicle

Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users - Law Street Media
Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users  Law Street Media

Tag: Advertising Services Market is Emerging Industry in Developing Countries - Crypto Daily
Tag: Advertising Services Market is Emerging Industry in Developing Countries  Crypto Daily

Golden age of radio ends as advertising world tunes out - Telegraph.co.uk
Golden age of radio ends as advertising world tunes out  Telegraph.co.uk

The News Media And Advertising: Evolution Of A Zero-Sum Game - Worldcrunch
The News Media And Advertising: Evolution Of A Zero-Sum Game  Worldcrunch

How the Advertising Industry Makes Fossil Fuels Sexy - VICE
How the Advertising Industry Makes Fossil Fuels Sexy  VICE

The Daily Times earns five advertising awards from Tennessee Press Association - Maryville Daily Times
The Daily Times earns five advertising awards from Tennessee Press Association  Maryville Daily Times

EU operators cut advertising on IPR-infringing sites - iGaming Business
EU operators cut advertising on IPR-infringing sites  iGaming Business

Brands advertising strategies reflect how horrible 2020 has been - Business Insider - Business Insider
Brands advertising strategies reflect how horrible 2020 has been - Business Insider  Business Insider

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll - Crypto Daily
Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll  Crypto Daily

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Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group  The Daily Chronicle

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027 - The Daily Chronicle
In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027  The Daily Chronicle

TikTok bans advertisements for fasting apps, weight loss products - Insider - INSIDER
TikTok bans advertisements for fasting apps, weight loss products - Insider  INSIDER

Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report - StreetInsider.com
Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report  StreetInsider.com

Amazon Advertising Bid Management Strategy - PR Web
Amazon Advertising Bid Management Strategy  PR Web

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

Wendy's to ramp up breakfast advertising - Seeking Alpha
Wendy's to ramp up breakfast advertising  Seeking Alpha

2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook - The Daily Chronicle
2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook  The Daily Chronicle

Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026 - The Daily Chronicle
Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026  The Daily Chronicle

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Smart Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027  The Daily Chronicle

Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026 - The Daily Chronicle
Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026  The Daily Chronicle

Spain will be at the forefront of gaming advertising regulations in Europe - Yogonet International
Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook. - The Daily Chronicle
Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook.  The Daily Chronicle

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Interactive Advertising Market is Booming Worldwide Latest Study Reveal - The Daily Chronicle
Interactive Advertising Market is Booming Worldwide Latest Study Reveal  The Daily Chronicle

No, Facebook hasn't banned Trump from advertising - PolitiFact
No, Facebook hasn't banned Trump from advertising  PolitiFact

Thanks So Very Much To Our ATL Advertisers - Above the Law
Thanks So Very Much To Our ATL Advertisers  Above the Law

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Online Display Advertising Platforms Market Share, Growth Forecast- Global Industry Outlook - AlgosOnline
Online Display Advertising Platforms Market Share, Growth Forecast- Global Industry Outlook  AlgosOnline

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

CAYIN Technology Presents Facial Detection Solution for Smarter Advertising - MarTech Series
CAYIN Technology Presents Facial Detection Solution for Smarter Advertising  MarTech Series

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Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Apple makes a privacy change, and Facebook and advertising companies cry foul - The Washington Post
Apple makes a privacy change, and Facebook and advertising companies cry foul  The Washington Post

Trump goes mostly dark in TV advertising fight with Biden - Associated Press
Trump goes mostly dark in TV advertising fight with Biden  Associated Press

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Critiquing the campaigns’ ad nauseam advertisements - KTAR.com
Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com - KCTV Kansas City
INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com  KCTV Kansas City

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Legal Advertisements: Friday, September 25, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Friday, September 25, 2020 | Legal Advertisements  Imperial Valley Press

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Ford Drags General Motors In New Environmental Focused Advertisement: Video - GM Authority
Ford Drags General Motors In New Environmental Focused Advertisement: Video  GM Authority

Legal Advertisements: Saturday, September 26, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Saturday, September 26, 2020 | Legal Advertisements  Imperial Valley Press

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

TikTok can help Walmart take on Amazon, Facebook, and Google - Fast Company
TikTok can help Walmart take on Amazon, Facebook, and Google  Fast Company

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

Junk food advertisements appear on remote learning platforms - The Counter
Junk food advertisements appear on remote learning platforms  The Counter

Advertisers Must Take The Lead In The Next Privacy Sandbox - AdExchanger
Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

Washington Township, Martinsville advertise 2021 budgets | MDT - Times-Mail
Washington Township, Martinsville advertise 2021 budgets | MDT  Times-Mail

An egregious error in advertisement - The Ukrainian Weekly
An egregious error in advertisement  The Ukrainian Weekly

Marketing Isn't Advertising - Business 2 Community
Marketing Isn't Advertising  Business 2 Community

Bill Murray slammed by Doobie Brothers over golf advertisements - Drew Reports News
Bill Murray slammed by Doobie Brothers over golf advertisements  Drew Reports News

How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage - The New York Times
How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

Brands are hiring Animal Crossing players to help them sneak into the digital world, launch products, and create custom in-game experiences - Business Insider
Brands are hiring Animal Crossing players to help them sneak into the digital world, launch products, and create custom in-game experiences  Business Insider

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

Global Digital Advertisement Spending Market Key Factor Analysis and Status Explored In A New Research Report 2020-2027 - The Daily Chronicle
Global Digital Advertisement Spending Market Key Factor Analysis and Status Explored In A New Research Report 2020-2027  The Daily Chronicle

BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers - MarTech Series
BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers  MarTech Series

BB7 3AQ, J N Bentley Limited: environmental permit application advertisement - GOV.UK
BB7 3AQ, J N Bentley Limited: environmental permit application advertisement  GOV.UK

Whereas Fb, Twitter, and YouTube Announce Hate Speech Motion, Some Advertisers Stay Skeptical - Editorials 360
Whereas Fb, Twitter, and YouTube Announce Hate Speech Motion, Some Advertisers Stay Skeptical  Editorials 360

Post-IDFA Advice For Pubs: Work Directly With Your Advertisers - AdExchanger
Post-IDFA Advice For Pubs: Work Directly With Your Advertisers  AdExchanger

National TV ad spend from back-to-school advertisers is down - Business Insider
National TV ad spend from back-to-school advertisers is down  Business Insider

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

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