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Direct Mail Rules of Thumb


First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads.

Find an angle: Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer. The goal is to offer the sales prospects something so irresistible that he or she will immediately want it. Some companies will hook new clients in with an offer close to cost with hopes of retaining the clients in the future.

Your message: Choose a benefit with enough appeal to play on impulse buyers emotions. Know why people buy and identify their want or need. What problem are you going to solve? What "want" will you fulfill? Make sure that your direct mail creative is appealing, start at the stamp and go from there.

Prove it to them: Explain how your service, or your product will perform, and fulfill the prospects wants or needs.

Make it easy to buy: If you want them to place an order make it as easy to make a purchase or gather more information as possible. If you want folks to call you, get a Toll-Free number, if you want to generate a lead, create an easy to fill out form on your website. You may want to include a business reply card with your direct mail piece.

Motivate your prospects take action: Use coupons and other time sensitive limited-term sale offers to create a feel of urgency, promotional techniques like coupons with expiration in bold will highly increase your response rate.

Best Regards,

Brian E. Knapp
Capital Media Services Inc
http://www.ResponseMaker.com
PH: 919-329-2504 ext 102


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 13 / 2018

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Vice shakeup continues with departure of creative chief - AdAge.com

AdAge.com

Vice shakeup continues with departure of creative chief
AdAge.com
Punch said he wants to help Spring Studios evolve into a powerhouse in media, advertising, content and commerce, like a mix of Disney, Droga 5, WeWork and SoHo House, the exclusive worldwide membership club. "The through line of the work I've been ...

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Nicolas Mahut wants Tour Finals hoardings changed after injuring ... - Telegraph.co.uk

The Sun

Nicolas Mahut wants Tour Finals hoardings changed after injuring ...
Telegraph.co.uk
Blood was shed on the doubles court on Monday as Nicolas Mahut collided painfully with an advertising board at the back of the court.
Nicolas Mahut in spectacular fall after tumbling over advertising ...The Sun
ATP Finals: Mate Pavic accuses Nicolas Mahut of faking injury after ...Metro

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Top 5 out-of-home advertising trends - Marketing Dive

Top 5 out-of-home advertising trends
Marketing Dive
Delta Airlines and Equinox Fitness showcased how digital is changing billboard advertising with a campaign this summer that used real-time flight data to encourage international travelers arriving at Los Angeles International Airport to "sweat away ...


A Majority Of Apps For Kids Have Advertising, New Research Finds - WCCO | CBS Minnesota

WCCO | CBS Minnesota

A Majority Of Apps For Kids Have Advertising, New Research Finds
WCCO | CBS Minnesota
Kids are doing more than watching videos and playing games on phones and tablets. New research shows 95 percent of preschool apps contain some kind of advertising. Alise McGregor, owner of Little Newtons Early Education Centers, joins us with ...


Yankees said to be buying back YES network from Fox, Disney - AdAge.com

AdAge.com

Yankees said to be buying back YES network from Fox, Disney
AdAge.com
... even though it's unlikely to be included in any sale, according to people who have reviewed the material. RSNs are lucrative because the audience is made up of die-hard fans consuming a live event. That makes it easier to target viewers with ...

and more »

Stan Lee hated bad car ads, and appeared in some pretty good ones - AdAge.com

AdAge.com

Stan Lee hated bad car ads, and appeared in some pretty good ones
AdAge.com
Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had a disdain for certain kinds of advertising--namely, bad car ads. In one of the "Stan's Rants" he delivered on YouTube, he complained about ...

and more »

The Pitch: Advertising and marketing news for 11.13.18 - RichmondBizSense

RichmondBizSense

The Pitch: Advertising and marketing news for 11.13.18
RichmondBizSense
Torx picked up new work for two clients. Virginia Lawyers Helping Lawyers, the state chapter of a nonprofit lawyer assistance program, hired the firm for a website redesign, branding refresh and to assist with marketing strategy development. Louisa ...


Google is advertising in print magazines and you can't tell - Quartz

Quartz

Google is advertising in print magazines and you can't tell
Quartz
The government body states that its guides “reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading.” As such, if the endorser has been paid or given something of value to tout the product, disclosure is a ...


Yelp Plunges on "Short-Term" Advertising Weakness - Motley Fool

Motley Fool

Yelp Plunges on "Short-Term" Advertising Weakness
Motley Fool
While the shift to non-term advertising has opened our sales funnel, it has also made our results more sensitive to short-term operational issues. We have begun to address a number of the issues that impacted our third quarter results; however, we ...

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Inclusion In Advertising And Media Is Recognized In AdvancingDiversity.org's Hall Of Honors - Forbes

Forbes

Inclusion In Advertising And Media Is Recognized In AdvancingDiversity.org's Hall Of Honors
Forbes
The awards recognize and honor best practices for advancing diversity and inclusion, and were created last year by one of the advertising and media industry's best-known thought leaders, Jack Myers. They're produced by Myers' AdvancingDiversity.org ...


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