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Direct Mail Rules of Thumb


First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads.

Find an angle: Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer. The goal is to offer the sales prospects something so irresistible that he or she will immediately want it. Some companies will hook new clients in with an offer close to cost with hopes of retaining the clients in the future.

Your message: Choose a benefit with enough appeal to play on impulse buyers emotions. Know why people buy and identify their want or need. What problem are you going to solve? What "want" will you fulfill? Make sure that your direct mail creative is appealing, start at the stamp and go from there.

Prove it to them: Explain how your service, or your product will perform, and fulfill the prospects wants or needs.

Make it easy to buy: If you want them to place an order make it as easy to make a purchase or gather more information as possible. If you want folks to call you, get a Toll-Free number, if you want to generate a lead, create an easy to fill out form on your website. You may want to include a business reply card with your direct mail piece.

Motivate your prospects take action: Use coupons and other time sensitive limited-term sale offers to create a feel of urgency, promotional techniques like coupons with expiration in bold will highly increase your response rate.

Best Regards,

Brian E. Knapp
Capital Media Services Inc
http://www.ResponseMaker.com
PH: 919-329-2504 ext 102


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. October / 17 / 2017

Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


The Advertising Apocalypse Has Been Postponed - Barron's

Barron's

The Advertising Apocalypse Has Been Postponed
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Back in August, advertising stocks Omnicom Group (OMC) and Interpublic Group (IPG) got whacked after WPP Group (WPPGY), the world's largest ad agency, slashed its revenue target citing a slowdown in spending by consumer companies. At the time ...

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How LG Works Advertising Into Smart TVs - AdExchanger

How LG Works Advertising Into Smart TVs
AdExchanger
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has ...


Interims: Tourism to unveil new advertising strategy - Charleston Gazette-Mail (blog)

Charleston Gazette-Mail (blog)

Interims: Tourism to unveil new advertising strategy
Charleston Gazette-Mail (blog)
Ruby also told members of the committees on Government Organization and Government Operations that Tourism will also unveil a new cooperative advertising program at the conference, to be held Oct. 29-31 at the Mountaineer Racetrack and Casino in ...


Google is looking to wedge into TV advertising by displacing ... - Business Insider

Business Insider

Google is looking to wedge into TV advertising by displacing ...
Business Insider
Google is looking to wedge into the TV advertising business by displacing Comcast's ad technology. The company has signed on the likes of CBS and ...

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Time Inc., Google to Launch New Innovative Native Video Advertising Tool - Mobile Marketing Watch

Mobile Marketing Watch

Time Inc., Google to Launch New Innovative Native Video Advertising Tool
Mobile Marketing Watch
As demand for digital video content continues to grow, Time Inc. has announced the launch of Adapt Video, a proprietary video advertising unit created by the company in partnership with Google. We're told that Adapt leverages DoubleClick's native ...

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Pharmaceutical advertising can empower patients - Medical Xpress

Pharmaceutical advertising can empower patients
Medical Xpress
Autumn is flu season and that means it is high season for pharmacies selling over-the-counter cold and flu remedies. Those who aren't reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements ...

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Missouri Honor Medalist Jack Smith contributed jingles to advertising - Columbia Missourian

Missouri Honor Medalist Jack Smith contributed jingles to advertising
Columbia Missourian
After retiring in 1994, Smith returned to the Missouri School of Journalism as a broadcast advertising instructor. Since his retirement, he's been inducted into the American Advertising Federation's Hall of Fame and granted dozens of honors, including ...


Press Release: Columbia Marketing Group: A New Advertising Agency for Mid-Missouri - Columbia Business Times

Press Release: Columbia Marketing Group: A New Advertising Agency for Mid-Missouri
Columbia Business Times
As a full-service advertising agency, CMG will offer clients a range of creative services (including branding, content marketing, custom publishing, display advertising, event planning, and custom photography) as well as media placement, strategic ...


Should NC double what the Lottery may spend on ads? - News & Observer (blog)

News & Observer (blog)

Should NC double what the Lottery may spend on ads?
News & Observer (blog)
Current law caps advertising spending at 1 percent of the lottery's annual revenue, a restriction favored by lottery critics who worry that heavy advertising could contribute to gambling addictions. A bill passed by the Joint Legislative Oversight ...


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