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Direct Mail Rules of Thumb


First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads.

Find an angle: Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer. The goal is to offer the sales prospects something so irresistible that he or she will immediately want it. Some companies will hook new clients in with an offer close to cost with hopes of retaining the clients in the future.

Your message: Choose a benefit with enough appeal to play on impulse buyers emotions. Know why people buy and identify their want or need. What problem are you going to solve? What "want" will you fulfill? Make sure that your direct mail creative is appealing, start at the stamp and go from there.

Prove it to them: Explain how your service, or your product will perform, and fulfill the prospects wants or needs.

Make it easy to buy: If you want them to place an order make it as easy to make a purchase or gather more information as possible. If you want folks to call you, get a Toll-Free number, if you want to generate a lead, create an easy to fill out form on your website. You may want to include a business reply card with your direct mail piece.

Motivate your prospects take action: Use coupons and other time sensitive limited-term sale offers to create a feel of urgency, promotional techniques like coupons with expiration in bold will highly increase your response rate.

Best Regards,

Brian E. Knapp
Capital Media Services Inc
http://www.ResponseMaker.com
PH: 919-329-2504 ext 102


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 21 / 2019

The case against behavioral advertising is stacking up - TechCrunch
The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Advertising Trends You Should Consider in 2019 - Entrepreneur
Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says - The New York Times
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Barbara Gardner Proctor, pioneering advertising executive, dies - Chicago Tribune
Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.


What that Gillette ad says about the trend in woke advertising - CNN
What that Gillette ad says about the trend in woke advertising  CNN

New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising - 11Alive.com WXIA
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014 - Forbes
The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  Forbes

The National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...


Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally - HuffPost
Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPost

Quip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse."


Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly - Forbes
Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly  Forbes

Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.


A Russian Start-Up Wants to Launch Giant Billboards in Space by 2021 - Popular Mechanics
A Russian Start-Up Wants to Launch Giant Billboards in Space by 2021  Popular Mechanics

One Russian company has announced a plan to build gigantic billboards in space, lighting up the night sky with advertisements for companies like Coke, ...


Happy Tax sues H&R Block, alleging false advertising - Accounting Today
Happy Tax sues H&R Block, alleging false advertising  Accounting Today

Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.


Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime - Zacks.com
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.com

As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments - Adweek
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade - Adweek
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...


Cigarette advertising before smoking was officially bad for your health - NEWS.com.au
Cigarette advertising before smoking was officially bad for your health  NEWS.com.au

It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.


Advertising network compromised to deliver credit card stealing code - ZDNet
Advertising network compromised to deliver credit card stealing code  ZDNet

A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...


First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR) - Fairfield Current
First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR)  Fairfield Current

First Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ...


Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats - Star Tribune
Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats  Star Tribune

Celebrate a *fresh*, honest voice in Congress.


Five Ways To Improve Your Social Video Advertising - Forbes
Five Ways To Improve Your Social Video Advertising  Forbes

According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...


College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ - Fox News
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox News

The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...


AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout - The New York Times
AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout  The New York Times

AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...


Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years - Cancer Therapy Advisor
Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years  Cancer Therapy Advisor

The spend on medical marketing in the United States has dramatically grown over a 20-year span, but drug marketing as a proportion of total US drug spending ...


7 tips to make your small business an Instagram star - USA TODAY
7 tips to make your small business an Instagram star  USA TODAY

Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...


Pioneering black woman in advertising dies | Agency News - AdAge.com
Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 - AdExchanger
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchanger

As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...


What Gilette's PC 'toxic masculinity' ad gets wrong about advertising - Fox Business
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox Business

The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...


Microsoft news recap: Bing Ads exclusive platform for Yahoo and Verizon search advertising, $500 million pledge for affordable housing, and more OnMSFT.com OnMSFT.com - OnMSFT
Microsoft news recap: Bing Ads exclusive platform for Yahoo and Verizon search advertising, $500 million pledge for affordable housing, and more OnMSFT.com OnMSFT.com  OnMSFT

Microsoft news recap is a weekly feature highlighting the top Microsoft news stories of the past week. Sit back, grab some coffee, and enjoy the read! SwiftKey on ...


AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right - AdExchanger
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


How the Advertising Landscape Will Continue to Evolve in 2019 - Adweek
How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


Survey: Amazon will win advertising dollars away from Facebook - Recode
Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


Two Stafford residents ripped off after advertising items on Craigslist - Fredericksburg.com
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


What Matters When It Comes To Advertising: Connections Outpace Budget - Forbes
What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...


PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star - Daily Star
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily Star

SONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


I saw the future of advertising, and damn is it scary - Android Central
I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


The Media’s Post-Advertising Future Is Also Its Past - The Atlantic
The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


How is Roku Making Money Through Advertising? - eMarketer
How is Roku Making Money Through Advertising?  eMarketer

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...


Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block - Business Wire
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block  Business Wire

Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.


Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence - Associated Press
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Associated Press

NEW YORK--(BUSINESS WIRE)--Jan 17, 2019--Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, ...


Advertising Archetypes For Non-Archetypal Holidays - Forbes
Advertising Archetypes For Non-Archetypal Holidays  Forbes

Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...


Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth - Youth Today
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth Today

A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.


Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy - Rolling Stone
Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy  Rolling Stone

Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...


Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? - RIABiz
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work?  RIABiz

The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.


Amazon's Cloud and Advertising Businesses Could Lift Profits - Motley Fool
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley Fool

Don't overlook these two fast-growing and lucrative revenue streams.


Sorrell's S4 Capital seeks more deals in digital-only drive - Reuters
Sorrell's S4 Capital seeks more deals in digital-only drive  Reuters

Martin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to capitalize on the disruption sweeping the industry by ...


Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


The Top Data-Driven Advertising Stories And Trends Of 2018 - AdExchanger
The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste - Paste Magazine
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste  Paste Magazine

Credit where it's due: this is a great commercial by Gillette.


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost Communications

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising - Digiday
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 - Fast Company
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard - Business Insider South Africa
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard  Business Insider South Africa

South Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway - Forbes
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News - Forbes
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


AT&T resumes advertising on YouTube after brand safety crisis - The Drum
AT&T resumes advertising on YouTube after brand safety crisis  The Drum

AT&T is advertising on YouTube again, almost two years after it pulled spend following an exposé of how many of the word's biggest brands were appearing ...


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot - PRNewswire
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  PRNewswire

BATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


The Current Applications Of Artificial Intelligence In Mobile Advertising - Forbes
The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 - Forbes
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


Opportunity of Multiscreen Advertising Market 2018-2118 - RISReport
Opportunity of Multiscreen Advertising Market 2018-2118  RISReport

Multiscreen Advertising market segmented on the basis of suppliers, consumers, drivers, opportunities market challenges, indicators, market risks/restraints, ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers - Variety
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys - Adweek
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


Here are our 10 most popular media and advertising stories of 2018 - INSIDER
Here are our 10 most popular media and advertising stories of 2018  INSIDER

2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


Students from the Department of Marketing and Advertising of the RSUH received the Grand Prix of the educational project “Digital PRactics” - QS WOW News
Students from the Department of Marketing and Advertising of the RSUH received the Grand Prix of the educational project “Digital PRactics”  QS WOW News

On December 4 2018, the final phase of the Digital PRactica educational project organized by the Moscow Polytechnic University, YouScan and ONE TOUCH ...


Russian company wants to put advertisements in SPACE so they can be seen in the night sky - Daily Mail
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...


Sharing Data for Deals? More Like Watching It Go With a Sigh - The New York Times
Sharing Data for Deals? More Like Watching It Go With a Sigh  The New York Times

Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...


5 things we learned about AT&T’s media and advertising business in 2018 - Digiday
5 things we learned about AT&T’s media and advertising business in 2018  Digiday

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...


Another Sex Toy Company Says MTA Advertising Jerked Them Around - Bedford + Bowery
Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


9 in 10 people can't tell sponsored stuff from real news online - Futurity: Research News
9 in 10 people can't tell sponsored stuff from real news online  Futurity: Research News

Most people can't tell the difference between sponsored *content* and a news article while reading online.


5 resolutions for programmatic advertising in 2019 | Opinion - AdAge.com
5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


This Russian startup wants to put billboards in space. Astronomers ar - Astronomy Magazine
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off - Digiday
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  Digiday

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...


Advertising spend growth likely to slow - Shine News
Advertising spend growth likely to slow  Shine News

Global advertising growth is estimated at 3.8 percent in 2019, with a total value of US$625 billion,


How Female Founders Are Fighting The Gender Bias In Advertising And The Media - Forbes
How Female Founders Are Fighting The Gender Bias In Advertising And The Media  Forbes

The MTA has rejected Dame Products' ad campaign on the basis of sexual *content*, even after accusation of gender bias when evaluation advertisers. CES also ...


What Amazon Advertising’s big 2018 advancements will mean for 2019 - Marketing Land
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


Belle Taylor: How millennials are being groomed by advertising - PerthNow
Belle Taylor: How millennials are being groomed by advertising  PerthNow

You might think a cosmetics company lecturing men on how to be better people wouldn't be too shocking (after all, they've been doing it to women for years).


‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads - Digiday
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  Digiday

Facebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.


Tucker Carlson's Advertisers Haven't Returned - Hollywood Reporter
Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...


Carnival Cruise Line takes advertising campaign to the Southern California skies - Long Beach Press Telegram
Carnival Cruise Line takes advertising campaign to the Southern California skies  Long Beach Press Telegram

Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...


Advertising and academia are controlling our thoughts. Didn’t you know? - The Guardian
Advertising and academia are controlling our thoughts. Didn’t you know?  The Guardian

By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.


Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising - Oracle Times
Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising  Oracle Times

The Tron foundation seems to be gathering more and more essential partnerships. Tron says that Brian Wong, Kiip CEO is planning a collaboration with them.


A Transparency "Reckoning" Awaits the Digital Advertising Industry - MarTech Series
A Transparency "Reckoning" Awaits the Digital Advertising Industry  MarTech Series

How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost ...


Fox31 cancels “Everyday,” Chris Parente replaces Ernie Bjorkman on “Daybreak” and more Denver TV changes - The Denver Post
Fox31 cancels “Everyday,” Chris Parente replaces Ernie Bjorkman on “Daybreak” and more Denver TV changes  The Denver Post

Co-anchors Chris Parente and Natalie Tysdal will lead KWGN-Channel 2's new “Daybreak” program, which replaces the long-running “Everyday” morning show ...


Here's Amazon's Latest Foray into Advertising - Market Realist
Here's Amazon's Latest Foray into Advertising  Market Realist

Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.


How socially-charged adverts could become the norm - BBC News
How socially-charged adverts could become the norm  BBC News

Gillette's socially conscious advert 'We Believe' has riled consumers with its take on #MeToo. And we are likely to see many more of these controversial ads on ...


From WhatsApp to Alexa : why the ad-free era is over - The Guardian
From WhatsApp to Alexa : why the ad-free era is over  The Guardian

As we grow wiser to marketing, advertisers are finding new ways and places to plug products.


Sam’s Club advertising locally for help - The Robesonian
Sam’s Club advertising locally for help  The Robesonian

People line up in January 2018 to find deals at Sam's Club after the decision was made to close it. The company is looking for employees to work there, leading ...


Don't like that Gillette ad? Here are the most controversial Super Bowl ads of all time - USA TODAY
Don't like that Gillette ad? Here are the most controversial Super Bowl ads of all time  USA TODAY

On the heels of Gillette's sort of Super Bowl ad on men, a look at spots from Tim Tebow, Snickers, Cheerios, GM, Dodge and more that caused a stir.


Smith Advertising founder sentenced to maximum 5 years - The Fayetteville Observer
Smith Advertising founder sentenced to maximum 5 years  The Fayetteville Observer

TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...


Cannabis oil firm uses NHS-style logo on advertising leaflet to 'exploit the curious and desperate' - Daily Mail
Cannabis oil firm uses NHS-style logo on advertising leaflet to 'exploit the curious and desperate'  Daily Mail

A cannabis oil firm is using an NHS-style logo on its advertising leaflet – prompting the Health *Service* to warn against 'misleading' use of the brand.


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