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Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

 

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

 

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.

People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.  This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.  People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.

The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

 

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.


Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports updated Fri. September / 21 / 2018

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Business Insider

What you need to know in advertising today
Business Insider
Francois Durand / Getty Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue. After setting up a cryptic landing page in May for a program dubbed Twitter Timeline Ads that pitched ...
Twitter Support on Twitter: "1/ We're working on new ways to give you more control over your timeline. But first ...Twitter

all 68 news articles »


Inc.com

This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction
Inc.com
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Political advertising is like any other advertising. Except that it made with less money and it's even more irritating. Usually, it consists of a ...



Adweek

Blockchain and Other Emerging Tech Aren't Going to Save Advertising
Adweek
Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ...



Adweek

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Adweek
The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ...
The Advertising ID Consortium Spearheads Effort to Provide Marketers with a Transparent Measurement StandardGlobeNewswire (press release)
GitHub - Advertising-ID-Consortium/Exposure-Log-Specification: The Advertising ID Consortium Exposure Log ...GitHub

all 10 news articles »


Memphis Business Journal

3 ways to transform a storefront using banner advertising
Memphis Business Journal
Using different types of print advertising such as banner advertising, point of purchase displays, indoor and outdoor signs, and vehicle graphics – a small business owner can create an all-encompassing advertising production campaign, while keeping an ...



Los Angeles Times

Digital ads represents half of US advertising sales for the first time, report says
Los Angeles Times
Advertisers are increasing their spending in this category because they are eager to reach younger consumers increasingly tied to their smartphones. Additionally, the lower cost of online ads has made it more attractive to businesses that may be priced ...
Three Key Takeaways on Amazon's Plans for Advertising, Video and VoiceeMarketer
Has OTT Advertising's Time Arrived?MediaPost Communications

all 19 news articles »


Los Angeles Times

SAG-AFTRA launches strike against advertising agency BBH
Los Angeles Times
In a warning shot to the advertising industry, Hollywood's actors union announced Thursday a strike against the agency Bartle Bogle Hegarty over its recent decision to withdraw from the guild's contract and to shoot commercials using nonunion performers.

and more »


Ars Technica

Guitar Hero TV's planned shutdown spurs false advertising lawsuit
Ars Technica
A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ...



Auto Remarketing

TRADER fills 2 new advertising team posts in response to recent technology growth
Auto Remarketing
TORONTO -. Following recent national product advancements, TRADER Corp. has added two new people to its advertising team to assist with its latest digital technology growth. TRADER has announced that it has brought on Korie Weston and Stuart Staves ...



Wall Street Journal

Amazon Forecast to Be No. 3 Digital Advertising Player in 2018
Wall Street Journal
The accounting changes, that have to do with reclassifying some advertising services from cost-of-sales to revenue, were responsible for the bulk of eMarketer's adjustment. On growth alone, the forecaster would still increase its prediction for Amazon ...
Amazon to nearly triple its revenue in online advertising, marketing report saysUPI.com
Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study findsGeekWire
Advertising is the latest weapon in Amazon's bid for world dominationThe Times
CNNMoney -CNNMoney
all 133 news articles »

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