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In Advertising Bigger isn't Always Better
Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?
Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.
At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?
If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.
Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.
By Louis Victor - New Age Media Concepts, August 31, 2004
Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.
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South China Morning Post
Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong
South China Morning Post
Oath, the subsidiary of Verizon Communications that owns Yahoo and AOL, expects to give a boost to the digital advertising market in Hong Kong as it brings more than 50 media and technology brands to its local online platform. “With Oath's house of ...
Verizon's Longshot Bet to Disrupt Google and Facebook
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Google advertising Pixel 2 with Snapchat lens and filter
With the official release of the Pixel 2 and 2 XL, Google is going all out in its attempts to advertise the handsets. The company's latest scheme is to promote the handset on Snapchat using a custom filter and lens…
What you need to know in advertising today - Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...
Peeks Social Launches Brand Advertising Program
GlobeNewswire (press release)
TORONTO, Oct. 20, 2017 (GLOBE NEWSWIRE) -- Peeks Social Ltd. (TSX-V:PEEK) (OTCQB:PKSLF) (“Peeks Social” or the “Company”) is pleased to announce that as part of the ongoing advancement of the Peeks Social service, an advertising platform ...
Are TV Stations Losing Their Advertising Relevance?
It's only a $20 billion business at stake -- the annual average size of the traditional local TV advertising pie. The story has been told many times: The business of buying local TV advertising time is still a painstaking, manual process which can take ...
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