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In Advertising Bigger isn't Always Better
Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?
Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.
At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?
If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.
Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.
By Louis Victor - New Age Media Concepts, August 31, 2004
Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.
Advertising Is Commoditized -- But You Don't Have To Be
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.
Complex Networks, Fuse Media to Offer Joint Advertising Packages
“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of ...
Complex Networks and Fuse Media Join Forces on a Content and ...
Immersv raises $10.5M to shake up mobile advertising with some ...
Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to bring improve mobile advertising, not only on headset but smartphones as well.
VR advertising platform Immersv raises $10.5M | VatorNews - Vator.tv
Interactive advertising platform Immersv scores $10.5 million funding round
Immersv Raises $10.5M Investment to Bring Ads into VR and Mobile ...
10 Years On: The iPhone's Impact On Advertising
One industry that the iPhone has had an unquestioningly huge impact on is digital advertising. In 2007, worldwide mobile advertising spend amounted to a paltry $1.7 billion, whereas this year it will amount to $143 billion. Within just 10 years, this ...
Dale Spina Dead: Former Warner Bros. Advertising Executive Was ...
He was the co-head of the studio's in-house Idea Place and came up with poster copy for 'Chariots of Fire.'
Why Data-Driven Advertising Will Be The Next Frontier
I had a chance to interview John Kenny, the Chief Strategy Officer of FCB Chicago, which describes itself as "the industry's largest startup – the oldest and newest advertising agency in Chicago." This bold vision rings true when you hear how Kenny ...
Nieman Journalism Lab at Harvard
One of the big advertising groups is partnering with Digital Content ...
Nieman Journalism Lab at Harvard
Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, automated ad-buying ...
Droga5 Wants to Introduce Poets, Playwrights to Advertising ...
Droga5 is creating an academy to introduce people outside of the industry to advertising.
GroupM Relaxes Viewability Standard for Social Video
WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it will pay for, softening its requirements in social media and strengthening them elsewhere. GroupM and ...
GroupM rolls out viewability standards globally
What you need to know in advertising today - Business Insider
The chief executives of Merck, Intel, and Under Armour resigned Monday from a White House advisory panel on manufacturing after President Donald Trump's ...
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