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What are you trying to say with you business card?
We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then also take time to buy good paper stock for printing. You are more likely to get notices and gain business if your card is extremely professional.
Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Remember that you card is the first thing people will see on their desk after the event. It is also your card that they will take note of when entering new names into their contact management system. Take the time and make the effort to create something unique, tasteful, and colorful. You do not have to go over board with it - just make it well worth it. I would rather have an excellent business card than a new car to drive. Most people will not see my car inside the event, but they will see my business card. Do not make it gaudy, just noticeable.
All the pieces have come together and attending the event has been a success. You have made the most out of your attendance and practiced the necessary skills. Now it is time to close in on the potential business. The first thing to do is to sort your contacts in order of importance and potential size of the deal. Choose the most important possibility, analyze the potential and then follow up.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/
New York Times
What Advertising History Says About the Future of Fake News
New York Times
But two lessons from the history of advertising suggest that the fake news phenomenon is likely to change significantly in the years to come. Prospects are gloomy for the near future, as this kind of advertising extends beyond politics. History also ...
Sports advertising: A whole new ballgame
Sport leads the way in many areas of new developments in the media, and that's as true about advertising as it is about broadcasting. These days, ads across the sporting world are often breaking barriers or trying out new strategies with digital ...
Dodge Challenger Demon ad turns into best electric vehicle advertising yet
An interesting study of advertising instances and spending for electric vehicles by automakers that came out a year ago shows that they are pushing to sell EVs significantly less than gas-guzzling cars, and are not spending a lot of money to try to ...
What you need to know in advertising today - Business Insider
GDPR, a major new piece of European regulation that addresses how EU citizens' data can be used by corporations, kicks in today. Any organisation that is ...
How Artificial Intelligence Can Improve Advertising - Business.com
Artificial intelligence presents great opportunities to make our lives better. Can it help with advertising too?
Tackling Digital Frauds To Restore Consumer Confidence In ...
Tony Merpi, advertising and marketing executive for Automotive News, dies
DETROIT — Tony Merpi, Automotive News' top advertising and marketing executive through a period of extensive growth for the publication in the 1990s and 2000s, died on May 25 after a long illness. Merpi, 74, joined Automotive News in 1976 as a sales ...
How temperature affects our response to advertising
She says businesses operating in countries with large seasonal temperature variations should choose emotionally cold advertising appeals during the summer months and emotionally warm appeals in winter. Similarly, the research suggests international ...
How to opt out of most internet advertising: Jeff Rossen demonstrates
Step by step, TODAY national investigative correspondent Jeff Rossen takes you through a simple way to stop most websites from bombarding you with those annoying ads based on your browsing history.
Las Vegas Review-Journal
Las Vegas tourism board approves $101.5M advertising budget ...
Las Vegas Review-Journal
The Las Vegas Convention and Visitors Authority board of directors on Thursday approved a $359.8 million operating budget that also continues the process of ...
Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
That's because advertisers are likely to be more selective in where they run digital ads, and will favor companies that have clear and direct data relationships with consumers. Target and Walmart fit the bill. Indeed, retailers that have long wanted a ...
US News Outlets Block European Readers Over New Privacy Rules
GDParrgh...Who will be the main loser from Europe's new data-privacy law?
How Your Favorite Tech Blog Is Grappling With Europe's New Privacy Law
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