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The Importance of Your Business Card


What are you trying to say with you business card?

We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then also take time to buy good paper stock for printing. You are more likely to get notices and gain business if your card is extremely professional.

Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Remember that you card is the first thing people will see on their desk after the event. It is also your card that they will take note of when entering new names into their contact management system. Take the time and make the effort to create something unique, tasteful, and colorful. You do not have to go over board with it - just make it well worth it. I would rather have an excellent business card than a new car to drive. Most people will not see my car inside the event, but they will see my business card. Do not make it gaudy, just noticeable.

All the pieces have come together and attending the event has been a success. You have made the most out of your attendance and practiced the necessary skills. Now it is time to close in on the potential business. The first thing to do is to sort your contacts in order of importance and potential size of the deal. Choose the most important possibility, analyze the potential and then follow up.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 16 / 2018

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13 Essential Tips To Increase Your Revenue As A New Advertising Agency - Forbes

Forbes

13 Essential Tips To Increase Your Revenue As A New Advertising Agency
Forbes
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of ...

and more »

CVS promotes truth-in-advertising for beauty products - CBS News

CBS News

CVS promotes truth-in-advertising for beauty products
CBS News
CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A special watermark will highlight imagery without ...
CVS to stop digitally altered images in its store brand advertising, will label other brands' manipulationAustin American-Statesman
CVS Pharmacy promises to end touchups of its beauty imagesFresno Bee
Cvs Health Corporation - CVS - Stock Price Today - ZacksZacks Investment Research
SEC.gov -Holdings Channel
all 228 news articles »

Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Adweek

Where Is the Line Between Creepy and Creative in Advertising?
Adweek
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...


Here's how MLB marketing and advertising departments are dealing with the cold stove - CBSSports.com

CBSSports.com

Here's how MLB marketing and advertising departments are dealing with the cold stove
CBSSports.com
"Regardless of what the transactions are, we still have a pretty firm deadline and timeline that we need to execute on," Boston Red Sox chief marketing officer Adam Grossman told CBS Sports. "We still go on sale with tickets at the same time, we still ...


State tourism advertising to families, outdoors enthusiasts and 'bucket-listers' - Rapid City Journal

Rapid City Journal

State tourism advertising to families, outdoors enthusiasts and 'bucket-listers'
Rapid City Journal
Secretary Jim Hagen said the new advertising would be displayed Thursday evening during the dinner and awards ceremony hosted by Gov. Dennis Daugaard. The messages will be on television, billboards and magazine pages. They're designed to catch the ...

and more »

Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express - APEX Media

APEX Media

Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express
APEX Media
Wireless in-flight entertainment provider Immfly announced today that it has partnered with Inadvia, a video advertising trading platform, to bring programmatic video advertising aboard Iberia Express. The collaboration makes Immfly the first wireless ...


Kantar Advertising Report Finds Strong Synergies Between Facebook And TV - MediaPost Communications

Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
MediaPost Communications
For example, online ads are cost-effective in extending TV reach and building brand metrics from awareness through to purchase intent, per the report. However, consumers' attitudes are more positive toward traditional media than online advertising, and ...

and more »

It's All About Data: How Magazine Media Wins the Digital Advertising Challenge - Folio Magazine

It's All About Data: How Magazine Media Wins the Digital Advertising Challenge
Folio Magazine
Cross-channel identification is key to frequency capping and sequencing/timing of advertising messages to the same user, Borsa says. Among advertisers she is seeing increased demand for tying web to mobile to shopper marketing. Meredith's hugely ...


Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says - CNBC

ValueWalk

Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says
CNBC
Amazon stock will add to its historic run in 2018 thanks to its booming advertising business, according to BMO Capital Markets. The firm raised its price target for Amazon to $1,600 from $1,200, the highest 12-month forecast on the e-commerce company ...
Amazon.com, Inc. Stock Soars To New High As Analysts Talk Up Advertising EffortValueWalk

all 270 news articles »

CompanionLabs looks to take guesswork out of social media advertising - Crain's Cleveland Business

Crain's Cleveland Business

CompanionLabs looks to take guesswork out of social media advertising
Crain's Cleveland Business
Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...


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