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The Importance of Your Business Card


What are you trying to say with you business card?

We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then also take time to buy good paper stock for printing. You are more likely to get notices and gain business if your card is extremely professional.

Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Remember that you card is the first thing people will see on their desk after the event. It is also your card that they will take note of when entering new names into their contact management system. Take the time and make the effort to create something unique, tasteful, and colorful. You do not have to go over board with it - just make it well worth it. I would rather have an excellent business card than a new car to drive. Most people will not see my car inside the event, but they will see my business card. Do not make it gaudy, just noticeable.

All the pieces have come together and attending the event has been a success. You have made the most out of your attendance and practiced the necessary skills. Now it is time to close in on the potential business. The first thing to do is to sort your contacts in order of importance and potential size of the deal. Choose the most important possibility, analyze the potential and then follow up.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 18 / 2018

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How To Find A Successful Advertising Partnership For Your Brand - Forbes

Forbes

How To Find A Successful Advertising Partnership For Your Brand
Forbes
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today's complex, multifaceted marketing efforts require competency in digital, broadcast, ...


Will Facebook Advertising Survive After the Cambridge Analytica Scandal? - Entrepreneur

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Entrepreneur
Advertisers will still have many ways to leverage their own data to create highly targeted and successful audiences. For instance, companies can upload their own email database and create lists of users with similar behaviors. These “lists,” also known ...

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What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
The sale comes just eight months after Meredith Corp., which publishes such titles as People, Better Homes and Gardens, and Entertainment Weekly, completed its purchase of the iconic magazine. Meredith also listed several other titles, including ...
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MAD Network Unveils Blockchain Advertising Proof-of-Concept - Business Wire (press release)

Business Wire (press release)

MAD Network Unveils Blockchain Advertising Proof-of-Concept
Business Wire (press release)
NEW YORK--(BUSINESS WIRE)--MAD Network, a blockchain and cryptography solutions company for the advertising industry, today announced that it is partnering with Omnicom Media Group, the media services division of Omnicom Group, Inc (NYSE: ...

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What MSRB says about municipal advisor advertising - Bond Buyer

Bond Buyer

What MSRB says about municipal advisor advertising
Bond Buyer
WASHINGTON -- The Municipal Securities Rulemaking Board on Monday released final and draft guidance on issues related to its G-40 advertising rules for municipal advisors. The final guidance reflects the public comments the MSRB received on municipal ...


AAP, health groups ask federal agency to end deceptive tobacco advertising on social media - AAP News

AAP, health groups ask federal agency to end deceptive tobacco advertising on social media
AAP News
The Academy recently joined eight leading public health and medical organizations in filing a petition that urges the Federal Trade Commission (FTC) to stop tobacco companies' deceptive advertising to youths on social media. Other organizations on the ...


Advertising totals reveal parties' positioning in battle for House - Washington Post

Washington Post

Advertising totals reveal parties' positioning in battle for House
Washington Post
Republicans and Democrats are taking starkly different approaches to advertising as they race to win control of the U.S. House, according to documents obtained by The Washington Post. Many Republicans are looking to outside money to lift them in the ...

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Nike's make-believe advertising campaign - Citrus County Chronicle

Nike's make-believe advertising campaign
Citrus County Chronicle
This way of advertising by Nike is why they are successful selling athletic products and win international advertising awards for their methods of getting across a targeted message. The content is focused on providing graphics of sports celebrities ...

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Five Social Media Trends That Will Impact Digital Advertising - Forbes

Forbes

Five Social Media Trends That Will Impact Digital Advertising
Forbes
Social media has become a critical ingredient to every advertiser's marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in ...

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Even the nine-year-old son of AT&T's top ad exec knows TV advertising is broken - CNBC

CNBC

Even the nine-year-old son of AT&T's top ad exec knows TV advertising is broken
CNBC
As the fight between television companies and digital platforms for ad dollars continues, one of the titans of the media industry is under pressure to reinvent advertising. Brian Lesser, CEO of AT&T's advertising and analytics unit, was hired from WPP ...


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