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The Not-So-Hidden Persuaders: The Power of The Media Upon Us All


In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness. A red car, for example, has hidden stimuli, for red is a color that makes people angry. If you think I'm nuts, (I am, but not about this), check with some insurance companies. I was dumbfounded to learn that the collision rate was slightly higher for a red car! Packard's premise was mind-boggling and insightful for its day. Even he, however, under-estimated the full extent to which modern advertising has penetrated our psyches.

The next time you need a "kleenex" or "xerox" stop and think for a moment. Don't you really mean a tissue or a copy of a piece of paper? And when someone walking in front of you "shakes like Jell-O," do you realize that you have created a metaphor using a brand name in vain? I myself used Q-tips for years before I realized they were really cotton swabs incognito, and that by any other name they cost at least $1.50 less per box! How and why did these brands become synonyms for the things that are so much a part of our every day lives? Sometimes I feel like that little kid in the movie, Invaders From Mars, who was the only one his block who didn't have a strange little mark at the base of his neck which meant he wasn't "one of them." Who is "they" anyway? And worse, how did "they" get from our necks to our brains and become a part of us?

The answer to these and other not so penetrating questions lies in the arrogance of the media. Their influence is like a giant, intimidating shadow that sneaks into our brains when we sleep and tells us which products to buy. Lets look at how this works. My child needs aspirin. Am I going to buy some generic brand that I have never heard of or am I going to get the product whose name has been shoved into my memory so consistently that when I think of aspirin only that brand comes to mind? This is true even if the contents in both of the bottles are exactly the same. I want the very best for my sick child that my hard earned money can buy and how could something that costs less be the answer?

Well, the very best product is not necessarily the one you have heard the most about. That may just be the brand produced by advertisers who can afford to saturate the media with Saran promises and DiGiorno delivery. There are other makers of blue jeans besides Levis and other tampons besides Tampax, but who ever thinks about them when the others has been so indelibly implanted (like that little black mark at the base of the neck) into our consciousness?

The other side to that coin is that familiarity can and often does breed contempt. The media today seems to believe as PT Barnum did; "there's a sucker born every minute." The only difference is that their influence is far more widespread and millions and millions of suckers comprise their sideshow. Unfortunately, that includes me and everyone I know, even though the old adage that you can't "fool all of the people all of the time" is still floating around somewhere (probably in a pool of the most effective detergent.)

The unmitigated pomposity of the media is a travesty of human intelligence. It is as if they say to us whether we want to hear it or not: You will buy our product because we made it and because you used to buy our products. It has nothing to do with whether or not our products are better than any others on the market. Ours is better because we have the money to say that it is- over and over and over again. Then our buys become emotional and not conscious. Theirs is a most subtle brainwash; a mental encounter of the forty-sixth kind. It is this presumption which bothers me the most and yet I and everyone I know keep falling into the vortex of polyunsaturated pledges and half told truths.

In my home state of Pennsylvania it is legal to substitute prescriptions with lower costing generics as long as the ingredients and dosage are comparable. Time and again, I have paid for pills and secretly wondered how effective they could be because I don't know the brand name and if they don't cost as much as I paid before, how could they possibly be as good? Wake up and smell the coffee, whatever brand you like. Scotch tape isn't from Scotland and any other brand will seal any package just as well. Brillo is not the only soap pad in the world and cowboys do wear other brands of jeans besides Levis. (Maybe their horses don't, but they do.) Search for others that work just as well and you will find that they are also a lot cheaper. I should not have to pay for someone's advertising costs and that's exactly what we are all doing when we fall prey to the prestige of name brands.

Don't get me wrong. I do believe one gets what one pays for in most areas of life, especially professional services of any kind. I am not parsimonious or even frugal by any standards. But what's true is true. An item is not necessarily better because it is cheaper. Conversely, a familiar and/or more expensive item is not necessarily better either! There has to be a balance between cost and quality and that's what missing today. Some standards never change and that's why brand names backed by a solid reputation should never be ignored. For example, if I were going to buy a new television, I would look for a name with a history and credibility such as GE, RCA, Sharp or Sony. Between those examples however, it is an advertising contest to the death as to which is better, and my decision would have to hinge on other factors. I would probably choose the brand I bought before or the brand my father had or one that a friend or colleague recommended. That's a far cry from purchasing something because the name sounds "familiar."

Sales in generic products are rising, as the public is becoming more and more discerning and sophisticated. Awareness has crept into the Wall Street market as well. On The Motley Fool (A program of stock recommendations) a pharmaceutical company that waits for the patents on brand name products to run out so that it can purchase generic ones was recently highlighted as a good investment. Although some might argue that this company awaits profit somewhat like an alligator hiding patiently in a leafy glade, others consider the move a simple case of hungry free enterprise. In either case, sales do reflect a trend and a change in consumer awareness.

In the end you may get what you pay for in reference to some things but not others. In this case, the whole isn't even equal to even some of its parts. (Like my brain.) The contradiction is not as black and white as being pregnant, for example, which is either a state of being or it isn't. Gray is an individual color, and each of us must decide what works and what doesn't.

But if you should awake tomorrow morning with a little black mark on the base of your neck, don't say I didn't warn you. It's too late to run to Mr. Packard as he no longer lives in the world of breathing consumers. Just know that the time has come to either join the others with their little black marks or fight them and create your own little black mark. Consider changing the color, name or configuration on yours. Be sure you don't call me though, whatever you do. I'm having enough trouble living with mine!

Biography:

Marjorie Dorfman is a freelance writer and former teacher originally from Brooklyn, New York. She now lives in Doylestown, PA with four cats who keep her on her toes at all times. Originally a writer of ghostly and horror fiction, she has branched out into the world of humorous non fiction writing in the last five years. She maintains seven web sites covering a wide variety of topics and writes feature articles for several local newspapers. The author of a book entitled: A Taste of Funny, her website, Eat, Drink And Really Be Merry (http://www.ingestandimbibe.com) features many well researched and humorous articles on the subject of food and drink.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 22 / 2020

SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim - Ad Law Access
SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim  Ad Law Access

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Adlucent's Lift Mentality Technology Measures Advertising ROI  PRNewswire

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ReverseAds Launches First True Alternative To Search Advertising  Martechcube

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider - Business Insider
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider  Business Insider

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Digital advertising will deliver mega results for brands this festive season  Business Insider India

AANA releases new advertising code of ethics - CMO
AANA releases new advertising code of ethics  CMO

Biden campaign expands advertising push in Georgia and Iowa | TheHill - The Hill
Biden campaign expands advertising push in Georgia and Iowa | TheHill  The Hill

Kennedy Intelligent Data to Provide Superior Behavioral Driven Digital Advertising for the Automobile Industry - eNewsChannels
Kennedy Intelligent Data to Provide Superior Behavioral Driven Digital Advertising for the Automobile Industry  eNewsChannels

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Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020  MediaPost Communications

5 On Your Side: Part-time job involving advertising on car is a scam - WRAL.com
5 On Your Side: Part-time job involving advertising on car is a scam  WRAL.com

Russian Avant Space plans to reach one billion people with advertising in space - SpaceWatch.Global
Russian Avant Space plans to reach one billion people with advertising in space  SpaceWatch.Global

Are the Rules regarding Prohibition of Advertising in Legal Profession Self-Contradictory, Discriminatory & Nocuous? - Lexology
Are the Rules regarding Prohibition of Advertising in Legal Profession Self-Contradictory, Discriminatory & Nocuous?  Lexology

Arizona Beverages Sees False Advertising Claims Trimmed - Bloomberg Law
Arizona Beverages Sees False Advertising Claims Trimmed  Bloomberg Law

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory - MarTech Series
Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory  MarTech Series

Framingham Advertising For Assistant Library Director - framinghamsource.com
Framingham Advertising For Assistant Library Director  framinghamsource.com

Amazon Advertising Now Includes Twitch Ads Inventory - We are Social Media
Amazon Advertising Now Includes Twitch Ads Inventory  We are Social Media

Federal appeals court strikes down SEPTA's ban on controversial ads - Reporters Committee for Freedom of the Press
Federal appeals court strikes down SEPTA's ban on controversial ads  Reporters Committee for Freedom of the Press

Intelligencer advertising director wins top IPA honor - The Edwardsville Intelligencer
Intelligencer advertising director wins top IPA honor  The Edwardsville Intelligencer

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Rollstone Bank & Trust ad campaign wins Telly awards for advertising excellence - Harvard Press
Rollstone Bank & Trust ad campaign wins Telly awards for advertising excellence  Harvard Press

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers - MarTech Series
MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers  MarTech Series

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Native Advertising Market Size 2020 | Brief Analysis, Overview, Key Players, Regional Demand, Trends and Forecast to 2027  Crypto Daily

2021 Advertising Calendar | Files | thedailynewsonline.com - The Daily News Online
2021 Advertising Calendar | Files | thedailynewsonline.com  The Daily News Online

Global Cloud Advertising Market Research with COVID-19 After Effects - The Daily Chronicle
Global Cloud Advertising Market Research with COVID-19 After Effects  The Daily Chronicle

The Top Advertising Agencies of 2020, According to DesignRush - Martechcube
The Top Advertising Agencies of 2020, According to DesignRush  Martechcube

Programmatic Marketing and Advertising Market Forthcoming Trends, Forecast Research 2015-2027, Leading Players – Quantcast Advertise, Wordstream, Adobe Media Optimizer, Facebook Business, MediaMath, Yahoo Gemini, DATAXU, The Trade Desk, Sizmek, Acquisio, Choozle, Marin Software, Flashtalking, Adwords - The Daily Chronicle
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Context Advertising Market to Witness Huge Growth by 2026 | Act-on Software, Adobe Systems, Amazon.com, etc. - The Daily Chronicle
Context Advertising Market to Witness Huge Growth by 2026 | Act-on Software, Adobe Systems, Amazon.com, etc.  The Daily Chronicle

NG sweeps editorial, advertising awards | People | news-gazette.com - Champaign/Urbana News-Gazette
NG sweeps editorial, advertising awards | People | news-gazette.com  Champaign/Urbana News-Gazette

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

NRCC cancels $2 million in Houston-area ads - The Texas Tribune
NRCC cancels $2 million in Houston-area ads  The Texas Tribune

Advertise With Us - UploadVR
Advertise With Us  UploadVR

(SPONSORED) Uplift Your Broadcast Advertising - Radio Ink
(SPONSORED) Uplift Your Broadcast Advertising  Radio Ink

Plexus offers complimentary US$250000 airport advertising campaign at Virtual Travel Retail Expo - The Moodie Davitt Report - The Moodie Davitt Report
Plexus offers complimentary US$250000 airport advertising campaign at Virtual Travel Retail Expo - The Moodie Davitt Report  The Moodie Davitt Report

Baltimore County to join other Maryland counties suing e-cigarette maker over advertising practices - Baltimore Sun
Baltimore County to join other Maryland counties suing e-cigarette maker over advertising practices  Baltimore Sun

Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic - Campaign Middle East
Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic  Campaign Middle East

Global Traditional Advertising Agency Services Market (COVID – 19 Updates) Overview With Detailed Analysis, Development, Trend, Segmentation, Overall Market Analysis And Forecast To 2026. - Verdant News
Global Traditional Advertising Agency Services Market (COVID – 19 Updates) Overview With Detailed Analysis, Development, Trend, Segmentation, Overall Market Analysis And Forecast To 2026.  Verdant News

Outdoors Advertising Market 2020- Global Industry Analysis by Size, Share, Growth, Trends and Forecast To 2025 - Verdant News
Outdoors Advertising Market 2020- Global Industry Analysis by Size, Share, Growth, Trends and Forecast To 2025  Verdant News

Advertising Display Consumption Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – NEC Display Solutions, LG Display, Samsung Electronics, Sony Corporation, 3M, IBASE Technology, Keywest Technology - The Daily Chronicle
Advertising Display Consumption Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – NEC Display Solutions, LG Display, Samsung Electronics, Sony Corporation, 3M, IBASE Technology, Keywest Technology  The Daily Chronicle

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Global Account-Based Advertising Software Market (COVID – 19 Updates) Overview With Detailed Analysis, Development, Trend, Segmentation, Overall Market Analysis And Forecast To 2026.  Verdant News

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Global Digital Advertising Management Platform Market (COVID – 19 Updates) Overview With Detailed Analysis, Development, Trend, Segmentation, Overall Market Analysis And Forecast To 2026.  Verdant News

Massive Growth in Outdoor Advertising Machine Market Set to Witness Huge Growth by 2026 | JCDecaux, LG Electronics, Barco NV, Panasonic, Lighthouse Technologies - The Daily Chronicle
Massive Growth in Outdoor Advertising Machine Market Set to Witness Huge Growth by 2026 | JCDecaux, LG Electronics, Barco NV, Panasonic, Lighthouse Technologies  The Daily Chronicle

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way - INSTORE MAG
Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way  INSTORE MAG

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Aerial Advertising Market 2020-2026 Size, Significant Development, Sales Channels and Key Manufacturers- Alarid Advertising company, Ad Airlines, LLC, Paramount Air Service, Air Amelia, Aerial Advertising LLC, AERIAL BEACON INC  Verdant News

Mobile Advertising Market | Global Industry Analysis By Trends, Size, Share, Company Overview, Growth And Forecast By 2026 - The Daily Chronicle
Mobile Advertising Market | Global Industry Analysis By Trends, Size, Share, Company Overview, Growth And Forecast By 2026  The Daily Chronicle

Video Advertising Software Market By Major key Players Sizmek, 4C, DoubleClick, MediaMath - Verdant News
Video Advertising Software Market By Major key Players Sizmek, 4C, DoubleClick, MediaMath  Verdant News

Global In-Game Advertising Market (2020-2026) | Latest COVID19 Impact Analysis | Know About Brand Players: Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, etc. | InForGrowth - Verdant News
Global In-Game Advertising Market (2020-2026) | Latest COVID19 Impact Analysis | Know About Brand Players: Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, etc. | InForGrowth  Verdant News

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market (Covid-19 Updated) is expected to reach big revenues by 2026 | HARVARD POLITICAL REVIEW, MDedge, FDA. - SG Research Sphere
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market (Covid-19 Updated) is expected to reach big revenues by 2026 | HARVARD POLITICAL REVIEW, MDedge, FDA.  SG Research Sphere

NCDHHS launches new advertisements in community-based publications to urge North Carolinians to ‘Get Behind th - WBTV
NCDHHS launches new advertisements in community-based publications to urge North Carolinians to ‘Get Behind th  WBTV

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Global Outdoor Advertising Machine Market Report Analysis By Various Services, Strategic Analysis, Platforms, Offering, Significant Growth and Forecast to 2027  The Daily Chronicle

Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud - New Orleans CityBusiness
Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud  New Orleans CityBusiness

Outdoors Advertising Market is Thriving Worldwide with Top Companies like:JCDecaux, Lamar Advertising, Outfront Media, Adams Outdoor Advertising?, AdSpace Networks, AirMedia, Titan Outdoor, APN Outdoor, Burkhart Advertising - The Daily Chronicle
Outdoors Advertising Market is Thriving Worldwide with Top Companies like:JCDecaux, Lamar Advertising, Outfront Media, Adams Outdoor Advertising?, AdSpace Networks, AirMedia, Titan Outdoor, APN Outdoor, Burkhart Advertising  The Daily Chronicle

Big Data Pharmaceutical Advertising Market Statistics and Research Analysis Detailed in Latest Research Report 2020-2026 - The Daily Chronicle
Big Data Pharmaceutical Advertising Market Statistics and Research Analysis Detailed in Latest Research Report 2020-2026  The Daily Chronicle

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Mobile Advertising Platform Market COVID 19 Growth Rate, Increasing Demands, Status and Application Forecast to 2027- Alphabet, Facebook, Yahoo! Inc, Microsoft, Alibaba, etc  The Daily Chronicle

Outdoors Advertising Market Competitive Analysis With Growth Forecast Till 2026 - The Daily Chronicle
Outdoors Advertising Market Competitive Analysis With Growth Forecast Till 2026  The Daily Chronicle

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Are people under 30 really better at digital advertising?  AdNews

Malaysia Outdoor Advertising Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company, Outfront Media Inc., Str?er, Adam Outdoor Advertising, Bell media - The Daily Chronicle
Malaysia Outdoor Advertising Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company, Outfront Media Inc., Str?er, Adam Outdoor Advertising, Bell media  The Daily Chronicle

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Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020  MediaPost Communications

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Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

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AI in Media and Advertising Market Sales, Price, Revenue, Gross Margin and Market Share (2020-2026) Post Impact of Worldwide COVID-19 Spread Analysis  The Daily Chronicle

ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising - MarTech Series
ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising  MarTech Series

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The top five platforms for virtual events in 2020  ETBrandEquity.com

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

COVID-19 Impact on 2015-2025 Cloud Advertising Market Research, Size, Growth And Trends 2020 to 2025 (Five Years Forecast)| Amazon Web Services, Inc., Oracle Corporation, Google Inc. - The Daily Chronicle
COVID-19 Impact on 2015-2025 Cloud Advertising Market Research, Size, Growth And Trends 2020 to 2025 (Five Years Forecast)| Amazon Web Services, Inc., Oracle Corporation, Google Inc.  The Daily Chronicle

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Payoff of Micro-targeted Advertising Market May Set New Growth Story | Five Channels, Apple, Visa, Enveritas  The Daily Chronicle

Tag: Lamar Advertising - Crypto Daily
Tag: Lamar Advertising  Crypto Daily

The pandemic has been disastrous for advertising but political spending will bail it out - Poynter
The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

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Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028  The Daily Chronicle

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Trump ramps up advertising in Maine, shifts focus to the economy  NewsCenterMaine.com WCSH-WLBZ

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SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap  Business Wire

Sponsorship of Political Advertising On-Air and On-Line - A Video Presentation and a Congressional Research Service Study - Lexology
Sponsorship of Political Advertising On-Air and On-Line - A Video Presentation and a Congressional Research Service Study  Lexology

The Bixby Network LLC, Founded by Chirag Goswami, Offers Audience Targeted Advertising Services for All Businesses - Press Release - Digital Journal
The Bixby Network LLC, Founded by Chirag Goswami, Offers Audience Targeted Advertising Services for All Businesses - Press Release  Digital Journal

Instagram is working to open up messaging to third parties - Business Insider - Business Insider
Instagram is working to open up messaging to third parties - Business Insider  Business Insider

Oracle's thorny advertising problem - Business Insider - Business Insider
Oracle's thorny advertising problem - Business Insider  Business Insider

Pacvue Brings its eCommerce Advertising Platform to Instacart - Martechcube
Pacvue Brings its eCommerce Advertising Platform to Instacart  Martechcube

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Global Impact of Covid-19 on Programmatic Advertising Display Market to Record Significant Revenue Growth During the Forecast Period 2020–2025 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc - The Daily Chronicle
Global Impact of Covid-19 on Programmatic Advertising Display Market to Record Significant Revenue Growth During the Forecast Period 2020–2025 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc  The Daily Chronicle

Adventure Advertising purchases Crowning Touch Embroidery - PenBayPilot.com
Adventure Advertising purchases Crowning Touch Embroidery  PenBayPilot.com

Native Advertising: Market with Covid-19 Impact Analysis | also Industry is Booming Worldwide with Key Players | StackAdapt, Glispa, EvaDav, TONIC, Taboola, Outbrain - The Daily Chronicle
Native Advertising: Market with Covid-19 Impact Analysis | also Industry is Booming Worldwide with Key Players | StackAdapt, Glispa, EvaDav, TONIC, Taboola, Outbrain  The Daily Chronicle

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Advertising Guidelines - NBCSports.com
Advertising Guidelines  NBCSports.com

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

Digital Advertising Seeing Growth Despite Covid, While Traditional Media Suffers - Forbes
Digital Advertising Seeing Growth Despite Covid, While Traditional Media Suffers  Forbes

Homegrown Ad Agency Wins YouTube Advertising Award - Coronado Times Newspaper
Homegrown Ad Agency Wins YouTube Advertising Award  Coronado Times Newspaper

Free Ways to Advertise for Increased Visibility - Business.com
Free Ways to Advertise for Increased Visibility  Business.com

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage - The New York Times
How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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