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Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resource updated Thu. December / 13 / 2018

Denver online retailers caught in advertising sweep  The Denver Channel

A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...


How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


The Future of Video Advertising Is Artificial Intelligence  Entrepreneur

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...


Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...


How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  Adweek

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...


Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore Sun

Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.


Advertising news today: CBS lawsuit, Verizon writes down Oath  Business Insider

Everything that you need to know in advertising today, from CBS News settling a case involving Charlie Rose to Verizon's write-down of Oath.


Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


The state of advertising has never been better  Campaign US

How about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...


Is Apple iPhone Billboard Advertising Xs-ive? | Winthrop & Weinstine, PA  JD Supra

As I mentioned last week, Apple's present iPhone Xs billboard advertising campaign is ubiquitous at the moment, especially this image, totally flooding the ...


Panama City Beach Advertising for Bids for New Fire Station  My Panhandle

Panama City Beach has started advertising for bids for the construction of a new fire station. It will be located off nautilus street north of panama city beach ...


Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...


6 Ways to Boost Year-End Sales Without Spending a Cent on Advertising  Inc.

The crucial holiday shopping period from Thanksgiving through Cyber Monday was less flush for businesses this year. But chin up, the season overall is longer ...


Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington Examiner

A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”


What this advertising agency learned by opening a coffee shop in Locust Point  Technical.ly Brooklyn

Planit president and cofounder Matt Doud on why the company opened Order & Chaos Coffee as a part of its new office. What this advertising agency learned by ...


This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


'I want them to make it right': Lawsuits target PG&E's advertising  KCRA Sacramento

Two lawsuits filed in Butte County Superior Court on Monday by three victims of the Camp Fire seek not only to recover losses but to stop the county's power ...


Congress May Have Fallen for Facebook’s Trap, but You Don’t Have to.  The New York Times

In recent weeks, Facebook confronted yet another privacy scandal, in light of leaked court documents suggesting that its staff discussed the idea of selling user ...


The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...


Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


Mobile Advertising Company Mobvista Goes Public in Hong Kong  CapitalWatch

On December 12th the mobile advertising company Mobvista became the latest tech company to list its shares on the Hong Kong Stock Exchange, following in ...


Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit Quarterly

Like the heavy preselling of an expensive movie, advertising can boost opening-day numbers, but a film—or a program—rises or falls by word-of-mouth.


Tech giants need to take more responsibility for the advertising that make them billions  Delano.lu

If *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...


transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award  MarTech Series

transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the Year" award in the Adobe-product sales ...


Advertising Claim Substantiation Requirements and Legal Clearance Process  JD Supra

Selling. It's the lifeblood of capitalism and is ultimately a company's primary goal. To sell, a company must distinguish itself in the marketplace, and the way to do ...


Court of Appeals dismisses Goodson case on campaign advertising  Arkansas Times

Saying the issue was moot, the Arkansas Court of Appeals today dismissed a TV station's appeal of a court decision enjoining the airing of advertising critical of ...


The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


Airport Authority Hong Kong and JCDecaux launch mobile digital advertising platform with Shiseido - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK's mobile app at Hong Kong ...


GoAuto's First AOR Is Peter Mayer Advertising 12/13/2018  MediaPost Communications

Peter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance. While GoAuto has used a number of marketing ...


In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


Ex-Dividend Reminder: Hanover Insurance Group, Lamar Advertising and TPG Specialty Lending  Nasdaq

Looking at the universe of stocks we cover at Dividend Channel , on 12/14/18, Hanover Insurance Group Inc (Symbol: THG), Lamar Advertising Co.


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks Business

Drinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


Journalist pens heart-wrenching plea to advertising companies after baby is stillborn  WTSP.com

"Didn't you see me Googling 'baby not moving'?". In a heartbreaking open letter to Facebook, Twitter, Instagram and Experian, Washington Post video editor ...


Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally  Business Wire

The IAB Technology Laboratory's Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...


Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Draft policy on advertisement will damage media industry: PAA  Daily Times

KARACHI: The Pakistan Advertising Association (PAA) held its Central Executive Committee (CEC) meeting on 10′ December, 2018. The participants ...


Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; By ...


The State Of Advertising Has Never Been Worse  Forbes

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing ...


Advertisers' body opposes proposed media policy - Newspaper  DAWN.com

KARACHI: The Pakistan Advertising Association (PAA) has said that it is in favour of meaningful changes, or reforms, aimed at improving transparency and ...


Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Essence's Gerber Outlines The Practical Realities Of Swift Advertising Change  BeetTV

SAN JUAN, Puerto Rico—Anyone can sympathize with traditional television networks given the transformational challenges they face. But to empathize…


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Cell Culture Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Insights

The “Cell Culture Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” A fundamental outline of the Cell Culture Market ...


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Marc USA CFO retiring  Pittsburgh Business Times

The long-time chief financial officer at one of Pittsburgh's biggest advertising agencies is stepping down. Stuart Zolot, who has been CFO at Marc USA since ...


Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


ADVERTISING: Advertorial — HOLLY CARLING: What your symptoms are telling you: Part I  Coeur d'Alene Press

Symptoms can be simply annoying, downright life-changing or anything in between. But symptoms aren't there for.


Oxbridge applicants misled by personal statements company, Advertising Standards Authority rules  The Telegraph

Oxbridge applicants purchasing £150 pre-written personal statement were misled after believing they could pass them off as their own work, the Advertising ...


Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect  VG247

Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...


False Advertising Claims Trump Again - Consumer Protection - United States  Mondaq News Alerts

As readers of this blog know, I often cover cases that deal with the interplay between regulatory compliance and false advertising. United States Consumer ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSense

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...


LEGAL ADVERTISING  The Lincoln County News

Please take notice that Atlantic Salmon Federation, 14 Maine St., Suite 202, Brunswick, ME 04011; 207-725-2833 is intending to file a Natural Resources ...


TV Data is Changing Advertising Across Screens  ExchangeWire

There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019.


Advertising unhealthy habits at the C-Store  The Daily Princetonian

Last week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.


Karmarama lands £70m Lidl advertising account  CampaignLive

Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.


Whig advertisers help fund toys, care package stockings  Cecil Daily

ELKTON — Ads have been a steady presence in the Cecil Whig since its first issue 177 years ago, but over the past few weeks readers have likely noticed ...


Location-tracking apps are definitely selling you out to advertisers  Vox.com

Another week, another host of privacy concerns that somehow sound both utterly horrifying and totally obvious. Amazon announced Monday that its voice ...


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


2,691 Shares in Lamar Advertising Co (LAMR) Acquired by Great Lakes Advisors LLC  Fairfield Current

Great Lakes Advisors LLC purchased a new position in shares of Lamar Advertising Co (NASDAQ:LAMR) in the 3rd quarter, according to the company in its ...


How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


Brands hog the big screen as advertising on other platforms clutters up  Business Standard

While calendar year 2018 has been a trying period for multiplex exhibitors, what with ticket and food prices becoming a political flashpoint between state ...


Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


In-app Advertising Market Benefits, Business Opportunities and Future Scope Till 2025  Journal of Industry

Global In-app Advertising Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2025 This report tracks the major market events including ...


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


Foreign guestworker advertising rule may change | AP Wire  Capital Press

Employers hiring H-2A-visa agricultural and H-2B-visa non-agricultural foreign guestworkers would be required to advertise for domestic workers online instead ...


Digital Advertising Software Market Increasing Demand with Leading Key Players- WordStream, AdWords, Kenshoo Infinity Suite  Tribune Updates

A new independent 125 page research with title 'Global Digital Advertising Software Market Report 2018' guarantees you will remain better informed than your ...


Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


Disney and Google Ink Broad, Multiyear Digital Advertising Deal  Variety

The Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.


Pharma Companies Look to the Future of Advertising With Social Media Influencers  BioSpace

People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following.


In a Mobile World, Ad-supported Video Must Innovate to Survive  MarTech Advisor

Like all mobile video, ad-supported video faces the challenge of availability. Buffering, poor WiFi signal and other playback issues can cost providers eyeballs ...


This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Chain of fools or tool for the wise?  DAWN.com

“Chain, Chain, Chain... Chain Of Fools” is not only a brilliant Aretha Franklin song (RIP), some say it also aptly describes Blockchain advertising; something that ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


Global Outdoors Advertising Market Stat 2018-2025 Clear Channel Outdoor, Lamar Advertising, AdSpace Networks.  Industry Research Now

QY Market Study offers an Seven-year forecast for the worldwide Outdoors Advertising Market between 2018 and 2025. During a recently published report by ...


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   free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.


More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.


LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.


Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.


Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.


How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

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