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Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resource updated Tue. February / 19 / 2019

Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


Advertising to US Millennials, Don’t Put Them All in the Same Group  INQUIRER.net

US millennials are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogenous population.


Amazon has a big advertising business. Walmart wants one too  The Seattle Times

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...


Harrisburg-area advertising agency expands to New York City  PennLive

A Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...


5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost Communications

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...


Thousands of Android apps bypass Advertising ID to track users  Naked Security

Six years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.


Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress Network

The Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...


Wikipedia Founder Jimmy Wales on Why He Doesn't Accept Advertising  Sarasota

Jimmy Wales, founder of the world's largest digital encyclopedia, told two audiences at the Van Wezel Monday that he created Wikipedia as a 501(c)3 nonprofit ...


Democrat wins advertising awards - Mississippi's Best Community Newspaper | Mississippi's Best Community Newspaper  Natchez Democrat

FROM STAFF REPORTS NATCHEZ — The Natchez Democrat's marketing staff won 30 awards including the advertising excellence award competing against ...


Digital advertising revenue tops W4tr, surpasses broadcast ads  The Korea Herald

Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, ...


The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World  Benzinga

80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...


Cars We Remember: Gas Station memories and advertising gimmicks  The Providence Journal

Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...


Is Criteo a Value Play in Digital Advertising?  GuruFocus.com

The digital advertising marketplace is composed of a handful of giant players and several small players spread across the supply chain. There are also a few ...


Atlanta-based advertising platform alters exec team, expands to Asia  Atlanta Business Chronicle

Cardlytics is reshaping its leadership team while also expanding its overseas footprint. The Atlanta-based native advertising platform said Monday its leadership ...


China's out-of-home advertising on the up  Shine News

China's out-of-home advertising market is expected to become the fastest growing segment in traditio.


Sertoma Chili Cook Off - Advertising Plus - 2/18/19  OzarksFirst.com

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AddThis Sharing Buttons.


Film Craft Executive Jury set for NY Festivals Advertising Awards  SHOOT Online

New York Festivals® Advertising Awards announced the 2019 NYF Film Craft Executive Jury. Members of the jury are:


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


Deutsch Takes A "Whiskey Cavalier" Attitude To Advertising  SHOOT Online

Deutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier.


Global Mobile Advertising Market is valued to be over USD 244.57 billion by 2022  Industry News Network

The Latest Research Report “Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), ...


Timeline: Lee Clow’s 50 Years in Advertising  Adweek

Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.


Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchanger

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience - Retail TouchPoints  Retail TouchPoints

Amazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it became the second company in hi...


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


UPDATE 1-Australia's Seven West Media's first-half profit falls as advertising rev declines  Reuters

Adds details on advertising revenue, cost target, background)


Twitter names first international markets to get checks on political advertisers  TechCrunch

Twitter has announced it's expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European ...


Pittsburgh ad agency winding up work for Payless  Pittsburgh Business Times

Retailer has been among agency's largest clients for several years.


AB InBev and MillerCoors feud heats up, but who will win?  AdAge.com

It's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor ...


How to continually improve advertising across paid media platforms  The Drum

In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...


Here's why the advertising world is betting big on 2019  Moneycontrol.com

The year will see a substantial increase in government spending due to the general elections scheduled before May.


AirMedia pursues legal action aiming to resolve disputes with China Railway Century Media Advertising Co., Ltd. and China Railway Beijing Group Co.,Ltd.  PRNewswire

BEIJING, Feb. 19, 2019 /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), an operator of out-of-home advertising platforms ...


3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  Adweek

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...


Brokerages Set Lamar Advertising Co (LAMR) Target Price at $77.50  Fairfield Current

Lamar Advertising Co (NASDAQ:LAMR) has been assigned an average recommendation of “Hold” from the ten ratings firms that are currently covering the ...


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250  Forbes

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Princess Cruises launches its first advertising campaign for Asia | Travel News  Travel News | eTurboNews

Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.


DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


Romanian Senate adopts project banning commercial advertising in schools  Romania-Insider.com

The Senate adopted on February 18 a project banning commercial advertising in both public and private schools. The project, initiated by MPs from the ruling ...


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


CBS Brass Talk NFL Deal, Political Advertising Bonanza, Streaming Growth but Not Viacom  Variety

CBS is prepared to "do what is necessary" to hang on to its NFL rights. That was the message sent by CBS acting CEO Joe Ianniello and CBS Sports chief Sean ...


NACC wins collegiate advertising awards | News  Sand Mountain Reporter

Northeast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the national 2018 Collegiate ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Top match pulled from local advertising for WWE Fastlane  Wrestling News

For what it's worth (and this could mean nothing), the local advertising in Cleveland, Ohio no longer lists Charlotte Flair vs. Becky Lynch for WWE Fastlane.


Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press Journal

A recently released state report puts the Pike County R-III School District in the top half of districts and charter schools in the state. The district, which includes ...


U.K. Government Report Calls for Investigation Into Digital Advertising Market  Adweek

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...


6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


Looney Advertising Announces Launch of New Strategy Consulting Division, Looney Strategy  PR Web

Looney Advertising (http://www.looney-advertising.com) is proud to announce that it recently launched a new business unit, Looney Strategy ...


To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


18000+ Android Apps Caught Violating Google’s Advertising ID Policies  Fossbytes

n a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.com

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV Baltimore

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...


AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


Retailers must share better data about grocery dotcom advertising  The Grocer

Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture.


Can We Talk About NetFlorist's Offensive Advertising? [Videos]  2oceansvibe News

If you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


FCC Commissioner Says Feds Should Investigate E-Cigarette Advertising - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

She also said the FTC should look into how e-cigarettes are being marketed online and whether the advertising is deceptive. United States Media, Telecoms, IT, ...


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...


Google: Still 'early days' for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Sports Analytics Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Network

“Sports Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” The global Sports Analytics Market report represents ...


Indian advertising industry expects a windfall this year  THE WEEK

The ghosts of demonetisation and GST has been put to rest and India's advertising industry is all raring to head into a period of explosive growth, which in turn ...


The New Native Advertising Narrative - Folio:  Folio Magazine

How native advertising became custom *content* and what it means for publishers.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


My View: Super Bowl advertising is big business  Phoenix Business Journal

It's too early to tell what CBS will charge advertisers for commercials airing during Super Bowl LIII on Feb. 3 at Mercedes-Benz Stadium in Atlanta. But if last ...


RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


More secret checks on drug firms planned in bid to prevent false advertising  The Mainichi

TOKYO -- The Health, Labor and Welfare Ministry is poised to double the number of doctors and pharmacists who secretly inspect the sales activities by.


Local Advertising Reveals Possible WWE Hall of Fame Inductees (POSSIBLE SPOILERS)  411mania.com

Local advertising in the New York area revealed possible headliners for this year's class of the WWE Hall of Fame, which may spoil it...


Reuters article highlights ethical issues with native advertising  Columbia Journalism Review

When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullion

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...


San Diego SEO Firm Announces Expansion Into PPC & Paid Advertising Services  EIN News

we generally provide PPC services based upon the client's needs and our billing reflects their total budget and the management expectations agreed upon by ...


ADVERTISEMENT FOR PRICE  Jamestown Sun

ADVERTISEMENT FOR PRICE QUOTATIONS FOR PARK DEPARTMENT SANITATION SERVICES Notice is hereby given that the Stutsman County Park Board ...


New social media code for Political advertising: Only verifiable Indians can post ads  Free Press Journal

Only Indian nationals will be allowed to post political advertisements on social media, during the forthcoming Lok Sabha elections, the Bombay High Court was.


ND Senate passes resolution urging FDA to end advertisements of e-cigarettes  KFYR-TV

A North Dakota Senate resolution urging Congress and the Food and Drug Administration to end advertising of e-cigarettes to youth has passed in the Senate.


The Authenticity of Advertising in Africa  Media Update

While brands have spent the last decade investing heavily in understanding millennials, a few years back the buzz word 'Afrilennial` sent shivers down the spine ...


Chanel designer Karl Lagerfeld's legacy in advertising  More About Advertising | Insights into Advertising

Karl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.


Comedy Central Stops Advertising With Every Comedian’s Worst Enemy  Vulture

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...


With 38 Days To Go, The NHS Is Advertising 200+ Jobs To Prepare For No-Deal Brexit  HuffPost UK

NHS England is internally advertising hundreds of roles in preparation for a no-deal Brexit, HuffPost UK can reveal. With only 38 days until Britain leaves the EU ...


Watch Budweiser's Oscars ad starring Charlize Theron | CMO Strategy  AdAge.com

Budweiser puts Charlize Theron in an ad that will run at Oscars.


Why Do Advertisers Keep Spending More and More With the Walled Gardens?  Adweek

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...


Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business Report

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...


Nestle India shifts to ‘aggresive growth strategy’; will maintain pace of advertising  The Financial Express

Nestle India will keep the pace of spending on advertising and marketing activities up in 2019, as was the case in the December 2018 quarter.


Withholding Tax On Online Advertising - Tax - Germany  Mondaq News Alerts

According to the current view of the tax authorities, advertising expenditures for the placement of online advertising with foreign providers may be subject to a ...


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   free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.


More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.


LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.


Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.


Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.


How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

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