Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9
steps to get best return on your investment:
1 Grab Attention
You need a hook that gets your audience interested. The headline
or main text is your first chance to grab attention. Get the
adrenaline pumping, tears flowing, or sides splitting. Spark
their curiosity and they will keep reading.
2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful
information that will be of immediate benefit to the reader,
whether they buy or not. Provide welcome advice rather than
untimely interruptions. Position yourself as the expert and build
relationships before the sale.
3 Know Your Audience
It's not about you. Your audience wants to know how they can
increase their sales/efficiency. Find out what your audience
needs, then offer it. Make sure you have a high You to I/We
4 Know Yourself
What is your product or service? Describe it in brief easy to
understand language. Explain why you are a better choice than
your competition. What is your advantage?
5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless
you are a graphic designer- get help. A well designed brochure
will get you more bang for your buck. A poorly designed brochure
will waste money and actually drive people away.
6 What and How
Features tell you what is offered, benefits tell you how this is
good news. Low fat is a feature, it won't clog your life giving
arteries is a benefit.
7 Be consistent
A brochure is one tool in your marketing tool box. All of your
tools need to work together to reinforce the message- same look,
same feel, colors, design and message.
Now what? Tell the reader what to do- call, visit website, buy
today. Don't you dare leave off any pertinent information like
your phone number, address, website. Link your brochure to the
next step in the relationship.
9 Copy Right
Your copy must grab attention, provide value, be audience
centered, promote your advantage over the competition, be
consistent, highlight features and benefits, have a call to
action and be written in clear easy to understand language.
Michael Daehn is the founder of marketingenious consulting
and author of the book The Seven Keys to Marketing Genius: The
Complete Guide to Increasing Your Marketing IQ available at
and http://www.borders.com. Visit his
website at http://www.marketingenious.com
or e-mail firstname.lastname@example.org.
news reports resource updated Sat. May / 26 / 2018
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