Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

US millennials are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogenous population.

A Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...

Walmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...

Mobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...

Six years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.

The Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...

Jimmy Wales, founder of the world's largest digital encyclopedia, told two audiences at the Van Wezel Monday that he created Wikipedia as a 501(c)3 nonprofit ...

FROM STAFF REPORTS NATCHEZ — The Natchez Democrat's marketing staff won 30 awards including the advertising excellence award competing against ...

Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, ...

80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...

Q: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...

The digital advertising marketplace is composed of a handful of giant players and several small players spread across the supply chain. There are also a few ...

Cardlytics is reshaping its leadership team while also expanding its overseas footprint. The Atlanta-based native advertising platform said Monday its leadership ...

China's out-of-home advertising market is expected to become the fastest growing segment in traditio.

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New York Festivals® Advertising Awards announced the 2019 NYF Film Craft Executive Jury. Members of the jury are:

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...

Deutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier.

The Latest Research Report “Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), ...

Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...

Amazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it became the second company in hi...

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.

Adds details on advertising revenue, cost target, background)

Twitter has announced it's expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European ...

Retailer has been among agency's largest clients for several years.

It's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor ...

In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...

The year will see a substantial increase in government spending due to the general elections scheduled before May.

BEIJING, Feb. 19, 2019 /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), an operator of out-of-home advertising platforms ...

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...

Lamar Advertising Co (NASDAQ:LAMR) has been assigned an average recommendation of “Hold” from the ten ratings firms that are currently covering the ...

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...

The Internet Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace.

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.

Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...

The Senate adopted on February 18 a project banning commercial advertising in both public and private schools. The project, initiated by MPs from the ruling ...

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...

Northeast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the national 2018 Collegiate ...

CBS is prepared to "do what is necessary" to hang on to its NFL rights. That was the message sent by CBS acting CEO Joe Ianniello and CBS Sports chief Sean ...

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."

For what it's worth (and this could mean nothing), the local advertising in Cleveland, Ohio no longer lists Charlotte Flair vs. Becky Lynch for WWE Fastlane.

A recently released state report puts the Pike County R-III School District in the top half of districts and charter schools in the state. The district, which includes ...

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...

Looney Advertising (http://www.looney-advertising.com) is proud to announce that it recently launched a new business unit, Looney Strategy ...

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...

n a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...

Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...

Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture.

If you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.

She also said the FTC should look into how e-cigarettes are being marketed online and whether the advertising is deceptive. United States Media, Telecoms, IT, ...

The intersection of artificial intelligence, cloud computing and online advertising is where Trade Desk has set up shop. Trade Desk stock on Thursday hovered ...

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...

“Sports Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” The global Sports Analytics Market report represents ...

The ghosts of demonetisation and GST has been put to rest and India's advertising industry is all raring to head into a period of explosive growth, which in turn ...

How native advertising became custom *content* and what it means for publishers.

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.

It's too early to tell what CBS will charge advertisers for commercials airing during Super Bowl LIII on Feb. 3 at Mercedes-Benz Stadium in Atlanta. But if last ...

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.

TOKYO -- The Health, Labor and Welfare Ministry is poised to double the number of doctors and pharmacists who secretly inspect the sales activities by.

Local advertising in the New York area revealed possible headliners for this year's class of the WWE Hall of Fame, which may spoil it...

When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...

we generally provide PPC services based upon the client's needs and our billing reflects their total budget and the management expectations agreed upon by ...

ADVERTISEMENT FOR PRICE QUOTATIONS FOR PARK DEPARTMENT SANITATION SERVICES Notice is hereby given that the Stutsman County Park Board ...

Only Indian nationals will be allowed to post political advertisements on social media, during the forthcoming Lok Sabha elections, the Bombay High Court was.

A North Dakota Senate resolution urging Congress and the Food and Drug Administration to end advertising of e-cigarettes to youth has passed in the Senate.

While brands have spent the last decade investing heavily in understanding millennials, a few years back the buzz word 'Afrilennial` sent shivers down the spine ...

Karl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...

NHS England is internally advertising hundreds of roles in preparation for a no-deal Brexit, HuffPost UK can reveal. With only 38 days until Britain leaves the EU ...

Budweiser puts Charlize Theron in an ad that will run at Oscars.

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...

Nestle India will keep the pace of spending on advertising and marketing activities up in 2019, as was the case in the December 2018 quarter.

According to the current view of the tax authorities, advertising expenditures for the placement of online advertising with foreign providers may be subject to a ...