We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.
Of course, give yourself credit for recognizing one important facet of today's selling world. You decided to sell your stuff at an online classified site. As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious. There are billions of pages on the Web, and only a few dozen in your typical neighborhood rag. For you, that means a lot more space for your ad to say the least.
With that space, however, comes great responsibility-and great potential. The extra room gives you the freedom to include as much product description and sale copy as you want. You can't just slap together a whole bunch of information, though. You need to use the three special ad writing techniques that will attract buyers and seal the deal: attention, interest, and action.
Attention. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace. Your ad's title is the first lure to grab his or her attention, and the first component of a catchy title is the item's best feature, whether it's the price, the item's rarity, or its popularity. Next, be sure the title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for "automobile" instead of "car," "pullover" instead of "sweater."
Interest. Once you have the buyer's attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales you'll make. So describe the item as completely as possible-size, color, material, designer, model-and provide a clear, digital photo to finish the job where your words leave off. Even offer your prospective customer the item's history if possible.
Also, try to list as many possible benefits that your sales item could offer the buyer. Come up with some that the buyer probably wouldn't think of on his or her own. And zone in on specific benefits. Use what you already know about your target. For instance, if you were selling a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, perhaps the buyer is in search of great gas mileage. Or perhaps it's power he or she wants if your car is a sports model.
Action. Finish your ad strongly. Don't just suggest to the buyer that you offer a great deal. Tell them it's a fantastic offer that they can't pass up. Use phrases like "Call me now before someone else does" or "Buy now, this opportunity won't last long." Be cordial while you're pressing the issue, of course. Thank them for reading your ad and make sure they know you appreciate their business.
Most importantly, your customers will also value your honesty throughout the whole ad. So whether it's the attention, interest, or action you're shooting for, never lie or exaggerate. Go so far to include any defects if your product is not in mint shape. Your honesty will build trust, and trust above all else makes an ad work. What's more, it makes for repeat customers.
Remember, if you use all three of these elements-or four if you include honesty. When you're finished with it, it should read something like the two examples below.
Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage, upgraded kitchen, 12 ft. ceilings
This open concept house is situated in a historical landmark district of Rhode Island. It's a wonderful neighborhood to raise your family, with nearby schools and amenities.
(Insert your image or photo here.)
Call for an on-site appointment. Thanks for looking!
Looking for an inexpensive used car that drives well? only
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM/FM radio, power steering, low maintenance. Great on gas - this car will save you $$$ on high gasoline prices.
(Insert your image or photo here.)
Send me a message now. Thanks for looking!
Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit http://www.buysellcommunity.com - Free Buy and Sell Classifieds -
Why Blockchain Could Be The Downfall Of YouTube Advertising
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...
Google's eight years of antitrust battles at the European Union
3 January 2013: The US Federal Trade Commission closes its 20-month antitrust probe of Google's search and advertising practices after the company pledges to change some practices. □ 1 February 2013: Almunia announces Google submitted a full offer ...
Android has created more choice, not less - Google Blog
IPG's #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment
And because she spoke out prior to #MeToo gaining momentum in the advertising industry, she was forgotten. When she first saw #HaveHerBack encouraging women to speak out against sexual harassment post-#MeToo, Leone said, she contacted the ...
Sun Pacific partners with Premier Outdoor Media to expand advertising outreach
Street Smart Outdoor Corp., a wholly-owned subsidiary of Manalapan-based Sun Pacific Holding Corp., announced Tuesday it has partnered with Premier Outdoor Media to expand its advertising outreach program for its outdoor furniture portfolio in the ...
Bolivar Herald-Free Press
New advertising leader on board
Bolivar Herald-Free Press
Earlier this decade, Honeycutt was advertising director and eventually publisher for newspapers in the Tulsa area that were under common ownership with the five papers he now joins. He and the advertising executives for the Missouri papers already know ...
Moen Launches New Advertising and Brand Campaign that Answers the Question - Who Designs for Water?
PR Newswire (press release)
Developed by Moen's agency of record, Havas Chicago, the campaign consists of advertising spots and digital content to connect the brand with consumers and present how Moen's smart, stylish products create beautiful and meaningful experiences with ...
Digital Media Solutions Acquires Digital Performance Advertising Network W4
PR Newswire (press release)
W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. In addition to a robust technology platform created to manage, track and optimize online response ...
Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million
What he was looking for, and what he eventually found in Adquick was a company that had managed to map all of the billboard advertising options available in the U.S. and was offering would-be advertisers a way to digitally distribute their ads and book ...
How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape?
Today's video content landscape is rapidly evolving, and marketing and advertising professionals need to keep up. But how do they feel about the changes, and what effects are they seeing as a result? writes, David Mason, Co-founder and CEO, StudioNow.
WATE 6 On Your Side
Knoxville business owner still waiting for refund from advertising company
WATE 6 On Your Side
KNOXVILLE, Tenn. (WATE) - A young business owner is wondering when she'll receive a refund from a unique advertising company. The New York-based business says it helps do everything from press releases, social media campaigns to radio podcasts.
ADVERTISING RELATED ARTICLES:
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day..
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read. Don't fill the whole card with type - it looks crowded and people don't read it all. Consider using a fold-over card - I have found these to be extremely effective for a number of reasons: a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest. b) The fold over card is still unique - not many people use them. c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address. Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network: Leave one with a tip for a waitress. When you "check in" at the doctor or dentist reception desk don't spell your name - give your card. Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with. Make sure all your children's friends parents know what you do and have your card. Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time. Enclose your card with each bill you pay. Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me". Put the cards on community bulletin boards. When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised. Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation. If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card". Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer. Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called. If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance. While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.
Direct Response Advertising; Radio vs. TV
Radio advertising vs. television advertising. Many new advertisers assume that they should start on radio and "move up" sometime later to TV.
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that's neglected by most online marketers is off-line advertising.
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims.
What are Text Adverts?
Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience. Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience.
The Shrinking Ad Dollar
CPR CPA CTR..
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market