FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...

18K Android apps with tens or hundreds of millions of installs have been found to violate Google's Advertising ID policy guidance by collecting persistent device ...

CHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...

Trade shows can prove to be an excellent venue for advertising your business. That's because you tick off the basic B2B marketing requirement – identifying ...

Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of.

Mediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.

NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on ...

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.

Hebei province school banned from enrolling new pupils after it was found to have broken rules on commercial activities, and vice-principal has been fired.

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...

ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced that it has ...

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing.

Two recent contrasting decisions in class action false advertising cases alleging misleading uses of the term natural for food products underscore the difficulty in ...

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...

Fox Sports Net Privacy Policy Effective Date: February 13, 2019 Table of Contents: SCOPE AND APPLICATION: What and who this Policy covers. COLLECTION ...

LS Investment Advisors LLC raised its position in Lamar Advertising Co (NASDAQ:LAMR) by 6.6% during the fourth quarter, according to the company in its most ...

Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.

When every business is competing to be the best, market research analysis report is one of the key factors that will help them climb the ladder of success.

Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! Today we are going to look at Vertoz ...

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...

The market watchdog in Haikou, Hainan province, has launched an investigation into Coconut Palm Group, a beverage maker, for allegedly publishing illegal ...

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...

Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency's campaign for Guilford ...

The Campbell Soup Company (“Campbell's”) can now tell its competitors, “No CHUNKY soup for you!” Earlier this month, Campbell's earned the United States ...

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."

Analytical Research Cognizance shared “Social Media Advertising Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...

As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae.

A bill to protect women's health got its first hearing on Monday.

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...

The advertising industry loses millions of dollars annually to advertising fraud. At the IAB Leadership Summit in Phoenix, Per Bjorke, senior product manager at ...

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the ...

Nine's Domain group reported flat revenue for the half year as the pure-play online property classified business was hit by fewer listings and a move into ...

Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau's most recent 250 Direct Brands to ...

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...

“Hotel and Hospitality Management Software Market By Hotel Type (Business Hotels, Heritage and Boutique Hotels, and Resorts and Spas); By Type (Hotel ...

Out-of-home (OOH) advertising is expected to grow anywhere between 12% and 15% in 2019, says Dentsu Aegis Network's OOH agency Posterscope India in a ...

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...

An advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.

Welcome to the Advertising and Media Insider newsletter.

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...

Amazon Moments is a new rewards program for publishers to send gifts to their audiences in exchange for performing easy tasks.

Ad buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...

Experts say you should spend at least an hour a day on marketing and looking for ways to promote your business. The easiest way to endorse a business is by ...

NEW YORK, Feb. 12, 2019 /PRNewswire/ -- Nielsen (NYSE: NLSN) and FreeWheel, A Comcast Company have expanded their relationship to include the ...

Northlich, now in its 70th year as a Cincinnati marketing and advertising agency, just named Pat Pujolas as its executive creative director, a spot held by only ...

PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.

WASHINGTON — The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name ...

How native advertising became custom *content* and what it means for publishers.

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...

The Colorado Senate is expected to approve legislation that would mandate more disclosure from political committees that send mailers or air commercials in an ...

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...

A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.

LiveRamp announced Monday a new solution that will help video advertisers tie together specific users' connected TV (CTV) experiences, whether they are ...

Endometriosis is one of the most misunderstood health conditions for women. Endometriosis affects 1 in 10 wome.

Gun Storage Solutions, the manufacturer of gun safe accessories, has been shut down from advertising. Facebook is now discriminating against companies that ...

AdAge India, the Indian arm of the leading global advertising and marketing news platform AdAge.com, is launching AdAge Election Watch ...