We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best.
They are all recommended by 3 out of 4 professionals. Is it possible they are making false claims? The truth is that they are all telling the truth. When it comes to marketing a health product, the FTC (Federal Trade Commission) is always watching to make sure advertisers never tell a lie. Statements such as _____ reduces the risk of cancer, ______ removes harmful toxins from your water, or _____ fights plaque and reduces gingivitis, must all be substantiated. In other words, the products must do what they claim. To avoid the wrath of the FTC, it is always best to tell the truth about your product or service, especially in the health industry. But what is truth? In subjective terms it is difficult to discern.
However, the FTC has many guidelines to help you find truth in your advertising:
*Before you run an ad, you have to have a "reasonable basis" for your claims. A "reasonable basis" is objective evidence that supports the claim. At a minimum, an advertiser must have the level of evidence that it claims to have. The statement "two out of three doctors recommend..." must be supported by a reliable survey.
*If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim.
*Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Any tests or studies must be conducted using methods that experts in the field deem acceptable.
These are just a few of the guidelines to consider when making an advertising claim. But don't be too worried. As long as you tell the truth, the whole truth, and nothing but the truth, there is no reason to keep looking over your shoulder. Jane Jarvis knows the advantage of truth in advertising, and isn't afraid to use it.
About The Author
Jarvis is co-founder of cancercuresecrets.com, offering a controversial ebook that details the cancer cures you've never heard of, and the reasons you've never heard of them. To check out this revolutionary ebook, visit http://www.cancercuresecrets.com
This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
Started off as AdAsia Holdings, in the advertising technology sphere in April 2016, Singapore-based AnyMind Group's aim was to help marketers, advertisers, and online media publishers leverage on technology through a single, easy-to-use platform.
The State Of Advertising Has Never Been Worse
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies ...
Why Potbelly is going beyond Facebook for its digital advertising efforts
As Potbelly ramps up its digital advertising efforts, the sandwich chain is beginning to focus more on underdog platforms. Last month, Potbelly ran a promoted post on Reddit, polling users on what type of cheese would be best on a cheesesteak. In ...
How McClatchy plans to pursue national advertisers' digital budgets ...
McClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.
Comcast owes Massachusetts customers $700K in refunds for 'misleading' advertising
This settlement should encourage the entire cable and telecommunications industry to take a close look at their advertisements and make sure customers are getting a fair offer." The Attorney General's office said Comcast provided "inaccurate and ...
Company launches 'advertising catamaran' on East, Hudson rivers
Advertisements are prevalent throughout New York City, including on subways, buses and taxis. And then, of course, there's our giant iconic billboards. Now, that search for eyeballs to sell products extends to the waterways. Ballyhoo Media has launched ...
What you need to know in advertising today
What you need to know in advertising today. Lauren Johnson. 1m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. Getty As Facebook faced a string of crises, it sought to tie its critics to George Soros, the billionaire at the center of many fringe right ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis
How To Choose The Right-Sized Advertising Agency For Your Brand
acting as a spoke on the wheel that comprises their integrated marketing plan. Increasingly, marketers are recognizing the value of using specialized advertising agencies rather than a single agency that may have varying degrees of prowess across ...
Foreign guestworker advertising rule may change
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...
App Developer Magazine
Mobile app advertising trends in 2018
App Developer Magazine
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization.
ADVERTISING RELATED ARTICLES:
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
Choosing a Print Mail Dealer
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
What Is Most Important - Copy Or Picture?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.
What's the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.
How to Write Great Headlines
According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market