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Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.

Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14).

The WA Rural Women in Leadership program is designed for women 40 years and above to enhance their personal leadership skills through a range of learning modules.

I found the women I was working with in a half-day module on "Managing the Media" highly motivated, articulate and committed to community development in their respective regions.

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across.

I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations.

Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated.

But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity.

The only way to build your reputation is by learning the secrets of how the media works.

The benefits for rural women on knowing and understanding how the media works are increased confidence and a greater opportunity to make their views, ideas and solutions heard.

In working with groups, I share with them what I believe are 10 tips for working with the media:

10 Tips

These are 10 success tips that will help leaders get the best from the media.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media?

4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it.

6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have?

7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow.

8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them.

9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.

10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. August / 20 / 2019

Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelez International is consolidating its creative advertising business into the hands of two major holding ...


Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud - Yahoo Finance
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud  Yahoo Finance

Premium digital technology company, PubMatic, today released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to ...


Baidu Warns on Advertising Business — WSJ - Morningstar.com
Baidu Warns on Advertising Business — WSJ  Morningstar.com

Search-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...


3 Ways Advertising on Facebook Can Increase Your Customer Retention - PRNewswire
3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswire

NEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.


Planet Nine launches alternative to in-game advertising and digital currencies - VentureBeat
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeat

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...


Facebook unveils tool that allows users to curb targeted advertising - Financial Times
Facebook unveils tool that allows users to curb targeted advertising  Financial Times

Facebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M - Medical Marketing and Media
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Advertising icons real and imagined meet in a digital mural from the Clio Awards - AdAge.com
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Twitter Bans Advertising From State-Controlled News Media 08/20/2019 - MediaPost Communications
Twitter Bans Advertising From State-Controlled News Media 08/20/2019  MediaPost Communications

Escalating its brewing battle with the Chinese government, Twitter says it will no longer accept advertising from state-controlled news media entities. Along with ...


Is Huawei a Threat to Google's Advertising Business? - Market Realist
Is Huawei a Threat to Google's Advertising Business?  Market Realist

Huawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.


State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Oops, an electric car advertising budget wasted - www.electrive.com
Oops, an electric car advertising budget wasted  www.electrive.com

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


AI For Media, Marketing & Advertising 08/19/2019 - MediaPost Communications
AI For Media, Marketing & Advertising 08/19/2019  MediaPost Communications

MediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show - Charlotte Agenda
Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


As Tucker Carlson Returns, Does It Really Matter If Advertisers Stay Away? - Forbes
As Tucker Carlson Returns, Does It Really Matter If Advertisers Stay Away?  Forbes

Fox News Channel host Tucker Carlson returned to work Monday night after spending some time in the "wilderness," he said. "Politics is important, fishing with ...


Advertisers tighten their belts - SHINE News - Shine News
Advertisers tighten their belts - SHINE News  Shine News

The unstable economic situation dampens advertising spending in H1.


Amazon Management Talks One-Day Shipping, Video Advertising, and More - The Motley Fool
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley Fool

Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...


General Solicitation And General Advertising - Corporate/Commercial Law - United States - Mondaq News Alerts
General Solicitation And General Advertising - Corporate/Commercial Law - United States  Mondaq News Alerts

Rule 502(c) (Rule 502(c)) of the Securities Act of 1933, as amended (the Securities Act), prohibits an issuer from offering or selling securities by any form of ...


Supervisors approve advertising for bids on old mall property - WTOK
Supervisors approve advertising for bids on old mall property  WTOK

The Lauderdale County Board of Supervisors wants to build a fence around the recently purchased old Village Fair Mall to keep the public safe and to stop ...


Pull up to the Bumper: How Any Business Can Access Effective Video Advertising - MarTech Series
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising  MarTech Series

Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of video advertising that takes place ...


A Reality Check On Advertising Relevancy And Personalization - Forbes
A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


Class-action lawsuit against Tillamook creamery alleges misleading advertising - Statesman Journal
Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


OVO Energy brand chief: 'we're making our marketing and advertising green' - PRWeek
OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeek

Renewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...


Microsoft Advertising Shares Search Behavior, Conversion Data 08/20/2019 - MediaPost Communications
Microsoft Advertising Shares Search Behavior, Conversion Data 08/20/2019  MediaPost Communications

Microsoft Advertising — the fourth-largest ad brand behind Google, Facebook and Amazon — continues to look for growth in its partner search network and ...


Judge trims Weight Watchers' false advertising case against upstart Noom - Reuters
Judge trims Weight Watchers' false advertising case against upstart Noom  Reuters

A federal judge on Monday trimmed a false advertising lawsuit the weight-loss company WW International Inc (formerly Weight Watchers) brought against upstart ...


Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges - The Drum
Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drum

head of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.


EE issues a formal complaint about Three's advertising of 'real 5G' - Telecoms Tech
EE issues a formal complaint about Three's advertising of 'real 5G'  Telecoms Tech

UK mobile operator EE has issued a formal complaint to the advertising watchdog about rival Three over its 'real 5G' marketing.


Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. CBS.A 1.03% and Viacom Inc. VIA 2.24% creates a larger media company better positioned to pursue advanced advertising ...


Tyson & Others in Animal Treatment False Claims Class Action Suits - The National Law Review
Tyson & Others in Animal Treatment False Claims Class Action Suits  The National Law Review

Of the three false advertising class actions Pete and Gerry's Organics, Nellie's Free Range Eggs, the Tyson case is unique in its attack on the environmental ...


What’s Driving Amazon’s $10 Billion Advertising Business - Forbes
What’s Driving Amazon’s $10 Billion Advertising Business  Forbes

Amazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...


Advertisers boycott Australian radio host over Ardern sock comment - Financial Times
Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

One of Australia's most prominent shock jocks has sparked an advertising boycott after telling his listeners that Australian prime minister Scott Morrison should ...


Tucker Carlson returns to Fox News -- but advertisers are staying away - Media Matters for America
Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending - The Chronicle of Higher Education
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher Education

Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...


'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019 - MediaPost Communications
'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019  MediaPost Communications

Travel and lifestyle magazine Departures is celebrating its milestone 30th anniversary with an issue focused on visionary voices and sustainability.


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


Epic Games' Unreal Engine and Bidstack partner on in-game advertising - MobileMarketing Magazine
Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing Magazine

Fortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...


Oregon dairy cooperative Tillamook hit with false advertising class action - IEG Policy
Oregon dairy cooperative Tillamook hit with false advertising class action  IEG Policy

Animal rights activists have served the Tillamook County Creamery Association with a class action lawsuit that alleges the Oregon-based dairy cooperative is ...


Parker House furniture sues Costco and Kuka for false advertising - woodworkingnetwork.com
Parker House furniture sues Costco and Kuka for false advertising  woodworkingnetwork.com

Parker House, an importer of furniture and case goods, is suing Costco and Chinese furniture maker Kuka Furniture.


Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa - Africanews English
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews English

Advertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...


chembid establishes first advertising opportunity for chemical suppliers - EPPM
chembid establishes first advertising opportunity for chemical suppliers  EPPM

chembid has recently expanded its *service* portfolio of premium services with its new Product Ads, an additional *service* that allows suppliers to highlight product ...


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America - AdExchanger
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Vast majority of Australians support ban on misleading political advertising - The Guardian
Vast majority of Australians support ban on misleading political advertising  The Guardian

The vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising - Deadline
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


This advertising CEO uses neuroscience to sell you stuff | How I Made It - Los Angeles Times
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles Times

Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...


?AaliaContextual Advertising Market Competitive Dynamics & Global Outlook 2025 by Top Key players like Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI - Insta Newsletters
?AaliaContextual Advertising Market Competitive Dynamics & Global Outlook 2025 by Top Key players like Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI  Insta Newsletters

Global Contextual Advertising Market Size study, by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile ...


Facebook's Expanding Search Advertising - Yahoo Finance
Facebook's Expanding Search Advertising  Yahoo Finance

More marketers can now place ads in Facebook's search results, but there's a catch.


WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions - World Health Organization
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health Organization

As called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers? - Forbes
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Advertising: The 2019 Guide  Search Engine Journal

The giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...


Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


Facebook's VP of advertising David Fischer on the marketer of the future - The Drum
Facebook's VP of advertising David Fischer on the marketer of the future  The Drum

Facebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...


How TV News Advertisers Cope With Controversial Topics, Hosts 08/20/2019 - MediaPost Communications
How TV News Advertisers Cope With Controversial Topics, Hosts 08/20/2019  MediaPost Communications

Decades ago, TV advertisers used to have what was called “hit lists” -- TV shows they weren't going to buy because of controversial, violent, inappropriate or ...


Lee Jeans is doubling its digital advertising budget - Digiday
Lee Jeans is doubling its digital advertising budget  Digiday

Lee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.


Gender stereotyping in advertising: No smoke without fire - Prolific London
Gender stereotyping in advertising: No smoke without fire  Prolific London

Last week, the ASA came down hard on Philadelphia and Volkswagen in the first action against harmful gender stereotyping. Ria Campbell, Head of *Content* at ...


How to use Amazon advertising’s dynamic bidding feature - Search Engine Land
How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems - HuffPost
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPost

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.


Tesla Is The King Of Social Media, No Need For An Advertising Budget - InsideEVs
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


GOLDSTEIN: For climate alarmists 'free speech' exists only for them - Toronto Sun
GOLDSTEIN: For climate alarmists 'free speech' exists only for them  Toronto Sun

There's a delicious irony in the fact those seeking to shut down opposing viewpoints on the issue of human-induced climate change have been hoist with their ...


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion - CoinDesk
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings - AdNews
ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNews

By Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...


Seven West Media posts a $444 million loss in soft advertising market - AdNews
Seven West Media posts a $444 million loss in soft advertising market  AdNews

Impairments on the television licences and newspaper masthead carrying values.


Metro reverses its decision to ban advertisements for art exhibition on the migrant crisis - The Washington Post
Metro reverses its decision to ban advertisements for art exhibition on the migrant crisis  The Washington Post

Washington's transit agency has reversed its decision to reject the advertising campaign for the Phillips Collection's ambitious summer exhibition, “The Warmth ...


Broadcasters in talks to raise TV ad limits - The Drum
Broadcasters in talks to raise TV ad limits  The Drum

The government is reported to be in consultation with broadcasters on the possibility of lifting the current cap on how many ads can be shown per hour of TV ...


How Amazon Is Transforming Programmatic Advertising - Market Realist
How Amazon Is Transforming Programmatic Advertising  Market Realist

On July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.


Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale - HuffPost
Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPost

A Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...


All advertisers to come under ASCI purview, rules Delhi district court - BusinessLine
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLine

The decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...


Guest comment: Rebuilding the relationship between social media and advertisers - Netimperative
Guest comment: Rebuilding the relationship between social media and advertisers  Netimperative

Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio ...


ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso - Shots
ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso  Shots

Directed by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.


Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options - Entrepreneur
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  Entrepreneur

More *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...


Amobee launches connected TV advertising data marketplace - FierceVideo
Amobee launches connected TV advertising data marketplace  FierceVideo

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...


New report calls for rethink on esports advertising strategies - AffiliateINSIDER
New report calls for rethink on esports advertising strategies  AffiliateINSIDER

Bookmakers across the UK are being forced to rethink their current advertising strategies associated with esports tournaments/events following a new report ...


BH: Second-half breakout ahead? | Truth in advertising - 247Sports
BH: Second-half breakout ahead? | Truth in advertising  247Sports

Battle for starting spots? Waiting on a 5-star? All that and more for premium subscribers when they enter THE House!


Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers - Irish Examiner
Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish Examiner

A series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.


Amazon Advances in the Digital Advertising Space - Market Realist
Amazon Advances in the Digital Advertising Space  Market Realist

Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.


Archangels leads investment in digital advertising specialist QueryClick - Private Equity Wire
Archangels leads investment in digital advertising specialist QueryClick  Private Equity Wire

QueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...


Norwin considers advertising on its website - Tribune-Review
Norwin considers advertising on its website  Tribune-Review

Norwin School District may use the popularity of its website to make money from digital advertising. The school board is considering hiring Thought Process ...


Facebook Watch Draws More Advertisers—Gradually - The Wall Street Journal
Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


Advertising agitated: Market's in trouble as brands and publishers squeeze services - ZDNet
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNet

Advertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...


Advertising creative house Wellcom lifts profit by a third - AdNews
Advertising creative house Wellcom lifts profit by a third  AdNews

Revenue for the year to June was up 4%.


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms 07/25/2019 - MediaPost Communications
Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms 07/25/2019  MediaPost Communications

Despite privacy concerns and reports that people are spending less time on Facebook, advertising remains strong across its platforms. Some 2.1 billion people ...


Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax' - HuffPost
Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPost

Long John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...


West Fargo Public Schools victim of advertising scam - Valley News Live
West Fargo Public Schools victim of advertising scam  Valley News Live

Thursday morning the West Fargo Public School District, specifically Sheyenne High School and West Fargo High School, were being associated with a scam ...


Jaguar calls for one-size-fits-all advertising regulations By Cameron Kirby20 Aug 2019 While - WhichCar
Jaguar calls for one-size-fits-all advertising regulations By Cameron Kirby20 Aug 2019 While  WhichCar

While phone companies can get away with putting burnouts on television, car companies remain hamstrung by restrictive rules.


The Most Popular Form Of Paid Advertising Is - Radio & Television Business Report
The Most Popular Form Of Paid Advertising Is  Radio & Television Business Report

There's no denying it: More local businesses are buying ads and boosting posts on social media than they are on any other type of digital media, says local.


Lies, Statistics And Digital Advertising Growth 07/22/2019 - MediaPost Communications
Lies, Statistics And Digital Advertising Growth 07/22/2019  MediaPost Communications

Is it just me, or does anyone else want to tell The Guardian a thing or two this morning? It has a huge scare story that internet advertising is slowing down and ...


Presidential candidate Tulsi Gabbard sues Google over suspended advertising account - CNBC
Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBC

The Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.


Beer advertising has failed women - that's bad news for our industry - CampaignLive
Beer advertising has failed women - that's bad news for our industry  CampaignLive

This summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.


Amazon’s high-flying advertising growth levels out - Marketing Land
Amazon’s high-flying advertising growth levels out  Marketing Land

Amazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...


US Advertising: Can Twitter Start to Capitalize on the Boom? % - Market Realist
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Internet advertising to grow at slowest rate since 2001 dotcom bust - The Guardian
Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


Game of mates ends badly for advertising executives - The Australian
Game of mates ends badly for advertising executives  The Australian

New financial regulations mean that the game of mates, which has historically been an integral part of many areas of business, is in sharp decline in financial ...


Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Nation Informs Body-Positive Advertisers It Ready To Go Back To Staring At Unattainably Attractive People - The Onion
Nation Informs Body-Positive Advertisers It Ready To Go Back To Staring At Unattainably Attractive People  The Onion

NEW YORK—Admitting that the past few years of greater representation had accomplished the goal of making them feel much better about themselves, ...


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