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Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.

Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14).

The WA Rural Women in Leadership program is designed for women 40 years and above to enhance their personal leadership skills through a range of learning modules.

I found the women I was working with in a half-day module on "Managing the Media" highly motivated, articulate and committed to community development in their respective regions.

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across.

I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations.

Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated.

But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity.

The only way to build your reputation is by learning the secrets of how the media works.

The benefits for rural women on knowing and understanding how the media works are increased confidence and a greater opportunity to make their views, ideas and solutions heard.

In working with groups, I share with them what I believe are 10 tips for working with the media:

10 Tips

These are 10 success tips that will help leaders get the best from the media.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media?

4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it.

6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have?

7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow.

8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them.

9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.

10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. February / 15 / 2019

Confession: I love advertising - Campaign US
Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


In Retrospect: Three Advertising Takeaways From 2018 - MarTech Series
In Retrospect: Three Advertising Takeaways From 2018  MarTech Series

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?


Advertising, Subscriptions To Drive CBS's Fiscal 2019 - Forbes
Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


Digital Turbine: A Mobile Advertising Platform Play - Seeking Alpha
Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


How to Get Millenials to Trust and Respond to Your Advertising - Forbes
How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


L'Oreal Canada expands AI ambitions through online advertising - Glossy
L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers - Adweek
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Why Quick Serves Should Invest in Out-of-Home Advertising - QSR magazine
Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


18,000 Android Apps Track Users by Violating Advertising ID Policies - BleepingComputer
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18K Android apps with tens or hundreds of millions of installs have been found to violate Google's Advertising ID policy guidance by collecting persistent device ...


3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social - Adweek
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  Adweek

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...


How to Use T-Shirts as Effective Trade Show Advertising by Mashum Mollah - Thrive Global
How to Use T-Shirts as Effective Trade Show Advertising by Mashum Mollah  Thrive Global

Trade shows can prove to be an excellent venue for advertising your business. That's because you tick off the basic B2B marketing requirement – identifying ...


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard - Tribune-Review
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


Secrets of a successful Snapchat advertising strategy - Fourth Source
Secrets of a successful Snapchat advertising strategy  Fourth Source

Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of.


Mediacorp 'radically restructures' advertising rate - Marketing Interactive
Mediacorp 'radically restructures' advertising rate  Marketing Interactive

Mediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.


Nine Of The Best Outdoor Advertising Campaigns - Forbes
Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


NexTech Launches 3D Advertising Platform for Facebook - MarTech Series
NexTech Launches 3D Advertising Platform for Facebook  MarTech Series

NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on ...


IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC - Marketing Dive
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing Dive

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...


Artificial Intelligence Meets Online Advertising At Trade Desk - Investor's Business Daily
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.


Taco Bell Nearly Doubles Television Advertising Spend in January - Skift Table
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


RAF advert that challenges sexist advertising to debut on Channel 4 - The Independent
RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Chinese primary school pupils take home certificates advertising eyewear - South China Morning Post
Chinese primary school pupils take home certificates advertising eyewear  South China Morning Post

Hebei province school banned from enrolling new pupils after it was found to have broken rules on commercial activities, and vice-principal has been fired.


ZypMedia Selects Telaria to Offer Local Advertisers Access - MarTech Series
ZypMedia Selects Telaria to Offer Local Advertisers Access  MarTech Series

ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced that it has ...


Smart Advertising Transaction Token is the future of Advertising Transactions - TechBullion
Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullion

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...


State Of Nature: District Courts Diverge In Treatment Of "Natural" False Advertising Claims - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
State Of Nature: District Courts Diverge In Treatment Of "Natural" False Advertising Claims - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Two recent contrasting decisions in class action false advertising cases alleging misleading uses of the term natural for food products underscore the difficulty in ...


Big Drop In Advertising Giants Shares - Forbes
Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


RSN Privacy Policy - FOXSports.com
RSN Privacy Policy  FOXSports.com

Fox Sports Net Privacy Policy Effective Date: February 13, 2019 Table of Contents: SCOPE AND APPLICATION: What and who this Policy covers. COLLECTION ...


LS Investment Advisors LLC Purchases 305 Shares of Lamar Advertising Co (LAMR) - Fairfield Current
LS Investment Advisors LLC Purchases 305 Shares of Lamar Advertising Co (LAMR)  Fairfield Current

LS Investment Advisors LLC raised its position in Lamar Advertising Co (NASDAQ:LAMR) by 6.6% during the fourth quarter, according to the company in its most ...


Cross-Channel Performance Advertising Platform Market Research 2019 | Top Players Covered : Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado, Sizmek, Kenshoo, AdRoll, Choozle, Twitter, Google Ads - Wise Awareness
Cross-Channel Performance Advertising Platform Market Research 2019 | Top Players Covered : Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado, Sizmek, Kenshoo, AdRoll, Choozle, Twitter, Google Ads  Wise Awareness

When every business is competing to be the best, market research analysis report is one of the key factors that will help them climb the ladder of success.


Amazon's Promising Advertising Growth Story - Seeking Alpha
Amazon's Promising Advertising Growth Story  Seeking Alpha

Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.


Should You Like Vertoz Advertising Limited’s (NSE:VERTOZ) High Return On Capital Employed? - Simply Wall St
Should You Like Vertoz Advertising Limited’s (NSE:VERTOZ) High Return On Capital Employed?  Simply Wall St

Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! Today we are going to look at Vertoz ...


You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why - Hilton Head Island Packet
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


Coconut juice maker's advertising sparks breast size kerfuffle - ecns
Coconut juice maker's advertising sparks breast size kerfuffle  ecns

The market watchdog in Haikou, Hainan province, has launched an investigation into Coconut Palm Group, a beverage maker, for allegedly publishing illegal ...


Track Takeover: Art replaces advertising in SEPTA station - WHYY
Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


News on Facebook, Amazon, Netflix: Wake-Up Call | News - AdAge.com
News on Facebook, Amazon, Netflix: Wake-Up Call | News  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 - GeekWire
Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Can BAFTA's diversity policy be applied to advertising? - The Drum
Can BAFTA's diversity policy be applied to advertising?  The Drum

As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae.


How The NFL, Pop Culture, And Successful Advertising Helped Lead Campbell’s To A CHUNKY Victory - JD Supra
How The NFL, Pop Culture, And Successful Advertising Helped Lead Campbell’s To A CHUNKY Victory  JD Supra

The Campbell Soup Company (“Campbell's”) can now tell its competitors, “No CHUNKY soup for you!” Earlier this month, Campbell's earned the United States ...


India Used Two Wheelers Market Outlook to 2023 - Growth of Online Advertising Has Fuelled the Rise of Online Classified Platforms Such as OLX, Quikr, Gaadi.Com - ResearchAndMarkets.com - Associated Press
India Used Two Wheelers Market Outlook to 2023 - Growth of Online Advertising Has Fuelled the Rise of Online Classified Platforms Such as OLX, Quikr, Gaadi.Com - ResearchAndMarkets.com  Associated Press

DUBLIN--(BUSINESS WIRE)--Feb 14, 2019--The “India Used Two Wheelers Market Outlook to 2023 - By Unorganized and Organized Sector, By C2C and B2C ...


5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand - Entrepreneur
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  Entrepreneur

We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...


Advertising and Sponsorships - Construction.com
Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever - Adweek
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


How could Facebook’s use of blockchain affect marketing and advertising? - MarTech Today
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Loft under fire for its outdated portrayal of women in advertising campaign - The Japan Times
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


'Parent' no longer tops targeting lists - Advertising - BizReport
'Parent' no longer tops targeting lists - Advertising  BizReport

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the ...


Domain's move to programmatic advertising cuts into revenue growth - AdNews
Domain's move to programmatic advertising cuts into revenue growth  AdNews

Nine's Domain group reported flat revenue for the half year as the pure-play online property classified business was hit by fewer listings and a move into ...


Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S. - Milwaukee Business Journal
Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S.  Milwaukee Business Journal

Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau's most recent 250 Direct Brands to ...


Advertising Trends You Should Consider in 2019 - Entrepreneur
Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl - AdAge.com
Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Taxing the Rich, and the “Woke” Advertising Trend - HBR.org Daily
Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Agency Brief: Meet your new Advertising Hall of Famers - AdAge.com
Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Advertising uber-analyst Brian Wieser takes role at GroupM - AdAge.com
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising - Yahoo Finance
Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


Hotel and Hospitality Management Software Market Players Attention On More Moderen Advertising Techniques To Pressure Income - Industry News Network
Hotel and Hospitality Management Software Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Network

“Hotel and Hospitality Management Software Market By Hotel Type (Business Hotels, Heritage and Boutique Hotels, and Resorts and Spas); By Type (Hotel ...


How Corporations And Advertising Shaped 20th Century America's Culinary Culture - Wisconsin Public Radio News
How Corporations And Advertising Shaped 20th Century America's Culinary Culture  Wisconsin Public Radio News

Jell-O casseroles. Ham banana rolls. Sauerkraut cake. They may sound gross now, but dishes like these shaped and dominated American cuisine for the better ...


Out of home advertising to grow between 12-15% in 2019: Posterscope report - Best Media Info
Out of home advertising to grow between 12-15% in 2019: Posterscope report  Best Media Info

Out-of-home (OOH) advertising is expected to grow anywhere between 12% and 15% in 2019, says Dentsu Aegis Network's OOH agency Posterscope India in a ...


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash - Seeking Alpha
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Super Bowl Advertising Recall - ADOTAS
Super Bowl Advertising Recall  ADOTAS

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising - Adweek
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  Adweek

These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...


Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


Next on Netflix: Advertising? - eMarketer
Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Over 14% growth recorded in advertising expenditure in 2018 - BusinessLine
Over 14% growth recorded in advertising expenditure in 2018  BusinessLine

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...


Knicks Remove Kevin Durant Photo From Season-Ticket Advertising - WFAN
Knicks Remove Kevin Durant Photo From Season-Ticket Advertising  WFAN

Was it really just a coincidence that the Knicks used a photo of Kevin Durant in advertising for season ticket renewals?


Amazon launches a rewards program for apps like TikTok - AdAge.com
Amazon launches a rewards program for apps like TikTok  AdAge.com

Amazon Moments is a new rewards program for publishers to send gifts to their audiences in exchange for performing easy tasks.


Super Bowl LIII advertisers that added the most followers | Special: Super Bowl - AdAge.com
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  AdAge.com

With Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?


Why addressable TV advertising hasn't taken off: Analysis - Business Insider
Why addressable TV advertising hasn't taken off: Analysis  Business Insider

Ad buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.


Google: Still ‘early days’ for performance advertising on YouTube - Marketing Land
Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 - NPR
African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Skittles' Super Bowl Sunday musical may be a big F.U. to advertising - AdAge.com
Skittles' Super Bowl Sunday musical may be a big F.U. to advertising  AdAge.com

'Advertising ruins everything' sings Michael C. Hall in the brand's upcoming Broadway show. By Ann-Christine Diaz. Published on January 28, 2019 .


GoDaddy empowers in its 'Make the World You Want' campaign | Advertising - AdAge.com
GoDaddy empowers in its 'Make the World You Want' campaign | Advertising  AdAge.com

GoDaddy 'Make the World You Want' campaign promotes message of empowerment and stars influencers including Accidental Icon' Lyn Slater and Ayesha ...


How to give your small business a boost with budget advertising - e27
How to give your small business a boost with budget advertising  e27

Experts say you should spend at least an hour a day on marketing and looking for ways to promote your business. The easiest way to endorse a business is by ...


PepsiCo says higher advertising costs, new product investments will dent profit this year - The Globe and Mail
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and Mail

PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.


New leader at Northlich: “Advertising no longer resembles advertising” - Soapbox Cincinnati
New leader at Northlich: “Advertising no longer resembles advertising”  Soapbox Cincinnati

Northlich, now in its 70th year as a Cincinnati marketing and advertising agency, just named Pat Pujolas as its executive creative director, a spot held by only ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News - U.S. News & World Report
Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Amazon advertising attribution: Here’s how it works - Search Engine Land
Amazon advertising attribution: Here’s how it works  Search Engine Land

Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that's another level entirely! Amazon Sales Attribution is ...


FCC commissioner: We need to crack down on e-cigarette advertisements - USA TODAY
FCC commissioner: We need to crack down on e-cigarette advertisements  USA TODAY

We can't sit idly by while the equivalent of the Marlboro Man surfaces in advertising, introducing the next generation to addicting tobacco products.


Store owner who boycotted Nike after Colin Kaepernick advertisement to... - Springfield News Sun
Store owner who boycotted Nike after Colin Kaepernick advertisement to...  Springfield News Sun

He took a stand against Colin Kaepernick's advertisement for Nike, but it may have cost him hi...


The New Native Advertising Narrative - Folio: - Folio Magazine
The New Native Advertising Narrative - Folio:  Folio Magazine

How native advertising became custom *content* and what it means for publishers.


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Reuters article highlights ethical issues with native advertising - Columbia Journalism Review
Reuters article highlights ethical issues with native advertising  Columbia Journalism Review

When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors - Business Wire
Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business Wire

IAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.


WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business - Adweek
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...


The country advertising for 'moral' executioners - Newstalk ZB
The country advertising for 'moral' executioners  Newstalk ZB

A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.


UK broadcasters face advertising tipping point, new study finds - The Guardian
UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


LETTER TO THE EDITOR: No good reason to be advertising guns for sale - Nanaimo News Bulletin
LETTER TO THE EDITOR: No good reason to be advertising guns for sale  Nanaimo News Bulletin

What is this push in the advertising in your newspaper for guns, asks letter writer.


ADVERTISING: ADVERTORIAL — SHEREE DIBIASE: Physical therapy for endometriosis - Coeur d'Alene Press
ADVERTISING: ADVERTORIAL — SHEREE DIBIASE: Physical therapy for endometriosis  Coeur d'Alene Press

Endometriosis is one of the most misunderstood health conditions for women. Endometriosis affects 1 in 10 wome.


#AdAgeElectionWatch: Media and Advertising Analysis of General Election 2019 - AdAge India
#AdAgeElectionWatch: Media and Advertising Analysis of General Election 2019  AdAge India

AdAge India, the Indian arm of the leading global advertising and marketing news platform AdAge.com, is launching AdAge Election Watch ...


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