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Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.

Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14).

The WA Rural Women in Leadership program is designed for women 40 years and above to enhance their personal leadership skills through a range of learning modules.

I found the women I was working with in a half-day module on "Managing the Media" highly motivated, articulate and committed to community development in their respective regions.

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across.

I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations.

Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated.

But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity.

The only way to build your reputation is by learning the secrets of how the media works.

The benefits for rural women on knowing and understanding how the media works are increased confidence and a greater opportunity to make their views, ideas and solutions heard.

In working with groups, I share with them what I believe are 10 tips for working with the media:

10 Tips

These are 10 success tips that will help leaders get the best from the media.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media?

4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it.

6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have?

7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow.

8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them.

9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.

10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 17 / 2019

Online Advertising for Big Brands Gets ‘Ugly’ - Wall Street Journal
Online Advertising for Big Brands Gets ‘Ugly’  Wall Street Journal

A lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.


Digital Advertising Growth Will Slow This Year, Magna Report Predicts - Adweek
Digital Advertising Growth Will Slow This Year, Magna Report Predicts  Adweek

TV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.


Gender Stereotypes Banned in British Advertising - The New York Times
Gender Stereotypes Banned in British Advertising  The New York Times

No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”


Targeted TV Advertising Is Taking Off - The Wall Street Journal
Targeted TV Advertising Is Taking Off  The Wall Street Journal

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...


P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships - Yahoo Finance
P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships  Yahoo Finance

The Procter & Gamble Company (PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffington's Thrive Global, ...


The Wing Lands in Boston and Finds an Advertising Double Standard - Fortune
The Wing Lands in Boston and Finds an Advertising Double Standard  Fortune

All The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...


Britain bans "gender stereotypes" in advertising - Hot Air
Britain bans "gender stereotypes" in advertising  Hot Air

If you're in the advertising game in Great Britain you'll need to have a word with the staff and begin minding your Ps and Qs a bit more closely. New rules are ...


Cannes Lions bingo: The advertising industry's top buzzwords in 2019 - Quartz
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  Quartz

The Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...


VidMob raises $25M for its video advertising tools - TechCrunch
VidMob raises $25M for its video advertising tools  TechCrunch

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...


How Do We Boost Transparency in Digital Advertising? - ExchangeWire
How Do We Boost Transparency in Digital Advertising?  ExchangeWire

In their latest piece for ExchangeWire, the IAB's Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX;


Facebook to Boost Ad Spending as It Tries to Restore Reputation - The Wall Street Journal
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street Journal

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...


Drugmakers sue Trump administration to halt advertising rule - Indianapolis Business Journal
Drugmakers sue Trump administration to halt advertising rule  Indianapolis Business Journal

Some of the United States' biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their ...


What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry - Adweek
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  Adweek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...


Will Addressable Advertising Stave Off A Decline In Television Ad Spending? - Forbes
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  Forbes

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...


Instagram Lets Advertisers Promote Branded Content From Another Channel - Inc.
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.

Retailers can create ads using organic posts from other channels that have branded *content*.


Display Advertising Stats: SEMrush Study Reveals Top GDN Trends - Search Engine Journal
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine Journal

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.


Gynecologists in Germany fined for abortion advertising - The Associated Press
Gynecologists in Germany fined for abortion advertising  The Associated Press

BERLIN (AP) — A German court has fined two gynecologists for violating a ban on advertising abortions, the first such case to be tried since the rules were ...


NBCUniversal offers refunds to programmatic advertisers following ad insertion error - Digiday
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  Digiday

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...


'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK - Scary Mommy
'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK  Scary Mommy

The Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.


Facebook reaches deal with advertisers over bad video metrics - AdAge.com
Facebook reaches deal with advertisers over bad video metrics  AdAge.com

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.


Against Advertising - Jacobin magazine
Against Advertising  Jacobin magazine

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...


Making Downloadable Advertising Work - Forbes
Making Downloadable Advertising Work  Forbes

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...


Drugmakers sue to block Trump rule requiring drug prices in TV advertisements - Washington Examiner
Drugmakers sue to block Trump rule requiring drug prices in TV advertisements  Washington Examiner

Major U.S. drug companies filed a lawsuit Friday in federal court to block a Trump administration rule mandating that drugmakers display prices in television ...


Digital Advertising Trends To Watch In 2019 And Beyond - Forbes
Digital Advertising Trends To Watch In 2019 And Beyond  Forbes

Earlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...


3 Advertising Strategies That Can Be Applied to Your HR Department - Adweek
3 Advertising Strategies That Can Be Applied to Your HR Department  Adweek

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...


Associate Professor Named Distinguished Advertising Educator - Ithaca College
Associate Professor Named Distinguished Advertising Educator  Ithaca College

For the past 20 years at Ithaca College, Scott Hamula, associate professor and chair of the Department of Strategic Communication in the Roy H. Park School of ...


Advertising may make people miserable, but it still has its uses - The Economist
Advertising may make people miserable, but it still has its uses  The Economist

Workers keen to buy more luxury goods keep toiling away.


Tesla Model 3 Maintenance Costs ... Toyota Surrenders To Tesla ... VW Advertising EVs! — #CleanTechnica Top 20 - CleanTechnica
Tesla Model 3 Maintenance Costs ... Toyota Surrenders To Tesla ... VW Advertising EVs! — #CleanTechnica Top 20  CleanTechnica

June 15th, 2019 by Zachary Shahan. Yet again, before sharing the 20 most popular CleanTechnica articles of the past week, I'm going to force you to read my ...


Two Online Automotive Advertising Players: CAR & ICQ - Kalkine Media
Two Online Automotive Advertising Players: CAR & ICQ  Kalkine Media

The Online automotive advertising industry is tapping up the growing penetration of mobile phones and digitisation. Digital advertising is becoming increasingly ...


Facebook Gains, Beating Peers, After Crypto, Advertising Reports - Yahoo Finance
Facebook Gains, Beating Peers, After Crypto, Advertising Reports  Yahoo Finance

(Bloomberg) -- Facebook Inc. gained as much as 2.5%, making it one of the few tech names moving higher in early Friday trading, after reports that it's making ...


New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers - Forbes
New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers  Forbes

While the veritable explosion of ways that people can watch TV has been a blessing for consumers, it's been something of a curse for local advertisers. A new ...


Pride advertising marching along with the growth of the LGBTQ market - Queerty
Pride advertising marching along with the growth of the LGBTQ market  Queerty

It's early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year ...


It's complicated: advertising cannabis - talkbusiness.net
It's complicated: advertising cannabis  talkbusiness.net

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...


Time travel and clown dating — why a Knoxville man is advertising these services - Knoxville News Sentinel
Time travel and clown dating — why a Knoxville man is advertising these services  Knoxville News Sentinel

Signs popping up around Knoxville advertising for clown dating and time travel are marketing materials for a new brand called Dismembers Only.


Welcome to advertising's next golden age - Campaign US
Welcome to advertising's next golden age  Campaign US

"Advertising is a lost art. The work sucks, and there is obviously no talent in the industry." Renowned art director George Lois, who arguably kick-started the ...


Auto dealers wrestle with advertising regs - Automotive News
Auto dealers wrestle with advertising regs  Automotive News

The Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.


R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


When you buy advertising in Oklahoma, shop local - NonDoc
When you buy advertising in Oklahoma, shop local  NonDoc

When companies, organizations and other entities plan to buy advertising in Oklahoma, choosing local publications helps ensure community journalism exists.


IC Advertising Students Win National Competition - Ithaca College
IC Advertising Students Win National Competition  Ithaca College

A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, ...


New South Carolina Law Bans Lab Grown Protein from Advertising as Meat - Drovers Magazine
New South Carolina Law Bans Lab Grown Protein from Advertising as Meat  Drovers Magazine

South Carolina has passed a new law that keeps protein grown in a laboratory from stem cells as advertising as “meat.”


Between the lines: The new power of advertising - The Scotsman
Between the lines: The new power of advertising  The Scotsman

More than 12 million people in the UK will block ads on a personal computer or smartphone this year. That's a quarter of all internet users, who are now opting ...


Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices - CNBC
Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBC

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.


Thom Yorke is teasing 'stuff' via the medium of advertising - Dork Magazine
Thom Yorke is teasing 'stuff' via the medium of advertising  Dork Magazine

Thom Yorke looks to be teasing something new, via the now accepted medium of rampant capitalism. A bunch of textbook 'mysterious' adverts have popped up ...


TikTok prepares to woo advertisers at Cannes - Financial Times
TikTok prepares to woo advertisers at Cannes  Financial Times

The most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...


How the internet of things will change advertising - Stacey on IoT
How the internet of things will change advertising  Stacey on IoT

Hello from the Pacific Northwest! This is my first newsletter created from my new home of Bainbridge Island. Unfortunately my belongings haven't arrived yet, and ...


KOVELS; Advertising art with good graphics has place among collectors - Maryville Daily Times
KOVELS; Advertising art with good graphics has place among collectors  Maryville Daily Times

Advertising art is very popular today and prices keep rising. Collectors want old examples with good graphics, recognized products and great condition. A small ...


U.S. Army changes recruitment approach with new advertising agency - UPI News
U.S. Army changes recruitment approach with new advertising agency  UPI News

The U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit.


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize - Digiday
‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...


Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable - CNBC
Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable  CNBC

Guggenheim raised its recommendation of Roku to buy from neutral on Wednesday, as the firm sees the stock jumping nearly 28% over the next year due to ...


13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide - Adweek
13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide  Adweek

Ad industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...


Allergan reportedly hires Spark Foundry as US advertising agency - BioPharma Dive
Allergan reportedly hires Spark Foundry as US advertising agency  BioPharma Dive

Allergan picked Spark Foundry to be its U.S. media agency of record after a review that included Omnicom Media Group, Horizon and Merkle, Adweek reported, ...


Stitch Fix Management Talks Advertising, Tariffs, and More - The Motley Fool
Stitch Fix Management Talks Advertising, Tariffs, and More  The Motley Fool

Check out these three must-see quotes from the personalized online-apparel company's earnings call.


Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say - Barron's
Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say  Barron's

Advertising for marijuana is more dangerous than for tobacco, said a group of public health researchers in a recent medical journal op-ed. In the regulatory ...


Marketers Turn Up Podcast Advertising - The Wall Street Journal
Marketers Turn Up Podcast Advertising  The Wall Street Journal

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...


Gynaecologists in Germany fined advertising abortions - bnn-news.com
Gynaecologists in Germany fined advertising abortions  bnn-news.com

A court in Berlin has found two gynaecologists guilty of advertising how they carry out abortions in their clinic, fining them two thousand euros each. A pair of ...


Giving Artificial Intelligence Creative License Leads to Uninspired Advertising - Adweek
Giving Artificial Intelligence Creative License Leads to Uninspired Advertising  Adweek

It seems robots can now create artwork and write symphonies. Last year, Christie's sold a painting created by artificial intelligence for $432,000. But can ...


Advertisers warn Apple's privacy tech could fuel rise in online fraud - Telegraph.co.uk
Advertisers warn Apple's privacy tech could fuel rise in online fraud  Telegraph.co.uk

Online advertisers have warned that a new Apple feature designed to protect iPhone users' privacy could lead to a rise in advertising fraud.


Kaitlyn Murphy of Somers Participates in Advertising Competition - HamletHub
Kaitlyn Murphy of Somers Participates in Advertising Competition  HamletHub

Kaitlyn Murphy of Somers was among the seven-member University of Scranton's 2019 student advertising team who competed against students from colleges ...


Instagram Lets Advertisers Boost Organic Posts as Feed Ads - Search Engine Journal
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine Journal

Instagram advertisers can now promote organic posts as ads that appear in other users' feeds.


Bus Advertising Advocacy Debated at Third Circuit - Courthouse News Service
Bus Advertising Advocacy Debated at Third Circuit  Courthouse News Service

PHILADELPHIA (CN) — An atheist organization seeking to advertise on Scranton-area buses pushed the Third Circuit on Wednesday to strike down the county's ...


The Netflix Advertising Fantasy is Probably Just a Fantasy - TVRev
The Netflix Advertising Fantasy is Probably Just a Fantasy  TVRev

The Netflix Truthers are out there. You can't attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix.


AT&T Brings Xandr Invest to Expand Advertising Footprint - Yahoo Finance
AT&T Brings Xandr Invest to Expand Advertising Footprint  Yahoo Finance

With an ad-buying platform Xandr Invest, AT&T's (T) Xandr will likely allow advertisers to put ads on premium and brand *content* on AT&T-owned assets such as ...


Facebook plans more advertising to boost consumer trust - Telecompaper
Facebook plans more advertising to boost consumer trust  Telecompaper

Facebook plans to spend more advertising in order to improve its image and trust in its brand following recent privacy concerns about the social network, the ...


Companies battling shareholder complaints have a potent weapon-advertising - Science Daily
Companies battling shareholder complaints have a potent weapon-advertising  Science Daily

A new study explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.


Healthcare IT Market – Players Attention On More Moderen Advertising Techniques To Pressure Income - Market Research Journal
Healthcare IT Market – Players Attention On More Moderen Advertising Techniques To Pressure Income  Market Research Journal

The data collected in the “Healthcare IT Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” report (Sample Copy Here) ...


North Face apologizes after openly gloating about gaming Wikipedia for free advertising - The Verge
North Face apologizes after openly gloating about gaming Wikipedia for free advertising  The Verge

In a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...


PPC Advertising for B2B Organizations: Foundational Considerations - Business 2 Community
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 Community

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...


Study: Hershey's leads the pack for most effective TV advertising among CPGs - Marketing Dive
Study: Hershey's leads the pack for most effective TV advertising among CPGs  Marketing Dive

Hershey's knows how to tug on consumers' heartstrings, and is the most effective consumer packaged goods advertiser on television, according to a new study ...


A Brief History of Advertising on LinkedIn [Infographic] - Social Media Today
A Brief History of Advertising on LinkedIn [Infographic]  Social Media Today

It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...


As the Advertising Industry Changes, Cannes Tries to Keep Pace - Adweek
As the Advertising Industry Changes, Cannes Tries to Keep Pace  Adweek

Particularly around inclusivity and allowing consultancies to attend the event.


Trump Caps Off Week of Dealing With Fallout From ABC Interview by Advertising ABC Interview - Mediaite
Trump Caps Off Week of Dealing With Fallout From ABC Interview by Advertising ABC Interview  Mediaite

President Donald Trump appears to be looking forward to people watching his interview with ABC's George Stephanopoulos.


Stormont Vail pays Expocentre $2.5M for renaming, advertising rights - KSNT News
Stormont Vail pays Expocentre $2.5M for renaming, advertising rights  KSNT News

A local hospital is cutting the cost to taxpayers to the tune of $2.5 million through the now renamed Kansas Expocentre.


We're hiring an Advertising Sales Representative and Coordinator - Lion's Roar
We're hiring an Advertising Sales Representative and Coordinator  Lion's Roar

Location: Halifax, NS, Canada. We're a North American nonprofit print and digital publisher based in downtown Halifax looking for a people-loving extrovert to ...


Revenues from podcast advertising are projected to hit $1 billion by 2021 - AdAge.com
Revenues from podcast advertising are projected to hit $1 billion by 2021  AdAge.com

Ad revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.


Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks - Forbes
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  Forbes

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.


Brit woman, 45, heartbroken as Algerian toyboy, 30, she met after advertising for husband online refused - The Sun
Brit woman, 45, heartbroken as Algerian toyboy, 30, she met after advertising for husband online refused  The Sun

Denise Amraoui said she broke down in tears when authorities refused to allow her new husband Mohamed into the UK. She said she had been advertising for ...


Farber honored at National Student Advertising Competition - SDSU Collegian
Farber honored at National Student Advertising Competition  SDSU Collegian

BROOKINGS, S.D. – June 13, 2019 – The 2019 National Student Advertising Competition finals competition in Hollywood, Florida, June 6-7 was a memorable ...


The Pitch: Advertising and marketing news for 6.11.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 6.11.19  RichmondBizSense

Correction: Orange Creative is a Richmond-based firm. An earlier version incorrectly described it as based in another part of Virginia. Stolen Moment wrapped ...


Time’s Up Advertising Names First Executive Director - Adweek
Time’s Up Advertising Names First Executive Director  Adweek

Just past its one-year mark, Time's Up Advertising has named its first executive director, Christena J. Pyle, a veteran of Adcolor and Omnicom who says she feels ...


Streaming news' golden age, Amazon's private-label tear, and Salesforce cozies up to advertisers - Business Insider
Streaming news' golden age, Amazon's private-label tear, and Salesforce cozies up to advertisers  Business Insider

It's a good time to be a news junkie. The social and streaming platforms are hungry for news programming because it can help build a loyal audience.


LGBTQ-inclusive advertising is a win with these consumer groups - YouGov US
LGBTQ-inclusive advertising is a win with these consumer groups  YouGov US

Nearly a quarter (24%) of Americans say they would be more likely to do business with companies that are known to be LGBTQ-friendly.


The Rise of Amazon Advertising Report - Business Insider - Business Insider
The Rise of Amazon Advertising Report - Business Insider  Business Insider

Business Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.


What advertisers should know about the Facebook and Google probes - AdAge.com
What advertisers should know about the Facebook and Google probes  AdAge.com

The specter of a regulatory inquiry into the tech industry is already being felt by advertisers, who are stuck in limbo while the Federal Trade Commission, ...


Six-Figure National Advertising Campaign Launched To Support Bipartisan Immigration Legislation - Black Star News
Six-Figure National Advertising Campaign Launched To Support Bipartisan Immigration Legislation  Black Star News

[Immigration Policy News] Six-figure advertising campaign will promote H.R. 6--the American Dream and Promise Act... Photo: Facebook. Advertising campaign ...


Fox out? Bayer ditches advertising on 2 network opinion shows: report - FiercePharma
Fox out? Bayer ditches advertising on 2 network opinion shows: report  FiercePharma

Has Bayer reached a breaking point with Fox opinion shows? A Friday report says the pharma and agricultural giant will stop advertising on TV shows hosted by ...


Mental health conditions are becoming more visible in advertising—and that's leading shops to take action - AdAge.com
Mental health conditions are becoming more visible in advertising—and that's leading shops to take action  AdAge.com

When he was a young boy, Aaron Harvey began having unwanted, violent, often sexual thoughts. For 20 years he struggled silently, never telling anyone, even ...


A Week In Chicago, IL, On A $115,000 Salary - Refinery29
A Week In Chicago, IL, On A $115,000 Salary  Refinery29

How much one person spends in 7 days in Chicago, IL.


GOOGLE FOUND GUILTY OF CASINO ADVERTISING IN RUSSIA - USA Online Casino News
GOOGLE FOUND GUILTY OF CASINO ADVERTISING IN RUSSIA  USA Online Casino News

Russia's antimonopoly watchdog – Federal Antimonopoly *Service*- has found Google guilty of gambling advertising. Google found Guilty of Advertising ...


Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends - MarTech Series
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends  MarTech Series

Continuing our mission to put latest trends in AdTech and MarTech at your fingertips, we set up a Digital TV Advertising Roundtable discussion with experts from ...


440 million Android users installed apps with an aggressive advertising plugin - ZDNet
440 million Android users installed apps with an aggressive advertising plugin  ZDNet

New BeiTaAd adware found in 238 apps available on the official Google Play Store.


Vessel Sealing Devices Market – Players Attention On More Moderen Advertising Techniques To Pressure Income - ZMR News Blog
Vessel Sealing Devices Market – Players Attention On More Moderen Advertising Techniques To Pressure Income  ZMR News Blog

The data collected in the “Vessel Sealing Devices Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2018–2026” report (Sample ...


10 Local Advertising Ideas You've Never Thought About - Small Business Trends
10 Local Advertising Ideas You've Never Thought About  Small Business Trends

Many small businesses serve a local market. To help reach your customers, here's a list of 10 local advertising ideas to try.


Eureka Springs City Advertising has Festivals & live music going on in June (060619) - KSNF/KODE - FourStatesHomepage.com
Eureka Springs City Advertising has Festivals & live music going on in June (060619)  KSNF/KODE - FourStatesHomepage.com

Browse through our local government website and learn more about our award-winning city...


NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt - The Daily Beast
NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt  The Daily Beast

The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...


IAB launches mentorship program for digital advertising industry - CMO
IAB launches mentorship program for digital advertising industry  CMO

Interactive Advertising Bureau (IAB) Australia's Executive Technology Council has launched an industry mentorship program to support and enable the next ...


Does advertising on utility poles work in the digital age? - News 12 New Jersey
Does advertising on utility poles work in the digital age?  News 12 New Jersey

Anyone driving along New Jersey roadways may notice advertisements for local businesses stapled to utility poles.


Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek - GeekWire
Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek  GeekWire

Amazon has acquired parts of a global ad tech company to bolster its rapidly growing advertising business. Amazon said Friday it agreed to acquire Sizmek's Ad ...


advertising giant Leo Burnett names Liz Taylor chief creative officer - Crain's Chicago Business
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


Digital Advertising, Consumer Privacy and More - EFF
Digital Advertising, Consumer Privacy and More  EFF

Digital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...


Firefly raises $30M Series A for vehicle-mounted advertising - PitchBook News & Analysis
Firefly raises $30M Series A for vehicle-mounted advertising  PitchBook News & Analysis

Firefly has closed a $30 million Series A funding round as it joins the emerging world of advertising-based income for rideshare drivers.


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