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Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.
I have found through many years of advertising and research that it can get quite expensive and take many hours finding what works and what does not.
However, the most effective methods of advertising I believe, happen to be through search engines. Having them index you, and paying per click seem to be the most effective methods of marketing.
Advertising in ezines are also effective for short term sales but really have nowhere as much traffic as you will find in search engines which account for the majority of website traffic on the internet.
It is better to let a search engine index you rather than submitting to it, this way you will obtain higher rankings.
You must update your site and even trade traffic with other websites if possible if you want to improve your indexing chances and your ranking.
There are also directories you can look into that will possibly charge a fee to get into, but are well worth it.
By: Mark Shay
Where entrepreneurs earn $2,700 and more daily. http://www.therealincome.com (C) Mark Shay
Yahoo and Tumblr CEOs Talk Acquisition, Adult Content and Advertising
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The Digital Place-Based Advertising Association, which represents the companies behind video screens in locations such as elevators to taxi cabs, has named media-industry veteran Barry Frey president and CEO. He succeeds Susan Danaher, now the chief ...
Barry Frey Named President And CEO Of Digital Place-based Advertising ...
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The Epoch Times
Going into this upfront, prime-time ratings are down year over year, larger businesses are cautious about heavy spending and advertising agency buyers' opinions about this upcoming new season are deliberate, at best. Evaluation of these facts points to ...
We Can Change the World -- Really
At this point, I think we can all agree that advertising is going through a revolution. Search, social, mobile and ad avoidance technologies have disrupted this industry. The notion of building a brand through interruptive messaging is antiquated ...
Slate Magazine (blog)
Old Spice Man. Kraft Zesty Guy. Have We Reached Peak Ad Hunk?
Slate Magazine (blog)
Hunks are now such a well-worn advertising trope that “the 'surprise' factor is kind of used up for now," ad consultant Allison Cohen told USA Today. “Seems like it's time for a break from this approach.” But marketers have been ramping up the use of ...
Baseball advertising breakdown: Summer Shandy
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NBC Vet Marianne Gambelli Lands at Horizon
Most recently, she was president of NBC broadcast sales and responsible for the company's network prime-time, news and sports advertising. "I've worked with Horizon Media for many years, and have been consistently impressed with their creative mindset ...
Horizon Taps Gambelli As Chief Investment Officer
Media Industry Leader and Veteran Marianne Gambelli Joins Horizon Media as ...
ESPN Begins Hundreds of Layoffs
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus employees around the world. With revenue streams from advertisers and subscribers, the self-proclaimed "Worldwide Leader in Sports" rarely lays off ...
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