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Creativity and Getting Outside of the Box


Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet flip it over onto it's backside. Let it know who's boss. If your first idea is terrible, write it down anyway. If the next one is silly, redundant or stupid, write it down. Who knows, it may end up being a comedy direction and that first terrible line may end up being the punch line. You never know. You are jumping off a precipice into the unknown world of creativity and you need to be a leaf at the mercy of the wind or you will come crashing down with your fears in a ball flames every time.

Throw as much as you can against the wall and see what sticks. I own a jingle and music production company and I had an assignment to create a jingle, positioning statement (slogan), campaign for Petaluma Auto Plaza in Northern California. They have a huge electronic sign on Hwy 101 and we decided that this landmark was our key. So, what do you do with a big sign? It's huge and you can see it from everywhere. It's so big, it's like a monument. And what do you do with a monument? We decided to worship it. So I brought into the studio Jeannie Tracy (from Whitney Houston's band), a gospel singing Diva, to sing the following full-on hand clapping gospel jingle I SAW THE SIGN: "I was lost in the gloom of auto dealers and sales pitches, then I saw a light shining bright standing tall (Where to turn?)... I saw the sign (chorus answers 'I saw the sign') in Petaluma ('Petaluma Auto Plaza')" and on and on... If you'd like to hear it go to: http://soundad.com/sounds/ and click on Pet Auto Plaza. It's a smashingly successful campaign.

Sometimes "getting outside of the box" is about simplicity. I had a chain of camera stores in need of a jingle to brand their company name and a positioning statement (slogan) to bring people in. We did a market analysis and concluded that they were trying to reach two buyers: #1)Professional photographers who were developing their film. #2)New camera buyers who were serious about learning the craft. We came up with a simple line that appealed and spoke to both: WE DEVELOP PHOTOGRAPHERS

Creativity is not something I pull out of thin air. There is a process that I trust will lead me to something spectacular. I throw everything possible up against that wall without judgement or self criticism. If doubt creeps in, I throw doubt up against the wall. If I'm getting bored, I throw boredom against the wall and suddenly there is a humorous side that begins to appear. If I don't need humor, I throw it up against the wall and a new perspective opens up.

It's all good in the creative process and those of us who live it should honor it. It keeps us young because it's all about letting go, letting things flow and crawling outside of the box for a few moments.

Barry Volk - EzineArticles.com Expert Author

Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk's Sound Advantage http://soundad.com, creates and produces musical identities and jingles for radio and TV advertisers worldwide from small market to national campaigns.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. May / 21 / 2019

MSU art students, professor recognized with advertising awards - Mississippi State Newsroom
MSU art students, professor recognized with advertising awards  Mississippi State Newsroom

Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...


Google changes policy on abortion advertising - BBC News
Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters - Yahoo Finance
Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  Yahoo Finance

BASINGSTOKE, England--(BUSINESS WIRE)--. A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to ...


Online Advertising - How to Make It 100% Effective? - AiThority
Online Advertising - How to Make It 100% Effective?  AiThority

No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion.


Four Out-Of-Home Advertising Trends At DSE 2019 - Forbes
Four Out-Of-Home Advertising Trends At DSE 2019  Forbes

At this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.


Fox News Hires New Head of Advertising Sales - Hollywood Reporter
Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA - JD Supra
Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA  JD Supra

The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff's friendly ballot ...


Controversial billboard advertising abortion goes up in Colorado - KWCH
Controversial billboard advertising abortion goes up in Colorado  KWCH

Some in Colorado are worried a controversial billboard advertising abortion may give their state.


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data - MarTech Series
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising? - Crypto Briefing
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto Briefing

The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


How to Leverage Your Alumni Network to Land a Job in Advertising - Adweek
How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever - The Conversation AU
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


Richland County commissioners ponder online legal advertising | News - Richland Source
Richland County commissioners ponder online legal advertising | News  Richland Source

Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...


Coming to Terms With the Realities of Working in Advertising - Adweek
Coming to Terms With the Realities of Working in Advertising  Adweek

There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...


Film Series From MultiVerse Advertising and Moonji Production Tells the Story of Myanmar's New Creative Youth Culture - PRNewswire
Film Series From MultiVerse Advertising and Moonji Production Tells the Story of Myanmar's New Creative Youth Culture  PRNewswire

Still/Life Shows a City Reborn Through the Eyes of a New Generation YANGON, Myanmar, May 21, 2019 /PRNewswire/ -- MultiVerse Advertising and Moonji ...


Comcast Advertising's Greenwald On The Power Of TV And Local Targeting - BeetTV
Comcast Advertising's Greenwald On The Power Of TV And Local Targeting  BeetTV

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising.


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


Satan's shifty advertising methods change more than fads and trends - Brunswick News
Satan's shifty advertising methods change more than fads and trends  Brunswick News

From the writings of the Rev. Billy Graham. Dear Dr. Graham: I am a marketing major studying branding. The Bible study I also attend says that the church needs ...


Social advertising channels 2019: Growth, trends, spend - ClickZ
Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


Asia Regulatory Roundup: TGA Releases Advertising Breach 'Stop Clock' Policies as Legal Case Advances - Regulatory Focus
Asia Regulatory Roundup: TGA Releases Advertising Breach 'Stop Clock' Policies as Legal Case Advances  Regulatory Focus

Welcome to our Asia Regulatory Roundup, our weekly overview of the top regulatory news in Asia. TGA Releases Advertising Breach 'Stop Clock' Policies as ...


Google tightens advertising regs for pregnancy centers amid furor over abortion laws - Lifesite
Google tightens advertising regs for pregnancy centers amid furor over abortion laws  Lifesite

The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.


PhRMA: Drug advertising rules would confuse patients - USA TODAY
PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Fastest Growing Companies 2. Peter Mayer Advertising - New Orleans CityBusiness
Fastest Growing Companies 2. Peter Mayer Advertising  New Orleans CityBusiness

In order to become one of the fastest-growing companies in the area over the past three years, with a 116 percent growth rate, executives had to be nimble and.


Five Imperatives For Winning The Streaming TV Advertising Revolution - Forbes
Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


Hulu Has a Massive Advertising Opportunity - The Motley Fool
Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Tubi Names Graseck VP East Coast Advertising Sales - Broadcasting & Cable
Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & Cable

Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.


Advice On How To Deal With Advertisers In Trouble - Radio & Television Business Report
Advice On How To Deal With Advertisers In Trouble  Radio & Television Business Report

How can broadcast media's finance pros best deal with advertisers in trouble? It can come down to the properly worded contract, and who your customer is. A.


Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela - AdAge.com
Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela  AdAge.com

Ever provocative, Calvin Klein issued an apology for its recent ad showcasing a kiss between Bella Hadid and Lil Miquela following complaints of "queerbaiting."


2019 Data-Driven Marketing & Advertising Outlook - Marketing Land
2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


Justin Bieber's deodorant deal, and Apple's Cannes Lions honor: Tuesday Wake-Up Call - AdAge.com
Justin Bieber's deodorant deal, and Apple's Cannes Lions honor: Tuesday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


How Pinterest plans to attract more self-serve advertisers - AdAge.com
How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


This Company Made Millions Advertising Trump Coins on Facebook - thesportsdaily.com
This Company Made Millions Advertising Trump Coins on Facebook  thesportsdaily.com

Remind yourself, if you can, what it was like to experience Nov. 8, 2016, the night Donald Trump was elected President of the United States. Regardless of ...


What we know about how political parties use Facebook advertising – and what we don't - The Conversation - UK
What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UK

Over the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...


Trends and advertising claims don't mean countertop cookers are safe - Food Safety News
Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Steelers appeal denial of advertising within Heinz Field seats - Tribune-Review Archive
Steelers appeal denial of advertising within Heinz Field seats  Tribune-Review Archive

The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...


Why APAC's Advertising Industry should Prepare for In-App Header Bidding - ExchangeWire
Why APAC's Advertising Industry should Prepare for In-App Header Bidding  ExchangeWire

While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this.


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

1 day ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Opinion: The (misguided) push for a digital advertising tax - AdAge.com
Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


Lancaster County student advertising designs are winner in LNP - LancasterOnline
Lancaster County student advertising designs are winner in LNP  LancasterOnline

Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


Digital ad revenue in the US surpassed $100 billion for the first time in 2018 - CNBC
Digital ad revenue in the US surpassed $100 billion for the first time in 2018  CNBC

Digital ad revenue just keeps on growing. A new report says internet advertising revenues in the U.S. totaled $107.5 billion for full-year 2018 — the first time that ...


Further Thoughts on the Proposed DTC Advertising Drug Pricing Rule - Lexology
Further Thoughts on the Proposed DTC Advertising Drug Pricing Rule  Lexology

To the surprise of almost nobody, the Centers for Medicare & Medicaid Services finalized their proposed direct-to-consumer advertising regulation the…


East Coast publisher breathing new life into local advertising - Newspapers and Technology
East Coast publisher breathing new life into local advertising  Newspapers and Technology

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


On Facebook, Trump’s ad spending tops every Democratic rival - The Mercury News
On Facebook, Trump’s ad spending tops every Democratic rival  The Mercury News

President Donald Trump's campaign has spent almost $5 million on Facebook advertising this year. Among Democrats, Elizabeth Warren and Kamala Harris ...


Spain's ombudsman urges total ban on gambling advertising - CalvinAyre.com
Spain's ombudsman urges total ban on gambling advertising  CalvinAyre.com

Spain's ombudsman urges the government to impose a total ban on gambling advertising, especially online gambling, with a carve-out for state-run lotteries.


When it comes to consulting firms, some advertisers aren’t convinced - Digiday
When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Lamar Advertising Company (REIT) (LAMR) Stock Next Stop, $82.14? - GV Times
Lamar Advertising Company (REIT) (LAMR) Stock Next Stop, $82.14?  GV Times

It has been reported that multiple insider activity took place at Lamar Advertising Company (REIT) (LAMR). Director REIFENHEISER THOMAS V sold 4,000 ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News - Variety
Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


Google is striking back at Amazon's advertising push with new shopping features - CNBC
Google is striking back at Amazon's advertising push with new shopping features  CNBC

Google announced Tuesday at its Google Marketing Live conference a slew of new products pertaining to shopping, including a personalized Google Shopping ...


Measurement Standardization Will Save Mobile Advertising: PubMatic - Branding in Asia Magazine
Measurement Standardization Will Save Mobile Advertising: PubMatic  Branding in Asia Magazine

In an effort to reduce the impact of ad fraud on digital advertising, global advertisers and agencies shifted their budgets to private market places (PMPs) for ...


Why Pepsi is embracing a challenger brand status - Fast Company
Why Pepsi is embracing a challenger brand status  Fast Company

VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising - MarTech Series
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Advertising Coin (ADVC Token): Legit Cryptocurrency Investment? - Bitcoin Exchange Guide
Advertising Coin (ADVC Token): Legit Cryptocurrency Investment?  Bitcoin Exchange Guide

Advertising Coin (ADVC) is a decentralized digital asset that operates on the Ethereum blockchain. ADVC seeks to become the prime means of payment in ...


What advertisers need to know about supply path optimization - AdAge.com
What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


False election claims spark push for truth in political advertising laws - The Guardian
False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni - Yahoo Finance
Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni  Yahoo Finance

LAS VEGAS, May 20, 2019 /PRNewswire-PRWeb/ -- Formetco recently announced the successful integration of its new enterprise software F360 CMS with the ...


Twitter CFO: Trade tensions won't ding our digital advertising business in China - CNBC
Twitter CFO: Trade tensions won't ding our digital advertising business in China  CNBC

Twitter Chief Financial Officer Ned Segal said Monday that boiling trade tensions between the United States and China could affect a lot of businesses, but he ...


One of Cincinnati’s largest marketing firms adds to C-suite - Cincinnati Business Courier
One of Cincinnati’s largest marketing firms adds to C-suite  Cincinnati Business Courier

One of the largest marketing firms in Greater Cincinnati has announced its third C-suite hire in less than a year.


Remembering Tim Conway, advertising funnyman - AdAge.com
Remembering Tim Conway, advertising funnyman  AdAge.com

Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


PlayOJO's £10m advertising campaign to reinforce core brand proposition - CasinoBeats
PlayOJO's £10m advertising campaign to reinforce core brand proposition  CasinoBeats

Online casino operator PlayOJO has embarked upon a new multi million pound advertising campaign, spanning television, radio, out of home and digital.


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Opinion | These Ads Think They Know You - The New York Times
Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


Letter: Limit drug companies' donations, advertising - Opinion - The Columbus Dispatch
Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Target rebrands digital-advertising business as Roundel - Star Tribune
Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign - Business Wire
AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign  Business Wire

AXIS Capital Holdings Limited (“AXIS Capital” or “the Company”) (NYSE:AXS) announced today that it has launched a refreshed brand, logo and website. T.


Google's New Cookies Features May Hamper Online Advertising, Improve Privacy - CMSWire
Google's New Cookies Features May Hamper Online Advertising, Improve Privacy  CMSWire

Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.


Tag Archives: peter mayer advertising - New Orleans CityBusiness
Tag Archives: peter mayer advertising  New Orleans CityBusiness

In order to become one of the fastest-growing companies in the area over the past three years, with a 116 percent growth rate, executives had to be nimble and ...


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


Suffolk art exhibit puts racially offensive advertising front and center - Virginian-Pilot
Suffolk art exhibit puts racially offensive advertising front and center  Virginian-Pilot

Art has never shied away from controversy, and two exhibits now on display at the Suffolk Art Gallery, 118 Bosley Ave., are likely to create more. The exhibit ...


ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact - Arizona State University
ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact  Arizona State University

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Bill barring deceptive advertising by clinics clears Connecticut House - Norwich Bulletin
Bill barring deceptive advertising by clinics clears Connecticut House  Norwich Bulletin

HARTFORD — The Democratic controlled House of Representatives has advanced legislation that attempts to clamp down on alleged deceptive advertising by ...


Hempstead Town Proposing Vaping Advertisement Restrictions - Wantagh, NY Patch
Hempstead Town Proposing Vaping Advertisement Restrictions  Wantagh, NY Patch

Hempstead Town Proposing Vaping Ad Restrictions - Wantagh-Seaford, NY - The town would severely limit advertising for the products within 1000 feet of ...


Digital Advertising 'NewFronts' 2019: Balancing TV's Legacy And Promise - Forbes
Digital Advertising 'NewFronts' 2019: Balancing TV's Legacy And Promise  Forbes

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated ...


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup - CNBC
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


Acute Growth of Online Advertising Market Opportunity Assessments 2019-2025 | Amazon, Aol, Baidu, etc - The Edge
Acute Growth of Online Advertising Market Opportunity Assessments 2019-2025 | Amazon, Aol, Baidu, etc  The Edge

New Research Study on Online Advertising Market Growth of 2019-2025: The Online Advertising market Report provide in-depth analysis and the best research ...


Advertisers fear losing consumers who snap away their Facebook history - AdAge.com
Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


Digital Advertising Is Increasingly Concentrated Among a Few Winners - Yahoo Finance
Digital Advertising Is Increasingly Concentrated Among a Few Winners  Yahoo Finance

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit - Tampa Bay Times
Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


7 Keys To Advertising Effectiveness - Radio Ink
7 Keys To Advertising Effectiveness  Radio Ink

(By Bob McCurdy) We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable ...


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


AI sends wakeup call to advertising how can they use it? - Real Business
AI sends wakeup call to advertising how can they use it?  Real Business

AI is a great new advancement in business technology, and guess what? It's telling the advertising industry to roll its sleeves up.


22News Storm Team Weather Tracker recognized by local Advertising Club - WWLP.com
22News Storm Team Weather Tracker recognized by local Advertising Club  WWLP.com

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.


Amazon's video ad push, Jeffrey Katzenberg's pitch to advertisers, and iHeart's Apple hack - Business Insider
Amazon's video ad push, Jeffrey Katzenberg's pitch to advertisers, and iHeart's Apple hack  Business Insider

Hi! Welcome to another edition of the Advertising and Media Insider newsletter, where we recap all the big stories we worked on this past week. If someone ...


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer - Forbes
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


Lockport agency offers free advertising materials to groups helping kids - Buffalo News
Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


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