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Advertising Information Channel:
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The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad isn't read, it won't generate a sale.
If the ad isn't seen it won't be read.
If the ad doesn't command the attention of the reader, it won't be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.
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DeAnna Spencer is the editor/publisher of Prospecting and Presents.
Subscribers get one free ad per week
Subscribe today by visiting http://www.pnewsletter.com
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MORE RESOURCES updated Thu. February / 09 / 2012
MarketWatch (press release)
NEEDHAM, Mass., Feb 09, 2012 (BUSINESS WIRE) -- HD advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD ...and more »
San Francisco Chronicle (press release)
In her role at 2adpro she will lead the strategic direction and execution of advertising for the company's expanded retail division that provides offshore advertising production solutions for clients. "Laura is a well-respected retail professional.and more »
Tnooz
BusinessWeek
8 (Bloomberg) -- TripAdvisor Inc., the online travel- recommendation service spun off from Expedia Inc. in December, said fourth-quarter profit rose 19 percent as advertising revenue rose. Net income climbed to $22 million, or 16 cents a share, ...
TripAdvisor takes redesign hit and bets on mobile, social and ChinaTnooz
Tripadvisor set to build on fourth quarter profit hikeTravolution all 14 news articles »
San Francisco Chronicle (press release)
Clopton Capital, a commercial mortgage provider based out of Chicago, IL is seeking advertising space within commercial real estate listing websites at rates far below rate card. Clopton Capital, a commercial mortgage provider based out of Chicago, ...and more »
Telegraph.co.uk
Telegraph.co.uk
A charity has made a 'super-complaint' to the advertising watchdog about more than 50 websites it claims market junk food to children. The Children's Food Campaign (CFC) is objecting against firms that promote unhealthy items, high in sugars, ...
Junk food ads 'aimed at children'The Press Association
Children's health campaigners in 'super-complaint' to ASAFarming UK
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in ...Marketing Huffington Post UK -The Grocer -BeverageDaily.com all 151 news articles »
MarketWatch (press release)
Affirming the validity of TRA's unique system for matching television viewership and consumer purchase behavior for targeting television advertising, the Patent Office also approved claims covering a number of future integrations of various data ...and more »
MarketWatch (press release)
9, 2012 /PRNewswire via COMTEX/ -- Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence ...and more »
The Age
PS News
An audit of Government advertising arrangements has found widespread failures in the way Departments commission and manage advertising campaigns. In his report Administration of Government Advertising Arrangements: March 2010 to August 2011, ...
Ad campaign: Carbon tax facts 'not properly sourced'Herald Sun
Labor carbon tax ads broke rulesThe Australian
Auditor queries facts, climate ads costSydney Morning Herald ABC Online all 109 news articles »
Reuters
Feb 9 (Reuters) - SAYLOR ADVERTISING INC CONSOLIDATED EARNINGS ESTIMATES (in billions of yen unless specified) Full year to Full year to March 31,2012 March 31,2012 LATEST PREVIOUS FORECAST FORECAST Sales 8.40 9.09 Operating 76 mln 170 mln Recurring 68 ...and more »
International Business Times
International Business Times
Advertising Age has pointed out that Google was unifying its services in order to trove data more efficiently. "The more data and the more signals that you know about any particular cookie or users, the more predictive you can be," said CEO of ...and more »
Google News
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