We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad isn't read, it won't generate a sale.
If the ad isn't seen it won't be read.
If the ad doesn't command the attention of the reader, it won't be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.
DeAnna Spencer is the editor/publisher of Prospecting and Presents.
Subscribers get one free ad per week
Subscribe today by visiting http://www.pnewsletter.com
MORE RESOURCES updated Tue. November / 19 / 2019
- We Need to Fix Online Advertising. All of It. Slate
- Twitter to Restrict How Certain Advertisers Target Users The Wall Street Journal
- Twitter Outlines Political Advertising Ban but Enforcement Details Lacking TheStreet.com
- At last, some good news for privacy: signs that micro-targeted advertising may be on the way out Privacy News Online
- Twitter details new policy banning political advertising that also limits ads pertaining to 'issues' Daily Mail
- View full coverage on Google News
California sues Juul over advertising, teen vaping sales Chicago Tribune
Redesigned Microsoft Advertising Editor now available Search Engine Land
Getting rid of microtargeting in political advertising is a terrible idea The Washington Post
The convergence of advertising and marketing MIT Technology Review
Five Ways 5G Will Change Digital Advertising MarTech Series
Advertising bets on a team's Twitter account? Welcome to sports gambling in 2019 - Pittsburgh Post-GazetteAdvertising bets on a team's Twitter account? Welcome to sports gambling in 2019 Pittsburgh Post-Gazette
How Publishers Are Missing $13B in Video Advertising Revenue Tubular Insights
Hyundai Confirms Super Bowl LIV Advertising PRNewswire
Google to Restrict User Information It Gives Advertisers The Wall Street Journal
How Effective Is Facebook Advertising? Mother Jones
Barnstable County Fair wins advertising awards - News Cape Cod Times
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote - Search Engine LandMicrosoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote Search Engine Land
SEC Proposes Amendments to Advertising and Client Solicitation Rules under the Investment Advisers Act - JD SupraSEC Proposes Amendments to Advertising and Client Solicitation Rules under the Investment Advisers Act JD Supra
Long Branch scam is advertising fake home rentals, cops say Asbury Park Press
Programmatic Advertising Platform Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024 - Tech Estate TodayProgrammatic Advertising Platform Market Global and Regional Analysis by Top Key Market Players, Key Regions, Product Segments, and Applications 2024 Tech Estate Today
Q&A: Bettina Elias Siegel, author of ‘Kid Food,’ on advertising, school lunch and food culture - Food & Environment Reporting NetworkQ&A: Bettina Elias Siegel, author of ‘Kid Food,’ on advertising, school lunch and food culture Food & Environment Reporting Network
The Advertising Industry Has a Problem: People Hate Ads The New York Times
Apple Stock Gets Price-Target Hikes As Advertising Business Touted Investor's Business Daily
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up - Business InsiderConsolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up Business Insider
Advertising on Car Window Helps Woman Find a Kidney Donor NBC 5 Dallas-Fort Worth
National View Column: Unchecked political advertising on social media a threat to our democracy - Duluth News TribuneNational View Column: Unchecked political advertising on social media a threat to our democracy Duluth News Tribune
Kanye West: 'If There's an Advertisement for a Strip Club, That Is Advertising Sex Trafficking' - ComplexKanye West: 'If There's an Advertisement for a Strip Club, That Is Advertising Sex Trafficking' Complex
Truck advertising CT2030 outside the Capitol paid for by labor union Yankee Institute
25 Fascinating Years of Digital Advertising [Infographic] Social Media Today
Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory The Wall Street Journal
TripAdvisor Journeys Into Non-Travel Advertising AdExchanger
TV has peaked just like the magazine industry did, and TV ad executives refuse to accept it - Business InsiderTV has peaked just like the magazine industry did, and TV ad executives refuse to accept it Business Insider
The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs - ForbesThe Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs Forbes
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market The New York Times
Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark R - Business Insider IndiaIndian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark R Business Insider India
Mobile Advertising Needs More Than Just 5G MarTech Series
5G Will Reshape Advertising Data AdExchanger
Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost - Sacramento Bee
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington PostTwitter, the RC Cola of campaign advertising, will no longer accept campaign ads The Washington Post
Racine County Eye offers Thanksgiving advertising deal | Local News I Racine County Eye - Racine, Wisconsin - Racine County EyeRacine County Eye offers Thanksgiving advertising deal | Local News I Racine County Eye - Racine, Wisconsin Racine County Eye
Here’s the Army’s Next Big Advertising Campaign Military.com
Roku Doubles Down on Advertising Tech Motley Fool
Certainty During Uncertain Times: Guess & Co. Corporation Launches Nationwide Advertising Campaign - StreetInsider.comCertainty During Uncertain Times: Guess & Co. Corporation Launches Nationwide Advertising Campaign StreetInsider.com
Sam's Club Brings Together Record-Breaking Olympians Usain Bolt and Allyson Felix in Latest Advertising Campaign - MarTech SeriesSam's Club Brings Together Record-Breaking Olympians Usain Bolt and Allyson Felix in Latest Advertising Campaign MarTech Series
The Pitch: Advertising and marketing news for 11.12.19 RichmondBizSense
Advertising Billboard Lights Market 2019 SWOT Analysis by Players: Osram, Philips, GE Lighting - The Connect ReportAdvertising Billboard Lights Market 2019 SWOT Analysis by Players: Osram, Philips, GE Lighting The Connect Report
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon - DigidayDigiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon Digiday
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. The New York Times
Mobile Advertising Market In depth Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads - Hitz DairiesMobile Advertising Market In depth Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads Hitz Dairies
Here's why Facebook dominates in digital advertising Fox Business
Executive Spotlight: Lamar Advertising Company's Jay Johnson Greater Baton Rouge Business Report
So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot - Minneapolis Star TribuneSo you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot Minneapolis Star Tribune
The Problem of Political Advertising on Social Media The New Yorker
How to Invest in Digital Advertising The Motley Fool
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia InquirerAllan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ The Philadelphia Inquirer
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street JournalOnline Influencers Tell You What to Buy, Advertisers Wonder Who's Listening The Wall Street Journal
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers - DigidayMissing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers Digiday
Konga founder Sim Shagaya's earliest company, E-Motion Advertising acquired by Seyi Tinubu's Loatsad Promomedia - Techpoint AfricaKonga founder Sim Shagaya's earliest company, E-Motion Advertising acquired by Seyi Tinubu's Loatsad Promomedia Techpoint Africa
Blockchain in Media, Advertising, and Entertainment Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US - News ConductBlockchain in Media, Advertising, and Entertainment Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US News Conduct
Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump The New York Times
ADVERTISING RELATED ARTICLES:
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used to Customers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have? The answer's no secret ..
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere! And little wonder. They're one of the fastest ways of building traffic to your website.
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
Direct Response Advertising; Radio vs. TV
Radio advertising vs. television advertising. Many new advertisers assume that they should start on radio and "move up" sometime later to TV.
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need to print them in the first place. Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.
In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market