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The SKINNY on Newspaper Advertising


The SKINNY on Newspapers

Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.

Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.

There are 4 ways to use the newspaper for advertising.

1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous the news stories have to be cut so both can live on the page.

There is usually no protection. Competiting store ads can be next to each other (next time you see the paper look for tire store ads on the same page).

When designing your ad, remember it's all about them. Use a catchy headline and tell them what you will do for the. Forget about your picture or your "Number One in the District Award". Good advertising "feels their pain".

2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote the ad and by what the ad is selling. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.

The small, private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.

Some small business operators find success with a series of small classified ads. Small blurps tend to build "top of mind awareness". A cheap way to keep your name out there.

3) Tabs and special sections Tabs, the cash cow for newspapers, are manufactured events designed to sell ads. Progress Editon. Easter Shopping Special. Dollar Days. You name it, there is a tab every idea.

Typically a tab is the regular paper page turned sideways (landscape) and folded in half.

Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use the paper (i.e. the giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar.

Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget, don't ad to it.

4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for the weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to the paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads.

Sunday papers have the biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget.

Newspaper advertising is sold by the column inch. Different categories of ads and section placement determine the rate and rates vary throughout the paper. Rates also vary with advertisers, depending on how many column inches they have agreed to buy in a one year period. The more the cheaper.

Plan your advertising well in advance and stick to your budget. Sell to needs, not ego and newspaper can be your buddy.

For more about advertising, get my article "What Does your telephone say about you?" MailTo:TelephoneSay@BigIdeasGroup.com

©2005 BIG Mike McDaniel, All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 23 / 2019

NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt - The Daily Beast
NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt  The Daily Beast

The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...


R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword - Westword
Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword  Westword

A coalition of hemp businesses are calling out two of the country's most popular social media platforms for what they believe are unfair advertising policies.


Google Facing EU Privacy Probe For Advertising Efforts - Bloomberg Law
Google Facing EU Privacy Probe For Advertising Efforts  Bloomberg Law

Google is facing an Irish privacy probe over its advertising practices and whether it followed the EU's General Data Protection Regulation, nearly a year after the ...


TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back - Business Insider
TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back  Business Insider

Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. We're in TV ...


How Big Is Alibaba's Advertising Revenue? - Market Realist
How Big Is Alibaba's Advertising Revenue?  Market Realist

Alibaba (BABA) finished the March quarter with 654 million active shoppers across its retail marketplaces in China.


Tech Companies Care Only When They Get Caught: Abortion Edition - New York Magazine
Tech Companies Care Only When They Get Caught: Abortion Edition  New York Magazine

It can be hard when I write about tech companies not to feel a bit like my parents. Specifically because when the companies misbehave I find myself repeating a ...


Former Advertising.com and AOL Executive Joins Protenus Team - Yahoo Finance
Former Advertising.com and AOL Executive Joins Protenus Team  Yahoo Finance

Don Kennedy joins as Chief Revenue Officer as Protenus continues rapid growth and accelerated sales. BALTIMORE, May 22, 2019 /PRNewswire/ -- Protenus, ...


Creating a Marketing Strategy with Cable TV Advertising - http://cbtnews.com/
Creating a Marketing Strategy with Cable TV Advertising  http://cbtnews.com/

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising ...


Google changes policy on abortion advertising - BBC News
Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


Study: Advertising spend lost to fraud grows by 21% - Marketing Dive
Study: Advertising spend lost to fraud grows by 21%  Marketing Dive

Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...


Roku rolls out new tool to steal advertising budgets from TV networks - Business Insider
Roku rolls out new tool to steal advertising budgets from TV networks  Business Insider

Roku wants to take a stab at marketers' TV-sized budgets and is pitching them insights on its cord-cutters.


Digital Audio Can Be An Advertising MVP – If Navigated Correctly - MarTech Series
Digital Audio Can Be An Advertising MVP – If Navigated Correctly  MarTech Series

25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.


MSU art students, professor recognized with advertising awards - Mississippi State Newsroom
MSU art students, professor recognized with advertising awards  Mississippi State Newsroom

Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...


Healthcare Advertising: Understanding the FTC's Role and Regulations - Manatt, Phelps & Phillips, LLP
Healthcare Advertising: Understanding the FTC's Role and Regulations  Manatt, Phelps & Phillips, LLP

Keeping patients well informed is a core principle of American healthcare policy, and advertising plays an important role in getting important information out to ...


Senate Judiciary Holds Hearing on Digital Advertising, Privacy, and Competition - Disruptive Competition Project - Disruptive Competition Project
Senate Judiciary Holds Hearing on Digital Advertising, Privacy, and Competition - Disruptive Competition Project  Disruptive Competition Project

On May 21, the Senate Judiciary held a hearing titled Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy.


Two day Seminar: FDA Scrutiny of Promotion and Advertising Practices - Baltimore, United States - June 27-28, 2019 - Yahoo Finance
Two day Seminar: FDA Scrutiny of Promotion and Advertising Practices - Baltimore, United States - June 27-28, 2019  Yahoo Finance

DUBLIN , May 22, 2019 /PRNewswire/ -- The "FDA Scrutiny of Promotion and Advertising Practices" conference has been added to ResearchAndMarkets.com's ...


advertising giant Leo Burnett names Liz Taylor chief creative officer - Crain's Chicago Business
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field - Adweek
Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field  Adweek

Even if you've graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually ...


Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts - Glossy
Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts  Glossy

Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...


Engel & Völkers Big Sky Country Launches Montana Listing Advertising Campaigns with Adwerx Enterprise - PRNewswire
Engel & Völkers Big Sky Country Launches Montana Listing Advertising Campaigns with Adwerx Enterprise  PRNewswire

DURHAM, N.C., May 22, 2019 /PRNewswire/ -- Engel & Völkers Big Sky Country announces that it is partnering with the Adwerx Enterprise Automated Listing ...


Fox News Hires New Head of Advertising Sales - Hollywood Reporter
Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


We Appreciate Our Advertisers Here At ATL - Above the Law
We Appreciate Our Advertisers Here At ATL  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising? - Crypto Briefing
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto Briefing

The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


Lamar Advertising Allocating Digital Space Across the Country to Help Find Missing Children as Part of the “Runaway Train 25” Campaign Launching Today - Digital Signage Connection
Lamar Advertising Allocating Digital Space Across the Country to Help Find Missing Children as Part of the “Runaway Train 25” Campaign Launching Today  Digital Signage Connection

Baton Rouge, LA – May 22, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, has joined ...


Coming to Terms With the Realities of Working in Advertising - Adweek
Coming to Terms With the Realities of Working in Advertising  Adweek

There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


Richland County commissioners ponder online legal advertising | News - Richland Source
Richland County commissioners ponder online legal advertising | News  Richland Source

Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...


Once Again, EA Angers Switch Fans By Falsely Advertising FIFA 19 Content - Nintendo Life
Once Again, EA Angers Switch Fans By Falsely Advertising FIFA 19 Content  Nintendo Life

FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...


Gaming Advertising Fines And Bans: How Might Recent Increases In Restrictions On Gaming Advertisements Across The Globe Impact Gaming Advertising In North America? - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Gaming Advertising Fines And Bans: How Might Recent Increases In Restrictions On Gaming Advertisements Across The Globe Impact Gaming Advertising In North America? - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Recent months have seen a noticeable uptick in news about gaming advertising bans and restrictions across the globe. United States Media, Telecoms, IT, ...


Facebook’s New Image Recognition Algorithm Can Scan Your Picture For Advertising Opportunities - Business 2 Community
Facebook’s New Image Recognition Algorithm Can Scan Your Picture For Advertising Opportunities  Business 2 Community

Facebook has recently acquired a new patent for technology that could completely change the way advertisers acquire photos using social media. The latest ...


How to Leverage Your Alumni Network to Land a Job in Advertising - Adweek
How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


PhRMA: Drug advertising rules would confuse patients - USA TODAY
PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Controversial billboard advertising abortion goes up in Colorado - KWCH
Controversial billboard advertising abortion goes up in Colorado  KWCH

Some in Colorado are worried a controversial billboard advertising abortion may give their state.


How Small Businesses Can Invest More in Advertising - Fourth Source
How Small Businesses Can Invest More in Advertising  Fourth Source

Advertising is ubiquitous in nature, but it is a necessary effort for any small business that wants to grow and thrive in a competitive marketplace. The.


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Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Social advertising channels 2019: Growth, trends, spend - ClickZ
Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever - The Conversation AU
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


Survey Finds Mixed Feelings on Location-Based Ads - Business News Daily
Survey Finds Mixed Feelings on Location-Based Ads  Business News Daily

Social media and smartphones can sometimes reveal your exact location if you're not careful. A new survey examined how your cell phone is giving you away.


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The ratings game - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The ratings game  Coeur d'Alene Press

As a wine consumer and as a wine professional, I have always felt the most important rating one can put on any.


How Pinterest plans to attract more self-serve advertisers - AdAge.com
How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data - MarTech Series
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


Trends and advertising claims don't mean countertop cookers are safe - Food Safety News
Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

5 days ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Trademark ownership unnecessary for false advertising claim - Virginia Lawyers Weekly
Trademark ownership unnecessary for false advertising claim  Virginia Lawyers Weekly

A retailer who sold genuine certified organic mattresses could bring a Lanham Act claim against a competitor who falsely advertised on its website that its ...


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


YouTube Advertising for Beginners (INFOGRAPHIC) - Small Business Trends
YouTube Advertising for Beginners (INFOGRAPHIC)  Small Business Trends

There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...


Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time - MarTech Series
Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time  MarTech Series

Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: 7 habits for digestive health - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: 7 habits for digestive health  Coeur d'Alene Press

Your digestive health is directly impacted by your lifestyle and the foods you choose to eat. By taking steps to improve your habits, your digestive system will ...


ADVERTISING: Advertorial — JONATHAN M. SASSER: Inflammation: Pros and cons … yes, I just said pros - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHAN M. SASSER: Inflammation: Pros and cons … yes, I just said pros  Coeur d'Alene Press

Inflammation, it's the big, bad elephant that everyone in the wellness world loves to talk about, that is resp.


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News - Variety
Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Google tightens advertising regs for pregnancy centers amid furor over abortion laws - Lifesite
Google tightens advertising regs for pregnancy centers amid furor over abortion laws  Lifesite

The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.


Long or Short: Lamar Advertising Company (NASDAQ: LAMR) - TNN
Long or Short: Lamar Advertising Company (NASDAQ: LAMR)  TNN

Margin of Safety Calculated for NASDAQ:LAMR | High Dividend Yield, News, Real Estate.


Lies, Damn Lies, and Advertising: Dominion Goes for the Green - Blue Virginia
Lies, Damn Lies, and Advertising: Dominion Goes for the Green  Blue Virginia

by Ivy Main, cross posted from Power for the People VA. Recently I criticized a Dominion Energy advertisement that boasted, misleadingly and inaccurately, ...


2019 Data-Driven Marketing & Advertising Outlook - Marketing Land
2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


What advertisers need to know about supply path optimization - AdAge.com
What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Study: TV advertising drives small business growth | - Advanced Television
Study: TV advertising drives small business growth |  Advanced Television

A new econometric analysis of advertising's impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to ...


13 Advertising Agencies In Chicago To Know - Built In Chicago
13 Advertising Agencies In Chicago To Know  Built In Chicago

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.


Steelers appeal denial of advertising within Heinz Field seats - Tribune-Review Archive
Steelers appeal denial of advertising within Heinz Field seats  Tribune-Review Archive

The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Comcast Ventures is helping make DTC companies into TV advertisers - Business Insider
Comcast Ventures is helping make DTC companies into TV advertisers  Business Insider

Comcast Ventures, Comcast's investment arm, is trying to create new television advertisers by teaching its DTC portfolio companies to buy TV.


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


Whatsapp messaging to introduce advertising, Facebook confirms - 7NEWS
Whatsapp messaging to introduce advertising, Facebook confirms  7NEWS

Brace yourself Whatsapp users, ads are coming. The popular messaging *service*, which was purchased by Facebook for a staggering $27 billion and stock in ...


Rising trends in Mobile Advertising Software market growth with top key vendors like Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll - Market Research Report
Rising trends in Mobile Advertising Software market growth with top key vendors like Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll  Market Research Report

A new market research report, titled “Mobile Advertising Software Market” has been included to our repository. One of the leading factors pouring the expansion ...


Target rebrands digital-advertising business as Roundel - Star Tribune
Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Why APAC's Advertising Industry should Prepare for In-App Header Bidding - ExchangeWire
Why APAC's Advertising Industry should Prepare for In-App Header Bidding  ExchangeWire

While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this.


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


US digital advertising exceeded $100B in 2018 (IAB report) - TechCrunch
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Lancaster County student advertising designs are winner in LNP - LancasterOnline
Lancaster County student advertising designs are winner in LNP  LancasterOnline

Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...


CBP rules bar airlines from using Biometric Exit data for advertising - Biometric Update
CBP rules bar airlines from using Biometric Exit data for advertising  Biometric Update

Airlines using facial recognition as part of the U.S. Customs and Border Protection Agency's (CBP's) Biometric Exit program are contractually bound to not use ...


Anheuser-Busch InBev launches in-house agency Draftline - AdAge.com
Anheuser-Busch InBev launches in-house agency Draftline  AdAge.com

Anheuser-Busch has been quietly brewing its own U.S. creative in-house agency for the past year.


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup - CNBC
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Why Pepsi is embracing a challenger brand status - Fast Company
Why Pepsi is embracing a challenger brand status  Fast Company

VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Letter: Limit drug companies' donations, advertising - Opinion - The Columbus Dispatch
Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Advertising company alleges pacemaker company used photos without consent - Madison County Record
Advertising company alleges pacemaker company used photos without consent  Madison County Record

BENTON — A Rhode Island advertising company is suing a Belvidere pacemaker company, alleging the plaintiff's photos were used without consent.


ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact - Arizona State University
ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact  Arizona State University

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...


Here's what Google's bet on visual search means for advertisers - AdAge.com
Here's what Google's bet on visual search means for advertisers  AdAge.com

Like many shiny new objects in advertising, visual search is filled with promises to change everything, but will it fizzle out?


Lockport agency offers free advertising materials to groups helping kids - Buffalo News
Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Apple arms web browser privacy torpedo, points it directly at Google's advertising model - The Register
Apple arms web browser privacy torpedo, points it directly at Google's advertising model  The Register

Apple's WebKit team, which develops the plumbing beneath the iGiant's Safari browser, has proposed a way that online ads can be measured while maintaining ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Amazon's advertising sales growth is slowing down - CNBC
Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


When it comes to consulting firms, some advertisers aren’t convinced - Digiday
When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Tango returns to TV with vibrators, sexts and Tanguru - Marketing Week
Tango returns to TV with vibrators, sexts and Tanguru  Marketing Week

Tango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising - MarTech Series
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


The Insidious Effects Of Advertising - NPR
The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer - Forbes
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More… - Variety
TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…  Variety

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world's largest sponsors ...


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