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thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.
2. Leave A Message When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.
3. Sign Guest Books When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.
4. Write A Review When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.
5. Send An E-mail To The Editor When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may post it on his or her web site.
6. Write and let people give away a report or ebook written by you. To maximize the effect, try to make the content very niche focused.
7. Offer free services to other. Spell check their site, write articles for them, create web page templates or anything else that can be done for others or given to them for free.
Kenth "The Designer" Nasstrom is the founder of The Designed Software Series. His software can be found at http://www.kndata.com and he also owns http://www.free-newslettertemplates.com as well as http://www.costa-rican-information.com
New Bacardi Ad Re-Creates Rum-and-Coke History
Advertising for Sailor Jerry rum, which is marketed by William Grant & Sons, evokes Norman "Sailor Jerry" Collins, a renowned American tattoo artist and Navy man of the mid-1900s. Last year, both brands gained market share on Bacardi, which remains the ...
Judi Dench defends drama school in row over advertising boards
Dame Judi Dench has come to the defence of the drama school where she learned her Oscar-winning craft. The London borough of Camden has banned two advertising hoardings outside the Royal Central School of Speech and Drama on supposedly ...
Native Advertising Trend Has Some (Including Google) Concerned
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, we're talking about the ...
Why Google is missing the boat with I/O
Stern Advertising will move to Cleveland's Ernst & Young Tower from Pepper Pike
FLATS-EAST-BANK-MARCH-2013.JPG View full sizeWorkers put finishing touches on the outside of the Ernst & Young Tower at the Flats East Bank project in March. The first office tenant, CBRE Group Inc., is scheduled to move next week. Stern Advertising ...
Stern Advertising to move to Ernst & Young Tower
Would Yahoo Deal Make Tumblr More Attractive to Brands?
But could new ownership help Tumblr with one of its biggest problems -- drawing major advertisers? The companies are in talks about an alliance, some kind of investment or even an outright purchase of Tumblr by Yahoo, according to reports that began ...
Tumblr: 108M blogs and 51 billion posts are worth more than $1.1B
Yahoo! In Talks To Buy Tumblr For $1.1 Billion Cash - The Inquisitr
Yahoo nearing $1.1bn buyout of Tumblr - The Peninsula
Alcohol advertising pre-disposes young people to have favorable attitudes ...
A new study has investigated the ability of panels to find consensus around code violations. Results indicate that a modified Delphi Technique may enhance the ability of regulatory agencies to monitor the content of alcohol-beverage advertising. In ...
Researchers Propose New Guidelines For Self-Regulating Alcohol Ads
Christian Science Monitor
Canada boosts advertising budget for tar sands, Keystone XL
Christian Science Monitor
Canada's tars sands may just be the most unpopular source of energy in the world. Never the less they are vitally important to Canada's plans for the future, so they are keen to reverse this opinion, and have increased their expenditure on advertising ...
Canadian Government Doubles Advertising Spend On Tar Sands (Guardian)
GAN's Closing May Push Retailers Toward Better Affilliate Advertising Results
With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any ...
Sina Posts Loss as China Slowdown Damps Online Advertising
Sina has boosted spending on the development of apps as the more than 500 million users of its Weibo micro-blog service increasingly post from mobile devices rather than personal computers. China's economic slowdown has also damped advertising, ...
Sina Will Focus on Mobile in Alibaba Alliance as Earnings Falter
Sina Sees Strong Growth Helped By Rising Weibo Monetization
Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban
So while Google is getting directly in front of consumers' eyes, just millimeters away, the source of company revenue that's making Glass development possible in the first place -- advertising -- can't get close. That doesn't mean that a presence is ...
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Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read. Don't fill the whole card with type - it looks crowded and people don't read it all. Consider using a fold-over card - I have found these to be extremely effective for a number of reasons: a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest. b) The fold over card is still unique - not many people use them. c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address. Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network: Leave one with a tip for a waitress. When you "check in" at the doctor or dentist reception desk don't spell your name - give your card. Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with. Make sure all your children's friends parents know what you do and have your card. Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time. Enclose your card with each bill you pay. Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me". Put the cards on community bulletin boards. When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised. Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation. If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card". Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer. Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called. If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance. While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.
10 Tips For Writing A Profit Producing Ad
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Avoid Being Vague
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