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Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

 


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. December / 17 / 2017

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Honesty in advertising - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard

Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...


Disney's Advertising Empire Could Get More High-Tech After Fox Purchase - Variety

Variety

Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
Variety
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...

and more »

Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed - Telegraph.co.uk

Telegraph.co.uk

Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed
Telegraph.co.uk
Amazon is being investigated by the advertising watchdog over complaints it is failing to deliver on time in the run-up to Christmas. Customers say they have been “duped” into signing up to its premium service in order to get their presents before the ...
Advertising authority considers complaints over Amazon Prime delivery timesThe Independent
Amazon is being investigated by advertising watchdog over Christmas delivery failures as customers say they have ...Daily Mail

all 13 news articles »

Advertising Solutions Aren't Always Black And White - Forbes

Forbes

Advertising Solutions Aren't Always Black And White
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Clint Ethington. Clint Ethington is the CEO & co-founder of programmatic based digital ...


Balancing Omnichannel Advertising with Individual Channel Considerations - eMarketer

Balancing Omnichannel Advertising with Individual Channel Considerations
eMarketer
Good digital advertisers are open to exploring the benefits of every channel available to them, but it can be difficult to balance omnichannel practices with individual channel optimization and measurement. Ivo Totev, CMO of SAP's ERP solution, S/4HANA ...


Facebook will no longer always divert international advertising revenue to Ireland - TechCrunch

TechCrunch

Facebook will no longer always divert international advertising revenue to Ireland
TechCrunch
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressureCNBC
Moving to a Local Selling Model | Facebook NewsroomFacebook Newsroom
Facebook | The Irish TimesThe Irish Times

all 116 news articles »

Local technology company carves niche in online advertising - Tulsa World

Tulsa World

Local technology company carves niche in online advertising
Tulsa World
“Each possible ad show is auctioned off to advertisers,” said Evan Maczura, CEO of Smart RTB, 211 W. 11th St. “Every time a person visits a website, a programmatic buyer, for example, gets a request saying we have a person from Tulsa, Oklahoma, and ...


Financial losses, secrecy policy, advertising ignite fiery fair board meeting - Journal Advocate

Financial losses, secrecy policy, advertising ignite fiery fair board meeting
Journal Advocate
That was the theme selected by the fair board Thursday evening as the board tackled a long list of significant and sometimes thorny issues. Dire financial straits, night show secrecy and an advertising boondoggle enlivened the meeting. The biggest item ...


Public lands advocacy group targets Walden, Herrera Beutler in ... - OregonLive.com

OregonLive.com

Public lands advocacy group targets Walden, Herrera Beutler in ...
OregonLive.com
A public lands advocacy group started an ad campaign targeting two Northwest Congress members, and both elected officials said they would not support any effort to erase those lands.

and more »

Kroger is challenging Amazon (AMZN) and Walmart (WMT) in ... - Quartz

Quartz

Kroger is challenging Amazon (AMZN) and Walmart (WMT) in ...
Quartz
When Amazon entered the grocery business with the acquisition of Whole Foods this year, it was thought to be a supermarket killer. The grocery business was already facing competition from general retailers like Walmart that operate on larger scales and ...

and more »

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