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Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.
The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.
What can you use as a disruptor?
In print advertising the ad headline and graphic are the primary disruptors.
The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.
For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.
To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.
As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.
Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising
The technology allows iHeart to use consumer data to target listeners across 250 platforms and 2,000 devices while also adding attribution capabilities. According to iHeartMedia CEO Bob Pittman, Jelli lets advertisers create impression-based media buys.
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising
iHeartRadio To Acquire Digital Advertising Sales Platform Jelli
iHeartMedia to acquire audio advertising trade platform Jelli
What you need to know in advertising today
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Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising
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USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards
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A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ...
Study analyzes the impact of targeted Facebook advertising on the 2016 elections
Nov. 19, 2018 – Republican Donald Trump's team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat Hilary Clinton. In order to carry out these ...
A study analyzes the impact of targeted Facebook advertising on the elections
The State Of Advertising Has Never Been Worse
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...
Why Zulu Alpha Kilo Added A Twist To Traditional Advertising
Zak Mroueh, Founder & CEO of Zulu Alpha Kilo, learned that saying no to spec work would open the door for a successful business. Forbes Video Playlists. Leadership · ForbesLife · Technology · SportsMoney. © 2018 Forbes Media LLC. All Rights Reserved.
Reddit repositions its beauty communities as a top advertising opportunity for 2019
As Reddit looks to 2019 for advertising growth, it is looking at its beauty category (one of its most popular communities, with 33 million collective monthly page views) as a key opportunity for monetization. Reddit is the 18th-most-trafficked site in ...
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