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How to Write B2B Ads That Catch Customers


Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.

Don't just fish for customers, catch them!

1. ALWAYS include your company name in the first sentence, preferably as the first word. Don't start out with 'we'. And briefly state what you do right away. For example: "Solinc designs plastic injection molds." You want them to know who you are right away. Also, many B2B sites don't allow visitors to view the total ad without paying or registering. You want everybody to at least be able to search for you on the Internet. This can also help your ad to appear on some search engines.

2. You need a 'hook' to reel in your readers. There are probably plenty of other ads right next to yours so you need to get them within the first sentence or two. Use some great adjectives. Which is better: "Solinc designs injection molds." Or "Solinc expertly designs high quality, precision injection molds." Now they know who you are, what you do, and why you are special.

3. Ask a question about why your reader should choose you and answer it. Questions such as "Do your customers demand high quality?" "Are you looking for a total solution package?" Then tell them that's what you deliver, you've got what they need.

4. Clearly state what you do step-by-step. Use bullets, numbers or short dedicated paragraphs. Make a list of your products and services. Then tell a little bit about them. Don't forget to use your adjectives here. Give them a 'line' to find the bait.

5. Give them some food for thought. It's time to ask them another question. This time ask them about a problem they might have that you can solve. For example, "Are you completely satisfied with your current supplier?" "Are you frustrated with late deliveries?" "Are you looking for faster and more reliable service?"

6. Give them a call to action. This is your 'sinker'. Offer them the answer to their questions by contacting you today. Don't let them get away.

If you follow these steps you are on your way to catching some customers. But you need a few more pieces of bait to land the big catch.

·Include your keywords and company name throughout the text. This can help your ad land in the search engines. Avoid using the words 'we' and 'it' and 'our product'.

·Use 'you' often. It pays to include your potential customer in your ad.

·Be entertaining or subliminal, but don't be boring! This can be a bit tricky in some areas of business, especially manufacturing. A good trick is to use a product noun as a verb and couple it with an adjective. An example would be for injection molds. Not the most entertaining subject, but: "Inject some speed into your production with high quality molds by Solinc." And you've got a line with pull.

·Be sneaky. Some B2B sites don't allow you to put in your email address or URL in the ad copy. However, if you spell out "dot" or "at" in your addresses your potential customers can find you.

·And finally, be polite. Never use all caps or more than one exclamation point at a time, be careful of poor grammar or bad spelling. Show your potential customers you care.

Don't forget, practicing and proofreading lead to good ad copy, which leads to good sales.

Steve Koons works in the marketing department of Solinc Die and Mold and lives in Seoul, Korea. To read more of his stuff visit his blog: http://www.injection-molds.blogspot.com http://www.solinc.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 25 / 2020

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Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

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Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

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SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  Yahoo Finance

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Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

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Trump retreats from advertising in key battlefields  The Detroit News

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Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

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Direct Mail Advertising—2010–2018  WhatTheyThink

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Bigeye, the advertising agency, Announces Key Hires & Promotions  Martechcube

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Amazon reportedly prevents some device rivals from advertising competing products  CNBC

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Advertising is failing to sell itself to young, diverse talent says IPA  The Drum

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Brands to spend $59bn on e-commerce advertising in 2020  Yahoo News

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Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

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Yelp To Add Heat Maps, Keyword Blocking For Advertisers 09/25/2020  MediaPost Communications

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Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

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Frameplay Integrates with Magnite for In-Game Advertising  Destination CRM

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EU operators cut advertising on IPR-infringing sites  iGaming Business

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Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

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Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices 09/25/2020  MediaPost Communications

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ADVERTISEMENT FOR BIDS | Legal Announcements  Press of Atlantic City

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The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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Stop Overthinking Your Advertising Creative  Entrepreneur

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Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

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Upcoming FTC Workshop to Address Advertising and Data Security  JD Supra

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Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

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Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

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Biden vs Trump advertising strategy in battleground states  CNN

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Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

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Here are 6 Advertising Trackers I Found on The Mac Observer  The Mac Observer

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SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim  JD Supra

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How advertisers can leverage Facebook effectively in their holiday marketing strategies  AdAge.com

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Fashion Advertisers Rediscover Black Models  The New York Times

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Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

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Facebook sues maker of advertising SDK for refusing to participate in audit  ZDNet

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