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The Shrinking Ad Dollar


CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.

An advertiser used to pay for "impressions",meaning everytime his ad showed on a web page it was counted as an impression. He would buy 1000 to 100000 impressions for his ad. Ad rates depended upon the web site. Educational sites could get a higher CPM rate, (cost per thousand impressions), than a site selling laundry detergent.

Things have changed somewhat... Now they want to buy CPA ads, (cost per action), meaning they want to pay per "action". An "action" is not considered a click. If they place an ad on your site, it doesn't matter if it gets 10000 impressions or 50000 impressions. It doesn't matter if it gets 1000 clicks. They are ONLY going to pay you if someone actually clicks on the link AND buys whatever they are selling on their site. Sounds great huh?

The other great ad inventory they want to purchase is the CTR offer. This is for "click through rate". That means their ad can again show 10000 times or 50000 times. It doesn't matter. They are only going to pay you if someone actually clicks on their ad. Another yummy prospect huh?

What is going on here? Are we so desperate for ads that we will allow someone to use our web pages to flaunt their products for free and only get paid if someone clicks their ad or acually signs up for something they are selling? What is wrong with this picture, people?

Let's see.... I want to rent a new business building, but I have informed the landlord that even though I will be taking up their "prime space", I will only be paying partial rent on customers who actually buy something. It doesn't matter if I have a crummy storefront, a disorganized shelving system, or an unmanageble way to navigate about the store. I am still only going to pay them for their prime spot IF I actually get a sale out of the building. Now this sounds more to my liking!

Also, I am going to be contacting some National Newspapers. I want to place an ad on their "front" page along with some other ads in the rest of the newspaper. I am going to inform the newsletter that I don't care if they have 100,000 subscribers who will see the ad. I am only going to pay "IF" someone actually uses the ad and buys my product. Now hurry up and get my ad placed on the front page of your newspaper!

Let's wake up ladies!

As long as you keep accepting advertising on these terms, you are going to be giving away your "prime business space" and your "front page space" to some clever marketing agent who just saw a new victim when he landed at your site.

I would LOVE to see these guys try to pull this stuff in the real world! H-E-L-L-O... This may be a virtual world, but it still takes "real" people to read your ads and real people to buy your products.

Maybe you advertisers only want to pay on a click through rate or a click per action rate because your ad might stink or it's in a "testing" phase. In the meantime they get to be your guinea pig while you test around to see which ads got the best performance as you showed the ad millions of times but only had to pay for actual clicks on your ad. What a deal you got!

I think I'll make up the blandest ad I can find, but make sure the words "Digital Women" are in it because I just want people to remember the name. I don't care if they click or not because I am just after brand recognition at the moment. Then I won't have to pay anything to the poor sap that showed my ad 500,000 times but I can still get the brand recognition that I need to succeed at my present goal, which is just making sure my "name" is seen around the world on lots of people's web sites.

This article is not meant to sound bitter. It is meant to open your eyes to what is being handed to you like it's something special. It's not special and they couldn't pass this off in a real newspaper or a real magazine or a real business development mall or shopping mall.

Stop being a victim to these guys. If they offer a CPA or CTR send them out the same door they came through. Wise up! That is your prime advertising space. Stop "giving" it away.

What are your best options if:

If you "accept" advertising, make sure you offer a flat rate for your prime space. You can offer a CPM which is a cost per thousand impressions, or you can offer a flat monthly rate based on how many impressions they can get in 30 days.

Your rates should be in line with what your site offers as content. Adres has a chart but I think it is a couple of years old. You can check out the CPM rates there. When you hit the site, look to the right for a link to "sample rates": http://adres.internet.com/adrates/article/0,1401,,00.html

Have a clear ad rates page set up. We suggest using an advertising agency to sell ads for you. They know all the ad terms and communicate better with those who buy ads. One great place we know that specializes in advertising for women is the Queen of Pizzazz. You can find that advertising agency here: http://www.thequeenofpizzazz.com

If you "buy" advertising, make sure you have a budget in place before you start looking. Also you will need to have several different ads to try at different places. If you don't do some sort of ad tracking or some sort of program in place where you can see which of your ads did the best then you will be wasting valuable ad dollars.

Again we suggest using an ad agency that will do all that for you. The above site also offers the service of buying ad space for you. Try them out.

To sum up...

About The Author

Rebecca Game is the owner/founder of Digital-Women.com an international online community for women in business. If you are a "woman with her modem running..." come join us!

http://www.digital-women.com, mailto:marketing@digital-women.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 21 / 2019

Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules - The New York Times
  1. Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times
  2. EU fines Google $1.7 billion for abusing online advertising market  USA TODAY
  3. The EU fines Google $1.69 billion for bundling search and advertising  Ars Technica
  4. EU fines Google $1.7 billion for 'abusive' advertising practices  Engadget
  5. EU regulators fine Google $1.7 billion in online advertising case  Press Herald
  6. View full coverage on Google News

Clorox tells Lysol to clean up its act in false-advertising lawsuit - USA TODAY
Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Facebook settles 5 advertising discrimination lawsuits - Marketplace.org
Facebook settles 5 advertising discrimination lawsuits  Marketplace.org

It's no secret that nearly all of Facebook's revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints - The Washington Post
Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Clorox Files False-Advertising Lawsuit Against the Maker of Lysol - PRNewswire
Clorox Files False-Advertising Lawsuit Against the Maker of Lysol  PRNewswire

OAKLAND, Calif., March 20, 2019 /PRNewswire/ -- The Clorox Company (NYSE:CLX) today announced it has filed a lawsuit against Reckitt Benckiser (RB) in ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon - Forbes
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness - Search Engine Journal
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


Rob Black's Winners & Losers: Google fined $1.7B over advertising abuse - KRON4
Rob Black's Winners & Losers: Google fined $1.7B over advertising abuse  KRON4

SAN FRANCISCO (KRON) - On today's edition of Rob Black's Winners & Losers, financial expert Rob Black talks with KRON4's James Fletcher about rising gas ...


Is Amazon Courting Danger by Restricting Some Product Advertising? - 24/7 Wall St.
Is Amazon Courting Danger by Restricting Some Product Advertising?  24/7 Wall St.

Amazon has begun restricting advertising on its site for products on which Amazon does not make a profit. Given the increased scrutiny of tech giants, is this the ...


Amazon is aggressively blocking ads for unprofitable products as part of a plan to bolster its bottom line - CNBC
Amazon is aggressively blocking ads for unprofitable products as part of a plan to bolster its bottom line  CNBC

Amazon has been more aggressively enforcing its policy of suspending ads if the product being promoted doesn't make money.


GetResults.pro Will Make Hyper Targeted and On-Point Advertising a Thing of Simplicity for Fashion and Apparel Companies - Benzinga
GetResults.pro Will Make Hyper Targeted and On-Point Advertising a Thing of Simplicity for Fashion and Apparel Companies  Benzinga

London, United Kingdom, March 21, 2019 --(PR.com)-- Specialist Apparel Retail Consultancy GetResults.pro (https://value.getresults.pro) is looking to change ...


How do you make money from podcasts? The pros and cons of advertising and subscriptions - Recode
How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


A' International Advertising, Marketing and Communication Design… - Virtual-Strategy Magazine
A' International Advertising, Marketing and Communication Design…  Virtual-Strategy Magazine

Advertising Design Awards A' Design Award & Competition COMO, Italy (PRWEB) March 21, 2019 This year, the A' Design Award and Competition has ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? - Vanity Fair
“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


EU fines Google €1.49 billion for abusing online advertising - Ma'an News Agency
EU fines Google €1.49 billion for abusing online advertising  Ma'an News Agency

BRUSSELS (Ma'an) -- Europe Union regulators slapped Google with an antitrust penalty of 1.49 billion Euros, on Wednesday, for the third time in less than two ...


What Radio Can Learn From Online Advertising? - Radio Ink
What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs - New York Times
Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs  New York Times

On average, candidates in the 2018 midterm races spent no more than 5 percent of their overall media budgets on digital advertising, according to a report by ...


NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing - Associated Press
NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


How measurable is online advertising? - Phys.Org
How measurable is online advertising?  Phys.Org

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on ...


PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising - Digital Signage Connection
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising  Digital Signage Connection

FREMONT, Calif., March 20, 2019 — PerceptIn, a world-class full-stack visual intelligence company focused on robotics, today announced the launch of the ...


Celebrating 50 Years of Richard Wilde, BFA Advertising and BFA Design Chair - SVA Features
Celebrating 50 Years of Richard Wilde, BFA Advertising and BFA Design Chair  SVA Features

It's been a wild(e) life. SVA's beloved educator Richard Wilde, chair of the BFA Advertising and BFA Design departments, and founding partner of the acclaimed ...


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships - MarTech Series
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  MarTech Series

JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising ...


New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


See the winners of this year's New Mexico advertising awards (slideshow) - Albuquerque Business First
See the winners of this year's New Mexico advertising awards (slideshow)  Albuquerque Business First

Agencies on Albuquerque Business First's Advertising and PR Agencies List reported $40.9 million in 2017 New Mexico revenue.


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


Is technology creating too much advertising? - KnowTechie
Is technology creating too much advertising?  KnowTechie

This is a valid question and we believe the answer is yes. Developments in technology have always created more room for advertisements. We will discuss this ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats - Digiday
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


No more infant formula advertising in The BMJ - The BMJ
No more infant formula advertising in The BMJ  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...


We Appreciate Our Advertisers - Above the Law
We Appreciate Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


Amazon doubles down on TV advertising - Marketing Week
Amazon doubles down on TV advertising  Marketing Week

Amazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.


7 Powerful Benefits of Using PPC Advertising - Search Engine Journal
7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Search Engine Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


PCMS students advertising to Elon Musk - The Tryon Daily Bulletin - Tryon Daily Bulletin
PCMS students advertising to Elon Musk - The Tryon Daily Bulletin  Tryon Daily Bulletin

Coinciding with their persuasion and rhetoric unit, Polk County Middle School seventh graders created inventions for Elon Musk's upcoming Space X mission.


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


Advertisers can now target LinkedIn audiences using Bing Search data - OnMSFT
Advertisers can now target LinkedIn audiences using Bing Search data  OnMSFT

Specifically, advertisers will get access to Lookalike Audiences dashboards, Audience tenplates and Interest Targeting.


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


TV networks partner to standardize addressable advertising | Media - AdAge.com
TV networks partner to standardize addressable advertising | Media  AdAge.com

The goal of "Project OAR," which stands for Open Addressable Ready, is to create a standard for delivering ads to individual households on smart TVs.


Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble - The Register
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The Register

UK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Update: Positive Shift Regarding Withholding Tax On Online Advertising - Tax - Germany - Mondaq News Alerts
Update: Positive Shift Regarding Withholding Tax On Online Advertising - Tax - Germany  Mondaq News Alerts

In February 2019, the tax authorities caused uncertainty with their view that a withholding tax of 15.825% should be retained by domestic clients of foreign ...


Advertisers say Facebook outage led to 'chaos' in buying - AdAge.com
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive - Simply Wall St
Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive  Simply Wall St

Today we'll look at Pressman Advertising Limited (NSE:PRESSMN) and reflect on its potential as an investment. Specifically, we'll consider its Return On Capital ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


How femtech uses data to help women and advertisers - Marketplace.org
How femtech uses data to help women and advertisers  Marketplace.org

In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is ...


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport - World Health Organization
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


Thinkbox: TV still accounts for 94.6% of video advertising - Digital TV Europe
Thinkbox: TV still accounts for 94.6% of video advertising  Digital TV Europe

Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in ...


Learning With: ‘How Big Tobacco Hooked Children on Sugary Drinks’ - New York Times
Learning With: ‘How Big Tobacco Hooked Children on Sugary Drinks’  New York Times

Before reading the article: What do the three advertisements pictured above have in common? Use a Venn diagram or some other graphic organizer to compare ...


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Global Mobile Advertising Market 2019- Scope of Products, Cost And Estimation 2024 - Global Industry Journal
Global Mobile Advertising Market 2019- Scope of Products, Cost And Estimation 2024  Global Industry Journal

Global Mobile Advertising Market Report is a flawless analysis that considers the current scenario of the global Mobile Advertising industry and its trends, driving ...


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Latest Pure Michigan advertising charge puts UP on display - Crain's Detroit Business
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


NanoLumens installs 60 digital advertising displays in McCarran Airport T1 - Passenger Terminal Today
NanoLumens installs 60 digital advertising displays in McCarran Airport T1  Passenger Terminal Today

Digital display manufacturer NanoLumens has removed all of the static advertising in the Terminal 1 baggage claim area of McCarran International Airport, Las ...


Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising - Marketing Week
Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising  Marketing Week

Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever's recently departed CEO Paul Polman, who is calling for brands and ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks - Forbes
Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Advertising and Media Insider newsletter March 20 - Business Insider
Advertising and Media Insider newsletter March 20  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022 - Barron's
Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022  Barron's

Amazon can grow advertising at an annualized rate of 35%, without cutting into Facebook or Google's business.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Digital advertising in 2019 to surpass print, TV for the first time, report says - The Seattle Times
Digital advertising in 2019 to surpass print, TV for the first time, report says  The Seattle Times

This year, the money spent on digital advertising in the United States will surpass that on traditional ads for the first time, according to forecasts by eMarketer, ...


WWE News: TD Garden Advertising Double Main Event for Monday's Raw, Stephanie McMahon Congratulates Michelle Wilson, Top 10 Moments From Last Night's Smackdown - 411mania.com
WWE News: TD Garden Advertising Double Main Event for Monday's Raw, Stephanie McMahon Congratulates Michelle Wilson, Top 10 Moments From Last Night's Smackdown  411mania.com

The official website for the TD Garden is advertising Braun Strowman vs. Baron Corbin and Finn Balor vs. Drew McIntyre vs. Bobby Lashley for the ...


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More - Adweek
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Stop Requested: CHT may be putting an end to controversial bus advertisements - The Daily Tar Heel
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


Godiva Chocolatiers sued for alleged false advertising - WPVI-TV
Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Can the 'New' Facebook Hold On to Advertising Dominance? - Bloomberg
Can the 'New' Facebook Hold On to Advertising Dominance?  Bloomberg

Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...


EU fines Google €1.49bn in search advertising investigation - The Irish Times
EU fines Google €1.49bn in search advertising investigation  The Irish Times

Firm 'misused dominant position' in market for brokering online search ads.


HISD seeks outside help, increased advertising to stop enrollment losses - Houston Chronicle
HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


My Method... Booking.com's marketing director on its new brand advertising strategy - PhocusWire
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWire

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


3 ways to lower your Amazon advertising ACoS - Search Engine Land
3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Latest Newfangled report Video Games Advertising market breaking the ground with Fiksu, IAD, Kiip, Matomy Media, Millennial Media, Platform One, MobPartner - Market Research Updates
Latest Newfangled report Video Games Advertising market breaking the ground with Fiksu, IAD, Kiip, Matomy Media, Millennial Media, Platform One, MobPartner  Market Research Updates

According to Latest Report on Video Games Advertising Market. Video games are electronic games that require a video device for the user interface of the game.


Former West Covina Man Admits Advertising Child Pornography Online - KTLA Los Angeles
Former West Covina Man Admits Advertising Child Pornography Online  KTLA Los Angeles

A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...


Pfizer settles Oregon probe over false advertising - KTVZ
Pfizer settles Oregon probe over false advertising  KTVZ

SALEM, Ore. (AP) - Pfizer has agreed to a $975000 settlement with Oregon's attorney general after an investigation found the pharmaceutical giant misled ...


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