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The Shrinking Ad Dollar


CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.

An advertiser used to pay for "impressions",meaning everytime his ad showed on a web page it was counted as an impression. He would buy 1000 to 100000 impressions for his ad. Ad rates depended upon the web site. Educational sites could get a higher CPM rate, (cost per thousand impressions), than a site selling laundry detergent.

Things have changed somewhat... Now they want to buy CPA ads, (cost per action), meaning they want to pay per "action". An "action" is not considered a click. If they place an ad on your site, it doesn't matter if it gets 10000 impressions or 50000 impressions. It doesn't matter if it gets 1000 clicks. They are ONLY going to pay you if someone actually clicks on the link AND buys whatever they are selling on their site. Sounds great huh?

The other great ad inventory they want to purchase is the CTR offer. This is for "click through rate". That means their ad can again show 10000 times or 50000 times. It doesn't matter. They are only going to pay you if someone actually clicks on their ad. Another yummy prospect huh?

What is going on here? Are we so desperate for ads that we will allow someone to use our web pages to flaunt their products for free and only get paid if someone clicks their ad or acually signs up for something they are selling? What is wrong with this picture, people?

Let's see.... I want to rent a new business building, but I have informed the landlord that even though I will be taking up their "prime space", I will only be paying partial rent on customers who actually buy something. It doesn't matter if I have a crummy storefront, a disorganized shelving system, or an unmanageble way to navigate about the store. I am still only going to pay them for their prime spot IF I actually get a sale out of the building. Now this sounds more to my liking!

Also, I am going to be contacting some National Newspapers. I want to place an ad on their "front" page along with some other ads in the rest of the newspaper. I am going to inform the newsletter that I don't care if they have 100,000 subscribers who will see the ad. I am only going to pay "IF" someone actually uses the ad and buys my product. Now hurry up and get my ad placed on the front page of your newspaper!

Let's wake up ladies!

As long as you keep accepting advertising on these terms, you are going to be giving away your "prime business space" and your "front page space" to some clever marketing agent who just saw a new victim when he landed at your site.

I would LOVE to see these guys try to pull this stuff in the real world! H-E-L-L-O... This may be a virtual world, but it still takes "real" people to read your ads and real people to buy your products.

Maybe you advertisers only want to pay on a click through rate or a click per action rate because your ad might stink or it's in a "testing" phase. In the meantime they get to be your guinea pig while you test around to see which ads got the best performance as you showed the ad millions of times but only had to pay for actual clicks on your ad. What a deal you got!

I think I'll make up the blandest ad I can find, but make sure the words "Digital Women" are in it because I just want people to remember the name. I don't care if they click or not because I am just after brand recognition at the moment. Then I won't have to pay anything to the poor sap that showed my ad 500,000 times but I can still get the brand recognition that I need to succeed at my present goal, which is just making sure my "name" is seen around the world on lots of people's web sites.

This article is not meant to sound bitter. It is meant to open your eyes to what is being handed to you like it's something special. It's not special and they couldn't pass this off in a real newspaper or a real magazine or a real business development mall or shopping mall.

Stop being a victim to these guys. If they offer a CPA or CTR send them out the same door they came through. Wise up! That is your prime advertising space. Stop "giving" it away.

What are your best options if:

If you "accept" advertising, make sure you offer a flat rate for your prime space. You can offer a CPM which is a cost per thousand impressions, or you can offer a flat monthly rate based on how many impressions they can get in 30 days.

Your rates should be in line with what your site offers as content. Adres has a chart but I think it is a couple of years old. You can check out the CPM rates there. When you hit the site, look to the right for a link to "sample rates": http://adres.internet.com/adrates/article/0,1401,,00.html

Have a clear ad rates page set up. We suggest using an advertising agency to sell ads for you. They know all the ad terms and communicate better with those who buy ads. One great place we know that specializes in advertising for women is the Queen of Pizzazz. You can find that advertising agency here: http://www.thequeenofpizzazz.com

If you "buy" advertising, make sure you have a budget in place before you start looking. Also you will need to have several different ads to try at different places. If you don't do some sort of ad tracking or some sort of program in place where you can see which of your ads did the best then you will be wasting valuable ad dollars.

Again we suggest using an ad agency that will do all that for you. The above site also offers the service of buying ad space for you. Try them out.

To sum up...

About The Author

Rebecca Game is the owner/founder of Digital-Women.com an international online community for women in business. If you are a "woman with her modem running..." come join us!

http://www.digital-women.com, mailto:marketing@digital-women.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 20 / 2020

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory - MarTech Series
Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory  MarTech Series

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

Republican US House campaign arm cancels $2M in Houston-area advertising - Brownsville Herald
Republican US House campaign arm cancels $2M in Houston-area advertising  Brownsville Herald

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

Advertise | Site | thefoothillsfocus.com - Foothills Focus
Advertise | Site | thefoothillsfocus.com  Foothills Focus

Free advertising for local businesses.. - Havre de Grace, MD Patch - Patch.com
Free advertising for local businesses.. - Havre de Grace, MD Patch  Patch.com

GTK: Victoria Piceno, advertising professional and mom - InMaricopa.com
GTK: Victoria Piceno, advertising professional and mom  InMaricopa.com

Programmatic Advertising Spending Market 2020 Global report explores COVID-19 impact, trend, segmentation and opportunities, forecast to 2026 - The Daily Chronicle
Programmatic Advertising Spending Market 2020 Global report explores COVID-19 impact, trend, segmentation and opportunities, forecast to 2026  The Daily Chronicle

Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud - New Orleans CityBusiness
Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud  New Orleans CityBusiness

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Video Games Advertising Market Is Booming Worldwide | BrightRoll, Flurry, Google, InMobi, AppNexus, Byyd - The Daily Chronicle
Video Games Advertising Market Is Booming Worldwide | BrightRoll, Flurry, Google, InMobi, AppNexus, Byyd  The Daily Chronicle

Dealership advertising rebounds after pandemic disruption - Auto Remarketing
Dealership advertising rebounds after pandemic disruption  Auto Remarketing

Watch: Advocating for diversity in advertising - AdAge.com
Watch: Advocating for diversity in advertising  AdAge.com

Blockchain in Media, Advertising, and Entertainment Market 2020 Industry Analysis, Opportunities, Segmentation & Forecast To 2028 - The Daily Chronicle
Blockchain in Media, Advertising, and Entertainment Market 2020 Industry Analysis, Opportunities, Segmentation & Forecast To 2028  The Daily Chronicle

Global Location-based Search and Advertising Market Research Report 2015-2027 of Major Types, Applications and Competitive Vendors in Top Regions and Countries - The Daily Chronicle
Global Location-based Search and Advertising Market Research Report 2015-2027 of Major Types, Applications and Competitive Vendors in Top Regions and Countries  The Daily Chronicle

SwagBag VIP Launches, Reawakening Experiential Marketing and Advertising for Consumer Brands - MarTech Series
SwagBag VIP Launches, Reawakening Experiential Marketing and Advertising for Consumer Brands  MarTech Series

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap - Business Wire
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap  Business Wire

Artificial Intelligence (AI) in Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread) - The Daily Chronicle
Artificial Intelligence (AI) in Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)  The Daily Chronicle

Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020 - MediaPost Communications
Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020  MediaPost Communications

The pandemic has been disastrous for advertising but political spending will bail it out - Poynter
The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

iOS 14: The Destroyer of Online Advertising? - The National Interest
iOS 14: The Destroyer of Online Advertising?  The National Interest

Google Grilled on Anticompetitive Digital Advertising Practices During Senate Subcommittee Hearing - BroadbandBreakfast.com
Google Grilled on Anticompetitive Digital Advertising Practices During Senate Subcommittee Hearing  BroadbandBreakfast.com

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - WFMZ Allentown
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  WFMZ Allentown

AI, Advertising & The Identity Era: IBM's Bachstein – Beet.TV - BeetTV
AI, Advertising & The Identity Era: IBM's Bachstein – Beet.TV  BeetTV

Multi-Screen Advertising Market Future Scope including key players Sky Mobile, Orange Telecom - Verdant News
Multi-Screen Advertising Market Future Scope including key players Sky Mobile, Orange Telecom  Verdant News

Adventure Advertising purchases Crowning Touch Embroidery - PenBayPilot.com
Adventure Advertising purchases Crowning Touch Embroidery  PenBayPilot.com

Television Advertising (Tv Commercial ) Market Research & Clinical Advancements by 2028 | CBS, Comcast, News, Viacom, Fisher Communication, Comcast - Verdant News
Television Advertising (Tv Commercial ) Market Research & Clinical Advancements by 2028 | CBS, Comcast, News, Viacom, Fisher Communication, Comcast  Verdant News

The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives - Forbes
The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives  Forbes

Programmatic Marketing/Advertising Market Is Thriving Worldwide | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM - Verdant News
Programmatic Marketing/Advertising Market Is Thriving Worldwide | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM  Verdant News

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

Georgia accuses stem cell clinic of false advertising - Atlanta Journal Constitution
Georgia accuses stem cell clinic of false advertising  Atlanta Journal Constitution

Extensive ad campaign coming in advance of possible record pistachio harvest - KGET 17
Extensive ad campaign coming in advance of possible record pistachio harvest  KGET 17

Leveraging digital advertising during pandemic for quicker recovery - Automotive News
Leveraging digital advertising during pandemic for quicker recovery  Automotive News

Digest: Court overturns SEPTA ban on political advertising - trains.com
Digest: Court overturns SEPTA ban on political advertising  trains.com

Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser - BeetTV
Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser  BeetTV

Global Mobile Advertising Platform Market 2025 Potential Scope for Growth in This Pandamic: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora - The Daily Chronicle
Global Mobile Advertising Platform Market 2025 Potential Scope for Growth in This Pandamic: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora  The Daily Chronicle

Programmatic Advertising Spending Market: Classification, Opportunities, Types, Applications, Status and Forecast to 2024 by Adobe Inc., DIGILANT, Kantar Media, Oracle Corporation - The Daily Chronicle
Programmatic Advertising Spending Market: Classification, Opportunities, Types, Applications, Status and Forecast to 2024 by Adobe Inc., DIGILANT, Kantar Media, Oracle Corporation  The Daily Chronicle

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Astonishing Growth of Payoff of Micro-targeted Advertising Market to See Huge Growth in Future by 2020-2027 | Leading Key Vendors Five Channels, Apple, Visa Inc., Aristotle, Enveritas Group, Ecanvasser, Wild Apricot, CiviCRM, Raklet, Crowdskout - The Daily Chronicle
Astonishing Growth of Payoff of Micro-targeted Advertising Market to See Huge Growth in Future by 2020-2027 | Leading Key Vendors Five Channels, Apple, Visa Inc., Aristotle, Enveritas Group, Ecanvasser, Wild Apricot, CiviCRM, Raklet, Crowdskout  The Daily Chronicle

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Location-Based Search And Advertising Market Is Booming Worldwide | Foursquare, Xad, Groupon - The Daily Chronicle
Location-Based Search And Advertising Market Is Booming Worldwide | Foursquare, Xad, Groupon  The Daily Chronicle

Tag: APAC Indoor LCD Advertising Players Market Trend - The Daily Chronicle
Tag: APAC Indoor LCD Advertising Players Market Trend  The Daily Chronicle

NBCUniversal tests new measurement program to prove it can push product sales for advertisers - Digiday
NBCUniversal tests new measurement program to prove it can push product sales for advertisers  Digiday

Silgan advertising jobs as employees continue strike | Business - News-Press Now
Silgan advertising jobs as employees continue strike | Business  News-Press Now

Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’ - The New York Times
Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’  The New York Times

MLive matching advertising program to continue through 2021 - MLive.com
MLive matching advertising program to continue through 2021  MLive.com

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Outdoor Advertising Market Report Analysis By Various Services, Offering, Platforms, Significant Growth 2026|Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc. - The Daily Chronicle
Outdoor Advertising Market Report Analysis By Various Services, Offering, Platforms, Significant Growth 2026|Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc.  The Daily Chronicle

Mobile Advertising Market Expected To Garner $243,703 Million by 2022, Growing at a CAGR of 15.8% From 2014 - - EIN News
Mobile Advertising Market Expected To Garner $243,703 Million by 2022, Growing at a CAGR of 15.8% From 2014 -  EIN News

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

National Media Council Issues Circular Regarding Social Media Advertising - Lexology
National Media Council Issues Circular Regarding Social Media Advertising  Lexology

NFL Season Arrives To Help TV Advertising Get Back In The Game - Deadline
NFL Season Arrives To Help TV Advertising Get Back In The Game  Deadline

Bedford Schools advertisement for bid 10/1/2020 - News - Sentinel-Standard
Bedford Schools advertisement for bid 10/1/2020 - News  Sentinel-Standard

Social Media Advertising Market to Eyewitness Massive Growth by 2028: Alphabet, Facebook, Baidu - The Daily Chronicle
Social Media Advertising Market to Eyewitness Massive Growth by 2028: Alphabet, Facebook, Baidu  The Daily Chronicle

Trump and Biden are advertising in Utah, but it's not to win votes - Salt Lake Tribune
Trump and Biden are advertising in Utah, but it's not to win votes  Salt Lake Tribune

Digital Advertising Management Platform Market Next Big Thing | Major Giants Google, SteelHouse, Mediawide - The Daily Chronicle
Digital Advertising Management Platform Market Next Big Thing | Major Giants Google, SteelHouse, Mediawide  The Daily Chronicle

DIY Digital Signage Advertising – Earn Advertising Revenue (Announcements > Other) - RiverBender.com
DIY Digital Signage Advertising – Earn Advertising Revenue (Announcements > Other)  RiverBender.com

Aerial Advertising Market Next Big Thing | Major Giants Airsign, Van Wagner Aerial, Aerial Advertising - The Daily Chronicle
Aerial Advertising Market Next Big Thing | Major Giants Airsign, Van Wagner Aerial, Aerial Advertising  The Daily Chronicle

Advertisement For Bids | Legal Announcements | oanow.com - Opelika Auburn News
Advertisement For Bids | Legal Announcements | oanow.com  Opelika Auburn News

Pacvue Brings its eCommerce Advertising and Intelligence Platform to Instacart - AiThority
Pacvue Brings its eCommerce Advertising and Intelligence Platform to Instacart  AiThority

Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc. - The Daily Chronicle
Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc.  The Daily Chronicle

TikTok's advertising pitch reveals new data about the app - Business Insider - Business Insider
TikTok's advertising pitch reveals new data about the app - Business Insider  Business Insider

Florida auto dealership's advertising push gets results during COVID-19 pandemic - Automotive News
Florida auto dealership's advertising push gets results during COVID-19 pandemic  Automotive News

Bucs' strong TV ratings offer opportunities for local businesses, just not all of them - Tampa Bay Business Journal
Bucs' strong TV ratings offer opportunities for local businesses, just not all of them  Tampa Bay Business Journal

Internet highest-grossing advertising market in Q2 - report - The First News
Internet highest-grossing advertising market in Q2 - report  The First News

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

Global Spectacular Outdoor Advertising Market 2020 Recovering From Covid-19 Outbreak | Know About Brand Players: Clear Channel Outdoor, JCDecaux Group, Lamar Advertising, Outfront Media, Stroer, etc - The Daily Chronicle
Global Spectacular Outdoor Advertising Market 2020 Recovering From Covid-19 Outbreak | Know About Brand Players: Clear Channel Outdoor, JCDecaux Group, Lamar Advertising, Outfront Media, Stroer, etc  The Daily Chronicle

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Online Display Advertising Platforms Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Quantcast Advertise, The Trade Desk, Choozle, MediaMath, Facebook Business - The Daily Chronicle
Online Display Advertising Platforms Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Quantcast Advertise, The Trade Desk, Choozle, MediaMath, Facebook Business  The Daily Chronicle

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio - Citizentribune
Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio  Citizentribune

Display Advertising System Market Manufacturing Base Distribution, Sales Area, Product Types by Players (2020-2026) - The Daily Chronicle
Display Advertising System Market Manufacturing Base Distribution, Sales Area, Product Types by Players (2020-2026)  The Daily Chronicle

Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions - MarTech Series
Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions  MarTech Series

Advertising comes to Kingston - Wicked Local Kingston
Advertising comes to Kingston  Wicked Local Kingston

TikTok can help Walmart take on Amazon, Facebook, and Google - Fast Company
TikTok can help Walmart take on Amazon, Facebook, and Google  Fast Company

Indian Law on advertisement of brand extensions of alcohol and tobacco products and how it poised to become tougher - Lexology
Indian Law on advertisement of brand extensions of alcohol and tobacco products and how it poised to become tougher  Lexology

Digital Advertising Seeing Growth Despite Covid, While Traditional Media Suffers - Forbes
Digital Advertising Seeing Growth Despite Covid, While Traditional Media Suffers  Forbes

What Trump's TikTok Ban Could Mean For Advertisers - AdExchanger
What Trump's TikTok Ban Could Mean For Advertisers  AdExchanger

Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill - Morning Call
Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill  Morning Call

Comscore Launches New Brand Suitability Protections for Advertisers - MarTech Series
Comscore Launches New Brand Suitability Protections for Advertisers  MarTech Series

TOWN OF BLACKSTONE ADVERTISEMENT FOR BIDS: WATER TREATMENT EQUIPMENT REPLACEMENT, CONTRACT A - Richmond.com
TOWN OF BLACKSTONE ADVERTISEMENT FOR BIDS: WATER TREATMENT EQUIPMENT REPLACEMENT, CONTRACT A  Richmond.com

This decade’s most important marketing question: What data rights do advertisers possess? - Search Engine Land
This decade’s most important marketing question: What data rights do advertisers possess?  Search Engine Land

Local Entities Issue Statement Regarding Misleading Advertisement | thebaynet.com - Bay Net
Local Entities Issue Statement Regarding Misleading Advertisement | thebaynet.com  Bay Net

PAID ADVERTISEMENT “We Cater to | Services | chronicleonline.com - Citrus County Chronicle
PAID ADVERTISEMENT “We Cater to | Services | chronicleonline.com  Citrus County Chronicle

TikTok Launches Marketing Partner Program for Advertisers - Social Media Today
TikTok Launches Marketing Partner Program for Advertisers  Social Media Today

Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements  Imperial Valley Press

Oracle wins proposed deal with TikTok - Business Insider - Business Insider
Oracle wins proposed deal with TikTok - Business Insider  Business Insider

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

Legal Advertisements: September 19, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: September 19, 2020 | Legal Advertisements  Imperial Valley Press

Why TikTok's Oracle deal is a green light for advertisers to keep spending - AdAge.com
Why TikTok's Oracle deal is a green light for advertisers to keep spending  AdAge.com

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout - Digiday
‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout  Digiday

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

WarnerMedia and Xandr Create Private Marketplace for Political Advertisers - Adweek
WarnerMedia and Xandr Create Private Marketplace for Political Advertisers  Adweek

Dunkin' just used the ultimate blink-182 pun for its fall advertisements - Alternative Press
Dunkin' just used the ultimate blink-182 pun for its fall advertisements  Alternative Press

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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