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The Shrinking Ad Dollar


CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.

An advertiser used to pay for "impressions",meaning everytime his ad showed on a web page it was counted as an impression. He would buy 1000 to 100000 impressions for his ad. Ad rates depended upon the web site. Educational sites could get a higher CPM rate, (cost per thousand impressions), than a site selling laundry detergent.

Things have changed somewhat... Now they want to buy CPA ads, (cost per action), meaning they want to pay per "action". An "action" is not considered a click. If they place an ad on your site, it doesn't matter if it gets 10000 impressions or 50000 impressions. It doesn't matter if it gets 1000 clicks. They are ONLY going to pay you if someone actually clicks on the link AND buys whatever they are selling on their site. Sounds great huh?

The other great ad inventory they want to purchase is the CTR offer. This is for "click through rate". That means their ad can again show 10000 times or 50000 times. It doesn't matter. They are only going to pay you if someone actually clicks on their ad. Another yummy prospect huh?

What is going on here? Are we so desperate for ads that we will allow someone to use our web pages to flaunt their products for free and only get paid if someone clicks their ad or acually signs up for something they are selling? What is wrong with this picture, people?

Let's see.... I want to rent a new business building, but I have informed the landlord that even though I will be taking up their "prime space", I will only be paying partial rent on customers who actually buy something. It doesn't matter if I have a crummy storefront, a disorganized shelving system, or an unmanageble way to navigate about the store. I am still only going to pay them for their prime spot IF I actually get a sale out of the building. Now this sounds more to my liking!

Also, I am going to be contacting some National Newspapers. I want to place an ad on their "front" page along with some other ads in the rest of the newspaper. I am going to inform the newsletter that I don't care if they have 100,000 subscribers who will see the ad. I am only going to pay "IF" someone actually uses the ad and buys my product. Now hurry up and get my ad placed on the front page of your newspaper!

Let's wake up ladies!

As long as you keep accepting advertising on these terms, you are going to be giving away your "prime business space" and your "front page space" to some clever marketing agent who just saw a new victim when he landed at your site.

I would LOVE to see these guys try to pull this stuff in the real world! H-E-L-L-O... This may be a virtual world, but it still takes "real" people to read your ads and real people to buy your products.

Maybe you advertisers only want to pay on a click through rate or a click per action rate because your ad might stink or it's in a "testing" phase. In the meantime they get to be your guinea pig while you test around to see which ads got the best performance as you showed the ad millions of times but only had to pay for actual clicks on your ad. What a deal you got!

I think I'll make up the blandest ad I can find, but make sure the words "Digital Women" are in it because I just want people to remember the name. I don't care if they click or not because I am just after brand recognition at the moment. Then I won't have to pay anything to the poor sap that showed my ad 500,000 times but I can still get the brand recognition that I need to succeed at my present goal, which is just making sure my "name" is seen around the world on lots of people's web sites.

This article is not meant to sound bitter. It is meant to open your eyes to what is being handed to you like it's something special. It's not special and they couldn't pass this off in a real newspaper or a real magazine or a real business development mall or shopping mall.

Stop being a victim to these guys. If they offer a CPA or CTR send them out the same door they came through. Wise up! That is your prime advertising space. Stop "giving" it away.

What are your best options if:

If you "accept" advertising, make sure you offer a flat rate for your prime space. You can offer a CPM which is a cost per thousand impressions, or you can offer a flat monthly rate based on how many impressions they can get in 30 days.

Your rates should be in line with what your site offers as content. Adres has a chart but I think it is a couple of years old. You can check out the CPM rates there. When you hit the site, look to the right for a link to "sample rates": http://adres.internet.com/adrates/article/0,1401,,00.html

Have a clear ad rates page set up. We suggest using an advertising agency to sell ads for you. They know all the ad terms and communicate better with those who buy ads. One great place we know that specializes in advertising for women is the Queen of Pizzazz. You can find that advertising agency here: http://www.thequeenofpizzazz.com

If you "buy" advertising, make sure you have a budget in place before you start looking. Also you will need to have several different ads to try at different places. If you don't do some sort of ad tracking or some sort of program in place where you can see which of your ads did the best then you will be wasting valuable ad dollars.

Again we suggest using an ad agency that will do all that for you. The above site also offers the service of buying ad space for you. Try them out.

To sum up...

About The Author

Rebecca Game is the owner/founder of Digital-Women.com an international online community for women in business. If you are a "woman with her modem running..." come join us!

http://www.digital-women.com, mailto:marketing@digital-women.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 12 / 2020

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns - The New York Times
Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns  The New York Times

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Sport UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Sport UK

Google to restrict advertising of unauthorized tracking technology - WHTC News
Google to restrict advertising of unauthorized tracking technology  WHTC News

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

PROMOTION--ADVERTISING - Ad from 2020-07-12 | Services - Herald & Review
PROMOTION--ADVERTISING - Ad from 2020-07-12 | Services  Herald & Review

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Get introduced to DAD in Token Economy and Decentralized Advertising in the Blockchain Space - The Cryptocurrency Analytics
Get introduced to DAD in Token Economy and Decentralized Advertising in the Blockchain Space  The Cryptocurrency Analytics

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Spotify and Omnicom strike $20 million podcast advertising deal - Axios
Spotify and Omnicom strike $20 million podcast advertising deal  Axios

Push to make French advertising a weapon against climate change - RFI English
Push to make French advertising a weapon against climate change  RFI English

COVID's Brutal Impact on Advertising - Radio Ink
COVID's Brutal Impact on Advertising  Radio Ink

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Mobile Advertising Market: In-Depth Market Research Report 2019-2029 - Jewish Life News
Mobile Advertising Market: In-Depth Market Research Report 2019-2029  Jewish Life News

Digital Advertising Management Platform Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Jewish Life News
Digital Advertising Management Platform Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Jewish Life News

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

Global Traditional Advertising Agency Services Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. - Cole of Duty
Global Traditional Advertising Agency Services Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Epsilon, Televerde, 360I, COX Media, MDC Partners, etc.  Cole of Duty

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Global Social Media Advertising Software Market 2020| Industry Size, Share, Revenue, Business Growth, Demand And Applications Market Research Report To 2026 - Jewish Life News
Global Social Media Advertising Software Market 2020| Industry Size, Share, Revenue, Business Growth, Demand And Applications Market Research Report To 2026  Jewish Life News

Global Demand Side Platforms (DSP) For Programmatic Advertising Market Expected to reach highest CAGR by 2025: Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick - Jewish Life News
Global Demand Side Platforms (DSP) For Programmatic Advertising Market Expected to reach highest CAGR by 2025: Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick  Jewish Life News

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

3 Places Advertisers Are Still Increasing Spend Despite COVID-19 - Motley Fool
3 Places Advertisers Are Still Increasing Spend Despite COVID-19  Motley Fool

Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More - Cole of Duty
Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More  Cole of Duty

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Tobi Matthews joins SCG Advertising + Public Relations - Parsippany Focus
Tobi Matthews joins SCG Advertising + Public Relations  Parsippany Focus

Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc - 3rd Watch News
Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc  3rd Watch News

Q&A with Verizon CEO Hans Vestberg on 5G, Facebook advertising, coronavirus and dealmaking - CNBC
Q&A with Verizon CEO Hans Vestberg on 5G, Facebook advertising, coronavirus and dealmaking  CNBC

Media Groups Join Forces with Google to Bolster Local News Advertising - Associations Now
Media Groups Join Forces with Google to Bolster Local News Advertising  Associations Now

Legal Advertisements: Sunday, July 12, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Sunday, July 12, 2020 | Legal Advertisements  Imperial Valley Press

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

Stephen Woodford: Putting advertising at the heart of the recovery - The Drum
Stephen Woodford: Putting advertising at the heart of the recovery  The Drum

Online Display Advertising Services Market Overview and Outlook Report by 2026 |Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll - 3rd Watch News
Online Display Advertising Services Market Overview and Outlook Report by 2026 |Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll  3rd Watch News

Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026 - Cole of Duty
Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

Programmatic Advertising Display Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Advertising Display Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices - Gwinnettdailypost.com
ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices  Gwinnettdailypost.com

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx - RisMedia.com
Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx  RisMedia.com

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild - The Daily Swig
WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild  The Daily Swig

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025 - Cole of Duty
Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports - 3rd Watch News
Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020 - MediaPost Communications
Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020  MediaPost Communications

LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties - Eater NY
LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties  Eater NY

Kim Kardashian is her own best advertisement as she models slinky new SKIMS collection - Daily Mail
Kim Kardashian is her own best advertisement as she models slinky new SKIMS collection  Daily Mail

Mobile Advertising Platform Market Global Market Size, Growth Analysis, Trends, Manufacturers, Development Analysis 2025 - Cole of Duty
Mobile Advertising Platform Market Global Market Size, Growth Analysis, Trends, Manufacturers, Development Analysis 2025  Cole of Duty

Social Advertising & Social Media Market Incredible Possibilities, Growth Analysis and Forecast To 2026 - 3rd Watch News
Social Advertising & Social Media Market Incredible Possibilities, Growth Analysis and Forecast To 2026  3rd Watch News

Digital Advertising Management Platform Market 2020| Sizmek • SteelHouse • Mixpo • Bonzai • Celtra • RhythmOne • Bannerflow • Thunder • Snapchat (Flite) • Marin Software - Cole of Duty
Digital Advertising Management Platform Market 2020| Sizmek • SteelHouse • Mixpo • Bonzai • Celtra • RhythmOne • Bannerflow • Thunder • Snapchat (Flite) • Marin Software  Cole of Duty

Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026 - 3rd Watch News
Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Reuters: Google to restrict advertising of unauthorized tracking technology | KyivPost - Ukraine's Global Voice - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology | KyivPost - Ukraine's Global Voice  Kyiv Post

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement - CBS Philly
A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement  CBS Philly

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Impact Assessment of COVID-19 Outbreak on In-Game Advertising Market 2020 Global Industry Trends, Manufacturers, Growth, Competitive Landscape and Forecast to 2027 - Daily Research Chronicles
Impact Assessment of COVID-19 Outbreak on In-Game Advertising Market 2020 Global Industry Trends, Manufacturers, Growth, Competitive Landscape and Forecast to 2027  Daily Research Chronicles

Latest Research report on Social Media Advertising Market Size predicts favorable growth and forecast - 3rd Watch News
Latest Research report on Social Media Advertising Market Size predicts favorable growth and forecast  3rd Watch News

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

Mobile Advertising Platform Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2026 - 3rd Watch News
Mobile Advertising Platform Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2026  3rd Watch News

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

Coeur d'Alene Press - Coeur d'Alene Press
Coeur d'Alene Press  Coeur d'Alene Press

Advertise in Semiconductor Today - Semiconductor Today
Advertise in Semiconductor Today  Semiconductor Today

Ad Spending Will Drop 13% This Year, Ad-Buying Giant Says - The Wall Street Journal
Ad Spending Will Drop 13% This Year, Ad-Buying Giant Says  The Wall Street Journal

Clover, your advertising is misguided • MarkLives.com - MarkLives.com
Clover, your advertising is misguided • MarkLives.com  MarkLives.com

Global Advertising Services Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group - 3rd Watch News
Global Advertising Services Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group  3rd Watch News

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Pro-arts centre society spent $22K on advertising campaign before pandemic pulled plug on vote - Kamloops This Week
Pro-arts centre society spent $22K on advertising campaign before pandemic pulled plug on vote  Kamloops This Week

Health Canada to ban advertising on vape products after noting high 'frequency of use' in youths - National Post
Health Canada to ban advertising on vape products after noting high 'frequency of use' in youths  National Post

New Instagram Advertisers No Longer Need a Facebook Page - Search Engine Journal
New Instagram Advertisers No Longer Need a Facebook Page  Search Engine Journal

Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators? - BW Businessworld
Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators?  BW Businessworld

Paper Mario: The origami King gets a new advertisement which is quite impressive! - Finance Rewind
Paper Mario: The origami King gets a new advertisement which is quite impressive!  Finance Rewind

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