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Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.
1. The Headline
This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>
Alibaba Looking at Expansion in Advertising, Media Market – Variety
Chinese e-commerce giant Alibaba has agreed to pay $2.23 billion for a roughly 10% stake in Focus Media, the digital advertising company which operates ...
Alibaba Looking at Expansion in Advertising, Media Sectors
Tencent, Alibaba May Buy Minority Stakes In WPP's Chinese Operation To Boost Advertising Business
WPP in talks with Alibaba and Tencent over tie-up
York Daily Record/Sunday News
Abc27 continues to lose advertising following harassment complaints
York Daily Record/Sunday News
Platinum Preowned LLC in Carlisle has suspended advertising with abc27 following complaints of workplace harassment at the station, according to PennLive, and Faulkner Automotive Group has done the same. Mike Dorazio, owner of Platinum Preowned in ...
Love Island advertising is 'fuelling body insecurities among teenagers'
Broadcast advertisers should be subject to a new duty of care to protect young people's mental health, NHS leaders have said. The Advertising Standards Authority (ASA) is being urged to clamp down on advertisements which fuel body insecurity among ...
PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at Advertising Week APAC
LOS ANGELES--(BUSINESS WIRE)--Jul 22, 2018--In a continuation of its exclusive strategic partnership with Advertising Week, PRØHBTD, the leading cannabis lifestyle media and brand platform, will host the “Future of Cannabis” program at Advertising ...
Amazon to test new ground for its Sponsored Products ads: the rest of the internet
Sponsored Products accounts for the majority of ad revenue, 88 percent, that Amazon makes from search-based advertising, according to a report last week from marketing technology and data firm Merkle. Another format, units called Headline Search that ...
Addiction Advertising Appointed by Energy Market Authority of Singapore
PR Newswire (press release)
STOCKHOLM, July 23, 2018 /PRNewswire/ --. RYVL's Singaporean agency, Addiction Advertising, today announces it has been appointed by the Energy Market Authority of Singapore (EMA) to overhaul its employer branding, following a competitive pitch ...
Senior Analyst Advertising Effectiveness and Modeling
The Senior Analyst of Advertising Effectiveness and Modeling at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Senior Director of Advertising Effectiveness and Optimization who drives the ...
Why Blockchain Could Be The Downfall Of YouTube Advertising
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...
Business Wire (press release)
PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at ...
Business Wire (press release)
PRØHBTD, the leading cannabis lifestyle media and brand platform, will host the “Future of Cannabis” program at Advertising Week APAC.
Developers advertising space for Kmart building subdivision, new buildings in parking lot
A development company is advertising subdividing the old Kmart building in Ames and building seven new structures on the lot, which would radically alter the area if built. According to an advertisement on real estate site LoopNet, diagrams show ...
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The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
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