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Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.
1. The Headline
This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>
What you need to know in advertising today
Francois Durand / Getty Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue. After setting up a cryptic landing page in May for a program dubbed Twitter Timeline Ads that pitched ...
Blockchain and Other Emerging Tech Aren't Going to Save Advertising
Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ...
Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ...
The Advertising ID Consortium Spearheads Effort to Provide Marketers with a Transparent Measurement Standard
Memphis Business Journal
3 ways to transform a storefront using banner advertising
Memphis Business Journal
Using different types of print advertising such as banner advertising, point of purchase displays, indoor and outdoor signs, and vehicle graphics – a small business owner can create an all-encompassing advertising production campaign, while keeping an ...
This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Political advertising is like any other advertising. Except that it made with less money and it's even more irritating. Usually, it consists of a ...
Los Angeles Times
Digital ads represents half of US advertising sales for the first time, report says
Los Angeles Times
Advertisers are increasing their spending in this category because they are eager to reach younger consumers increasingly tied to their smartphones. Additionally, the lower cost of online ads has made it more attractive to businesses that may be priced ...
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
Has OTT Advertising's Time Arrived?
Guitar Hero TV's planned shutdown spurs false advertising lawsuit
A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ...
Los Angeles Times
SAG-AFTRA launches strike against advertising agency BBH
Los Angeles Times
In a warning shot to the advertising industry, Hollywood's actors union announced Thursday a strike against the agency Bartle Bogle Hegarty over its recent decision to withdraw from the guild's contract and to shoot commercials using non-union performers.
TRADER fills 2 new advertising team posts in response to recent technology growth
TORONTO -. Following recent national product advancements, TRADER Corp. has added two new people to its advertising team to assist with its latest digital technology growth. TRADER has announced that it has brought on Korie Weston and Stuart Staves ...
What you need to know in advertising today - Business Insider
Tanya Dua It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase. But there ...
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Advertising For The Long Haul and Not the Short Term Gains
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The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
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