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Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.
1. The Headline
This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!
If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.
Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.
If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>
St John's University News
St. John's to Launch MS in Integrated Advertising Communications
St John's University News
To give students a more competitive edge in the burgeoning field of advertising, St. John's University's College of Professional Studies is introducing a Master of Science (M.S.) program in Integrated Advertising Communications (IAC) in January 2019.
The State Of Advertising Has Never Been Worse
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...
The egos disbanded? Bridging the great advertising divide
By Paul Sandle. BARCELONA (Reuters) - Traditional advertising groups hope that their creative flair will prevail against the technological clout of consultancies encroaching on their business, but there are signs the two sides of the divide are moving ...
What you need to know in advertising today
But a day after the report, advertisers like Pringles, Cheez-It, Oscar Mayer, and Hertz, to name a few, continue to run ads on NTK Network, Business Insider has found. Kellogg's is the parent company of Pringles and Cheez-It while Kraft owns Oscar Mayer.
Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis
Facebook hired firm with 'in-house fake news shop' to combat PR crisis
Targeted Advertising Is Ruining the Internet and Breaking the World
It all started with targeted advertising, and with the new economic arrangement that Harvard Business School scholar Shoshana Zuboff calls "surveillance capitalism." Just like 20th century firms like General Motors and Ford invented mass production and ...
Facebook Holiday Advertising: How To Win When Ad Costs Rise 25%
Brian Bowman, CEO of Consumer Acquisition cites several research studies and walks us through how to manage the holiday ad wave and strategies for how to stay profitable when ad costs spike. Late Q4 is unlike any other advertising environment of the ...
Versa-Bands Offers Incredibly Strong, Flexible and Customizable Advertising Solution for Companies and Organizations
Versa-Bands recently released their line of military-grade polymer bands, intended as a top performing advertising specialty product to help companies and organizations promote in a more visible way. Available in three sizes — four-inch, seven-inch ...
Cigarette advertising lights up conversation about Aspen's ski pass art
Local reaction was mixed on opening day to the Aspen Skiing Co.'s unusual lift ticket design, which features text from old cigarette advertisements. As part of Skico's "Art in Unexpected Places," the ticket design is the work of artist Hank Willis ...
Not advertising on Amazon? You're probably missing out
Amazon Prime has pretty much become America's favorite department store. Where else can you get cleaning supplies, cosmetics, even high-end clothing, all in the same place and delivered right to your door? That's probably why Amazon now boasts more ...
VEP to bring in stakeholder advertising in-house
Estes Park Trail-Gazette
Change is on the horizon at Visit Estes Park in 2019. Aside from staff's plans to unveil their website redesign and tracking visitor metrics with more accuracy, the marketing district is about to bring their sales services in-house and with that, more ...
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Turn Your Ad Copy into a Goldmine!
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Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.
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Advertising For The Long Haul and Not the Short Term Gains
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The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
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How You Can Create Advertising That Sells
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