We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition.
On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world. Most do not comprehend that the likelihood of their specific opportunity making any headway is slim and none.
Why is this?
The key problem with most new business operations is we are living in a such a fast past get it done yesterday mode in society that everyone is trying to place the cart before the horse!
It only makes perfect sense that if you spend countless periods of time trying to establish a business, or even if you simply join someone else's efforts as an affiliate, one wants to begin promoting their opportunity, therefore they try every conceivable advertising method to promote their operation.
What is wrong with this picture?
Actually ten years ago, nothing was wrong with it, but because of the Internet and its powerful expansion into the entire world, advertising is becoming the most prolific aspect to all business association. Everyone needs to advertise, and since the expansion is so megalithic today, advertising is becoming the key to all operations.
It is no longer about your business or someone else's for that matter it is all about advertising.
Everyone wants and needs to advertise, and because of this, advertising is becoming the largest market in the world.
It seems to only make absolute sense that advertising is your best bet today for any business operation.
If you are not in advertising, then you are missing the boat!
However, many people have staked their hard-earned money into the business of their choice and they simply cannot walk away from it.
By what I have witnessed on and off the net, it has become imperative with the ten's of thousand of businesses and many more opening every day, all vying for attention of the next recruit or customer. That it is becoming impossible to penetrate the market properly enough to make a real go of any new project.
This does not mean there is not a market, it means it is getting more and more difficult to cut your niche in the market when more and more businesses are coming up though the walls!
What is one to do?
Well obviously the advertising industry has become inundated with all the new businesses so much so, that people are getting sick and tired of the new biz-OP's constantly rolling down their Internet Community Highway!
Everyone is tired of this or that new plan, when everyone already is part of some other opportunity and most likely barely making a go of it, if at all!
What I am realizing is, affiliates and businesses are creating their own kiss of death with they advertise their particular market/business.
No one really wants to hear about some new opportunity because they are tired of the massive amount of choices they have, plus they realize they need to advertise their own business. When you advertise your market it is like shoving that vegetable in your mouth that you hated when you were a kid.
It doesn't mean that you may not gradually build a taste for it, it simply means, that you are tired of people shoving one new idea upon another down your throat. Especially when most of the opportunities are barely making ends-meet and many of them already have a myriad of unhappy customers/affiliates because of the multiple failures.
So what is one to do?
Business Owners and Affiliates need to stop advertising their opportunity or product. They need to begin to tap into the largest growing industry on the planet, and that is advertising.
Let me try to help you understand what it is that I am relaying here. Some will no doubt contend, "I just don't get it, it makes no sense. You are saying you have to stop advertising, but you are telling me that I need to tap into the advertising industry. This makes about as much sense as a two-legged horse winning a race."
Actually it makes wonderful sense once you comprehend what it is that I am saying. First of all, what is it that every business needs?
So what is it that every business is looking for when promoting their business?
They are not looking for another business, they do not care about what you are promoting because they are only interested in promoting their own project. Why is this becoming a problem? We live in a world because of the Internet that there are now becoming more business owner wannabe's than customers! Everyone wants to become the payee, not the payer.
Other business owners and or affiliates are not LOOKING for a new product or promotion of another business, at least not at present, because they are promoting their own business.
So their number one priority is to advertise their business, RIGHT?
So what is it that they are looking for?
You now know the number one thing every business owner and affiliate is looking for. They all need advertising.
What good does that do you if you have a business or product that you want to sell when so many people that are buying only want advertising?
The answer is, Marketing Advertising, while Advertising Your Market!
Since you understand everyone is looking to advertise his or her product or biz-op, then you need to become the advertising agent.
Why is this important?
It is imperative to tap into the market that is standing above all other markets. You must use that market tapping into the largest industry.
Since advertising is becoming the largest industry, then why not piggyback on this portal and market advertising?
You might be saying, yea but I already have my product or business; I don't want another one right now. Put two and two together, once you begin to market advertising which everyone needs, you can then use that platform to advertise your market.
You see you will already have all the customers, because everyone needs advertising. All you need to do is translate those customers into massive sales for your product or business.
An Example, take a Google and Yahoo, when they began no one believed you could make money using a search engine. Well the truth is, the search engines do not bring in money, however they bring in massive amounts of surfers searching the World Wide Web. Most everyone will use at one time or another, search engines to get around the Internet.
So what did Google and Yahoo do, they sold bits a pieces of space so people could advertise their product on their web pages. Because Google and Yahoo owned the Interstate Highway map and phone book, they could charge a monster amount of money for you to advertise at their site.
These companies did not make money on search engines; they made money because everyone wanted to use their services to advertise to their surfers. It was realized that since everyone was coming to them, this created a large advertising web knowing people would need to advertise their products and or businesses.
Millions used their prolific people finder to advertise their product to those same people.
It was a win win situation! The Search Engines made a killing on advertising, and the advertisers made good money because people saw their ads and bought from them!
Today though the industry is changing a bit. More and more people need to buy advertising and are less likely to become new affiliates or customers.
It is important now that affiliates and even business owners become the advertising agents. The individuals need to become the next Google or Yahoo. They need to become the advertising gurus of the new millennium using their own portals attracting people who need to advertise!.
If they become the new advertisers, and they begin to bring in massive amounts of people all wanting to advertise, they can then become the ones to own the advertising space in the world of advertising. Now they can begin to promote their own business and or affiliate program!
So not only are you offering the greatest need, advertising! You can now own your own advertising space while others come to advertise through you, you will be the one that owns the spaces to both sell and use for yourself, which you can now advertise your own businesses and affiliate operations!
You will be more likely to gain attention from other advertisers because you are not forcing anything down their throat. Instead you are them an advertising need, and they feel comfortable with you. So the chances of their eyes perusing your web page where there advertisements are located, is more likely going to attract them because now they know you have already helped them!
But is this possible, and can it be done without great fanfare and cost?
Yes it can?
To be continued?
John V Panella
http://www.icbm.ws Marketing your own Portal!
Author of the ancient mysteries now teaching business sense using cosmic awareness!
Christian Science Monitor
Canada boosts advertising budget for tar sands, Keystone XL
Christian Science Monitor
Canada's tars sands may just be the most unpopular source of energy in the world. Never the less they are vitally important to Canada's plans for the future, so they are keen to reverse this opinion, and have increased their expenditure on advertising ...
Canadian Government Doubles Advertising Spend On Tar Sands (Guardian)
New Bacardi Ad Re-Creates Rum-and-Coke History
Advertising for Sailor Jerry rum, which is marketed by William Grant & Sons, evokes Norman "Sailor Jerry" Collins, a renowned American tattoo artist and Navy man of the mid-1900s. Last year, both brands gained market share on Bacardi, which remains the ...
Native Advertising Trend Has Some (Including Google) Concerned
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, we're talking about the ...
Why Google is missing the boat with I/O
Stern Advertising will move to Cleveland's Ernst & Young Tower from Pepper Pike
FLATS-EAST-BANK-MARCH-2013.JPG View full sizeWorkers put finishing touches on the outside of the Ernst & Young Tower at the Flats East Bank project in March. The first office tenant, CBRE Group Inc., is scheduled to move next week. Stern Advertising ...
Stern Advertising to move to Ernst & Young Tower
Alcohol advertising pre-disposes young people to have favorable attitudes ...
A new study has investigated the ability of panels to find consensus around code violations. Results indicate that a modified Delphi Technique may enhance the ability of regulatory agencies to monitor the content of alcohol-beverage advertising. In ...
Researchers Propose New Guidelines For Self-Regulating Alcohol Ads
GAN's Closing May Push Retailers Toward Better Affilliate Advertising Results
With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any ...
Sina Posts Loss as China Slowdown Damps Online Advertising
Sina has boosted spending on the development of apps as the more than 500 million users of its Weibo micro-blog service increasingly post from mobile devices rather than personal computers. China's economic slowdown has also damped advertising, ...
Sina Sees Strong Growth Helped By Rising Weibo Monetization
Sebelius under fire for asking health care execs for Obamacare advertising money
Washington Free Beacon
The former chief ethics lawyer for President George W. Bush said that Health and Human Services Secretary Kathleen Sebelius appears to have violated federal ethics rules when she asked health care executives to contribute to the campaign to implement ...
CBS's Moonves Sees Advertising About-Face on TiVo Viewers
Les Moonves, the chief executive officer of CBS Corp. (CBS), said advertisers are having a change of heart about the value of viewers who record shows and watch them later, leading to a dramatic shift in ad buying. About a fifth of CBS's ad commitments ...
Financial Times Becomes the Latest Media Site Hacked Over Syria
ADVERTISING RELATED ARTICLES:
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to.
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read. Don't fill the whole card with type - it looks crowded and people don't read it all. Consider using a fold-over card - I have found these to be extremely effective for a number of reasons: a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest. b) The fold over card is still unique - not many people use them. c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address. Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)--------------------------------------------------------------------------------How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network: Leave one with a tip for a waitress. When you "check in" at the doctor or dentist reception desk don't spell your name - give your card. Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with. Make sure all your children's friends parents know what you do and have your card. Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time. Enclose your card with each bill you pay. Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me". Put the cards on community bulletin boards. When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised. Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation. If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card". Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer. Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called. If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance. While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.
Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.
Electronic Score Boards
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out. Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.
Hit Them With Benefits
More about advertising from BIG Mike McDaniel. It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.
How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.
Direct Response Advertising; Radio vs. TV
Radio advertising vs. television advertising. Many new advertisers assume that they should start on radio and "move up" sometime later to TV.
Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
Is there anything new under the sun? Here's how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market