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Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"

I can't answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face is one of disappointment.

Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?

You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com

Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 14 / 2018

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The State Of Advertising Has Never Been Worse - Forbes

Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...


Foreign guestworker advertising rule may change - Capital Press

Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...


The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019 - Forbes

Forbes

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019
Forbes
But it taught serial entrepreneur Nadia Masri how to run a business, key prep for launching Perksy, a company that's exploded onto the marketing and advertising scene and boasts lucrative engagements with some of the world's most innovative brands ...


Why the advertising legend of Trumpy Bear will never die - Fast Company

Fast Company

Why the advertising legend of Trumpy Bear will never die
Fast Company
Oh, Trumpy Bear. For some, an inspiring, patriotic call to flag-draped stuffed arms. For others, a this-can't-be-real pileup of direct advertising cliches of Onion-like proportions that perfectly encapsulates the absurdity of Trump, all wrapped up in a ...
YouTube HTML5 Video PlayerYouTube
November 12, 2018 - TwitterTwitter
Is 'Trumpy Bear' a Real Product?Snopes.com
AdAge.com
all 156 news articles »

Justice Department Demands Major TV Broadcasters Stop Sharing Advertising Data - Hollywood Reporter

Hollywood Reporter

Justice Department Demands Major TV Broadcasters Stop Sharing Advertising Data
Hollywood Reporter
A complaint filed contemporaneously by the DOJ's antitrust division claimed the companies have been sharing "competitively sensitive information" about advertising costs. "Broadcast television 'spot' advertising, which typically comprises the majority ...

and more »

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says - Wall Street Journal

Wall Street Journal

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
Wall Street Journal
Marketers are spending more than ever on digital advertising, spurred by the growth of mobile device usage, online shopping, video viewership and expanding audiences for music and podcasts. Spending on digital advertising in the U.S. during the first ...
IAB: Mobile's share of digital advertising nears 50% in EuropeMobile Marketer

all 29 news articles »

US senators ask FTC to tackle rampant advertising in kids' apps for iPhone & other platforms - AppleInsider

AppleInsider

US senators ask FTC to tackle rampant advertising in kids' apps for iPhone & other platforms
AppleInsider
"The FTC has a statutory obligation to protect consumers from unfair and deceptive advertising practices. That responsibility is all the more urgent when the potential victims of such practices are children," the letter says, authored by Senators Ed ...
Dem senators pressure FTC to investigate deceptive internet marketing to childrenThe Hill
Letter - Senator Ed MarkeySenator Ed Markey

all 11 news articles »

DOJ Concludes Investigation of Production Practices at Several Advertising Agencies - Wall Street Journal

Wall Street Journal

DOJ Concludes Investigation of Production Practices at Several Advertising Agencies
Wall Street Journal
The Justice Department in 2016 launched an investigation into whether advertising agencies manipulated the bidding process for production and post-production work by persuading independent companies to raise their prices to drive more business to their ...
The world's biggest advertising holding companies have been cleared after a 2-year DOJ investigation into their ...CT Post

all 25 news articles »

What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
The report also outlined the company's dip in Comscore traffic and challenges growing its advertising business, which relies on selling advertisers sponsored content that mimics editorial articles. In short, living up to its eye-popping $5.7 billion ...

and more »

Tuesday Wake-Up Call: The return of Trumpy Bear. Plus, why Big Pharma advertisers love 'The Big Bang Theory' - AdAge.com

AdAge.com

Tuesday Wake-Up Call: The return of Trumpy Bear. Plus, why Big Pharma advertisers love 'The Big Bang Theory'
AdAge.com
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, starts today at noon in New York and continues Wednesday. Hope to see you ...


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