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When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face is one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?
You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com
Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.
©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
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Nieman Journalism Lab at Harvard
Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...
New York Times
Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?
New York Times
It's no secret that companies, especially those born in the digital age, are amassing deep and detailed troves of information on the habits and preferences of their consumers. For streaming services, that data fuels the recommendations. But companies ...
Advertising Solutions Aren't Always Black And White
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Clint Ethington. Clint Ethington is the CEO & co-founder of programmatic based digital ...
Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...
Facebook will no longer always divert international advertising revenue to Ireland
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressure
Moving to a Local Selling Model | Facebook Newsroom
Facebook | The Irish Times
Advertising authority considers complaints over Amazon Prime delivery times
Complaints about packages not being delivered on time by Amazon in the lead-up to Christmas are being considered by the advertising watchdog. Customers signed up to the online goods giant's premium service Prime have raised concerns their expected ...
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...
Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed
Amazon Prime could face investigation over delivery complaints
What you need to know in advertising today - Business Insider
Rupert Murdoch doesn't see much of a future for anything on linear TV that's not news or sports — and even for sports he sees an impending challenge from Facebook. On Thursday, the media mogul went into detail about the thinking behind his blockbuster ...
Balancing Omnichannel Advertising with Individual Channel Considerations
Good digital advertisers are open to exploring the benefits of every channel available to them, but it can be difficult to balance omnichannel practices with individual channel optimization and measurement. Ivo Totev, CMO of SAP's ERP solution, S/4HANA ...
Off-premise advertising on Irvine Auto Center freeway sign expected ...
Irvine Auto Center President Brad Mugg shows a clip of a commercial promoting the auto center during an Irvine Planning Commission meeting Feb. 2, 2017. (Photo by Tomoya Shimura, Orange County Register/SCNG). 0 Comments. By Tomoya Shimura | tshimura ...
Addressable Advertising: An Upgrade for Travel Brands
Football and turkey. Ugly sweaters and gingerbread lattes. No matter what your association is, the holiday season is already in full swing. It's a time of celebration and merriment but above all else, the holidays are about family. And whether that ...
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