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Advertising Information Channel:
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When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face is one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?
You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com
Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.
©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES updated Thu. February / 09 / 2012Political HD Advertising Breaks Records in Q4 2011, Increases Nearly Tenfold ... MarketWatch (press release) NEEDHAM, Mass., Feb 09, 2012 (BUSINESS WIRE) -- HD advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD ... |
Advertising Production Company 2adpro Strengthens Service to Retailers With ... San Francisco Chronicle (press release) In her role at 2adpro she will lead the strategic direction and execution of advertising for the company's expanded retail division that provides offshore advertising production solutions for clients. "Laura is a well-respected retail professional. |
 Tnooz | TripAdvisor Profit Advances 19% on Advertising Revenue Gains BusinessWeek 8 (Bloomberg) -- TripAdvisor Inc., the online travel- recommendation service spun off from Expedia Inc. in December, said fourth-quarter profit rose 19 percent as advertising revenue rose. Net income climbed to $22 million, or 16 cents a share, ... TripAdvisor takes redesign hit and bets on mobile, social and China Tripadvisor set to build on fourth quarter profit hike |
Commercial Mortgage Broker in Chicago, IL Seeks Discount Advertising Space on ... San Francisco Chronicle (press release) Clopton Capital, a commercial mortgage provider based out of Chicago, IL is seeking advertising space within commercial real estate listing websites at rates far below rate card. Clopton Capital, a commercial mortgage provider based out of Chicago, ... |
 Telegraph.co.uk | 'Super-complaint' made against 50 websites over junk food advertising Telegraph.co.uk A charity has made a 'super-complaint' to the advertising watchdog about more than 50 websites it claims market junk food to children. The Children's Food Campaign (CFC) is objecting against firms that promote unhealthy items, high in sugars, ... Junk food ads 'aimed at children' Children's health campaigners in 'super-complaint' to ASA Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in ... |
TRA, Inc. Awarded New Patent for Improvements in Using Big Data for Television ... MarketWatch (press release) Affirming the validity of TRA's unique system for matching television viewership and consumer purchase behavior for targeting television advertising, the Patent Office also approved claims covering a number of future integrations of various data ... |
Adfonic Joins the Board of the IAB Mobile Marketing Center of Excellence MarketWatch (press release) 9, 2012 /PRNewswire via COMTEX/ -- Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence ... |
 The Age | Advertising audit has hard-hitting message PS News An audit of Government advertising arrangements has found widespread failures in the way Departments commission and manage advertising campaigns. In his report Administration of Government Advertising Arrangements: March 2010 to August 2011, ... Ad campaign: Carbon tax facts 'not properly sourced' Labor carbon tax ads broke rules Auditor queries facts, climate ads cost |
Saylor Advertising <2156.OS>-2011/12 group Reuters Feb 9 (Reuters) - SAYLOR ADVERTISING INC CONSOLIDATED EARNINGS ESTIMATES (in billions of yen unless specified) Full year to Full year to March 31,2012 March 31,2012 LATEST PREVIOUS FORECAST FORECAST Sales 8.40 9.09 Operating 76 mln 170 mln Recurring 68 ... |
 International Business Times | Chrome for Android: Advertising Goldmine, Google Tracks Data from Desktop to Phone International Business Times Advertising Age has pointed out that Google was unifying its services in order to trove data more efficiently. "The more data and the more signals that you know about any particular cookie or users, the more predictive you can be," said CEO of ... |
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