We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
Nothing is more important to getting your message noticed than your headlines. If you're not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks.
Here are five good reasons why your site headlines deserve greater emphasis and attention:
1) Headlines Are Natural Attention Getters. The majority of online prospects are quick scanners. No one reads the body copy of a page without first reading and being pulled in by the headline. Headlines are the first thing your visitors see. They jump out visually and command attention. Headlines are leads set distinctly above the rest of the text. Often the typeface, size, and style used for headlines contrasts with that uses in the body copy. It's a proven approach that naturally attracts eyeballs, virtually forcing interested prospects to grasp the message of the headline and to read on.
According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well.
With 5 times the readership, headlines have the power and capability to make any message many times more successful.
2) Site Headlines Serve As Valuable Guides To The Busy Surfer. Headlines reveal key details. They tip off readers as to what follows. They provide clear signals to help readers decide whether they should stick around for the full message, or dash off to something else - something better suited to their own special needs and interests.
As a quick summary of the entire piece, headlines either attract continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do this is to risk losing them altogether. It's sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.
3) Headlines Prepare The Reader For What Is To Come. Headlines stimulate interest. They captivate, arouse curiosity and stimulate the desire for more. It's the headline that starts the reader's motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more -- and can't wait to get it!
Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects, virtually guaranteeing their sustained attention for the time being.
4) Headlines Simplify The Learning Curve. Every headline serves to introduce whatever follows. As an opening or lead-in, the role of the headline is to succinctly communicate the essence of the message it precedes in a n interesting and compelling way.
Effective headlines and sub-headings reveal key bits of information -- often with the added power of emotion. A review of the various headings alone can often provide one with the gist of a given message. This makes it faster and easier to understand, remember, and review.
Use your headings to generate emotional involvement and you increase the chances prospects will go back and read more of your copy. When you make it easier to read and comprehend your messages, you increase the chances of making the sale.
5) Headlines Allow You To Deliver Your Biggest Bang Right Up-Front. Capture attention and interest at the outset, by using your most appealing selling point. If your strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do the trick, either.
The stronger and more compelling your headline, the more readers are likely to read on and spend more time at your website. Create every headline to grab attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you'll attract and ultimately, the more sales you'll record. Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more intrigue, curiosity, or interest?
Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letters, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore? then, watch your results soar!
About The Author
Robert Boduch is the author of Great Headlines Instantly! -- How To Write Powerful, Attention-Grabbing Headlines That Pull In More Prospects, More Customers And More Profits, NOW! This full-length manual features hundreds of helpful tips, techniques, strategies and hands-on formulas for writing successful headlines of every kind.
Visit the author's site at: http://www.headlinesecrets.com
Or email him at: email@example.com
Cigarette advertising lights up conversation about Aspen's ski pass art
Local reaction was mixed on opening day to the Aspen Skiing Co.'s unusual lift ticket design, which features text from old cigarette advertisements. As part of Skico's "Art in Unexpected Places," the ticket design is the work of artist Hank Willis ...
The State Of Advertising Has Never Been Worse
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...
What you need to know in advertising today
What you need to know in advertising today. Lauren Johnson. Nov. 15, 2018, 9:16 AM. Mark Zuckerberg Facebook CEO Mark Zuckerberg. Getty As Facebook faced a string of crises, it sought to tie its critics to George Soros, the billionaire at the center of ...
New York Times Update | Facebook Newsroom
Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis
Community Standards Enforcement Report - Facebook Transparency Report
St John's University News
St. John's to Launch MS in Integrated Advertising Communications
St John's University News
To give students a more competitive edge in the burgeoning field of advertising, St. John's University's College of Professional Studies is introducing a Master of Science (M.S.) program in Integrated Advertising Communications (IAC) in January 2019.
Targeted Advertising Is Ruining the Internet and Breaking the World
It all started with targeted advertising, and with the new economic arrangement that Harvard Business School scholar Shoshana Zuboff calls "surveillance capitalism." Just like 20th century firms like General Motors and Ford invented mass production and ...
Facebook Holiday Advertising: How To Win When Ad Costs Rise 25%
Brian Bowman, CEO of Consumer Acquisition cites several research studies and walks us through how to manage the holiday ad wave and strategies for how to stay profitable when ad costs spike. Late Q4 is unlike any other advertising environment of the ...
If Consumers Must See Advertising, It Better Be Personalized, According to Clinch's Consumer Advertising Survey
Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent ...
The egos disbanded? Bridging the great advertising divide
BARCELONA (Reuters) - Traditional advertising groups hope that their creative flair will prevail against the technological clout of consultancies encroaching on their business, but there are signs the two sides of the divide are moving closer together.
How McClatchy plans to pursue national advertisers' digital budgets
From the better late than never department: McClatchy wants 2019 to be the year it starts competing for — and winning — national digital advertising campaigns. The legacy publisher, home to 30 newspapers including the Miami Herald and the Sacramento ...
Why the advertising legend of Trumpy Bear will never die
Oh, Trumpy Bear. For some, an inspiring, patriotic call to flag-draped stuffed arms. For others, a this-can't-be-real pileup of direct advertising cliches of Onion-like proportions that perfectly encapsulates the absurdity of Trump, all wrapped up in a ...
HTML5 - YouTube
Is 'Trumpy Bear' a Real Product?
Trumpy Bear - Ad Age
ADVERTISING RELATED ARTICLES:
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money.
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
Electronic Score Boards
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out. Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.
Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services.
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort.
Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right.
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line! If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free.
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.
Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market