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Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in the phone book and ask for an account rep. Explain you may be in the market for an agency and let them ask the questions. A quick determination will not be long in coming.

There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a furniture store I visited had a complete drafting table, magnifying light and glue pot in the corner) is about the same as fixing your own leaks and asking the plumber to come by and inspect it.

Your ad will have less than eight tenths of a second to get a reader's attention. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).

Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout the internet of "selling" words. Type "Words that Sell" in any search engine.

Always Stress the Benefits A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of color vs the cost of color. Look at the big boys, most don't use color in display ads (only the car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Not to mention the photos of the business building or award. Ego is easy to sell to the advertisers, but it doesn't sell the customer. The paper uses ego all the time to sell you more ads. The billboard people are especially notorious for this practice. Focus on the benefits and forget your smiling head and shoulders shot.

Put it on the shelf After you put an ad together, put it on the shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for the same money.

Sell the benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing"

©2005 BIG Mike McDaniel, All Rights Reserved BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. March / 18 / 2018

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Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit: Best of the Week - Finance Magnates (blog)

Finance Magnates (blog)

Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit: Best of the Week
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...

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Raising transparency in the online advertising ecosystem - Science Daily

Raising transparency in the online advertising ecosystem
Science Daily
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What Monkeys Can Teach Us about Advertising - Scientific American (blog)

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

3Fold wins Silver ADDY in American Advertising Awards - Greenville News

3Fold wins Silver ADDY in American Advertising Awards
Greenville News
3Fold, a Greenville-based growth agency, earned a Silver ADDY for B-to-B Website in the AAF Greenville's American Advertising Awards. The website is for Broad Insights, an international business coaching firm based in Greenville. The Silver honor ...

Indiana Senate race generates most advertising in the country - USA TODAY


Indiana Senate race generates most advertising in the country
Indiana Senate race ads by the candidates or outside groups have aired more than 6700 times at an estimated cost of $1.9 million.

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Why Stopping Fraudulent Advertising On Television Before It Even ... - Forbes


Why Stopping Fraudulent Advertising On Television Before It Even ...
TV advertising is free from bots and other forms of fraud that wreak havoc on the digital ecosystem. Will it continue to stay that way? Find out how two companies are working to make sure it will.

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Street art goes corporate: Inside the "art first" approach to outdoor advertising - CBS News

CBS News

Street art goes corporate: Inside the "art first" approach to outdoor advertising
CBS News
NEW YORK -- In cities around the country, street art attracts those looking for the perfect selfie backdrop. They are grand and intricate, colorful and sometimes controversial. And increasingly, they're selling something. Although advertising isn't ...

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Google Bans Bitcoin Advertisements in Policy Change - New York Times

New York Times

Google Bans Bitcoin Advertisements in Policy Change
New York Times
SAN FRANCISCO — Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies. Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for ...
Google's Advertisement Ban Is Bullish, Not Bearish, For Bitcoin ...Forbes
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Life after Ford: Top advertising man Toby Barlow launching new venture - Detroit Free Press

Detroit Free Press

Life after Ford: Top advertising man Toby Barlow launching new venture
Detroit Free Press
One of metro Detroit's best-known advertising and marketing gurus is launching a new venture a year after losing his role as one of Ford Motor's top ad guys. Toby Barlow left the WPP agency last February after spending 15 years with the organization ...

Google will ban all cryptocurrency-related advertising - CNBC


Google will ban all cryptocurrency-related advertising
Google is cracking down on cryptocurrency-related advertising. The company is updating its financial services-related ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading ...
Google bans cryptocurrency advertising, bitcoin price slumpsReuters
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