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I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?
Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.
Direct mail, at 2-5%, has a totally unacceptable response rate.
Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?
The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)
Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.
If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?
Solutions? Can't think of any? Wait for my next article on April 13th.
Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at firstname.lastname@example.org Or visit the website http://www.lastingimpressions2.com
Finance Magnates (blog)
Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit: Best of the Week
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...
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Scientific American (blog)
What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...
3Fold wins Silver ADDY in American Advertising Awards
3Fold, a Greenville-based growth agency, earned a Silver ADDY for B-to-B Website in the AAF Greenville's American Advertising Awards. The website is for Broad Insights, an international business coaching firm based in Greenville. The Silver honor ...
Indiana Senate race generates most advertising in the country
Indiana Senate race ads by the candidates or outside groups have aired more than 6700 times at an estimated cost of $1.9 million.
Why Stopping Fraudulent Advertising On Television Before It Even ...
TV advertising is free from bots and other forms of fraud that wreak havoc on the digital ecosystem. Will it continue to stay that way? Find out how two companies are working to make sure it will.
Street art goes corporate: Inside the "art first" approach to outdoor advertising
NEW YORK -- In cities around the country, street art attracts those looking for the perfect selfie backdrop. They are grand and intricate, colorful and sometimes controversial. And increasingly, they're selling something. Although advertising isn't ...
New York Times
Google Bans Bitcoin Advertisements in Policy Change
New York Times
SAN FRANCISCO — Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies. Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for ...
Google's Advertisement Ban Is Bullish, Not Bearish, For Bitcoin ...
Bitcoin and rival cryptocurrencies all lose value after Google bans advertising
Bitcoin Continues to Slide; Google to Ban All Crypto-related Advertising
Detroit Free Press
Life after Ford: Top advertising man Toby Barlow launching new venture
Detroit Free Press
One of metro Detroit's best-known advertising and marketing gurus is launching a new venture a year after losing his role as one of Ford Motor's top ad guys. Toby Barlow left the WPP agency last February after spending 15 years with the organization ...
Google will ban all cryptocurrency-related advertising
Google is cracking down on cryptocurrency-related advertising. The company is updating its financial services-related ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading ...
Google bans cryptocurrency advertising, bitcoin price slumps
Google Bans Cryptocurrency Advertising, and Bitcoin Continues to Drop
Google Bans All Cryptocurrency, ICO and Bitcoin Advertising
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