Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about.

The first step in creating any advertising, be it a direct mail piece or an email, always has to be to think about what your customer wants. What do they desire? What do they need? Can you solve a problem for them? People all want to know, "what's in it for me?"

This isn't a new concept and I'm sure you've heard it before, but when I look at newspaper ads and listen to the radio, it's evident that few heed this priceless advice. My guess is, it's because it's difficult to do. Difficult, but not impossible. So before you go ahead and spend another grand on your next pamphlet or print ad, use these tips on how to write great advertising.

Eye Catching Headlines Headlines are found in an opening sentence of a sales letter, the subject line in an email, the title of your web pages and in your ads. Since the headline gets one or two seconds, now is your only chance to grab some attention. Grab 'em, and grab 'em good. Headlines have the following characteristics.

- arouse curiosity.

- promise answers to a questions or solutions to a problem.

- show benefits to your potential customer.

- promise to reveal a secret or information that's hard to find.

- create emotional appeal.

- they have to force you to stop what you're doing and read on.

Common headline tricks:

How To, as in - How to Beat your Competitor Every time. Ask a question - Are You Looking for a Computer At Half the Cost?

Wlsh lt was flrmer? Make a Promise - We can help you make your creditors go away. Make a Bold Statement - Attention Worn out Moms!

The easiest headline tricks are the How To's and the Questions. No matter what will work best for you, you have to know who your customer is in order for it to work.

The Rest of your Ad

Make Promise - Most of the time your promise is in your headline. The next portion of your ad has to be to explain what you mean. If you asked them if they're looking for a computer at half the price, you have to tell them how you can do it.

Prove it - You've made the promise, now prove to them why you're the one to fulfill it. Tell them why they should trust you. If you told the you can make their creditors go away, tell them how. Provide testimonials or case studies. Maybe you've got before and after shots. Give them a money back guarantee. Prove to them that they can trust you.

Ask for Action - Spell it out for them. Tell them exactly what you want them to do. Remember, your advertising doesn't do the selling for you. You and your staff do the selling. If you want them to call and make an appointment, tell them that's what you want them to do. If you want them to buy your widgets online, tell them to visit your site. Ads that don't request action don't bring you more customers.

You now have two choices. Continue to advertise as you do, retaining little to no response, or, you can employ these proven advertising methods and begin to see your advertising as an investment, rather than an expense. No matter what you do, you have to think about who your ideal customer is first. If you put them first, they'll appreciate it.

Linda Laforge-Koebel is an advertising professional dedicated to the business success of her clients. To find Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES or to sign up for the Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: linda@creativeengineer.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 24 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players - Business Insider

Business Insider

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Business Insider
That's because advertisers are likely to be more selective in where they run digital ads, and will favor companies that have clear and direct data relationships with consumers. Target and Walmart fit the bill. Indeed, retailers that have long wanted a ...
GDParrgh...Who will be the main loser from Europe's new data-privacy law?The Economist

all 657 news articles »

Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns - Cointelegraph

Cointelegraph

Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns
Cointelegraph
A company is creating a smart contract for advertising which it says could potentially ease two major issues that are plaguing the flourishing industry: fraud and a lack of transparency. SaTT stands for Smart Advertisement Transaction Token, and it has ...


DIVAS women's group learns about successful advertising - Buffalo Reflex

DIVAS women's group learns about successful advertising
Buffalo Reflex
Guest speaker Tim Smith, Phillips Media Group, presented a lesson on advertising do's, don't's and lessons others have learned. Smith let the DIVAS know advertising is not marketing, sales, public relations, design, promotions, events or branding. It ...


And here's....Marcel: Publicis unveils its AI system - Campaign Asia-Pacific

Campaign Asia-Pacific

And here's....Marcel: Publicis unveils its AI system
Campaign Asia-Pacific
In June last year, Publicis shocked the industry with a declaration that it would be pulling its marketing and awards budget for a year to invest in Marcel. Despite some internal outcry, Carla Serrano, chief strategy officer at Publicis Groupe told ...

and more »

Gridsum Recognized with Three IAI International Advertising Awards - PR Newswire (press release)

Gridsum Recognized with Three IAI International Advertising Awards
PR Newswire (press release)
The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV ...


How Data Will Come Into Play in OTT Advertising - Adweek

Adweek

How Data Will Come Into Play in OTT Advertising
Adweek
Clearly, there's strong appetite for OTT advertising as advertisers know that they must follow their audiences. According to TDG Research, ad spend in OTT is projected to hit $40 billion by 2020, which is nearly half of the $85 billion in forecasted ...


Global Goalcast: How the advertising oscars could change the world ... - CBS News

CBS News

Global Goalcast: How the advertising oscars could change the world ...
CBS News
How better to bend the advertising world to your will than offer them a trophy for doing the right thing?

and more »

Ad Group Announces Rules for Transparency in Political Advertising ... - Wall Street Journal

Wall Street Journal

Ad Group Announces Rules for Transparency in Political Advertising ...
Wall Street Journal
As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry ...
Tech Advertising Group Urges More Online Political Ad DisclosureBloomberg
Digital Advertising Alliance's new 'PoliticalAd' icon will identify online political ads that meet new guidelinesMarketing Land

all 11 news articles »

Victoria's Secret Is Still Advertising to Women Like It's 1999 - Bloomberg

Bloomberg

Victoria's Secret Is Still Advertising to Women Like It's 1999
Bloomberg
Victoria's Secret was founded during one sexual revolution. It's not clear it'll make it through the next one. While still the dominant lingerie retailer in the U.S., Victoria's Secret sales have dropped in each of the past six quarters and show few ...


3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age - Adweek

Adweek

3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
Adweek
This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of human advertising. But its role has dramatically changed thanks to social media and its culture of artfully curated vanity and ...


Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2018 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market