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Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With Me...

Those could be the "famous last words" of the forgetful entrepreneur.

If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you.

Forgetting a business card is a marketing mistake of significant proportions. We're so inundated with advertising messages that most of us learn to tune them out. Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an honest-to-goodness invitation to market to someone.

Worse, leaving your business card behind when you may need it is a social faux pas as well.

Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.

If you're determined not to be caught "cardless" at a critical meeting again, here are some tips to help you remember:

Develop a strategy for using business cards to actively promote your business

It may be as simple as deciding to give 5 or 10 cards away every day. It may mean printing labels describing your current promotion, sticking them to the back of your cards, and pinning them to bulletin boards. Whatever! The point is that if you consciously figure out a way to use your business cards to bring in business, you're much less likely to forget them.

Invest in new cards

If you haven't ordered business cards within the past two years, there's a good chance that the information or photo is out of date by now. And if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven't been passing them out. If it's because you dislike the cards, pitch them and get business cards you're proud of!

Draft and practice a business card presentation

Unless you're comfortable and confident when handing out your card, you won't do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.

Invest in a quality business card case, one that you're proud to show off and to use

Business card cases can be conversation starters in and of themselves, since there are so many unusual, classic and artistic choices available. I suggest investing in a few cases; a more professional, elegant case for formal business occasions and a flashy or fun holder for social situations.

Tuck a few business cards everywhere

Your car's glove compartment. Your briefcase. Your gym bag. Your wife's purse. Next to the front door on the table where you keep your keys. Your desk drawer. Your secretary's desk. The pocket of your coat. Your suitcase. Never leave home without them!

About The Author

Recent advances in online technology allow you design business cards online in your web browser. No special downloads, no hidden costs, easy WYSIWYG design. Choose from thousands of photographic quality backgrounds. Browse one of the web's largest collection of business card networking articles and learn how to make your cards a powerful marketing weapon.

Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. March / 24 / 2018

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Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis - Wall Street Journal


Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Advertisers are turning up the heat on FacebookCNNMoney
Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica BreachNPR
Facebook data leak scandal won't deter advertisers unless two things happen, industry insiders sayCNBC
all 10,505 news articles »

Sonos temporarily halts advertising on Facebook, Google - CNET


Sonos temporarily halts advertising on Facebook, Google
Why is Sonos suspending advertising to those platforms for only a week if it's so concerned? Apparently they're too important to its business. "Despite the flaws of these massive digital networks, we fundamentally believe in the power of technology to ...
Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charityCampaignLive
Sonos pauses social advertising and gives the money to charityPRWeek
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos BlogSonos Blog

all 13 news articles »

What the World Would Look Like Scrubbed Free of Advertising - WIRED


What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...

To understand digital advertising, study its algorithms - The Economist

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...

Groups trade barbs over campaign advertising on Anchorage transgender proposition - Anchorage Daily News

Anchorage Daily News

Groups trade barbs over campaign advertising on Anchorage transgender proposition
Anchorage Daily News
Both sides of the debate over an Anchorage ballot initiative that would regulate restrooms and "intimate facilities" by sex at birth traded accusations over campaign advertising this week, a sign of escalating rhetoric as the mail-in election reaches ...

Firms start to pull Facebook ads following data scandal - CNBC


Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...
Mozilla pauses advertising on FacebookMyBroadband

all 9,685 news articles »

The Three Issues Keeping Brands From Going All-In On Podcast Advertising - AdExchanger


The Three Issues Keeping Brands From Going All-In On Podcast Advertising
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that ...

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising - AdExchanger

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM ...

and more »

Ant and Dec: Suzuki ends advertising campaign after drink-drive charge - BBC News

BBC News

Ant and Dec: Suzuki ends advertising campaign after drink-drive charge
BBC News
Suzuki has axed TV adverts featuring Ant and Dec after Ant McPartlin was charged with drink driving. The car firm will still sponsor the last two episodes of the series of ITV's Saturday Night Takeaway, but the duo will not appear in its commercials ...
Ant and Dec lose advertising deal with SuzukiThe Guardian
Suzuki withdraws Ant & Dec advertising campaign following Ant's drink driving
Ant and Dec: Suzuki ends advertising campaign after drink-drive ...BBC News
Daily Mail -The Scotsman
all 106 news articles »

City OKs providing advertising dollars from fund to TDC -

City OKs providing advertising dollars from fund to TDC
Project funds are nice, but Key West needs advertising dollars to keep business coming in, the City Commission voted this week. The board went against a resolution urging the Monroe County Commission to keep leftover Tourist Development Council money ...

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