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Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs.

However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in several scandals, the latest from their most recent catalog entitled "XXX Wet, Hot Summer Fun." On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F's advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand against the company's marketing strategies. Although sexy images in catalogs are not at all uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers.

Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumer's attention, doesn't really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the "cheap shot," which may negatively affect a brand's image.

To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message. In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, "Provocative is a very good place to be, as long as we're not inflammatory. But the spots also work for a different reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero."

Sex sells, yes, but only when used "in good taste." As marketers we must think not only in getting customers' attention for the short term, but also in building a brand reputation that will yield long-term results.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 18 / 2019

Amazon Launches Sponsored Display Advertising - Forbes
Amazon Launches Sponsored Display Advertising  Forbes

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...


Great advertising needs a place for both the winning formula and the unexpected - AdAge.com
Great advertising needs a place for both the winning formula and the unexpected  AdAge.com

While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.


Amazon Rewrites the Conquest Advertising Textbook - E-Commerce Times
Amazon Rewrites the Conquest Advertising Textbook  E-Commerce Times

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...


9 strategies to craft creative advertising no matter the client - AdAge.com
9 strategies to craft creative advertising no matter the client  AdAge.com

One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.


StreetEasy launches new agent advertising program - Inman
StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyer's agents to advertise themselves on specific listings.


AMZN Advertising: A Key Revenue Driver - Market Realist
AMZN Advertising: A Key Revenue Driver  Market Realist

Amazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.


Ideoclick Becomes an Amazon Advertising Partner - Yahoo Finance
Ideoclick Becomes an Amazon Advertising Partner  Yahoo Finance

SEATTLE, Sept. 17, 2019 /PRNewswire/ -- Ideoclick, Inc., a full-*service* Amazon managed-services provider, today announces its inclusion in the Amazon ...


Aarki Improves Advertising Relevance Through Advanced Personalization Strategies - Yahoo Finance
Aarki Improves Advertising Relevance Through Advanced Personalization Strategies  Yahoo Finance

SUNNYVALE, Calif. , Sept. 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization ...


Sojern's Report on Travel Advertising for Hotel Marketers Found Facebook Most Effective - eMarketer
Sojern's Report on Travel Advertising for Hotel Marketers Found Facebook Most Effective  eMarketer

For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to ...


NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton - The Intercept
NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model - INSIDER
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model  INSIDER

McDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.


Do you remember these legendary advertising slogans from the past? - msnNOW
Do you remember these legendary advertising slogans from the past?  msnNOW

A catchy and memorable motto or slogan that sums up a company's ethos or strategy can be a super-powerful marketing tool. Yet some of the most recognized ...


Study says New York schools losing out by banning advertising - WHEC
Study says New York schools losing out by banning advertising  WHEC

New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday...


Global In-app Advertising Markets, 2019-2025 - Market Forerunners are Apple, Microsoft, Google, Facebook, and Verizon - PRNewswire
Global In-app Advertising Markets, 2019-2025 - Market Forerunners are Apple, Microsoft, Google, Facebook, and Verizon  PRNewswire

DUBLIN, Sept. 17, 2019 /PRNewswire/ -- The "Global In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.


Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York - PRNewswire
Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York  PRNewswire

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.


FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia - Dravet Syndrome News
FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia  Dravet Syndrome News

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.


Facebook Advertising Looks to Expand Tool for Local News | 2019 - INQUIRER.net
Facebook Advertising Looks to Expand Tool for Local News | 2019  INQUIRER.net

Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.


Digital Marketing and Advertising Coordinator Job Opening in New York, New York - Publishers Weekly
Digital Marketing and Advertising Coordinator Job Opening in New York, New York  Publishers Weekly

Workman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...


CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information? - JD Supra
CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information?  JD Supra

On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No.


LEE | Stop Advertising Egg Donation to 'Smart Asian Women' - Cornell University The Cornell Daily Sun
LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


DTC founders' secrets: What all advertisers can learn from TV's latest force - AdAge.com
DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


The Herald wins 22 advertising, news awards - The Herald
The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


Oracle Launches CX Unity to Unify Advertising and Marketing Worlds - Yahoo Finance
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds  Yahoo Finance

Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers. SAN FRANCISCO ...


Digital advertising - how to tame an angry bear - Diginomica
Digital advertising - how to tame an angry bear  Diginomica

Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...


Shoigu's daughter to be engaged in advertising, physical examinations and football in Qatar - https://en.crimerussia.com/
Shoigu's daughter to be engaged in advertising, physical examinations and football in Qatar  https://en.crimerussia.com/

Founder and leader of the Heroes League project, the youngest daughter of Russian Defense Minister, Ksenia Shoigu, acquired a 51% stake in Capital Perform, ...


Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight - WHAV News
Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight  WHAV News

Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...


The Case for Customer Lifetime Value-Centric Advertising - Retail Dive
The Case for Customer Lifetime Value-Centric Advertising  Retail Dive

Retail industry news, voices and jobs. Optimized for your mobile phone.


Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019 - The Drum
Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019  The Drum

Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...


The Herald Bulletin wins 16 awards in state advertising contest - The Herald Bulletin
The Herald Bulletin wins 16 awards in state advertising contest  The Herald Bulletin

The Herald Bulletin won 16 awards, including eight first places in the Hoosier State Press Association's annual advertising contest.


Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started - Forbes
Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started  Forbes

Product targeting unlocks new strategic possibilities for ad campaigns and provides the potential to reach a larger and/or more strategically segmented ...


5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman - Hospitality Net
5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman  Hospitality Net

Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem - Adweek
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Edward Jones Launches "Champion of the Individual" Advertising Campaign - PRNewswire
Edward Jones Launches "Champion of the Individual" Advertising Campaign  PRNewswire

ST. LOUIS, Sept. 17, 2019 /PRNewswire/ -- Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that ...


Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019 - MediaPost Communications
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019  MediaPost Communications

With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...


Google's ad business will be scrutinized like never before in antitrust investigation - CNBC
Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts - Adweek
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Is Your Digital-Advertising Strategy Paying Off? - Kellogg Insight
Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


2020 Salaries for Marketing, Advertising, and PR Positions | Study - MarketingProfs.com
2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.com

The median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...


Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising - MarTech Advisor
Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising  MarTech Advisor

As 90% of sales still take place in-store, digital marketers are still challenged to tie in-store sales to online activity. In this piece, Dosh founder and CEO Ryan ...


YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy - EDMTunes
YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy  EDMTunes

YouTube is revisiting how it measures its music charts. These changes are coming after Bollywood superstar "Paagal" set a new record with views.


B-17 Flying Fortress advertising doomed thousands aviators - We Are The Mighty
B-17 Flying Fortress advertising doomed thousands aviators  We Are The Mighty

The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...


Explainer: Advertising executives point to five ways Google stifles business - Reuters
Explainer: Advertising executives point to five ways Google stifles business  Reuters

U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...


The Irish Times view of online political advertising: Democracy under attack - The Irish Times
The Irish Times view of online political advertising: Democracy under attack  The Irish Times

AddThis Sharing Buttons. Share to Facebook Share to Twitter Share to Email App Share to LinkedIn Share to Pinterest Share to Reddit Share to WhatsApp.


Beware of the AI 'hype curve', says LoopMe general manager, Pete O'Mara-Kane: Programmatic Punch APAC - The Drum
Beware of the AI 'hype curve', says LoopMe general manager, Pete O'Mara-Kane: Programmatic Punch APAC  The Drum

Ahead of the inaugural Programmatic Punch APAC, The Drum speaks to Pete O'Mara-Kane, general manager of the tech company, LoopMe, about where ...


The Cat and Mouse Game Between Data Privacy Regulators and Online Advertisers: Data Privacy Trends - JD Supra
The Cat and Mouse Game Between Data Privacy Regulators and Online Advertisers: Data Privacy Trends  JD Supra

You didn't think companies that make a lot of their revenue in online advertising were going to just roll over when Europe's General Data Protection Regulation ...


Google, Facebook and Twitter are coy about Irish European election advertising - The Irish Times
Google, Facebook and Twitter are coy about Irish European election advertising  The Irish Times

Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.


Why marketers struggle to integrate in-app advertising - AdAge.com
Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Women’s World Cup Drew Nearly $100 Million in TV Ads - The Wall Street Journal
Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Facebook said it would stop letting advertisers alter news story headlines in 2017, but it’s still happening - Marketing Land
Facebook said it would stop letting advertisers alter news story headlines in 2017, but it’s still happening  Marketing Land

In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of ...


Despite GDPR, Programmatic Advertising Is Still Growing in Europe - Adweek
Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Google's advertising practices are being investigated by almost every U.S. state - AdAge.com
Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO - Business Insider
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking - CNBC
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


Mobile Advertising Market is boosting Worldwide | Amobee, Apple, Chartboost - Indian Columnist
Mobile Advertising Market is boosting Worldwide | Amobee, Apple, Chartboost  Indian Columnist

HTF MI Analyst have added a new research study on Title Mobile Advertising Market Insights 2019, Global and Chinese Analysis and Forecast to 2024 with ...


4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World - MarTech Series
4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World  MarTech Series

Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...


William Hill Advertising Campaign Reignites Responsible Gambling Debate - GamblingCompliance
William Hill Advertising Campaign Reignites Responsible Gambling Debate  GamblingCompliance

William Hill's latest advertising campaign has sparked yet more debate in the UK about responsible gambling, as problem gambling groups, charities and ex-Sky ...


Facebook lets advertisers change news headlines - SiliconANGLE News
Facebook lets advertisers change news headlines  SiliconANGLE News

As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC ...


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Swiss WorldCargo launches new advertising campaign | Air Cargo - STAT Times
Swiss WorldCargo launches new advertising campaign | Air Cargo  STAT Times

Swiss International Air Lines' air freight division has come up with new advertising campaign, illustrating four specific commodities transported to different ...


Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising - CPO Magazine
Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising  CPO Magazine

Google's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...


Cross Platform and Mobile Advertising Market Research, Key Vendors, Opportunity, Size, Trends Analysis And Regional Forecast To 2026 - OnYourDesks
Cross Platform and Mobile Advertising Market Research, Key Vendors, Opportunity, Size, Trends Analysis And Regional Forecast To 2026  OnYourDesks

Verified Market Research represents the Cross Platform and Mobile Advertising Market 2026. Detail analysis of the parent market based on Key players, present ...


What a Clean Room Means for Amazon Advertising - Adweek
What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising? - The Boston Globe
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


‘Consistency’ needed on broadcasting rules for political adverts - The Irish Times
‘Consistency’ needed on broadcasting rules for political adverts  The Irish Times

Strict political-advertising guidelines on broadcast media should be relaxed – watchdog.


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows - Yahoo Finance
Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer - Forbes
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


With “Retargeted” Advertising, Sooner Is Better Than Later - Stanford Report
With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


5 Microsoft Advertising Features You Might Not Know About - Search Engine Journal
5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising - AdExchanger
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


Advertising watchdog to take no further action over Treasury duty free ad - Yahoo News UK
Advertising watchdog to take no further action over Treasury duty free ad  Yahoo News UK

The advertising watchdog is taking no further action over complaints about a Treasury advert stating that duty free shopping will return in the event of a no-deal ...


Real beef: Saskie stock growers raise concerns with Riders over A&W advertising - 3downnation.com
Real beef: Saskie stock growers raise concerns with Riders over A&W advertising  3downnation.com

The Saskatchewan Stock Growers Association has beef with the Saskatchewan Roughriders. Real beef over fake beef. There is a new A&W commercial which ...


Aldi wins advertising complaint against Tesco following series of rulings against discounters - Yahoo News UK
Aldi wins advertising complaint against Tesco following series of rulings against discounters  Yahoo News UK

Aldi has won an advertising complaint against rival Tesco following a series of rulings against the discounters about price comparisons. Aldi lodged complaints ...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


NFL Signs Content and Advertising Deal With Reddit - The Wall Street Journal
NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Channel 4 strikes advertising deal with Sky - Telegraph.co.uk
Channel 4 strikes advertising deal with Sky  Telegraph.co.uk

Great British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...


Are 'Tesla-Killers' Free Advertising for Tesla? - Market Realist
Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Inconsistencies found in online political advertising for 2019 poll – report - Belfast Telegraph
Inconsistencies found in online political advertising for 2019 poll – report  Belfast Telegraph

The research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.


5 tips to get started in podcast advertising - AdAge.com
5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


BritBox president: “We didn't consider advertising” - TBI Vision
BritBox president: “We didn't consider advertising”  TBI Vision

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media - Adweek
Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


Fake advertising: time for the platforms to act - Mediatel News
Fake advertising: time for the platforms to act  Mediatel News

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Digital advertising is in 'creative destruction' mode - AdNews
Digital advertising is in 'creative destruction' mode  AdNews

Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.


Here's what you need to know in advertising and media this week - INSIDER
Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Exploring the changing face of digital advertising | London Business News - London Loves Business
Exploring the changing face of digital advertising | London Business News  London Loves Business

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now ...


Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019 - News 5 Cleveland
Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019  News 5 Cleveland

A new Odell Beckham Jr. advertisement in Times Square is straight up savage.


Microsoft opens responsive search ads beta to all advertisers - Search Engine Land
Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


These companies thank farmers in their advertising. Here’s what happens on social - AGDAILY
These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


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