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A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?

Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.

A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.

The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.

I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.

I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure."

Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf

Pretty simple. Notice the 48 hour guarantee.

They're All Over the Place!

Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.

The copy center I use had a stack of Car Spa flyers.

The barber I use had a stack of Car Spa flyers.

The oil and lube place I use had a stack of Car Spa flyers.

The local handicraft shop my wife goes to had a stack of Car Spa flyers.

My son's dentist had a stack of Car Spa flyers in his office.

My local chiropractor friend had a stack of Car Spa flyers in his office.

An apartment complex office I visited had a stack of Car Spa flyers.

Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.

So I Finally Visited Car Spa

And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.

I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.

They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.

Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.

If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.

Copyright 2005 David Frey

David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and Senior Editor of the highly-acclaimed, "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription simply visit http://MarketingBestPractices.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. January / 24 / 2020

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Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader  Inc.

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LSU's Playoff run results in $200 million advertising exposure  247Sports

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Why VIZIO Is Getting Into The Advertising Business  Forbes

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Out of Home Advertising Association of America Launches Biweekly News Service  MarTech Series

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The Fastest Way to Kill Podcast Advertising  MarTech Series

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Pittsburgh ad agency enters Baltimore  Pittsburgh Business Times

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A New Audience-Based TV Advertising Tool, From Ampersand  Radio & Television Business Report

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Yellow cab industry bashes proposal to let Uber and Lyft cars have rooftop advertising  Crain's New York Business

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Top Advertisers, Media Platforms Get Tough on Harmful Online Content  Adweek

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TWRA warns of scam website advertising TN fishing license  WKRN News 2

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Colorism -- The Elephant In The Advertising Room 01/23/2020  MediaPost Communications

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Looking Forward: What Will 2020 Bring for Digital Advertising?  MarTech Series

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Inside Linn's: Folded letter conceals advertising broadside  Linn's Stamp News

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How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

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LSU's championship run earned $200 million in free advertising for the university  WBRZ

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Making The Most Of This Year's Advertising Budgets: 15 Expert Tips  Forbes

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Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

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Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks  Jakarta Post

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Advertising 2045: The Tipping Point of the New Majority  MediaVillage

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Social media advertising by retailers to hit nearly $65 billion  Chain Store Age

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Discover Financial returns to Super Bowl advertising  Crain's Chicago Business

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How YouTube shields advertisers (not viewers) from harmful videos  Quartz

CES Proves Advertising’s Future Will be Shaped by Manufacturers - Broadcasting & Cable
CES Proves Advertising’s Future Will be Shaped by Manufacturers  Broadcasting & Cable

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Online restaurant reservations quickly becoming targeted advertising | Dining  Greensboro News & Record

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Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?  MarTech Series

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Northwest Georgia Bottle and Advertising Show coming to Cedartown museum on Feb. 1  The Catoosa County News

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YouTube overhauls advertising, data collection on kids content  The Washington Post

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What Google’s Cookie Cull Means for Online Advertising in Australia  Which-50

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What Amazon Advertising Will Look Like in 2020  Adweek

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B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

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Spotify to Suspend Political Advertising  Wall Street Journal

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

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Netflix Explains Its Aversion To Taking On Advertising, Again 01/23/2020  MediaPost Communications

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Microsoft Advertising to deprecate average position after all  Search Engine Land

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline  MarTech Series

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The streaming wars aim to kick off a new era in TV advertising  CNBC

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Bloomberg’s Relentless Trolling Is Getting to Trump  Vanity Fair

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Advertisers hope proposed digital tax is 'dead on arrival'  Baltimore Business Journal

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NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

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Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

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Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN  Economic Times

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Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain  Motor1

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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Facebook Says It Won’t Back Down From Allowing Lies in Political Ads  The New York Times

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