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Can it be???
Is there advertising that people actually love?
You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day.
Why do people love it? Because we view the item more as a gift from the giver instead of an advertising tool. Have you ever been handed a logoed scratch pad, coffee mug, pen, coaster, calendar, etc. and then said THANK YOU? Of course you have. We all have.
When you accept it, an emotional (almost an obligation to do business with) type of attachment is created in you. A kind of warm & fuzzy feeling if you will. For a long time they'll remember the gift you gave, and in order to show their appreciation to you, almost instinctively, they'll try to do more business with you. That's the secret behind this type of advertising!!!
And that's why it's The ONLY type of advertising people love. AND it'll work powerfully for you too!!
The next time you're pondering ways to increase your business, consider using promotional items.
Scott Rauber, Biz Promo, LLC - In the business of helping businesses get more business. Master of finding prospects using little or no money.
MORE RESOURCES updated Fri. May / 24 / 2013All Things Digital | The FTC Is Probing Whether Google Hurts Competitors In Web Display Advertising Business Insider Google settled an antitrust probe into its search advertising business in January. That settlement required Google to tweak some of its practices, but it left the core search ad business alone. What dominance Google has in search ads was a natural ... Google's End-to-End Advertising Business Draws FTC Scrutiny Google Faces Antitrust Probe Over Dominance In Online Display Ads Google faces second federal antitrust probe over web display advertising after ... |
This unprofitable digital video advertising company is going for broke with an IPO Quartz Last year, companies spent $2.9 billion on digital video advertising, which Tremor predicts will increase to $8 billion by 2016. That's a lot of market to corner, and AllThingsD reports that competitors YuMe and Adapt.tv are also considering IPOs this ... Advertising solutions provider Tremor Video files for a $86 million IPO |
The Mobile Advertising Ecosystem Explained Business Insider In a recent report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time ... |
Lost Remote | Twitter Deepens Ties to TV With Media Deals, Ad Targeting AdAge.com Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has it wrong; they have ben going to market with an either-or proposition ... At long last, interactive TV advertising has arrived with Twitter's latest product Twitter pushes further into TV advertising with a wealth of new video partners Twitter is said to ready customer-matching advertising tool |
Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer AdAge.com “Michelle offers fresh perspective with a good mix of digital media and advertising experience to help evolve Kohl's growing omnichannel business,” Mr. Exstein said. In 2012, Kohl's spent $356.5 million on measured media in the U.S., according to ... |
Internet Marketing News | Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising ReadWrite (blog) So what is native advertising? A quick, simple definition: It's an ad whose form and delivery is identical to the content environment in which it is served. The opposite, in other words, of interruptive advertising: billboards, takeovers, and big ... fishbat Affirms Yahoo's Acquisition of Tumblr Could Boost Advertising Revenue Flickr Undergoes Major Revamp: More Display Advertising Coming Soon? There's A Huge Flaw In Yahoo's Monetization Plan For Tumblr |
Lumia 928 advertising focuses on Nokia's strength in optics ZDNet Lumia 928 advertising focuses on Nokia's strength in optics. Summary: Nokia is known for their optics and it is great to see them heavily promoting it in some new commercials for the Verizon Lumia 928. Will these commercials and targeted marketing plan ... |
American Express, CDC Take Home Top GoodWorks Effie Awards AdAge.com Encouraging news came earlier this year when McCann released the results of a study out of its Truth Central initiative: four out of 10 consumers say they "love" advertising -- and 69% said they think advertising has the power to make the world a ... |
McDonald's CEO: 'The Way You Describe Us Is Not Who We Are' AdAge.com “Not only does McDonald's use athletes of color in advertising such as Gabrielle Douglas, Venus Williams and LeBron James, it also invokes culturally inappropriate stereotypes and borrows liberally from hip-hop culture, to aggressively target children ... McDonald's can't shake criticism about nutrition McDonald's faces allegations over selling children junk food |
Rewind: Young Brad Pitt Stars in 1991 Levi's Ad, Pantless and in the Desert AdAge.com "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need." In the movie "Fight Club," that's one of the many memorable lines uttered by Brad Pitt's insane character Tyler Durden. And it couldn't be more ironic ... |
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