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Can it be???
Is there advertising that people actually love?
You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day.
Why do people love it? Because we view the item more as a gift from the giver instead of an advertising tool. Have you ever been handed a logoed scratch pad, coffee mug, pen, coaster, calendar, etc. and then said THANK YOU? Of course you have. We all have.
When you accept it, an emotional (almost an obligation to do business with) type of attachment is created in you. A kind of warm & fuzzy feeling if you will. For a long time they'll remember the gift you gave, and in order to show their appreciation to you, almost instinctively, they'll try to do more business with you. That's the secret behind this type of advertising!!!
And that's why it's The ONLY type of advertising people love. AND it'll work powerfully for you too!!
The next time you're pondering ways to increase your business, consider using promotional items.
Scott Rauber, Biz Promo, LLC - In the business of helping businesses get more business. Master of finding prospects using little or no money.
Nieman Journalism Lab at Harvard
Honesty in advertising
Nieman Journalism Lab at Harvard
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