We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."
Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!
However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!
Particularly disturbing is the copycat syndrome. I can't even begin to tell you how many variations I've seen of the "Who Else" headline. For example:
"Who Else Wants To Write Great Headlines?"
By the way, the "Who Else" headline isn't new. It goes back many decades.
Here's the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet!
I have a much better alternative. Instead of copying someone else's headline, put in the hard work that's required and come up with your own classic headline.
Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results.
Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention:
Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You...
After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?
Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".
A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.
Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.
Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.
After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.
Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.
How will you know which headline is the best one overall?
Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!
To help you get the creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!
"The 20 Greatest Headlines Ever Written"
1. The Man With The "Grasshopper Mind"
2. They Laughed When I Sat Down At The Piano--But When I Started To Play!
3. To People Who Want To Write--But Can't Get Started
4. Does Your Child Ever Embarrass You?
5. The Secret Of Making People Like You
6. Advice To Wives Whose Husbands Don't Save Money
7. The Child Who Won The Hearts Of All
8. How To Win Friends And Influence People
9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save
10. Do You Make These Mistakes In English?
11. Why Some Foods "Explode" In Your Stomach
12. You Can Laugh At Money Worries--If You Follow This Simple Plan
13. When Doctors "Feel Rotten," This Is What They Do
14. How I Improved My Memory In One Evening
15. Discover The Fortune That Lies Hidden In Your Salary
16. How I Made A Fortune With A Fool Idea
17. Do You Do Any Of These Ten Embarrassing Things?
18. The Crimes We Commit Against Our Stomachs
19. How To Do Wonders With A little Land
20. Who Else Wants Lighter Cake--In Half The Mixing Time?
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: firstname.lastname@example.org.
Visit his website at: http://www.lets-make-money.net
The Washington Post on Tuesday will unveil Zeus Prime, a product that will allow companies to buy automated ads in real-time, similar to Big Tech platforms.
On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...
While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.
One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.
SEATTLE, Sept. 17, 2019 /PRNewswire/ -- Ideoclick, Inc., a full-*service* Amazon managed-services provider, today announces its inclusion in the Amazon ...
The "Global In-app Advertising Market " report has been added to ResearchAndMarkets.com's offering.
SUNNYVALE, Calif. , Sept. 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization ...
NEW YORK, Sept. 17, 2019 /PRNewswire/ -- PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, today ...
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...
The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...
The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.
Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.
As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...
"StreetEasy Experts" will now allow buyers' agents to advertise themselves on specific listings.
New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday...
New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.
Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers. SAN FRANCISCO ...
The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.
Workman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...
Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...
NEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.
Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...
Retail industry news, voices and jobs. Optimized for your mobile phone.
A plaintiffs' class action against Chipotle in the Food Court aka N. D. California re their nationwide advertising campaign premised on a pledge to serve only ...
It's another thing to keep an eye out for when looking through your family's posts.
Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries ...
With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...
ST. LOUIS, Sept. 17, 2019 /PRNewswire/ -- Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that ...
On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No.
The median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...
A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.
YouTube is revisiting how it measures its music charts. These changes are coming after Bollywood superstar "Paagal" set a new record with views.
Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...
Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...
Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.
Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.
LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market ...
Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC ...
U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...
William Hill's latest advertising campaign has sparked yet more debate in the UK about responsible gambling, as problem gambling groups, charities and ex-Sky ...
Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.
Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.
Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...
You didn't think companies that make a lot of their revenue in online advertising were going to just roll over when Europe's General Data Protection Regulation ...
A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.
Swiss International Air Lines' air freight division has come up with new advertising campaign, illustrating four specific commodities transported to different ...
E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...
Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
Google and Facebook have dominated the digital advertising landscape for much of this decade. But in the past year, a new entrant has emerged to disrupt the ...
On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.
NEW YORK – September 16, 2019 — AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most ...
Verified Market Research represents the Cross Platform and Mobile Advertising Market 2026. Detail analysis of the parent market based on Key players, present ...
The Exploration study offers deep assessment of the Global Digital Advertising Market and helps market participants to gain a solid base in the industry.
IFPL has come up with a solution to help airlines offset the cost of installing in-seat power whereby passengers can fuel up their devices after watching a short ...
Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...
Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...
From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.
The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...
The research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...
Google's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...
The maker of customized marketing tools has big ambitions — and money to realize them.
In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...
The advertising watchdog is taking no further action over complaints about a Treasury advert stating that duty free shopping will return in the event of a no-deal ...
There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.
Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...
Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...
What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, ...
BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...
Great British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...
Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...
Czech internet company Seznam has appointed Dominik Kosorin the programmatic manager in the advertising unit of the company. Kosorin will be responsible ...
Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...
Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.
Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...
One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.
Today we're continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the ...
The newsletter will bring you the news, but also tips to help you do your job better.
For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...
Microsoft is opening up its responsive search ads beta to all advertisers.
Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now ...
MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...
New York, NY (PRWEB) September 15, 2019 -- Platforms are defining the future. With Disney + (streaming), Google Stadia (games), Spotify (music), and many.
The Serie A giants have been preparing for their Champions League group stage clash with Atletico Madrid.
An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...
It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.
Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?
ADVERTISING RELATED ARTICLES:
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.
Persistent Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".
Understanding The Basics Of Advertising
I get the L.A.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what'sits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.
11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market