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The Man With The Grasshopper Mind


The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."

Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!

However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!

Particularly disturbing is the copycat syndrome. I can't even begin to tell you how many variations I've seen of the "Who Else" headline. For example:

"Who Else Wants To Write Great Headlines?"

By the way, the "Who Else" headline isn't new. It goes back many decades.

Here's the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet!

I have a much better alternative. Instead of copying someone else's headline, put in the hard work that's required and come up with your own classic headline.

Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results.

Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention:

Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You...

After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?

Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".

A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.

Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.

Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.

After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.

Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.

How will you know which headline is the best one overall?

Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!

To help you get the creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!

"The 20 Greatest Headlines Ever Written"

1. The Man With The "Grasshopper Mind"

2. They Laughed When I Sat Down At The Piano--But When I Started To Play!

3. To People Who Want To Write--But Can't Get Started

4. Does Your Child Ever Embarrass You?

5. The Secret Of Making People Like You

6. Advice To Wives Whose Husbands Don't Save Money

7. The Child Who Won The Hearts Of All

8. How To Win Friends And Influence People

9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. You Can Laugh At Money Worries--If You Follow This Simple Plan

13. When Doctors "Feel Rotten," This Is What They Do

14. How I Improved My Memory In One Evening

15. Discover The Fortune That Lies Hidden In Your Salary

16. How I Made A Fortune With A Fool Idea

17. Do You Do Any Of These Ten Embarrassing Things?

18. The Crimes We Commit Against Our Stomachs

19. How To Do Wonders With A little Land

20. Who Else Wants Lighter Cake--In Half The Mixing Time?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.

Visit his website at: http://www.lets-make-money.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 27 / 2020

Social media deal earns advertisers’ ‘likes’, but not yet all their dollars - amNY
Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  amNY

A beginner's guide to diversity, inclusion and representation in advertising - The Drum
A beginner's guide to diversity, inclusion and representation in advertising  The Drum

AdvaMed launches campaign against 'misleading' legal advertising - Mass Device
AdvaMed launches campaign against 'misleading' legal advertising  Mass Device

Reddit Announces Inventory Type Options for Advertising - Search Engine Journal
Reddit Announces Inventory Type Options for Advertising  Search Engine Journal

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News
Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising - The Wall Street Journal
Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

Brands Will Dedicate $58.6B To eCommerce Advertising - pymnts.com
Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth - Crypto Daily
Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth  Crypto Daily

Local ad and PR pros share how the Covid-19 pandemic is changing their strategies - Nashville Business Journal
Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms - POLITICO
‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms  POLITICO

Tag: Global Online Video Advertising Market Growth - The Daily Chronicle
Tag: Global Online Video Advertising Market Growth  The Daily Chronicle

Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG - Crypto Daily
Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG  Crypto Daily

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc - The Daily Chronicle
Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc  The Daily Chronicle

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Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025  The Daily Chronicle

Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc. - The Daily Chronicle
Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc.  The Daily Chronicle

Trump Retreats From Advertising in Key Battleground States - Bloomberg
Trump Retreats From Advertising in Key Battleground States  Bloomberg

Google to prevent post-election political advertising - Euro Weekly News
Google to prevent post-election political advertising  Euro Weekly News

Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

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Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc  The Daily Chronicle

Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV - Heel By Nature
Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV  Heel By Nature

Outdoor Advertising Machines Operating Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Clear Channel Outdoor, Jcdecaux, Lamar Advertising, Cbs, Stroer Media, Adams Outdoor Advertising, Adspace Networks - The Daily Chronicle
Outdoor Advertising Machines Operating Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Clear Channel Outdoor, Jcdecaux, Lamar Advertising, Cbs, Stroer Media, Adams Outdoor Advertising, Adspace Networks  The Daily Chronicle

Facebook Ads Limit – How Does It Affect Your Advertising Strategy? - Business 2 Community
Facebook Ads Limit – How Does It Affect Your Advertising Strategy?  Business 2 Community

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Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann  The Daily Chronicle

Programmatic Advertising Platform Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – AOL Inc. (Verizon Communications Inc.), AppNexus Inc., Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated - The Daily Chronicle
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Advertising Agencie Service Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Omnicom Group, Wpp Group, Publicis Groupe, Interpublic Group, Dentsu, Asatsu-dk, Cheil Worldwide  The Daily Chronicle

SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape - GlobeNewswire
SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users - Law Street Media
Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users  Law Street Media

Golden age of radio ends as advertising world tunes out - Telegraph.co.uk
Golden age of radio ends as advertising world tunes out  Telegraph.co.uk

The News Media And Advertising: Evolution Of A Zero-Sum Game - Worldcrunch
The News Media And Advertising: Evolution Of A Zero-Sum Game  Worldcrunch

How the Advertising Industry Makes Fossil Fuels Sexy - VICE
How the Advertising Industry Makes Fossil Fuels Sexy  VICE

The Daily Times earns five advertising awards from Tennessee Press Association - Maryville Daily Times
The Daily Times earns five advertising awards from Tennessee Press Association  Maryville Daily Times

EU operators cut advertising on IPR-infringing sites - iGaming Business
EU operators cut advertising on IPR-infringing sites  iGaming Business

Brands advertising strategies reflect how horrible 2020 has been - Business Insider - Business Insider
Brands advertising strategies reflect how horrible 2020 has been - Business Insider  Business Insider

Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll - Crypto Daily
Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll  Crypto Daily

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Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group  The Daily Chronicle

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Smart Advertising Market Report, Growth Forecast, Industry statistics Till 2026 - AlgosOnline
Smart Advertising Market Report, Growth Forecast, Industry statistics Till 2026  AlgosOnline

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027 - The Daily Chronicle
In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027  The Daily Chronicle

TikTok bans advertisements for fasting apps, weight loss products - Insider - INSIDER
TikTok bans advertisements for fasting apps, weight loss products - Insider  INSIDER

Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report - StreetInsider.com
Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report  StreetInsider.com

Amazon Advertising Bid Management Strategy - PR Web
Amazon Advertising Bid Management Strategy  PR Web

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

Wendy's to ramp up breakfast advertising - Seeking Alpha
Wendy's to ramp up breakfast advertising  Seeking Alpha

2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook - The Daily Chronicle
2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook  The Daily Chronicle

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Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026  The Daily Chronicle

Urban IQ Focuses On "Advertising With a Purpose" - MarTech Series
Urban IQ Focuses On "Advertising With a Purpose"  MarTech Series

Spain will be at the forefront of gaming advertising regulations in Europe - Yogonet International
Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026 - The Daily Chronicle
Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026  The Daily Chronicle

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Smart Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027  The Daily Chronicle

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

No, Facebook hasn't banned Trump from advertising - PolitiFact
No, Facebook hasn't banned Trump from advertising  PolitiFact

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

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Thanks So Very Much To Our ATL Advertisers  Above the Law

TikTok's advertising pitch reveals new data about the app - Business Insider - Business Insider
TikTok's advertising pitch reveals new data about the app - Business Insider  Business Insider

Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS - The Daily Chronicle
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Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year' - The Daily Republican
Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year'  The Daily Republican

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

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Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

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NFL Season Arrives To Help TV Advertising Get Back In The Game  Deadline

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Trump goes mostly dark in TV advertising fight with Biden - Associated Press
Trump goes mostly dark in TV advertising fight with Biden  Associated Press

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com - KCTV Kansas City
INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com  KCTV Kansas City

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Legal Advertisements: Friday, September 25, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Friday, September 25, 2020 | Legal Advertisements  Imperial Valley Press

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

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Ford Drags General Motors In New Environmental Focused Advertisement: Video  GM Authority

Legal Advertisements: Saturday, September 26, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Saturday, September 26, 2020 | Legal Advertisements  Imperial Valley Press

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

TikTok can help Walmart take on Amazon, Facebook, and Google - Fast Company
TikTok can help Walmart take on Amazon, Facebook, and Google  Fast Company

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

Junk food advertisements appear on remote learning platforms - The Counter
Junk food advertisements appear on remote learning platforms  The Counter

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Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

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‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees  Digiday

Washington Township, Martinsville advertise 2021 budgets | MDT - Times-Mail
Washington Township, Martinsville advertise 2021 budgets | MDT  Times-Mail

An egregious error in advertisement - The Ukrainian Weekly
An egregious error in advertisement  The Ukrainian Weekly

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Bill Murray slammed by Doobie Brothers over golf advertisements  Drew Reports News

How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage - The New York Times
How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

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Global Digital Advertisement Spending Market Key Factor Analysis and Status Explored In A New Research Report 2020-2027  The Daily Chronicle

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Post-IDFA Advice For Pubs: Work Directly With Your Advertisers  AdExchanger

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Apple Not Talking About Identifier for Advertisers At Its Streaming Event 09/16/2020  MediaPost Communications

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Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

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Retailers stress authenticity and safety in new furniture advertising  Home Furnishings Association

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