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Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the image will look fuzzy. Anyone that has blown up a picture in a popular program like Adobe Photoshop has experienced the pixilation of an image. The most common way to express the resolution of an image is via two integers: the first is the number of pixel columns or width and the second is the number of pixel rows or height. Another common way to express resolution is by giving the total number of pixels in the image (usually expressed as megapixels). It is determined by simply multiplying the pixel columns by the pixel rows.
Most typical file formats such as bmp, jpeg, png, etc. will give the physical image size. This is done through DPI. For raster images (those images in rectangular pixel format), DPI means the number of pixels printed within one inch horizontally and vertically. For example, if you have an image expressed at 600 by 300 (or 1.8 megapixels) and you want to print at 300 dpi, the image would need to be printed within two inches by 1 inch (you divide 600 x 300 by 300 dpi) - a very small image to get the needed resolution. The bigger you print the same image, obviously, the lower the amount of dots per inch. A 20 by 10 inch print of the same image would be only 30 dpi. Try to imagine how bad the quality would be if you had only 30 dots for every inch.
We commonly have customers uploading 600 x 300 jpeg images of the family dog, say, and ask us to put it on a vinyl banner 4 by 2 feet, for example. We refuse to print a sign with less than 300 dpi, because we know our customers will not be happy wth the quality. If we enlarged this image to fit the sign, we would get a sign with 12.5 dpi (only about 12 dots per inch).
We need to help educate so you will know that we are not trying to aggravate or, worse yet, price gauge when we ask for a better quality image. Believe me, we only do this so the customer will be happy with the final product. I always feel bad when I have to disturb a customer. I understand the buyer's position. They want quick results with minimal effort. But customers have to take a proactive role, because once and a while, a sign company will go ahead and print a borderline or low quality image. We won't do that - we insist on quality - which sometimes makes the customer think we lack some mysterious technology that our competition has. There have been those frustrating times when a customer will tell me they know of a local sign company that will print their sign with the image as is. And then they hang up miffed.
If we cannot get a higher quality image we need to convert the file to vector format. This format allows us to enlarge the image without loss in resolution. In fact, we have a full time graphic person that can do this rather quickly in some cases. We usually try to do it gratis for our customers, but sometimes we have to charge them. It is awkward because the customer does not always understand. Some even suspect we are attempting to add on frivolous charges. We want them to understand why!
But I also have to caution customers. Some sign companies will charge high prices for art work. Converting a diagram or clip art to vector format can be very cheap - about $10. But poor quality photographs require the artist to reproduce the file as a graphic drawing in detail. It takes time and most companies will understandably try to recoup their costs. But you should not be charged more than about $30 an hour and photographs rarely take more than 2 or 3 hours to convert.
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com. To purchase Magnetis, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz
Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Advertisers are turning up the heat on Facebook
Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica Breach
Facebook data leak scandal won't deter advertisers unless two things happen, industry insiders say
Sonos temporarily halts advertising on Facebook, Google
Why is Sonos suspending advertising to those platforms for only a week if it's so concerned? Apparently they're too important to its business. "Despite the flaws of these massive digital networks, we fundamentally believe in the power of technology to ...
Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charity
Sonos pauses social advertising and gives the money to charity
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos Blog
What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...
To understand digital advertising, study its algorithms
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...
Anchorage Daily News
Groups trade barbs over campaign advertising on Anchorage transgender proposition
Anchorage Daily News
Both sides of the debate over an Anchorage ballot initiative that would regulate restrooms and "intimate facilities" by sex at birth traded accusations over campaign advertising this week, a sign of escalating rhetoric as the mail-in election reaches ...
Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...
Mozilla pauses advertising on Facebook
The Three Issues Keeping Brands From Going All-In On Podcast Advertising
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that ...
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM ...
Ant and Dec: Suzuki ends advertising campaign after drink-drive charge
Suzuki has axed TV adverts featuring Ant and Dec after Ant McPartlin was charged with drink driving. The car firm will still sponsor the last two episodes of the series of ITV's Saturday Night Takeaway, but the duo will not appear in its commercials ...
Ant and Dec lose advertising deal with Suzuki
Suzuki withdraws Ant & Dec advertising campaign following Ant's drink driving charge
Ant and Dec: Suzuki ends advertising campaign after drink-drive ...
City OKs providing advertising dollars from fund to TDC
Project funds are nice, but Key West needs advertising dollars to keep business coming in, the City Commission voted this week. The board went against a resolution urging the Monroe County Commission to keep leftover Tourist Development Council money ...
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