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Do Your Radio Ads Work?


Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.

The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

Worse, most businesses don't have a plan to coordinate all advertising to the same message. The newspaper ad says one thing, yellow pages another and the radio commercial is off in its own world.

The radio ad person should know all about your campaign and image before leaving with the order. You should be promised a "proof" of your radio ad before it goes on the air. There should be at least two commercials, better four, selling the benefits.

Remember Tom Bodett and Motel 6? A great campaign. It was just Tom delivering solid copy about the benefits of staying at the motel (and a little twinkle music in the background). It won awards, put them on the map and raised occupancy rates and profits. The company was gobbled up by the Accor chain (one of the biggest in the world) who have the smarts to continue the same campaign. What does he say at the end of every commercial? Radio done right works!

Maybe you can't get the local station to come up with Tom Bodett quality but there is nothing wrong with solid copy pitching benefits, benefits benefits. Answer the question WIIFM (What's In It For Me). You don't have to be cute, use lame humor, two voices or loud music to do that.

BIG Mike's Tips for Better Radio Ads

» Buy more than one station (ones that target your customers, not ones you like)

» Buy 24 or more ads per week on one and 24 ads the following week on the other, alternate for four weeks, take four weeks off and do it again.

» Rotate two to four commercials, all with the same overall theme and opening and closing lines and change the meat in the middle (they call 'em donuts)

» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.

» Don't let some drama school dropout cook up a slice of life commercial by dragging the receptionist into the studio to play a part. They never sell.

Pick a plan and stick with it. Tell 'em to trade the cutsey stuff for real substance. Coordinate your radio with your other advertising and you can benefit from the power of electronic word of mouth, radio.

For more about advertising get my article "Cable Ads 5 Bucks" Send a blank eMail to the MailTo:CableAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. February / 15 / 2019

Confession: I love advertising - Campaign US
Confession: I love advertising  Campaign US

FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.


In Retrospect: Three Advertising Takeaways From 2018 - MarTech Series
In Retrospect: Three Advertising Takeaways From 2018  MarTech Series

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?


Advertising, Subscriptions To Drive CBS's Fiscal 2019 - Forbes
Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


Digital Turbine: A Mobile Advertising Platform Play - Seeking Alpha
Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


How to Get Millenials to Trust and Respond to Your Advertising - Forbes
How to Get Millenials to Trust and Respond to Your Advertising  Forbes

One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...


L'Oreal Canada expands AI ambitions through online advertising - Glossy
L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers - Adweek
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Why Quick Serves Should Invest in Out-of-Home Advertising - QSR magazine
Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


18,000 Android Apps Track Users by Violating Advertising ID Policies - BleepingComputer
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18K Android apps with tens or hundreds of millions of installs have been found to violate Google's Advertising ID policy guidance by collecting persistent device ...


3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social - Adweek
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  Adweek

It's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...


How to Use T-Shirts as Effective Trade Show Advertising by Mashum Mollah - Thrive Global
How to Use T-Shirts as Effective Trade Show Advertising by Mashum Mollah  Thrive Global

Trade shows can prove to be an excellent venue for advertising your business. That's because you tick off the basic B2B marketing requirement – identifying ...


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard - Tribune-Review
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


Secrets of a successful Snapchat advertising strategy - Fourth Source
Secrets of a successful Snapchat advertising strategy  Fourth Source

Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of.


Mediacorp 'radically restructures' advertising rate - Marketing Interactive
Mediacorp 'radically restructures' advertising rate  Marketing Interactive

Mediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.


Nine Of The Best Outdoor Advertising Campaigns - Forbes
Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


NexTech Launches 3D Advertising Platform for Facebook - MarTech Series
NexTech Launches 3D Advertising Platform for Facebook  MarTech Series

NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on ...


IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC - Marketing Dive
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing Dive

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...


Artificial Intelligence Meets Online Advertising At Trade Desk - Investor's Business Daily
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.


Taco Bell Nearly Doubles Television Advertising Spend in January - Skift Table
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


RAF advert that challenges sexist advertising to debut on Channel 4 - The Independent
RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Chinese primary school pupils take home certificates advertising eyewear - South China Morning Post
Chinese primary school pupils take home certificates advertising eyewear  South China Morning Post

Hebei province school banned from enrolling new pupils after it was found to have broken rules on commercial activities, and vice-principal has been fired.


Two new advertising sales reps join News-Review - Petoskey News-Review
Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam - WKYC.com
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


ZypMedia Selects Telaria to Offer Local Advertisers Access - MarTech Series
ZypMedia Selects Telaria to Offer Local Advertisers Access  MarTech Series

ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced that it has ...


Smart Advertising Transaction Token is the future of Advertising Transactions - TechBullion
Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullion

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...


Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising - WBAL TV Baltimore
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV Baltimore

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing.


State Of Nature: District Courts Diverge In Treatment Of "Natural" False Advertising Claims - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
State Of Nature: District Courts Diverge In Treatment Of "Natural" False Advertising Claims - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Two recent contrasting decisions in class action false advertising cases alleging misleading uses of the term natural for food products underscore the difficulty in ...


Big Drop In Advertising Giants Shares - Forbes
Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


DTC brands are running into TV advertising’s legacy limitations - Digiday
DTC brands are running into TV advertising’s legacy limitations  Digiday

In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...


U.K. Government Report Calls for Investigation Into Digital Advertising Market - Adweek
U.K. Government Report Calls for Investigation Into Digital Advertising Market  Adweek

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...


RSN Privacy Policy - FOXSports.com
RSN Privacy Policy  FOXSports.com

Fox Sports Net Privacy Policy Effective Date: February 13, 2019 Table of Contents: SCOPE AND APPLICATION: What and who this Policy covers. COLLECTION ...


LS Investment Advisors LLC Purchases 305 Shares of Lamar Advertising Co (LAMR) - Fairfield Current
LS Investment Advisors LLC Purchases 305 Shares of Lamar Advertising Co (LAMR)  Fairfield Current

LS Investment Advisors LLC raised its position in Lamar Advertising Co (NASDAQ:LAMR) by 6.6% during the fourth quarter, according to the company in its most ...


Cross-Channel Performance Advertising Platform Market Research 2019 | Top Players Covered : Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado, Sizmek, Kenshoo, AdRoll, Choozle, Twitter, Google Ads - Wise Awareness
Cross-Channel Performance Advertising Platform Market Research 2019 | Top Players Covered : Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado, Sizmek, Kenshoo, AdRoll, Choozle, Twitter, Google Ads  Wise Awareness

When every business is competing to be the best, market research analysis report is one of the key factors that will help them climb the ladder of success.


Amazon's Promising Advertising Growth Story - Seeking Alpha
Amazon's Promising Advertising Growth Story  Seeking Alpha

Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.


Should You Like Vertoz Advertising Limited’s (NSE:VERTOZ) High Return On Capital Employed? - Simply Wall St
Should You Like Vertoz Advertising Limited’s (NSE:VERTOZ) High Return On Capital Employed?  Simply Wall St

Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! Today we are going to look at Vertoz ...


You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why - Hilton Head Island Packet
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers - The CT Mirror
Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


Coconut juice maker's advertising sparks breast size kerfuffle - ecns
Coconut juice maker's advertising sparks breast size kerfuffle  ecns

The market watchdog in Haikou, Hainan province, has launched an investigation into Coconut Palm Group, a beverage maker, for allegedly publishing illegal ...


Track Takeover: Art replaces advertising in SEPTA station - WHYY
Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


The Pitch: Advertising and marketing news for 2.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 2.12.19  RichmondBizSense

Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency's campaign for Guilford ...


Can BAFTA's diversity policy be applied to advertising? - The Drum
Can BAFTA's diversity policy be applied to advertising?  The Drum

As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae.


How The NFL, Pop Culture, And Successful Advertising Helped Lead Campbell’s To A CHUNKY Victory - JD Supra
How The NFL, Pop Culture, And Successful Advertising Helped Lead Campbell’s To A CHUNKY Victory  JD Supra

The Campbell Soup Company (“Campbell's”) can now tell its competitors, “No CHUNKY soup for you!” Earlier this month, Campbell's earned the United States ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising - USA TODAY
Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025 - Market Reports
Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025  Market Reports

Analytical Research Cognizance shared “Social Media Advertising Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...


Attorney General seeks to protect women's health, stop deceptive advertising - WFSB
Attorney General seeks to protect women's health, stop deceptive advertising  WFSB

A bill to protect women's health got its first hearing on Monday.


Advertising and Sponsorships - Construction.com
Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Google Rallies Advertising Industry At IAB Summit To Stop Fraud 02/13/2019 - MediaPost Communications
Google Rallies Advertising Industry At IAB Summit To Stop Fraud 02/13/2019  MediaPost Communications

The advertising industry loses millions of dollars annually to advertising fraud. At the IAB Leadership Summit in Phoenix, Per Bjorke, senior product manager at ...


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever - Adweek
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


How could Facebook’s use of blockchain affect marketing and advertising? - MarTech Today
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


'Parent' no longer tops targeting lists - Advertising - BizReport
'Parent' no longer tops targeting lists - Advertising  BizReport

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the ...


Domain's move to programmatic advertising cuts into revenue growth - AdNews
Domain's move to programmatic advertising cuts into revenue growth  AdNews

Nine's Domain group reported flat revenue for the half year as the pure-play online property classified business was hit by fewer listings and a move into ...


Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S. - Milwaukee Business Journal
Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S.  Milwaukee Business Journal

Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau's most recent 250 Direct Brands to ...


Advertising Trends You Should Consider in 2019 - Entrepreneur
Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Taxing the Rich, and the “Woke” Advertising Trend - HBR.org Daily
Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Gun Safety Devices Get Caught in Online Advertising Bans - The Wall Street Journal
Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Agency Brief: Meet your new Advertising Hall of Famers - AdAge.com
Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Advertising uber-analyst Brian Wieser takes role at GroupM - AdAge.com
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising - Yahoo Finance
Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


Hotel and Hospitality Management Software Market Players Attention On More Moderen Advertising Techniques To Pressure Income - Industry News Network
Hotel and Hospitality Management Software Market Players Attention On More Moderen Advertising Techniques To Pressure Income  Industry News Network

“Hotel and Hospitality Management Software Market By Hotel Type (Business Hotels, Heritage and Boutique Hotels, and Resorts and Spas); By Type (Hotel ...


Out of home advertising to grow between 12-15% in 2019: Posterscope report - Best Media Info
Out of home advertising to grow between 12-15% in 2019: Posterscope report  Best Media Info

Out-of-home (OOH) advertising is expected to grow anywhere between 12% and 15% in 2019, says Dentsu Aegis Network's OOH agency Posterscope India in a ...


Super Bowl Advertising Recall - ADOTAS
Super Bowl Advertising Recall  ADOTAS

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...


Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video) - Greek Reporter
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek Reporter

An advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Advertising and Media Insider newsletter February 13 - Business Insider
Advertising and Media Insider newsletter February 13  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Roundup: Equity in business workshop / Top advertising student / Chicken recall - Greater Baton Rouge Business Report
Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business Report

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...


Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


Next on Netflix: Advertising? - eMarketer
Next on Netflix: Advertising?  eMarketer

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...


Over 14% growth recorded in advertising expenditure in 2018 - BusinessLine
Over 14% growth recorded in advertising expenditure in 2018  BusinessLine

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...


Amazon launches a rewards program for apps like TikTok - AdAge.com
Amazon launches a rewards program for apps like TikTok  AdAge.com

Amazon Moments is a new rewards program for publishers to send gifts to their audiences in exchange for performing easy tasks.


Why addressable TV advertising hasn't taken off: Analysis - Business Insider
Why addressable TV advertising hasn't taken off: Analysis  Business Insider

Ad buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 - NPR
African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


How to give your small business a boost with budget advertising - e27
How to give your small business a boost with budget advertising  e27

Experts say you should spend at least an hour a day on marketing and looking for ways to promote your business. The easiest way to endorse a business is by ...


FreeWheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens - PRNewswire
FreeWheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens  PRNewswire

NEW YORK, Feb. 12, 2019 /PRNewswire/ -- Nielsen (NYSE: NLSN) and FreeWheel, A Comcast Company have expanded their relationship to include the ...


PepsiCo says higher advertising costs, new product investments will dent profit this year - The Globe and Mail
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and Mail

PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.


New leader at Northlich: “Advertising no longer resembles advertising” - Soapbox Cincinnati
New leader at Northlich: “Advertising no longer resembles advertising”  Soapbox Cincinnati

Northlich, now in its 70th year as a Cincinnati marketing and advertising agency, just named Pat Pujolas as its executive creative director, a spot held by only ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News - U.S. News & World Report
Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Barbara Proctor, first African-American woman to own an advertising agency, dies at 86 - The Boston Globe
Barbara Proctor, first African-American woman to own an advertising agency, dies at 86  The Boston Globe

WASHINGTON — The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name ...


The New Native Advertising Narrative - Folio: - Folio Magazine
The New Native Advertising Narrative - Folio:  Folio Magazine

How native advertising became custom *content* and what it means for publishers.


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Democrats want more disclosure of campaign advertising, but dark money remains an issue - The Colorado Sun
Democrats want more disclosure of campaign advertising, but dark money remains an issue  The Colorado Sun

The Colorado Senate is expected to approve legislation that would mandate more disclosure from political committees that send mailers or air commercials in an ...


WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business - Adweek
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...


The country advertising for 'moral' executioners - Newstalk ZB
The country advertising for 'moral' executioners  Newstalk ZB

A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.


UK broadcasters face advertising tipping point, new study finds - The Guardian
UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


LiveRamp gives advertisers a way to target users across all of their CTV interactions - MarTech Today
LiveRamp gives advertisers a way to target users across all of their CTV interactions  MarTech Today

LiveRamp announced Monday a new solution that will help video advertisers tie together specific users' connected TV (CTV) experiences, whether they are ...


ADVERTISING: ADVERTORIAL — SHEREE DIBIASE: Physical therapy for endometriosis - Coeur d'Alene Press
ADVERTISING: ADVERTORIAL — SHEREE DIBIASE: Physical therapy for endometriosis  Coeur d'Alene Press

Endometriosis is one of the most misunderstood health conditions for women. Endometriosis affects 1 in 10 wome.


#AdAgeElectionWatch: Media and Advertising Analysis of General Election 2019 - AdAge India
#AdAgeElectionWatch: Media and Advertising Analysis of General Election 2019  AdAge India

AdAge India, the Indian arm of the leading global advertising and marketing news platform AdAge.com, is launching AdAge Election Watch ...


Gun Safe Accessory Company Banned from Facebook Advertising - AmmoLand Shooting Sports News
Gun Safe Accessory Company Banned from Facebook Advertising  AmmoLand Shooting Sports News

Gun Storage Solutions, the manufacturer of gun safe accessories, has been shut down from advertising. Facebook is now discriminating against companies that ...


Why is Panama City Beach advertising for spring tourism after Hurricane Michael? - The Northwest Florida Daily News
Why is Panama City Beach advertising for spring tourism after Hurricane Michael?  The Northwest Florida Daily News

The idea is that, instead of slowing recovery work by getting in the way, tourists will pump more dollars into the area, thereby helping businesses recoup losses ...


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