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What Does Your Business Card Say?


Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Everyday people throw away stacks of undelivered business cards. Money down the dumper.

Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker blotting out a line of type and a new name,address or phone number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business.

Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

If you are in any business and venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without diggout out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray.

You card says a lot about you. And you say even more about you when you offer your card.

Say it in business-like, professional style.

For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?"

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

eMail: BizCardBack@BigIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 24 / 2018

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Business Insider

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Business Insider
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Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns - Cointelegraph

Cointelegraph

Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns
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DIVAS women's group learns about successful advertising
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Guest speaker Tim Smith, Phillips Media Group, presented a lesson on advertising do's, don't's and lessons others have learned. Smith let the DIVAS know advertising is not marketing, sales, public relations, design, promotions, events or branding. It ...


And here's....Marcel: Publicis unveils its AI system - Campaign Asia-Pacific

Campaign Asia-Pacific

And here's....Marcel: Publicis unveils its AI system
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Gridsum Recognized with Three IAI International Advertising Awards - PR Newswire (press release)

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The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV ...


How Data Will Come Into Play in OTT Advertising - Adweek

Adweek

How Data Will Come Into Play in OTT Advertising
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Clearly, there's strong appetite for OTT advertising as advertisers know that they must follow their audiences. According to TDG Research, ad spend in OTT is projected to hit $40 billion by 2020, which is nearly half of the $85 billion in forecasted ...


Global Goalcast: How the advertising oscars could change the world ... - CBS News

CBS News

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Ad Group Announces Rules for Transparency in Political Advertising ... - Wall Street Journal

Wall Street Journal

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Victoria's Secret Is Still Advertising to Women Like It's 1999 - Bloomberg

Bloomberg

Victoria's Secret Is Still Advertising to Women Like It's 1999
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Victoria's Secret was founded during one sexual revolution. It's not clear it'll make it through the next one. While still the dominant lingerie retailer in the U.S., Victoria's Secret sales have dropped in each of the past six quarters and show few ...


3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age - Adweek

Adweek

3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
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