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Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?

The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would?

If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course!

So the real question is, if you're going to spend your hard earned money on advertising why wouldn't you want to seek the advise of an expert who's job is to advise you on how to most cost effectively spend your advertising dollars.

Below are just a few of the pro's and con's of hiring an advertising agency. I hope they help.

Reasons to hire an advertising agency:

· Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system.

· Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services that most agencies subscribe to.

· Agencies help keep the newspaper, tv and radio stations honest. It's very easy for a tv, radio or newspaper rep to take advantage of an inexperienced buyer. They know you have little understanding of share and ratings and often don't disclose important information regarding programming and times.

· Agencies often have relationships with reps and media outlets and can often negotiate on your behalf for value added commercials or space, "free stuff."

· Agencies are paid a 15% commission from the media sources they place with. They are your advocate and only make money if your advertising works and you continue to spend money. It's a very powerful reason for them to try as hard as they can to make your advertising it's best!

Reasons not to hire an advertising agency:

· You have worked in the advertising profession and have a great understand of all types of media.

· You have a very small budget and are unable to get an agency to help you.

Those are about the only reasons not to hire an advertising agency. So often, small business owners try to place media without the help and expertise of an advertising agency and usually the inevitable happens, their advertising fails and they are forever convinced that advertising doesn't work.

Buying advertising is something anyone can do, just like anyone can purchase stocks. But most importantly, are you making the right decision?

If you're a small business owner and have decided to advertise, do yourself a favor, get out your yellow pages and go directly to advertising agencies. It will be the best FREE service you'll ever receive.

Steve Moundzouris, 423-653-2201 BigWater Media Group. BigWater Media Group is a full service marketing and advertising agency.

http://www.bigwatermg.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 28 / 2024

Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

Tesla starts advertising campaign on Cars.com - TESLARATI
Tesla starts advertising campaign on Cars.com  TESLARATI

Revolutionary Retail Data Rewrites The Future Of Advertising - Forbes
Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com - Inc.
Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

AI advertising start-up valued at $4bn after fundraising - Financial Times
AI advertising start-up valued at $4bn after fundraising  Financial Times

How Google's entry into in-game advertising puts a spotlight on an industry in flux - Digiday
How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

No joke: UK comedian told to remove hot dog from subway poster over junk food ban - The Associated Press
No joke: UK comedian told to remove hot dog from subway poster over junk food ban  The Associated Press

Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say - Ars Technica
Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say  Ars Technica

Adobe's new GenStudio platform is an AI factory for advertisers - The Verge
Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum - Hollywood Reporter
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum  Hollywood Reporter

Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ... - Ropes & Gray LLP
Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report - Nielsen
New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising - ExchangeWire
Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Advertising can find its mojo again - The Media Leader
Advertising can find its mojo again  The Media Leader

Streaming, Politics Star In Magna 2024 US Ad Forecast - AdExchanger
Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

23 Gen Z advertising and marketing leaders - Ad Age
23 Gen Z advertising and marketing leaders  Ad Age

New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry - Yonkers Times
New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry  Yonkers Times

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

Brands report a rise in imposter advertisers on platforms like Meta & TikTok - Modern Retail
Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

Russian media advertising market grows 'fantastically' — RealnoeVremya.com - Realnoe vremya
Russian media advertising market grows 'fantastically' — RealnoeVremya.com  Realnoe vremya

T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate - JD Supra
T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate  JD Supra

All-conquering Publicis snaffles Pfizer creative from IPG - More About Advertising
All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

The New Paradigm of Advertising Sees Content Patterns Changing - Grit Daily
The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

CFPB Flags False Advertising Risk For Money Transfer Firms - Law360
CFPB Flags False Advertising Risk For Money Transfer Firms  Law360

Sing Tao House to be renovated into new advertising firm - The Post
Sing Tao House to be renovated into new advertising firm  The Post

A robot lawn mower eschews springtime advertising to stand out - The Media Leader
A robot lawn mower eschews springtime advertising to stand out  The Media Leader

Political Advertising in the Era of Artificial Intelligence: What Lies Ahead? - WLS
Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

Happy Hemp CBD Gummies - Sweet Relief - CBD Marketing & Advertising - ECOWAS
Happy Hemp CBD Gummies - Sweet Relief - CBD Marketing & Advertising  ECOWAS

Digital advertising: key updates for businesses (March 2024) - Lexology
Digital advertising: key updates for businesses (March 2024)  Lexology

Advertising Agency TRG Seeks To Offload Office Space in Dallas' Deep Ellum Neighborhood - CoStar Group
Advertising Agency TRG Seeks To Offload Office Space in Dallas' Deep Ellum Neighborhood  CoStar Group

Advertising Agency 2024: Gale - Campaign US
Advertising Agency 2024: Gale  Campaign US

Introducing the Rise of Crypto Officer: Pioneering the Future of Digital Advertising - StreetInsider.com
Introducing the Rise of Crypto Officer: Pioneering the Future of Digital Advertising  StreetInsider.com

Mobile Advertising 2024 - eMarketer
Mobile Advertising 2024  eMarketer

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent - PesaCheck
HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent  PesaCheck

Ph.D. alum wins dissertation award, promoting women and diversity in advertising - UNC Hussman School of Journalism and Media
Ph.D. alum wins dissertation award, promoting women and diversity in advertising  UNC Hussman School of Journalism and Media

Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR) - Defense World
Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

Measured solves advertising’s walled garden problem - Martechcube
Measured solves advertising’s walled garden problem  Martechcube

Why Advertisers Claim Meta Owes $7 Billion in Damages - Adweek
Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads - Search Engine Roundtable
Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads  Search Engine Roundtable

The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024 - DataDrivenInvestor
The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers - PR Newswire
Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers  PR Newswire

Advertising giant GroupM pledges to double spending on women’s sports - Awful Announcing
Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

This Brazilian Brand Uses People to Advertise Its Sun Cream | LBBOnline - Little Black Book - LBBonline
This Brazilian Brand Uses People to Advertise Its Sun Cream | LBBOnline  Little Black Book - LBBonline

SeaWorld unveils major advertising campaign - Travel Weekly
SeaWorld unveils major advertising campaign  Travel Weekly

Can you guess what these retro advertisements on ''The Andy Griffith Show'' are selling? - MeTV
Can you guess what these retro advertisements on ''The Andy Griffith Show'' are selling?  MeTV

Introducing Kognitiv Amplify: AI-based AdTech Tool - AiThority
Introducing Kognitiv Amplify: AI-based AdTech Tool  AiThority

Why the joys of real-world advertising still can't be recreated by AI or screens - The Drum
Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

Dutch court rules KLM advertising campaign was “greenwashing” - Kennedys Law
Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

CFPB Issues Warning to Remittance Transfer Providers Over False Advertising - MarketWatch
CFPB Issues Warning to Remittance Transfer Providers Over False Advertising  MarketWatch

Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down - Search Engine Land
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

Navigating the Future of Media & Advertising Technology: A Call to Action - MediaVillage
Navigating the Future of Media & Advertising Technology: A Call to Action  MediaVillage

Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers. - Insideradio.com
Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers.  Insideradio.com

Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search? - Investor's Business Daily
Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

K&L Gates commercial litigator takes advertising expertise to Venable - World Intellectual Property Review
K&L Gates commercial litigator takes advertising expertise to Venable  World Intellectual Property Review

For Verizon Business, Reaching The Customer Means Empowering The Marketer - AdExchanger
For Verizon Business, Reaching The Customer Means Empowering The Marketer  AdExchanger

InfoSum, Experian’s innovation for auto advertisers’ audience strategy - Martechcube
InfoSum, Experian’s innovation for auto advertisers’ audience strategy  Martechcube

Pixotope NAB 2024 virtual production showcase features immersive storytelling, new advertising opportunities - NewscastStudio
Pixotope NAB 2024 virtual production showcase features immersive storytelling, new advertising opportunities  NewscastStudio

EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause - PYMNTS.com
EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

Tribeca Festival Expands Its X Programming and Awards for Advertisers - Adweek
Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

ADVERTISING: Advertorial — Decoding food labels: Part II - Coeur d'Alene Press
ADVERTISING: Advertorial — Decoding food labels: Part II  Coeur d'Alene Press

Google highlights the impact of GenAI in digital advertising in its latest ads safety report - YourStory
Google highlights the impact of GenAI in digital advertising in its latest ads safety report  YourStory

The Impact of Online Gambling on Football Sponsorship and Advertising - TheSpread.com
The Impact of Online Gambling on Football Sponsorship and Advertising  TheSpread.com

AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider - Entrepreneur
AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider  Entrepreneur

The most innovative advertising and marketing companies of 2024 - Fast Company
The most innovative advertising and marketing companies of 2024  Fast Company

Proof Advertising Appoints Chree Taylor as Chief Growth Officer | LBBOnline - Little Black Book - LBBonline
Proof Advertising Appoints Chree Taylor as Chief Growth Officer | LBBOnline  Little Black Book - LBBonline

Adalytics report exposes the intricacies of made-for-advertising sites - Digiday
Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

MAA Ad of the Week: BA’s Avios from Uncommon - More About Advertising
MAA Ad of the Week: BA’s Avios from Uncommon  More About Advertising

Alameda County District Attorney Pamela Price’s Office joins in $17.75 million settlement agreement with Mariner ... - IndiaPost.com
Alameda County District Attorney Pamela Price’s Office joins in $17.75 million settlement agreement with Mariner ...  IndiaPost.com

Meta advertising: 5 best practices for 2024 - Search Engine Land
Meta advertising: 5 best practices for 2024  Search Engine Land

Our 2023 Ads Safety Report - The Keyword | Google Product and Technology News
Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed 03/27/2024 - MediaPost Communications
Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed 03/27/2024  MediaPost Communications

Elon Musk's Tesla returns to Facebook to launch ads amid sales slump - Quartz
Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

The IAB thinks brands should get in on game advertising ASAP - Tubefilter
The IAB thinks brands should get in on game advertising ASAP  Tubefilter

In-Video-Game Ad Spend to Reach $11.5 Billion by 2027 - Variety
In-Video-Game Ad Spend to Reach $11.5 Billion by 2027  Variety

HOAX: This poster advertising jobs for drivers at Victory Farms is a scam - PesaCheck
HOAX: This poster advertising jobs for drivers at Victory Farms is a scam  PesaCheck

Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities. - Insideradio.com
Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities.  Insideradio.com

5 Best Digital Billboard Advertising Companies (March 2024) - Unite.AI
5 Best Digital Billboard Advertising Companies (March 2024)  Unite.AI

Pioneering a New Era of University Advertising: Nickelytics and Starship Robots Partnership Launches at Two US ... - WICZ
Pioneering a New Era of University Advertising: Nickelytics and Starship Robots Partnership Launches at Two US ...  WICZ

How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv - Benzinga
How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

Is lovingly crafted, homemade advertising Adam Buxton's podcasting secret? - The Drum
Is lovingly crafted, homemade advertising Adam Buxton's podcasting secret?  The Drum

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

Smarter ads, better results: The next era of digital advertising - Think with Google
Smarter ads, better results: The next era of digital advertising  Think with Google

Environmental group alleges 'greenwashing' by FortisBC in advertising - Vancouver Sun
Environmental group alleges 'greenwashing' by FortisBC in advertising  Vancouver Sun

Here's Why Lamar Advertising Company (LAMR) Rose in Q4 - Yahoo Finance UK
Here's Why Lamar Advertising Company (LAMR) Rose in Q4  Yahoo Finance UK

Today’s Cache | Amazon fails to suspend EU ad clause; Apple defeats consumer crypto-payment case; U.S. offers $10 million bounty for info on ‘Blackcat’ hackers - The Hindu
Today’s Cache | Amazon fails to suspend EU ad clause; Apple defeats consumer crypto-payment case; U.S. offers $10 million bounty for info on ‘Blackcat’ hackers  The Hindu

Tesla Has Started Advertising On Facebook And Instagram - CarScoops
Tesla Has Started Advertising On Facebook And Instagram  CarScoops

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion - Modern Retail
Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

Temu and Shein Are the 'Jaws' of Digital Advertising - The Business of Fashion
Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

ARS Advertising Completes Acquisition of Manifest - GlobeNewswire
ARS Advertising Completes Acquisition of Manifest  GlobeNewswire

Exploring authenticity: Zon & Bram on the rise of documentary-style advertising | shots - Shots
Exploring authenticity: Zon & Bram on the rise of documentary-style advertising | shots  Shots

CPG Will Reshape Marketing Strategies In 2024 - Forbes
CPG Will Reshape Marketing Strategies In 2024  Forbes

HOAX: This poster advertising vacancies at KenGen is inauthentic - PesaCheck
HOAX: This poster advertising vacancies at KenGen is inauthentic  PesaCheck

Invibes Advertising : Strong growth in annual results 2023. - sharewise
Invibes Advertising : Strong growth in annual results 2023.  sharewise

Meta Platforms must face advertisers' class action, US appeals court says - Reuters
Meta Platforms must face advertisers' class action, US appeals court says  Reuters

Paramount+ sees "pent-up demand" for advertising - AdNews
Paramount+ sees "pent-up demand" for advertising  AdNews

Snapchat Introduces Sponsored AR Filters for Advertisers - XR Today
Snapchat Introduces Sponsored AR Filters for Advertisers  XR Today

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