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Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Moms Have The Power!
Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?
What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!
Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You
don't have to "push" your product if your product truly is what
you claim it to be. Gently offer them the information and let
them make an educated decision. Don't over hype or under sell
either. Don't use fear tactics or "deal of a life time"
approaches. Granted these may work on some moms, but most are
pretty aware of "corporate" brainwashing.
Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of
Moms who are supporting each other by promoting one another. Ever
heart of "do unto others as you would have them do unto you"?
This is exactly what thousands of work at home moms are doing
each and every day.
By promoting each other they are doing one of several
things:
1. Getting free advertising for their
site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers
(which by the way saves Moms money)
How Do I Get Involved?:
You can join this growing movement by visiting a number of
networking sites. Some I have listed in the resource section.
You'll need to print off some business cards-Vista Print has an
excellent deal--, develop an advertising campaign, track your
advertising campaign with a coupon code and then Make Your
Packs!
1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..
Resources: Mom Packs - The original "moms promoting moms" group. http://mompacks.com Jessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards - http://www.allnaturalme.com
Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca
MORE RESOURCES updated Tue. August / 22 / 2017AdAge.com | Advertising's Enfant Terrible AdAge.com Advertising right now is in this creative fucking nowhere's land. I want to be a chief creative officer that's tapping into what's going on in culture, art, music, fashion, design in a real way, versus being an advertising creative director. I'm much ... |
Washington Examiner | Celebrities join the call for Amazon to stop advertising on Breitbart Washington Examiner Celebrities and Twitter users have taken to the social network to call on online retail giant Amazon to pull its advertisements from right-wing Breitbart News. On Monday, an activist group campaigning against Breitbart said it has pressured nearly 2 ... |
Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media Above the Law Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how companies and their counsel best utilize those capabilities and avoid potential risks? Join Practical Law for a free 75 ... |
Fast Company | RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More Fast Company Hollywood and comedy legend Jerry Lewis died on Sunday at the age of 91. Over such a long, epic career, Lewis covered stand-up, song-and-dance, film, television, and perhaps best-known for his celebrity telethons supporting the Muscular Dystrophy ... |
Delmarva Daily Times | Delmarva Media Group hires new advertising director Delmarva Daily Times The Delmarva Media Group named a new advertising director Monday. Ron Pousson, 45, will oversee sales representatives, managers and related support staff responsible for advertising in The Daily Times, Delmarvanow.com and 10 weekly newspapers in ... |
The Philadelphia Tribune | Rosetta A. Johnson, 90, former Polk Advertising worker The Philadelphia Tribune Johnson was a stay-at-home mom when her children were young, but later worked for many years at R.L. Polk Advertising Co., where she served as the union shop steward. After the Polk closed its location at 23rd and Walnut streets, Johnson became active ... |
Forbes | Advertising Is Commoditized -- But You Don't Have To Be Forbes Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople. |
Washington Examiner | Activists claim more than 2500 companies have stopped advertising on Breitbart Washington Examiner An activist group campaigning against the pro-Trump Breitbart News said it has pressured nearly 2,600 companies into withdrawing their advertisements from the website. "Climbing towards 2,600 advertisers down now," the group Sleeping Giants said ... Breitbart News: Nearly 2600 advertisers have pulled advertising from the far-right website |
TV Advertising Is Challenging, But Measurement Offers A Lifeline AdExchanger Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from TV toward digital and on-demand services, advertisers may be reluctant to enter TV advertising or question ... |
Economic Times | Digital ad spend expected to grow at 33% by December 2017 Economic Times Spend on mobile advertising (SMS/in-app ads) also recorded high year-on-year growth of 58% from Rs. 832 crore in 2015 to around Rs. 1,313 crore in 2016. Spending on email ads has reduced substantially (-53% YoY) and is now estimated at only Rs. 73 ... Digital advertising spend in India to touch Rs 9700 crore by end-2017 |
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