The big ad-tech companies know how to sell ads without damaging privacy, but they choose not to.

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."

The New York subways are plastered with images of sad, drooping cactuses — an image meant to suggest erectile dysfunction in ads for the men's wellness ...

Fort Lauderdale, Florida, June 20, 2019 -- via NEWMEDIAWIRE -- Veritas Farms, Inc. (OTCQB: VFRM), a vertically-integrated agribusiness focused on the ...

Carlie McClinsey of North Tonawanda was part of the Ithaca College Ad Lab team that won the American Advertising Federation's National Student Advertising ...

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio *content* by utilizing ...

French advertising firm Havas, part of media group Vivendi, has agreed to buy Battery, a fast-growing U.S. ad company whose clients include Netflix.

Amazon's popular gaming streaming *service* (and a whole lot more) is live, interactive, community-based, and full of young people. What's not to like? Well, it's ...

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...

From Lady Gaga to Rick Ross, see which live performers have become "ad-famous" for making the event rounds.

Many of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...

The New York subways are plastered with images of sad, drooping cactuses — an image meant to suggest erectile dysfunction in ads for the men's wellness ...

Price extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...

How has advertising from television to the internet changed how we view advertising over the years and how have our viewing expectations informed how ...

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's.

I bet you've never considered this before — but if you think about it you would admit it — you read a newspaper as much for the advertising as you do the articles ...

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...

The Cannes Lions panel highlighted campaigns that work.

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...

Two TV groups are coming together to expand advanced advertising. NCC Media—a national ad sales, marketing and technology company—and OpenAP, ...

DUBLIN, June 19, 2019 /PRNewswire/ -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...

For Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.

Advertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.

Mediaite announces a new unprecedented coalition between a bipartisan group of mid-size political publishers called the Digital News Alliance.

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...

In trading on Wednesday, shipping shares were relative leaders, up on the day by about 1.5%. Leading the group were shares of Genco Shipping &.

Quibi, the mobile video platform led by Jeffrey Katzenberg and Meg Whitman, sold $100 million in advertising inventory for its first year.

Verizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...

Director, Product Development, Advertising & UX Integrations in New York , Manager (Supervisor), Web Production, Marketing & Communications with ...

A lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.

No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”

Netflix has long been resistant to advertisements, but rival executives predict that stance will change.

Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand ...

The Trump administration's decision to require drugmakers to include list prices in their direct-to-consumer television advertisements had already drawn ...

Facebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...

Daily News and News Monitor Publisher Tara Klostreich has named Diana Hermes advertising manager of the Wahpeton, North Dakota, operation, effective ...

Values aren't reflected in the subject of a show that your organization's ad appears before or after.

If your small business is stuggling with a limited budget, here are 10 cheap advertising ideas to get the word out about your business for under $50.

NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ...

The company will double its ad spending over the next two to three years.

Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...

Activists and community leaders from City Heights want more regulation of billboards advertising marijuana.

Men can't cook, and women are bad at sports. Those stereotypes are just two of many that, as of last week, are illegal in British advertisements. Indeed, the ...

"If we aren't in the business of understanding humans, we aren't in business at all," said Aline Santos, Unilever's executive vice president of Global Marketing ...

An influx of new clients has ANDERSON Advertising & Public Relations in growth mode. Since becoming local agency partner to Arizona-based Verra Mobility ...

Kendall Jenner has been accused of clever product placement after the reality star was seen carrying a Coca-Cola can that matched her dress as she left a ...

Cable *service* provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way ...

Comcast Advertising is making an industry-wide push for addressable advertising with the launch of its “On Addressability” initiative.

Some of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...

TV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.

Professional development experience offers e-learning courses and live events to help educate marketers undergoing transformation in their space. CANNES ...

If not quite a changing of the guard at the top of the holding companies, this year's Cannes welcomes some new faces – with some more familiar ones returning.

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...

Procter & Gamble (P&G) revealed several new creative partnerships at the Cannes Lions festival this week that are intended to "reinvent advertising" by merging ...

If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he World ...

A planned series of subway ads ran into regulatory issues. One ad read, “The World was built for men. The Wing is built for you.”

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...

Retailers can create ads using organic posts from other channels that have branded *content*.

Earlier this month, billionaires Thomas Tull and Jim Breyer participated in a $15-million fundraising round for the digital avatar company Genies. Benzinga ...

Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google's display.

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...

Targeted advertising is to be presented to Italian viewers that have compatible HbbTV devices. The *service* is being launched by Publitalia '80, the advertising ...

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...

France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the women's team is cruising through the ...

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the ...

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...

Ad agencies face technical and cost hurdles in creating augmented reality (AR) campaigns for brands, according to a survey that Unity Technologies, the maker ...

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...

Along with other legislative items, Vienna is working to kill a statewide requirement to advertise in local newspapers. Virginia code currently requires local.

The unstoppable march of digital ad spend is a well-documented tale, with IAB recently noting “landmark” growth of more than 20% year over year. With many of ...

Whether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

Cars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...

The Massachusetts Bay Transportation Authority recently rejected advertising for co-working space The Wing because it said that the company's advertising was ...

Goodby Silverstein & Partners' Margaret Johnson and Ogilvy's Leslie Sims interviewed each other for Brandweek.

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...

In a first such action, the Travancore Cochin Medical Council has suspended for a month the registration of an Ayurvedic doctor after finding him guilty of ...

Pride Month has officially kicked off, and many businesses may be considering how to connect with LGBTQ communities. Some companies make it a priority to ...

Workers keen to buy more luxury goods keep toiling away.

Sinch, a global leader in cloud communications for mobile customer engagement, today launched Sinch Engage, a new business unit focused on mobile mark.

Earlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social ...

Roundel, Target's rebooted in-house media company, is partnering with a digital ad exchange. Roundel and Index Exchange have co-engineered a customized ...

How Decoupling Changed What Advertisers Need - 06/18/2019.

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...

The Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...

DTC marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps in terms of cost.

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...

BERLIN (AP) — A German court has fined two gynecologists for violating a ban on advertising abortions, the first such case to be tried since the rules were ...

In this article, Aine Doris examines how economic mechanisms behind online advertising tactics could mean fewer women seeing STEM *content*.

Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of.

After several years of record-breaking tourism in Illinois, the Illinois Department of Commerce and Economic Opportunity's Office of Tourism noted 2017 was the ...

Facebook 's cryptocurrency project “has the potential of putting the company front and center in areas beyond advertising, including commerce and financial ...

Until recently, Sweden was considered one of the most restrictive countries when it comes to matters gambling. In 2018, the lawmakers in the country started ...

The specter of a regulatory inquiry into the tech industry is already being felt by advertisers, who are stuck in limbo while the Federal Trade Commission, ...

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...