In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...

Connected TV CPMs -- the cost per thousand viewers -- has registered growth recently. But that could soften in the coming periods with more inventory.

The global legal cannabis market is projected to hit $166 billion by 2025, according to Euromonitor. It is the fastest growing market in the world, according to ...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.

The UK's information commissioner has attacked the government for failing to tighten the rules on political advertising on Facebook and other social media sites.

Reading, Berkshire, UK: Mass Media Advertising has won an exclusive long-term contract with Reading Borough Council to provide a network of roadside large ...

AT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Sprint and AT&T on Monday reached a settlement -- characterized by both as "amicable" -- over a ...

DENVER, April 23, 2019 /PRNewswire/ -- Advertising Production Resources [APR] has released its 18 th annual advertising production trends. These trends are ...

(By Bob McCurdy) The following takes Charlie Sislen's “heavy/light TV viewer” blog from last Monday a step further. The chart below contains data extracted from ...

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...

There can never be too much good in the world is the rallying cry for Hormel Foods, as its Hormel® Natural Choice® deli meats brand recently announced the ...

Advertisers and users appear to be embracing Twitter's attempts to curtail abuse and other problems on its site as the social media group's sales rose by almost ...

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...

NEW YORK, April 23, 2019 /PRNewswire/ -- Advertising Age released the results of its annual A-List earlier this week, and Interpublic Group's FCB was ...

Historical ignorance, ideological obsession -- and the deception of the American public.

The Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity.

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.

Press release *content* from ACCESSWIRE. The AP news staff was not involved in its creation.

If you want to know which groups are using cannabis products more, just follow the advertising money.

A plaintiff's class certification effort in a false advertising suit against the makers of an allegedly trans-fat-free product was derailed Monday, after the district court ...

The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.

In today's highly competitive world, all institutions of higher education must engage in marketing, directly or indirectly. Institutional web pages, social media ...

This month at Business Breakfast Club Katie Innes of BAL Lawyers discussed the pitfalls and risks of advertising and promotion for businesses. While…

As more advertisers set up their own ad tech deals, they're taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the ...

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, ...

Complying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...

23 April 2019. (PRESS RELEASE) -- Raketech, a leading online affiliate and *content* marketing company, would like to clarify certain aspects and its position in ...

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...

Peter Ruchti In introductory conversations with new clients, I always ask if they have tried Facebook ads in the past. More than 80% of those clients say that ...

The targeted tourism campaign hits Manhattan, five boroughs.

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...

Is the social media giant finally facing consequences for ads that discriminate?

A Kentucky food truck owner was the target of the online community's ire after promoting t-shirts apparently mocking the LGBTQ acronym.

The United States Postal *Service* Office of Inspector General (USPS OIG) has released its latest white paper – Advertising Mail: Mail Mix Matters – which outlines ...

It happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...

Advertising is the process of making product and *service* known to the marketplace. Advertisements are messages paid for by those who send them and are ...

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...

The author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.

The Social Advertising Social Media Marketing Market marketing research report could be a skilled and in-depth study on the present state of Market. The market ...

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...

Nestlé, BMW, Mini Cooper, Samsung, Louvre, and Almarai will be amongst the debut line-up of advertising partners for Snapchat Commercials.

With increasingly big budgets being pumped into digital advertising, brands need to understand the impact it's having on their business.

The Display Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...

The Display Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...

Summary: Latest Research Report on Global In Game Advertising Market Added by Garner Insights which covers Market Overview, Future Economic Impact, ...

The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader.

The WWE Superstar Shake-Up changed a lot of things in the WWE Universe so certain booking alterations needed to be made. WWE was already advertising ...

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...

The Australian Electoral Commission has requested social media giants Facebook and Twitter take down unauthorised political advertising from an anti-Labor ...

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...

What Accenture Interactive means for consultancies' push into advertising.

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.

Most agencies today argue that creativity is their single most important asset, yet many have a business model that actively prevents them from delivering great ...

The Digital Advertising Platforms Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...

The Australian Financial Review has assembled a panel of media and marketing experts for a weekly insight into the advertising campaigns being run with the ...

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.

It is not unusual to spot a small plane towing an advertising banner up and down the beaches near my South Florida home. This commerce is generally ...

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.

STV Group (LON:STVG) - The Scottish broadcaster said it expected total advertising revenue growth of between 1-2% in its first quarter, helped by a boost in ...

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.

Most people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...