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Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Moms Have The Power!
Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?
What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!
Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You
don't have to "push" your product if your product truly is what
you claim it to be. Gently offer them the information and let
them make an educated decision. Don't over hype or under sell
either. Don't use fear tactics or "deal of a life time"
approaches. Granted these may work on some moms, but most are
pretty aware of "corporate" brainwashing.
Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of
Moms who are supporting each other by promoting one another. Ever
heart of "do unto others as you would have them do unto you"?
This is exactly what thousands of work at home moms are doing
each and every day.
By promoting each other they are doing one of several
things:
1. Getting free advertising for their
site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers
(which by the way saves Moms money)
How Do I Get Involved?:
You can join this growing movement by visiting a number of
networking sites. Some I have listed in the resource section.
You'll need to print off some business cards-Vista Print has an
excellent deal--, develop an advertising campaign, track your
advertising campaign with a coupon code and then Make Your
Packs!
1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..
Resources: Mom Packs - The original "moms promoting moms" group. http://mompacks.com Jessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards - http://www.allnaturalme.com
Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca
MORE RESOURCES updated Sun. July / 22 / 2018Business Insider | What you need to know in advertising today Business Insider That's according to a new report from BuzzFeed News, which also says Facebook internally views the Trump campaign as an advertising "innovator." In fact, internal documents at Facebook show that its own marketing strategy was influenced by what it ... |
Forbes | Why Blockchain Could Be The Downfall Of YouTube Advertising Forbes With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ... |
Marietta Times | Northcraft, Miller take on new advertising roles Marietta Times Northcraft started in advertising with the newspapers' parent company in 1997 as an ad representative with the Tyler Star News before becoming the advertising manager of the Star News and the Wetzel Chronicle. In 2006, The Green Tab was added under ... |
Staff made the right call in advertising imbroglio Chilkat Valley News Standing on the back deck of the F/V Wildfish in Bristol Bay last week, CVN advertising director Jasmine Taylor told me she was cutting out marijuana advertisements out of 300 odd editions of last week's CVN after staff from the post office warn... For ... |
Business Insider | Amazon to give Facebook, Google run for their money in advertising ... Business Insider BI PRIME: Amazon may be one of the quietest companies in the world, but marketers can't stop talking about the company's advertising business that's full of ... |
Democrats place false advertising | Letters to the Editor ... Bismarck Tribune The Senate Majority PAC recently released a TV advertisement against Kevin Cramer. Within the ad, Cramer allegedly supported cutting Social Security and ... |
Marshfield Mail | New advertising leader onboard Marshfield Mail Earlier this decade, Honeycutt was advertising director and eventually publisher for newspapers in the Tulsa area that were under common ownership with the five papers he now joins. He and the advertising executives for the Missouri papers already know ... |
Financial Times | Advertising Groups Face a Costly Fight To Regain Trust Wall Street Journal In response to advertisers' complaints, Twitter last week purged millions of fake followers. Unilever , the world's second-largest marketer after Procter & Gamble , said alongside results Thursday that it stepped up spending on ads in the half-year ... Advertising group Publicis sees shares fall 9% on sales drop ... |
Amazon advertising is working directly with brands now, cutting out ad agencies Digiday Amazon is increasingly working directly with brands on advertising deals. Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve ... |
Adweek | How AI Is Making Advertising More Efficient and Consumer-Focused Adweek In this war, they are little more than innocent bystanders forced to wade through disingenuous attempts at engagement and bombarded with disruptive advertising that serve little purpose other than getting in the way of the content they actually want to ... |
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